PODCAST · business
The Float Small Business Podcast
by Float Small Business
This podcast is about crowdsourcing creative solutions with the small business community amid COVID-19. By talking to small businesses and exploring their innovative pivots and creativity, we hope to share important insights and inspiration to other businesses in the community, so we can all learn from each other. After all, rising tides lift all boats.
Episodes
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E29 - Ron Dawson, Author + Filmmaker
It’s one thing for an existing business to survive a pandemic but what about creating a business from scratch in the middle of one? Well, that’s exactly what Ron Dawson did, and during this episode, he shares just how he managed it. From patience and perseverance, choosing to surround himself…
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E28 - Jason Flakes, Photographer, Filmmaker, Educator
As an image maker and storyteller, Jason had to reprioritize some aspects of his business during the pandemic. But the approach he took was so well thought out, not only was he able to pull through with flying colors, he was able to create additional jobs for others around him. So many great...
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E27 - Sam Adams, Former Mayor of Portland, OR
Former mayor, Sam Adams, has seen some things. Today, his takes on failure, vulnerability, and giving yourself permission to ask for help, are all incredibly relevant to small businesses and their leaders during this difficult time. During our chat, we visited some personal challenges Sam has...
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E26 - Darren Buckner, CEO of Workfrom
Talking to Darren about his mindset made me feel like anything is possible. When COVID-19 hit, he could’ve packed it in. His business was losing 95% of its usual engagement, and he knew that continuing to operate “as normal” just wouldn’t work. But giving up or giving in just isn’t in Darren’s…
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E25 - Stillman Jordan, HVAC Engineer + Airflow Expert
I never thought I could have this much fun talking about HVAC. Seriously, I learned so much about how to make simple improvements for little to no money, and it was actually super interesting (and dare I say, entertaining). It definitely helped that Stillman is so into what he does — his passion...
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E24 - Rob Alan, Shopify Expert
Shopify expert, Rob Alan, has some really valuable recommendations for those of us thinking about implementing e-commerce solutions. For anyone taking more of their business online, Rob will challenge you to think more deeply about the most obvious options — just because they’re obvious, doesn’t...
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E23 - Luisa Torres, Hair Stylist
When hair stylist, Luisa Torres, had to close shop due to COVID-19, she did something really smart. She started offering FaceTime consults where she’d walk clients through the process of cutting their family members’ hair—themselves! Sometimes it would take hours, but she stuck with them till the...
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E22 - Lisa Schneiderman, Publicity Expert
In this episode, publicist Lisa Schneiderman gives some tactical advice on messaging, marketing, PR, and brand engagement during and beyond pandemic times. But she also takes us behind-the-scenes of a mask sewing initiative she started when there was a shortage of PPE among health professionals....
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E21 - Kate Ertmann, Operations Consultant
This episode takes a slightly different format. Kate Ertmann took the time to prepare a presentation including four steps for strong operations planning, which we cover during this twenty-minute discussion. For anyone looking to adapt to this new climate from an operations standpoint, or if…
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E20 - Kaie Wellman of Providore Fine Foods
“Mark my words, we’re going to be here at the end of this.” Kaie Wellman has no doubts that, despite the challenges she’s facing as the co-owner of a specialty grocery store, they’re not going anywhere. How can she be so confident? It’s a combination of her leadership style, the inner-workings of...
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E19 - Chrissie Zavicar, LinkedIn Marketing Consultant
“Entrepreneurship will gut you,” says LinkedIn marketing consultant, Chrissie Zavicar. But she also admits that hard lessons make us more resilient and teach us a lot about ourselves. In this episode we talk about putting ourselves out there a bit more, marketing our businesses in more effective...
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E18 - Ryan Koral of Studio Sherpas and Tell Studios
You know you’ve got something really special when you tear up just talking about your clients. Ryan Koral doesn’t just have something special, he is something special. He’s been giving back to entrepreneurs in the film world for years now, helping countless folks find the right balance of life,...
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E17 - Katie Vaughan, Freelance Film Producer
Whether you’re a freelancer, business owner, or teammate, there are some really great insights here about building relationships and growing business opportunities. When freelance producer, Katie Vaughan, first moved to Portland from LA a few years back, she thought that with her 12 years of...
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E16 - Ashleigh Kayser of Refinery Fitness
Whether you hate exercise or can’t live without it, there’s perhaps no better time to be thinking about different ways to boost immunity. What I love most about this episode is the simplicity of the recommendations. When I asked Ashleigh Kayser about the easiest way to get more people moving, she...
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E15 - Salman Sajun, Creative Director
In this episode we hear how Creative Director, Salman Sajun, and his team have adapted to working remotely in an industry where collaboration and proximity to others are often key to great work. It took some finagling, but after some tweaks and iterations, they’ve found a workflow for creating...
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E14 - Alexandra Devendra of Aligned Law
In this episode, attorney Alexandra Devendra shares some legal considerations for small businesses as we re-open the economy. We discuss the risks of being sued if someone gets sick in your place of business, the worst case scenario of bankruptcy (and maybe it not being as bad as we might…
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E13 - Augusto Carneiro of Nossa Familia Coffee
In this episode, Augusto Carneiro takes us under the hood of Nossa Familia Coffee and really opens up about the numbers. We talk about customer segmentation, profit margins, the major shifts that COVID-19 has caused, and his plan for moving forward in the new normal. We explore negotiating with...
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E12 - Dr. Dana Lerman, Infectious Disease Physician
With so much contradictory information coming our way, it’s hard to know whom to listen to when it comes to reopening safely. Even the CDC and the WHO seem to be sharing contradictory recommendations at times. In this episode, infectious disease physician, Dr. Dana Lerman of The COVID…
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E11 - Sam Pardue of Indow and Clean Practice
Sam Pardue and his team created a science-based safety system for their own company, and now they’re packaging it as a free resource for other businesses in any sector — restaurants, retail, manufacturing, you name it. In this episode, Sam walks us through a safety workflow his team at Indow...
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E10 - Eugene Jung of Pips & Bounce
In this episode, restaurateur Eugene Jung talks about some safety protocols he learned during his short stint at an Amazon warehouse in March. After closing his restaurant, Eugene found temporary work at a local Amazon fulfillment center, where he took mental notes every day about safety...
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E09 - Léa Kujala + Jessica Macklin of Northwest Treatment
In this episode, we hear from therapists, Léa and Jessica, about mental health during this difficult time. They offer practical suggestions for those times when our emotions might start to spiral, and how to address the very real notion that we have a lot less control over things than we’d like....
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E08 - Bonnie Milletto of AmazingYOU Conference
In this episode, motivational speaker and author, Bonnie Milletto, shares insights on leaning into one’s emotions, and how to re-center in times of stress and uncertainty. She discusses the challenges involved in taking her conference online for a virtual live all-day experience, and how…
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E07 - Jake Withnell of JGP Wealth Management
In this episode, financial advisor, Jake Withnell, shares practical advice on the finance side of surviving COVID-19 as a small business. Jake has family members who own small businesses, so the crisis really hits close to home. He graciously shares three core questions we need to be asking...
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E06 - Rick Turoczy of PIE
What is it that small businesses need to hear right now that nobody’s saying? In this episode, Rick Turoczy plays good cop and bad cop. Together, we dive into the parallels between COVID-19 and the Dot Com bust, lessons we have (and should have) learned, and some invaluable advice for how to…
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E05 - Ian Williams of Deadstock Coffee
In this episode, Ian Williams of Deadstock Coffee shares what has made him the type of person to stop at nothing in the pursuit of his dreams. Having gone from janitor to shoe developer at Nike in the most astounding way, he now takes this attitude into his fight as a coffee shop owner during...
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E04 - Gabriel Mathews of Con Cor Design
Really great conversation with designer, Gabriel Mathews of Con Cor Design, about staying creative while there’s a life-threatening disease just outside your window, leaning into healthy catharsis, and finding ways to stay engaged with clients between projects. Particularly helpful was his...
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E03 – Lisa Kroll, Executive Leadership Coach
In this episode, Lisa Kroll offers insights about how to have hard discussions and make some of the most difficult decisions as a leader. We talk about furloughing employees, collaborative vs unilateral decision-making, showing up as your “whole self” and what it takes to be a true leader in this...
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E02 - April Gutierrez of Pacific Northwest Tax
In this episode, April Gutierrez of Pacific Northwest Tax provides invaluable advice for anyone thinking of applying for the SBA’s PPP program, and how to think about other programs including unemployment insurance. You can find April at www.pnwtax.com.
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E01 - Introducing the Float Small Business Podcast
A little introduction! I’m Amina, the creator of Float Small Business, and this first episode goes into how this platform became a creative pivot for me as a small business owner. Let’s lift up the small business community together.
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ABOUT THIS SHOW
This podcast is about crowdsourcing creative solutions with the small business community amid COVID-19. By talking to small businesses and exploring their innovative pivots and creativity, we hope to share important insights and inspiration to other businesses in the community, so we can all learn from each other. After all, rising tides lift all boats.
HOSTED BY
Float Small Business
CATEGORIES
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