PODCAST · arts
The Florist's Table
by Yvonne Ashton, Valerie McNichols
Pull up a chair. The Florist's Table is where the floral community gathers for real conversations about design, business, and life in flowers. Hosted by Mayesh Wholesale Florist.
Episodes
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Thorns & All: World Cup Champion Bart Hassam on Floral Sculpture & Why Every Trend Comes Back Around
Abby Chick sits down with Bart Hassam, 2019 Interflora World Cup champion and owner of three flower shops in Brisbane, Australia, for a conversation about where floral design trends come from and where they're headed. Bart shares his path from his grandmother's garden in Queensland to ten years…
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Beautiful People: Tammy Porto on Reinvention, Flower Trucks, and Trusting the Creative Pull
In this episode of The Florist's Table: Beautiful People, Val McNichols sits down with Tammy Porto, founder and creative director of Wild Nomad Flower Co., a northern New Jersey studio known for its editorial-inspired designs, immersive brand activations, and artful approach to weddings and…
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Alex Vaughan of FLWR Shop on Pivoting to Retail, Speaking Up & Building a Brand
Abby Chick sits down with Alex Vaughan, owner of FLWR Shop in Nashville, Tennessee, for a conversation that gets right to the heart of what Thorns & All is about: the real, unfiltered side of running a flower business. Alex shares why she walked away from big-budget weddings and events to go…
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How to Build a Successful Freelance Floral Design Career: 5 Essential Tips
Thinking about going freelance in the floral industry? You're not alone - many florists are choosing this path to build careers that reflect their creativity and values. But how do you actually make it work? In this episode, Clarissa Marchia and Kate Truhlar share with host, Yvonne Ashton, the...
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Roberta Staggs on Fashion Meets Floristry, Bold Color, and Designing with Purpose
In this episode of The Florist's Table: Beautiful People, Val McNichols sits down with Roberta Staggs, founder and lead designer of Hiawathia Floral Design Co. in Indianapolis — known for her modern, editorial-style floral work and fearless use of color. Roberta shares the story of her…
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Natalie & Meg of Native Poppy on Business Partnership, Growth & Surviving It All
For the very first episode of Thorns & All, Abby Chick sits down with two people who changed the trajectory of her own business: Natalie Gill and Meg Blancato, co-owners of Native Poppy in San Diego. What started as one storefront (and a cold-call email that read "I don't have a lot of…
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Susan Davis on Creating BloomVision: 30 Years of Floral Expertise Meets Technology
After 30 years designing weddings and events, Susan Davis knows the reality: florists need to show clients their vision before they build it, communicate clearly with their team, and execute flawlessly, all while maintaining creative control. That's why she created BloomVision, a tool built...
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Pennylyn Woosley on Business Savvy, Gold Medals, and Building a Career That Blooms
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Florist Fails: Three Florists Unpack the Mistakes That Made Them Better
Join Yvonne Ashton as she discusses with three seasoned florists their biggest failures and how these moments became pivotal for their growth. Discover how confidence, preparation, and resilience can turn errors into valuable lessons. Ellie Siegel discusses overcoming self-doubt, Patty Nix…
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Trey Brown on Bold Design, Representation, and Finding his Voice in Floristry
In this episode of The Florist's Table: Beautiful People, Val McNichols sits down with floral artist and content creator Trey Brown, founder of Trey J Creates. Trey shares how he approaches floral design as storytelling—creating pieces that draw people in, spark emotion, and invite a second look....
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Jen Cavender on Being a Florist, Tarot of Flowers, and Creative Calling
What does it mean to feel both content where you are and called to something more? In this episode, host Val McNichols sits down with Jen Cavender of Nectar & Bloom for a thoughtful conversation about creativity, intuition, and building a life in floral design that feels aligned. Jen's journey...
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Instagram Confessions: Marketing Team Spills the Tea
Ever feel like Instagram is working against you instead of for you? You're not alone. In this episode, Yvonne Ashton, Ali Zimmerman, and Ana Romero from the Mayesh marketing team get brutally honest about Instagram's biggest frustrations—from the 90-second song limit and shadow-banning to the...
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Staying True to Your Brand Identity with Glory Barbaris
What does it mean to build a creative business on your own terms? In this episode, host Val McNichols sits down with Glory Barbaris of Wildflower Hill Co. for an honest conversation about intuition, identity, and staying aligned with your values. Glory's path to floral design wasn't traditional....
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Hot Takes: Three Florists Debate Pantone's Cloud Dancer
Pull up a chair and join us for the very first episode of The Florist's Table. Host Yvonne Ashton welcomes three past Mayesh Design Stars to discuss Pantone's controversial 2026 Color of the Year, Cloud Dancer. When the announcement dropped, reactions ranged from disappointment to outright…
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Boat Rides & Blooms: Our Holland Adventure
Join host Yvonne Ashton for a special Holland edition of Mornings with Mayesh! In this episode, we sit down with Natasha Barnhill, Charlotte Branch Manager, and Jenna Duncan, Raleigh Buyer, who recently returned from an unforgettable trip to the Netherlands. Natasha and Jenna take us behind the...
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Designing from the Heart: Camile Craig on Brand Identity & Creative Authenticity
What does it take to build a floral business rooted in whimsy, authenticity, and community? In this episode of Mornings with Mayesh, we sit down with Camille Craig, owner of New Leaf Floral Design in Seattle, Washington, to find out. Camille's journey into floral design started in her mother's...
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Guatemala Cymbidium Orchids & OASIS® Renewal™ Plant-Based Floral Foam: What You Need to Know
Join Yvonne Ashton and David Dahlson for an exciting episode of Mornings with Mayesh as they unveil two game-changing updates for the floral industry. First, David introduces Mayesh's newest farm partner, Designer Cut Flowers from Guatemala, and their stunning collection of cymbidium orchids.…
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From Wedding Burnout to $8M in Hotel Contracts: Building Recurring Revenue with Franceska McCaughan
Tired of working six days a week, chasing one-off weddings, and feeling trapped in the seasonal ups and downs of the event floral world? This episode is your roadmap to freedom. Host Yvonne Ashton sits down with Franceska McCaughan, international floral strategist and founder of The Hotel…
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Top 6 Flowers to Know Now
What are the top 6 flowers you absolutely need to know about right now? Join host Yvonne Ashton as she welcomes back resident flower guru David Dahlson for another exciting flower show and tell on Mornings with Mayesh! In this episode, we reveal the top 6 stunning flower varieties that every...
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New Varieties from Rosaprima and Floraprima with David Dahlson
Missed last week's live stream? Catch the replay! Host Yvonne Ashton sits down with David Dahlson to explore the incredible wave of new varieties from Rosaprima and Floraprima – over 35 introductions in just six months! Discover stunning new roses like Superstition, Champagnier, and Popcorn, plus...
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Starting a Flower Revolution with Katie Lila of 'Follow the Blooms'
What if flowers could be more than beautiful arrangements? What if they could be community art, television content, and catalysts for human connection in the most unexpected places? In this episode of Mornings with Mayesh, we sit down with Katie Lila, the visionary Flower Director behind Flowers...
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Inside AIFD's 60th Anniversary Symposium
Join us for an exclusive look at the 2025 AIFD Symposium "Reflection" happening July 12-15 in Palm Springs! We sit down with symposium chair Lori Novak, a 45-year floral industry veteran, and Susan McLeary, who will be presenting at the 2026 symposium. Together, they share insider details about...
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Nurturing Success: A Conversation with Charity Reel, VP of Sales at Mayesh
Join host Yvonne for an inspiring conversation with Charity Reel, Vice President of Sales at Mayesh Wholesale Floral Distributors. In this episode, Charity shares her journey from selling freight services to leading national sales operations across Mayesh's 20+ locations in 13 states. With nearly...
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How Continuing Education Elevates Floral Design with Kristen Pulcheon
In this illuminating episode of Mornings with Mayesh, we dive deep into the transformative power of continuing education in the floral industry with Kristen Pulcheon, Executive Director of Fiori Florals Design Studio in Central Ohio. Since launching in January 2020, Kristen has built Fiori into a...
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Susan McLeary on Innovative Floral Design Techniques
Join host Yvonne Ashton as she sits down with celebrated floral artist and educator Susan McLeary in this enlightening episode of Mornings with Mayesh. Susan, known for her boundary-pushing floral art and wearables, shares insights into her revolutionary "floral constellation" techniques that are...
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New Spray Garden Roses
If you missed our recent "Mornings with Mayesh" live episode, don't worry, we've got you! Yvonne welcomed Mayesh's own globe-trotting flower specialist, David Dahlson, for an eye-opening presentation on new concept wholesale spray garden roses that left viewers buzzing with excitement and...
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Valentine's Day Color Theory w/ Amy Balsters
The latest replay of Mornings with Mayesh, features floral design expert Amy Balsters of The Floral Coach! In this episode, we explore the captivating world of color theory and dive deep into Pantone's 2024 Color of the Year, Mocha Mousse. Whether you're planning your Valentine's Day collection…
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Corporate Floristry w/ Ashley Overholser
Welcome to Mornings with Mayesh with host, Yvonne Ashton. For those joining us for the first time, this is your go-to destination for all things floral design, industry insights, and inspiring conversations with incredible designers who are shaping our floral community. We are thrilled to have...
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Alexandra Farms Winter Showcase & Promo
NOTE: The video replay is best for this episode due to all the visuals. Join Yvonne with special guests Joey Azout, President of Alexandra Farms, and David Dahlson, our very own flower specialist. In this episode, you will discover: ✨ Popular Alexandra Farms varieties ✨ Joey's personal favorites…
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The Business of Floral Brand Collaborations
Dive into our conversation with Erice McNeff of Everboom Floral Design, where we unpack: - Transitioning from weddings to brand collaborations - Pricing strategies that value your work - Navigating "exposure" opportunities - Building a killer portfolio Whether you're a seasoned florist or just...
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NEW Rosaprima & Floraprima Flowers
NOTE: this episode is best enjoyed via our video replay so that you can see all of the roses. Join host Yvonne Ashton and special guest David Dahlson as they showcase breathtaking new flower varieties from Rosaprima and Floraprima. Discover stunning roses, spray roses, ranunculus, and anemones…
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Inside NCSFA & Uncovering the Benefits of State Floral Associations
In this episode of Mornings with Mayesh, host Yvonne Ashton welcomes Lyn Graves, President of the North Carolina State Florist Association (NCSFA), for an eye-opening discussion about the often-overlooked powerhouse of the floral industry: state floral associations. Lyn unpacks the treasure trove...
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Petals with a Purpose: The Flowers For Dreams Story
Welcome to the replay of our latest Mornings with Mayesh episode, where Yvonne Ashton, our Director of Marketing, delves into the heart of the floral industry to bring you inspiring stories and innovative ideas. If you missed our live session, you're in for a treat! In this episode, we had the...
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Inspiring the Next Generation: Jazmin Albarran of Seed Your Future
In this exciting episode, Yvonne Ashton sits down with Jazmin Albarran, MBA, the Executive Director of Seed Your Future (SYF), for an in-depth conversation about inspiring the next generation of plant and flower professionals. Discover the incredible work SYF is doing to promote horticulture and...
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Hardgood Trends with Becky Hillis of Accent Decor
In this week's episode, host Yvonne Ashton sits down with Becky Hillis, the Creative Director of Accent Decor, for an enlightening conversation about the latest trends in floral hardgoods and what the future holds for the industry. Accent Decor has been a leading innovator in the floral world,...
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Retail Florist, Angelina Prikhodko
Angelina Prikhodko, the owner of Fleur Studio, offers valuable advice and insights for running a successful retail flower shop. From the importance of building a strong relationship with a sales rep to the significance of branding and niche, Angelina shares her experiences and lessons learned.…
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Alexandra Farms
Join us in this captivating episode of Mornings with Mayesh, where Yvonne Ashton is joined by David Dahlson, Amy Balsters, and Joey Azout from Alexandra Farms to delve into the enchanting world of garden roses. Gain valuable insights into the meticulous care and cultivation of these exquisite...
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Abby Chick & Sustainability for Retail Florists
Abby has taken our sustainability conversation to another level while taking on topics of sustainability within retail and sympathy design. I'm excited to be able to dive in deeper with her while discussing the importance of profitability, imposter syndrome, barriers to sustainable practices for...
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Gearing up with 2024 with Ryan O'Neil
Ryan O'Neil, the CEO and founder of Curate, joined Yvonne in a live session aimed at equipping us with the knowledge and strategies we need to thrive in the upcoming year of 2024. With his wealth of expertise and innovative mindset, Ryan delved into a plethora of pivotal topics that lie at the...
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Breast Cancer Advocate, Brooke Raulerson, AIFD, CFD
In support of Breast Cancer Awareness month, Yvonne sat down for an interview with Brooke Raulerson AIFD, CFD, a floral designer who is battling breast cancer. Brooke bravely shares her journey and emphasizes the importance of self-advocacy and support. She discusses her experience with doctors…
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Alyssa Lytle of Flowering Minds on Sustainability
Alyssa Lytle of Flowering Minds Education and our August & September Mayesh Design Star joined me for a continued conversation on sustainability! We chatted about her innovative & creative design mechanics that have been showcased over the last two months - think hardware store items like wire...
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Flower Love w/ Kristen Griffith VanderYacht
Yesterday, Yvonne had so much fun delving into the world of floral design with Kristen Griffith-VanderYacht. Kristen is a renowned floral designer and author of the book "Flower Love". He shares his journey in the industry, the challenges he faced, and the valuable lessons he learned along the…
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Fall Flower Festival: Pricing Weddings for Profit w/ Alison Ellis
Alison Ellis of Real Flower Business offers invaluable business insights into the the process of pricing wedding arrangements and designs. We discuss how to ensure you are profitable, how to ensure you are not over buying flowers, how to handle substitutions, whether or not you should set…
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Fall Flower Festival: Autumnal Floral Design Demo w/ Gilberto Espinoza
Welcome to the replay of our first segment of our Fall Flower Festival! Gilberto Espinoza of Dogwood & Fir is my first guest and will be creating a large autumn inspired urn arrangement perfect for weddings. While he is designing, we chat about how he got his start in floral design, photography,...
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Pilar Zuniga, a Sustainable Florist
Last month, we introduced our 3rd Mayesh Design Star of 2023, Pilar Zuniga of Gorgeous and Green and I'm very excited to share her live interview from earlier this week! She is a sustainable & eco-friendly florist, an advocate & speaker Since 2008, she was name a 2023 Top 50 Wedding Florists in...
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Sustainable Floristry Beyond Design Mechanics
Our 2nd Mayesh Design Star of 2023, Heather Sardela of Blossom & Bone Florals, was my special guest earlier this week. We chatted about different ways florists can become more sustainable beyond design mechanics that you may not have thought about like composting, working with local ceramicists,...
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"Flowers For All" with Susan Mcleary
The ever-inspiring author, educator, and florist, Sue Mcleary joined us to discuss "Flowers for All", her brand new book filled with modern floral arrangements for beauty, joy, and mindfulness every day". Sue wrote this book for all flower people, not just obsessed florists like herself. Learn…
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Design Tour with Amy Balsters
On Tuesday, Amy Balsters of The Floral Coach, joined Yvonne to chat about our recently launched Mayesh X The Floral Coach Design Tour. Amy dove into the curriculum and shared why learning proper spiral bouquet mechanics and color theory is critical, along with talking about the value that is...
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Japanese Flower Showcase 2023
Our very own flower expert, David Dahlson, was our guest for the second time last week! In this episode, David put together a show 'n tell of a selection of our stunning Japanese flowers that are now available! The lineup includes Sweet Peas, Ranunculus, Lisianthus, Cymbidiums, Litsea Cubeba, and...
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Sustainable Floristry Panel Discussion
Sustainability. It is so much more than the current buzzword and is a very important topic for our industry. Our first 2023 Mayesh Design Star, Sue Mcleary, joined Yvonne along with Holly Chapple, TJ McGrath, Debra Prinzing, Patrick Dahlson and David Dahlson. We defined what sustainability means,...
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Frequently Asked Questions
How many episodes does The Florist's Table have?
The Florist's Table currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Florist's Table about?
Pull up a chair. The Florist's Table is where the floral community gathers for real conversations about design, business, and life in flowers. Hosted by Mayesh Wholesale Florist.
How often does The Florist's Table release new episodes?
The Florist's Table has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Florist's Table?
You can listen to The Florist's Table on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Florist's Table?
The Florist's Table is created and hosted by Yvonne Ashton, Valerie McNichols.
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