PODCAST · news
The Fold
by The Spinoff
Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
Episodes
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The Fold Finale: The seven biggest media stories of the last seven years
To cap off The Fold, Glen Kyne joins Duncan Greive one last time. The pair pick the seven biggest media stories of the seven years The Fold was around, and rank them according to impact. Then, that's all folks – listen to At Large with Toby Manhire, where Duncan and Glen will show up when major...
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What is marketing transformation – and why is it suddenly everywhere?
Rachel Bayfield – Chief Transformation Officer at Omnicom NZ, Sam Sherson – Chief Technology Officer at PHD Aotearoa and Cale Maxwell – Oceania CEO at Credera join Duncan Greive for an episode of The Fold presented in partnership with PHD Aotearoa. Marketing transformation is fast becoming the…
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Reviewing result for NZME, Sky, TVNZ and RNZ – plus a big announcement about The Fold
Glen Kyne joins Duncan Greive on the Fold to talk about three very different sets of recent results, plus RNZ's surging audience numbers. They also address the fishhooks in Meta’s big US settlement, and give a view on Mediaworks' new owners. The episode starts, however, with big news about the...
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Where are the young audiences?
NZ on Air’s Where are the Audiences study now breaks out a standalone project focused solely on young audiences. It surveyed 360 New Zealanders in the 15-24 bracket, and the results came out a few days ago. Duncan Greive is joined once again by James Davidson, chief strategy and planning officer…
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Australia continues to lead the world in responding to big tech. How about us?
BusinessDesk’s Peter Griffin joins Duncan Greive on The Fold to discuss the big storylines at the intersection of technology and media. These include the latest iteration of the news media bargaining code, the under 16 social media ban, the growing wave of opposition to data centres – all of…
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Where are the Audiences? For the first time in two years, we have the answer
Regular Fold listeners know that the release of NZ on Air’s ‘Where are the Audiences?’ media research is the biggest day of the media year. Duncan Greive is joined by PHD’s chief planning and strategy officer, James Davidson, to pick their 10 favourite insights from this year’s extremely...
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Christopher Luxon’s communication problem
Follow At Large with Toby Manhire now on Spotify, Apple Podcasts, YouTube or wherever you get your podcasts. The prime minister got a shock when he saw the media coverage of his breakfast meeting with Rotorua businesspeople – it talked of him scolding them about a...
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Was I wrong about the NZ Herald’s strategy? (I was)
Glen Kyne returns to The Fold for the first time since May to check in with the two goliaths of New Zealand’s commercial digital news media: Stuff and the NZ Herald. The Herald has launched a new app and more tightly integrated video into its offer; Stuff is trying hyper local and reaping the…
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How TVNZ won the Fifa World Cup
Melodie Robinson is TVNZ’s head of sports and events, and joins Duncan Greive on The Fold to discuss the truly astounding performance of the recently concluded Fifa World Cup on streaming. The pair discuss the tournament pass, what the new TVNZ+ unlocks from a data and advertising point of view,...
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How’s that under-16 social media ban going for you, Australia?
As Christopher Luxon declares he’ll “die trying” to get something done in banning social media for New Zealand children under 16, it’s a good time to ask: how is the pioneering Australian prohibition going? Hal Crawford, editorial director at Mumbrella and former boss of Newshub NZ, joins Toby to...
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The screen sector has drawn its election wish list. Is any party buying?
Irene Gardiner is president of SPADA, the organisation which represents screen producers in Aotearoa. She joins Duncan Greive on The Fold to discuss Election 2026 and Beyond: Screen Industry Challenges and Solutions, a document which seeks to donate policy ideas to government, to comfort a sector...
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At Large with Toby Manhire: View from media-politics junction, with Mike Munro
From the press gallery to spin doctor for Helen Clark and chief of staff to Jacinda Ardern, Mike Munro has seen plenty of the kaleidoscope in New Zealand politics and media. He joins Toby to talk about those roles and how it all has changed through the decades. Plus: In How Good, Liam Rātana on...
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How FQ kept its print roots while remaking itself for the social era
Sarah Murray was a longtime staffer at FQ under different owners, before making a bold move to buy the publication outright in 2023. She joins Duncan Greive on The Fold to talk about the publication’s history and its transformation under her stewardship, including its insider club, its awards…
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Emergency Pod: Hooton to The Post!
Toby Manhire joins Duncan Greive for an emergency episode to discuss the genuine shock appointment of columnist and political operator Matthew Hooton to editor-in-chief of The Post. We discuss his history, what his columns tell us about him, the potential fallout with staff and audiences, and...
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HBO Max is (finally) here. What does that mean for HBO, and for Sky?
Jason Monteiro is head of streaming for WBD across APAC, and joins Glen Kyne and Duncan Greive on The Fold to discuss the late arrival of one of the biggest streaming platforms in the world to a small and seemingly saturated market. Monteiro makes the case that this is not just some of Sky’s Neon...
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The NBR’s co-editors make the case for the Rich List, 40 years after it was born
Hamish McNicol and Calida Stuart-Menteath co-edit the National Business Review, New Zealand's business publication of record. For a publication which could appear very conservative, it has been anything but across both its editorial output and its business strategy. McNicol and Stuart-Menteath…
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The creator economy goes mainstream
Duncan Greive is joined by James Davidson, Chief Strategy & Planning Officer, PHD Aotearoa; Lisa Leicester – Head of Social & Innovation, Omnicom Media; and Mike Delaney – Group Product Director, Omnicom Media, all in partnership with PHD Aotearoa.In the age of influencer marketing, the strict...
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The end of the Paul Thompson era at RNZ, Re: News, and what’s in the (media) budget
Glen Kyne returns to The Fold to analyse the resignation of Paul Thompson after 13 years running RNZ, look back on the Re: News era and touch on last week’s (not Voyager) Media Awards. We also provide quick reactions to Budget 2026 and what it presents for the media sector. Learn more about your…
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Emergency pod: Toby Manhire interviews Duncan Greive about his shiny new project Lume
Sharp-eyed and longtime Spinoff readers might have noticed that The Fold host Duncan Greive has been staggeringly unproductive as a writer lately. For once, there is a good explanation for that: a new and quite ambitious new music app and platform named Lume. To manage the colossal conflict of...
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Unhappy endings for Maiki Sherman and the BSA, and Seymour’s war with RNZ
Media is a fraught place at the moment, less due to persistent economic challenges than external forces acting upon it. Glen Kyne returns to The Fold to discuss the end of Maiki Sherman’s time as political editor at TVNZ, the shutdown of the BSA and David Seymour’s pointed provocations of RNZ....
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What we got wrong about the Tom Phillips and Polkinghorne documentaries
Philippa Rennie has had a near unique view of real life TV storytelling in New Zealand. She worked as the in-house lawyer for Warner Brother Productions for a decade, before moving across to make television as head of scripted there. She joins the Fold to speak with admirable candour about what...
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Emergency monopod: The end of the BSA
Duncan Greive flies solo to break down and respond to the shock decision to shut down the BSA. He gives reaction from the key players, talks about where it might head next and pays tribute to the courage of the BSA in opening a door when this was always a likely outcome. Then he gives a view of…
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Dentsu’s Rob Harvey on why bigger can be better in the AI age
Rob Harvey is CEO of Dentsu across Australia and New Zealand – it’s one of the biggest ad agencies in the world, and Rob is notable for the length of time he’s spent leading it locally. In an industry notable for executives burning bright then shifting up, down and sideways, Harvey has been a...
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Why are indie agencies thriving in a semi-broken advertising economy?
Sam Stuchbury is the executive creative director and founder of Motion Sickness, and Lee Lowndes is the chief executive and founder of Daylight. Each of them run independent creative agencies, each is under 40, each took home golds at the recent Axis Awards, and - most importantly - each has a…
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The five biggest stories in NZ media right now
Glen Kyne returns to The Fold to catch up on all the biggest stories in recent times. We look at the existential challenge the BSA opened up, and try and figure out what’s really going on with Troy Bowker and Stuff. Then we look at the recent NZME workplace review, and contrast it with a much…
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Exclusive: How Mike Minogue partnered with TVNZ+ on podcasting
He’s very familiar as the star of Wellington Paranormal, and a radio host with Hauraki – but Mike Minogue’s greatest achievement might be Frank, his burgeoning agency. Frustrated with the quality of talent representation in Aotearoa, Minogue started Frank to bring a different approach to the...
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The story of the 21st century is all about the end of trust
Richard Edelman was deeply prescient, when he responded to the “battle for Seattle” by commissioning an annual global survey of institutional trust. For a quarter century the trust barometer has revealed the extent to which countries and societies have grown insular and mistrustful, and…
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The BSA chooses to face its existential dilemma head on
After six months of careful deliberation, and six years after it first floated the idea, the broadcasting standards authority decided that it definitively does have jurisdiction over platforms like The Platform. This set off a firestorm stretching across politics, law and media, with the…
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First t-shirts, then podcasts, now the world: the story of YOUKNOW
Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their knack for creating social content which created a real sense of community. Then in 2023 he repeated the trick in a whole new paradigm, launching…
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The Spotify paradox: why hundreds of fans can beat millions of streams
Joel Gouveia is a music supervisor, artist manager and booking agent, with a Substack. Earlier this year he wrote a series of posts, each more successful than the last, which drilled into the streaming music economy in a vivid and challenging way. He talked about bands with millions of streams…
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This journalist says we’re thinking about AI all wrong
Alan Soon is a journalist and media consultant who runs Splice Beta, one of Asia’s most popular news media festivals. He recently wrote an extremely provocative piece arguing that journalism as an institution has been ignoring and underplaying advances in AI. He joins Duncan Greive on The Fold…
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Listener mailbag! We answer your media questions
The Fold’s regular hosts go through the audience’s best questions, running from media buying to the government as an advertiser to the future of Sky to whether Three should have been born at all. Learn more about your ad choices. Visit megaphone.fm/adchoices
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A deep dive into Sky’s huge week, plus NZME’s editorial changes
Last call for our first ever listener questions episode – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. Glen Kyne joins Duncan Greive to discuss a major week for Sky, which staged the first upfronts from any New Zealand broadcaster since 2023, and delivered its first...
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The long strange trip of MediaWorks
The Fold's first ever listener questions episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. A different episode of The Fold this week, leaning on Glen Kyne's deep experience with MediaWorks to tell the story of this perennial underdog of the big media...
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Social media’s “big tobacco moment”, and the growing big tech backlash
The Fold's first ever listener questions episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss three huge stories impacting the social media and platform world. First is a landmark trial…
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The Warehouse's big, brave ad bet + Mediaworks' future and more
The Fold's first ever listener question's episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. This week, Glen joins Duncan to discuss a flood of major media stories, led by breaking news: The Warehouse Group's shock decision to pause all advertising.…
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Many musicians hate Spotify. Eddie Johnston has no time for all that
Eddie Johnston is first and foremost a huge music fan – he grew up loving New Zealand artists like The Mint Chicks and the Phoenix Foundation, and understood music in the paradigm of CDs and scenes. For many artists, even young musicians, those were the archetypal good old days, before social and...
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On Davos, the end of of the rules based order, and where this is all headed
A quite different episode this week, because discussing media without reference to the wider world feels particularly pointless at the moment. Duncan Greive hosts his friend David Brain on The Fold, to discuss Davos, the gathering of political, business and media elites, all in the shadow of…
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Seven questions which will define 2026 in NZ media
Glen Kyne joins Duncan Greive on The Fold to discuss the biggest questions facing New Zealand's media in 2026. How will the John Campbell signing impact RNZ? Can NZ Rugby arrest its slide into chaos or has Sky got a big problem with its biggest partner? Will TVNZ follow Netflix into podcasts or...
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Summer Reissue: Charlie Kirk and Tom Phillips show boundary collapse between the internet and real life
The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2025: Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss two violent deaths, one driven by the internet, the other digested by it. They discuss how each…
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Summer Reissue: Sky CEO Sophie Moloney on the NZ rugby and Three deals and the depth of its moat
The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2025: Sophie Moloney has been CEO of Sky NZ for five years. For much of that time she’s been dealing with downsides – a failed acquisition of MediaWorks, Spark Sports...
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Summer Reissue: How Auckland FC aced (almost) everything – including its media strategy
The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2025: Nick Becker is an Aucklander who spent 15 years in the UK, much of it in key roles with huge EPL teams Arsenal and Manchester City, before a spell in Melbourne. He...
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2025 in review: The top five global media giants' years, ranked from worst to best
Glen Kyne and Duncan Greive complete the second part of The Fold’s 2025 finale, this time picking and ranking the five best performing global media players. The podcast was recorded in the immediate aftermath of the Netflix-WBD news, which scrambled rankings and will be a huge storyline for…
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2025 in review: NZ’s major media companies’ years, ranked from worst to best
Glen Kyne joins Duncan Greive for a two-part finale, ranking the performances of New Zealand’s scale media companies. They take on MediaWorks, NZME, RNZ, Sky, Stuff and TVNZ, based on public facing metrics, conversations and general vibe-based diagnosis. There’s a clear winner, but wide...
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The Australian big tech revolution rolls on
2025 has been a year of profound change in the regulatory landscape for Australian media. There is a social media ban for under 16s, which goes live next week. There are new local content spending rules for the big paid streaming platforms. And there is a revised version of the news bargaining…
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The deals that defined the year in local media – plus predictions for 2026
Last week we kicked off a new partnership with New Zealand's leading media agency, PHD, which will partner with The Spinoff and The Fold on a series of podcasts on the increasingly complex intersection of media, advertising and technology. We held a live event at The Spinoff in front of a room…
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Monopod: some stray takes on the 2025 NZ Screen Awards
Duncan Greive goes solo to deliver a quick response to the NZ Screen Awards, which fused film with television in a way which showed a lot of promise while also needing some serious tightening. There were big wins for The Convert, and a big beautiful crowd, but Tinā felt neglected and the…
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An explosive media week: scandals at the BBC and Meta – and Australia takes on big tech (again)
Learn more about your ad choices. Visit megaphone.fm/adchoices
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The story of a long, strange decade in media + has the BSA fixed trust in news?
2025 sees the release of the latest in The Fold’s obsession: NZ on Air’s Where Are the Audiences research. This time the focus is on children’s media – the third time this subject has been assessed, following work in 2015 and 2020. It tells a story even more stark and challenging than that which...
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Notes on an epic journalistic blunder – and succession planning at RNZ and TVNZ
The Spinoff editor-at-large Toby Manhire joins Duncan Greive this week to discuss a very unfortunate case of journalistic mistaken identity. Former Herald reporter Bevan Hurley had an explosive exclusive with former Bill de Blasio, in which the former New York mayor critiqued Zohran Mamdani, the...
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ABOUT THIS SHOW
Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
HOSTED BY
The Spinoff
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Frequently Asked Questions
How many episodes does The Fold have?
The Fold currently has 351 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Fold about?
Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
How often does The Fold release new episodes?
The Fold publishes regularly with 351 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Fold?
You can listen to The Fold on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Fold?
The Fold is created and hosted by The Spinoff.
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