PODCAST · business
The Forward Moves Podcast
by Forward Moves
Unfiltered convos for fitness and health coaches building bold, profitable businesses.Each week, we go behind the scenes with industry leaders and rising coaches to talk strategy, content, mindset, marketing, systems, and everything in between.If you're ready to make smart moves and stop playing small, you’re in the right place!
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The Coaching Industry Questions Everyone’s Asking Right Now
Welcome back to another episode of the podcast.This week’s episode is a casual catch up covering some of the biggest questions, conversations, and struggles currently happening in the online coaching industry. From apps and AI, to burnout, challenges, systems, and slow leads… we’re covering a bit of everything.We dive into the conversations coming directly from our community group and memberships, sharing thoughts, advice, and honest opinions on what coaches are navigating right now behind the scenes.🎧 Inside this episode:✨ Trainerize vs Everfit and the reality of coaching apps✨ AI content, Claude, and why everything is starting to sound robotic✨ The truth about challenges and low ticket offers✨ Why burnout and overwhelm are so common right now✨ Systems, workflows, and simplifying your business✨ How to actually prioritise tasks that move the needle✨ Slow periods in business and what to focus on instead of panickingThis one feels like sitting in on a real coaching industry group chat. Honest, practical, and full of conversations coaches are actually having right now.Listen now 🎧💬 Want to be part of the conversations we talked about in this episode?Join the Forward Moves Community GroupLooking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramKeira's InstagramAsh's Instagram
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Keira: Lessons, Mindset Shifts & Things I’m Letting Go Of
Welcome back to another episode of the podcast.This week is a little bit different… it’s a solo episode with Keira.Fresh off turning 31, this is a personal reflection on the lessons, mindset shifts, and realisations she’s been sitting with lately. No structure, no script… just honest thoughts and experiences.From relationships and self talk, to boundaries, energy, and how we move through life, this episode is a reminder that you’re allowed to change, grow, and do things differently.🎧 Inside this episode:✨ Why most problems can be solved with ownership and a simple apology✨ Letting go of the pressure to stay the same✨ The shift from independence to real partnership✨ Why trying hard is actually a good thing✨ How your self talk shapes your entire experience✨ Doing more things instead of overthinking every outcome✨ Setting boundaries with your time, energy, and peopleThis one is raw, honest, and a little bit vulnerable.If you’ve been overthinking, feeling stuck, or needing a reset in how you approach life, this episode will hit.Listen now 🎧Looking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramKeira's InstagramAsh's Instagram
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Dylan Heycox: Sacrifice, Setbacks, and Starting Before You’re Ready
Welcome back to another episode of the podcast.This week we sit down with Dylan Heycox, coach, athlete, and the founder behind INTNT.At just 21, Dylan has already navigated rejection in sport, hundreds of hours of unpaid work, elite placements with professional teams, and the early stages of building his own coaching business.This episode is a real look at what it actually takes to get started in the fitness industry, without shortcuts.We talk about the gap between expectation and reality, the pressure of starting young, and why doing the work nobody sees is often what sets you apart.🎧 Inside this episode:✨ The reality of unpaid work and building experience early✨ Why resilience from sport carries into business✨ The shift from athlete identity to coach and business owner✨ Online coaching vs in person connection✨ Building a brand that actually reflects who you are✨ The mindset behind long term success in coachingThis one is honest, grounded, and a reminder that there is no fast track.If you’re trying to build something in the fitness space or feel like you’re behind, this episode will hit.Listen now 🎧Looking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramWhere to find Dylan?Dylan's Instagram
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Jordan Birch: Xero, Cash Flow & Where Coaches Actually Go Wrong With Money(PART TWO)
Welcome back to Part 2 of our conversation with Jordan Birch from Fitbooks, Accountant for Online Coaches & PTs.In this episode, we move beyond surface level finance talk and get into what actually matters when it comes to running a profitable coaching business. From understanding Xero and cash flow, to breaking down profit, expenses, and where most coaches are getting it wrong, this is the side of business that too many people avoid.We unpack the difference between what you’re making and what you’re actually keeping, why your bank balance can be misleading, and how small financial habits can completely change the trajectory of your business. There is also a real conversation around hiring, contractors vs employees, and the financial realities that come with growth.If you’ve ever felt confused by your numbers, avoided looking at your finances, or questioned why you’re working harder but not taking home more, this episode will give you clarity.🎧 Inside this episode:✨ Xero, cash flow, and how to actually read your numbers✨ Profit vs revenue and why it matters✨ Common financial mistakes coaches are making✨ How to structure your money and pay yourself properly✨ Hiring, contractors, and what actually makes sense financially✨ The mindset shift you need around money in businessThis one is practical, honest, and something every coach needs to hear if they want to build a business that actually lasts.Listen to Part 1 first if you haven’t already, then dive into this one 🎧Looking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramWhere to find Jordan?Jordan's Instagram
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Jordan Birch: Tax, GST & Money Mistakes Coaches Are Making (PART ONE)
Welcome back to another episode of the podcast.This week we sit down with Jordan Birch, accountant for online coaches and PTs, and founder of FitBooks.From leaving corporate and starting her own business, to working closely with coaches across the industry, Jordan breaks down the financial side of coaching in a way that actually makes sense.This is a conversation about tax, GST, profit, and the mistakes most coaches are making without even realising it.🎧 Inside this episode:✨ How much you should actually be putting aside for tax✨ The difference between income, profit and deductions✨ GST explained in a way that finally makes sense✨ Why ignoring your finances will catch up with you✨ When to stay a sole trader vs move to a company✨ The biggest money mistakes coaches make early onIf you’ve ever felt confused, overwhelmed, or avoided looking at your numbers altogether, this episode will give you clarity and direction.Listen now 🎧Looking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramWhere to find Jordan?Jordan's Instagram
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What We’re Loving, What’s Going in the Bin & Life Lately
Welcome back to another episode of the podcast.Join us for a laid back catch up with Ash and Keira. A proper life update episode where we chat about what’s been going on behind the scenes, what we’re loving right now, and everything that needs to go straight in the bin.From gym changes and routines, to relationships, business, and the random things currently taking over our lives, this one is real, unfiltered, and a bit chaotic in the best way. 🎧 Inside this episode:✨ What we’re currently loving (and slightly obsessed with)✨ What’s going straight in the bin this month✨ Life updates, routines, and what’s been happening lately✨ Navigating change, habits, and slowing things down✨ The little things that are making a big difference right nowListen now 🎧
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Harry Drew: From AFL Dreams to Mental Health Advocacy
Welcome back to another episode of the podcast.This week, we sit down with Harry Drew, coach, mentor, and passionate advocate for mental health. From chasing AFL dreams to facing the identity crisis that came with an injury, Harry opens up about the highs and lows of his journey. From battling mental health struggles to being diagnosed with ADHD later in life, Harry shares the personal battles that have shaped him into the coach he is today.This is a conversation about resilience, personal growth, and how sports and mental health intersect in ways we often don’t talk about.🎧 Inside this episode:✨ How an AFL injury led to a life-changing identity shift✨ Struggling with mental health and the role fitness played in recovery✨ The power of self-awareness and ADHD diagnosis✨ Breaking through personal limitations and embracing vulnerability✨ Why business owners need to stop neglecting their mental health✨ Harry’s plan to raise awareness through a marathon walk for mental healthThis one is raw, inspiring, and deeply personal. If you’ve ever faced challenges in reconciling who you thought you were with who you’ve become, this episode will resonate with you.Listen now 🎧Disclaimer:This episode discusses sensitive topics, including mental health struggles and suicidal thoughts. If you or someone you know is struggling, it’s important to reach out for support. In Australia, Lifeline is available 24/7 for confidential support at 13 11 14 or visit lifeline.org.au. You’re not alone, and help is available.Join our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramWhere to find Harry?Harry's InstagramEnquire with Harry
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Bec Cameron: Strength Is Political, Trauma, Autism & Disgustingly Easy Fitness
Welcome back to another episode of the podcast.This week we sit down with Bec Cameron, coach, martial artist, and founder of Long Game.From child protection burnout at 23, to surviving SA, to discovering she’s autistic later in life, Bec shares the layers behind the woman she is today and how those experiences shaped the way she coaches women now.This is a conversation about identity, nervous system capacity, feminism, and why the fitness industry gets it so wrong for so many women.🎧 Inside this episode:✨ From burnout and dissociation to rebuilding her life✨ Late autism diagnosis and how it changed everything✨ Why women’s strength is political✨ The truth about hustle and discipline culture✨ The Disgustingly Easy method and why 300 metres can change your life✨ Building a business that fits your nervous systemThis one is honest, powerful, and deeply important.If you’ve ever felt like you “should be able to handle more” or that something was wrong with you for not keeping up, this episode will resonate.Disclaimer:This video discusses sensitive topics, including experiences of sexual assault and abuse. Viewer discretion is advised. If you are in Australia and would like support, you can contact 1800RESPECT on 1800 737 732 or visit 1800respect.org.au for confidential information and counselling.Join our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramWhere to find Bec?Bec's InstagramDisgustingly Easy - The Podcast for the Long GameBec's Link Tree
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Camellia Curreen: The Business of Stage Presence
In this episode, we sit down with Camellia Curreen, the posing coach behind 15 overall wins and six pro cards across her team, who turned what most competitors treat as an afterthought into a full time business.Camellia shares how she transitioned from a sales and product management career into building a niche coaching brand in the bodybuilding space. We unpack the reality of going from side hustle to full time, the systems she put in place, and the boundaries she had to learn the hard way.This conversation goes beyond stage glam. It is about confidence, positioning, client experience, and why relationships matter more than hard selling when building a service based business.We also dive into:✨Why posing is a skill that wins shows ✨The difference between a posing lesson and true coaching✨ Managing multiple clients on show day✨ Setting boundaries as a business owner✨ Process over placings in a subjective sport✨ Building a brand in a niche industryIf you are a coach, competitor, or building a business in fitness, this episode will challenge how you think about positioning, confidence, and long term growth.Join our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramWhere to find Camellia?Camellia's InstagramPosed By Camellia's InstagramSecrets of Bikini Athlete's Podcast
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Kayla Russell: From Fitness to Corporate and Back to Coaching
In today’s episode, we sit down with Kayla Russell, a coach and corporate professional who’s navigated the highs and lows of the fitness industry, corporate life, and the in-between. Kayla shares her journey of leaving behind her online coaching business to work in corporate, only to realise that her true passion was still in coaching.She opens up about the challenges of balancing a career in corporate with fitness goals, the pressures of owning a business, and how a shift in perspective led her back to coaching, but this time, in a more balanced, fulfilling way. This conversation is all about realising there’s no one-size-fits-all path to success in the fitness industry — and why it's okay to take a step back, reassess, and find what truly works for you.🎧 Inside this episode:✨ Kayla’s journey from fitness coach to corporate worker✨ The reality of owning a business and the toll it can take✨ Why prioritising mental health and stability matters✨ How a corporate career helped Kayla grow as a coach✨ The importance of working for someone else to find clarity✨ Coaching with empathy: finding balance between goals and lifeThis episode is for anyone who's ever questioned whether coaching or entrepreneurship is the right fit for them, and for those who are navigating career shifts in the pursuit of happiness and balance.Join our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramWhere to find Kayla?Kayla's InstagramHera Collective's Instagram
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Abs By Alana: Identity After Injury and Breaking the All or Nothing Mindset
In this episode, we sit down with Alana Coomer, founder of Abs By Alana, to talk about what happens when injury forces you to slow down and re-evaluate everything you thought defined you.Alana shares her journey through injury, identity shifts, and letting go of an all or nothing approach to training, coaching, and life. We unpack how her relationship with fitness changed, how that shaped her coaching style, and why balance and sustainability matter more than perfection.This conversation is honest, grounded, and deeply relatable for anyone who has tied their identity to performance, physique, or results.🎧 Inside this episode:• Navigating identity after injury• The impact of all or nothing thinking• Rebuilding confidence without extremes• Coaching with empathy and longevity in mind• Why progress looks different in every seasonIf you’ve ever felt lost when your routine changed or struggled to find balance after pushing too hard, this episode is for you.Join our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Visit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramWhere to find Alana?Alana Fay's InstagramAbs By Alana InstagramPeek Apparel Co
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Sally Warren: From Survival to Strength and Building Let’s Evolve
This episode includes discussion of eating disorders, disordered eating, and mental health. Please take care while listening and skip this episode if these topics feel triggering for you.Welcome back to another episode of the podcast.In this episode, Ash sits down with Sally Warren, founder of Let’s Evolve, for one of the most honest and vulnerable conversations we’ve had on the show. Sally shares her journey into coaching, shaped by grief, anorexia recovery, identity shifts, and learning how to rebuild her relationship with food, movement, and herself.Sally opens up about losing her sister at a young age, using running as a way to process grief, and later navigating years of disordered eating and hospitalisation. She speaks candidly about recovery, the mindset work that never really ends, and how lived experience has shaped the way she coaches women today.The conversation also explores business growth, confidence, rebranding, online coaching, and what it actually takes to evolve as both a coach and a human. This episode is a powerful reminder that coaching is never just about macros, training plans, or weight loss. It’s about identity, safety, and learning to trust yourself again.🎧 Inside this episode:✨ Sally’s journey through grief, recovery, and rebuilding her identity✨ How running and movement became a form of healing✨ Navigating anorexia recovery and changing her relationship with food✨ Why lived experience makes better coaches✨ Building Let’s Evolve and stepping away from a personal brand✨ Confidence, weight loss, and personal growth alongside business growth✨ Learning to feel fear and do the thing anywayThis episode is raw, grounding, and deeply human. If you coach women or are on your own journey of growth, this one will stay with you.Join our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramWhere to find SallySally's InstagramLet's Evolve Website
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Kickstarter Series: How to Kickstart Your Marketing in 2026
Welcome to Episode 2 of our Kickstarter Series, where we’re diving into the marketing strategies that are going to make or break your business in 2026. If you’re tired of the marketing “hacks” and quick fixes, this episode is for you. We’re talking mindset shifts, how to execute marketing that actually works, and why consistency matters more than ever.In this episode, Ash and Keira discuss the importance of treating marketing as a priority, not an afterthought. They cover the biggest mistakes coaches make in their marketing and why having a clear plan is crucial to success. Whether you're feeling overwhelmed or unmotivated by marketing, this episode will help you break through the noise and start putting effort into actions that drive real results.🎧 Inside this episode:✨ Why marketing is a non-negotiable part of your business✨ How to shift your mindset to make marketing part of your strategy✨ The importance of planning and executing consistently✨ Why most coaches are overthinking their content and how to fix it✨ Real strategies for standing out in the 2026 marketing landscapeIf you’re ready to stop stressing and start executing, listen to this episode and kickstart your marketing in the new year.If you’re ready to put in the effort and see real progress in your business, don’t miss our Content to Clients Challenge starting February 1st.Content to Clients ChallengeJoin our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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Kickstarter Series Returns: Operations Every Coach Needs
Welcome to Season 03 and the return of our most popular podcast series, the Kickstarter Series.We’re kicking things off with the backbone of every successful coaching business: operations. In this episode, we break down the systems, processes, and backend structure that allow your business to grow without chaos, burnout, or constant firefighting.From onboarding and check ins to payments, communication, and automation, this episode is about building an operation that supports your clients and your lifestyle, not one that traps you in your business.If your coaching business feels messy behind the scenes, or you’re constantly reacting instead of leading, this episode will help you tighten your systems and create clarity fast.🎧 Inside this episode:✨ The core operational systems every coach needs✨ Why “winging it” stops businesses from scaling✨ How to create consistency without overcomplicating things✨ Common operational mistakes that cost coaches time and money✨ Where to focus first if your backend feels overwhelmingWhether you’re new to coaching or rebuilding your foundations, this episode sets the tone for Season 03 and gives you the structure to grow with confidence.Join our community and get early access to everything we’re building, events, masterclasses, and challenges.Forward Moves Community GroupLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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2025 Industry Predictions: What Hit, What Missed, and What’s Next for 2026
Welcome back to another episode of the podcast.In this episode, Ash, Keira and Rae unpack the biggest shifts happening in the fitness industry and what coaches need to prepare for in 2025. From the rise of running and Hyrox to the changes in consumer behaviour, tech, AI, gym culture, and the coaching business model, this conversation breaks down what’s actually going to matter next year.They cover the trends that will grow, the ones that will fade, and the patterns they’re already seeing across gyms, online coaching, and lifestyle clients. If you’re a coach, this episode will help you make smarter decisions for 2025 and get ahead before the market shifts again.🎧 Inside this episode:✨ The continued rise of running, Hyrox, and performance based training✨ Why content will matter more than ever (and what type will win)✨ How AI will reshape coaching workflows✨ Why clients will crave more structure and less “soft” messaging✨ The future of check ins, pricing, and personalised coaching✨ Why boutique gym communities will outperform commercial spaces✨ What consumers will value and spend money on in 2025If you want to start the new year ahead of the industry curve, this one’s for you.Looking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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Zane Bormann: Zane’s Journey Through Injury, Coaching, and Competing Naturally
Welcome back to another episode of the podcast.This week, Ash & Keira sit down with Zane Bormann, founder of Unbroken Performance & Nutrition, to unpack his journey from repeated injuries in the Air Force to becoming one of the most respected natural bodybuilding and nutrition coaches in Queensland. Zane opens up about the identity shift that came with leaving the military, how injury rehab shaped his coaching philosophy, and the realities of working with natural athletes in an industry dominated by enhancement.They dive into the ethics of coaching, the gaps in education across the fitness space, and why building a supportive community matters just as much as macro plans and training blocks. From mental health in prep to industry regulation, this episode is a grounded, thoughtful look at what coaching should actually be.🎧 Inside this episode:✨ How Zane transitioned from the Air Force into nutrition and coaching✨ The role injuries played in shaping Unbroken Performance✨ Why coaching natural athletes requires higher standards✨ The importance of collaboration between coaches, physiotherapists, and dietitians✨ Mental health, identity, and what bodybuilding teaches you✨ The future of regulation and education in the fitness industryWhere to find Zane:Unbroken Perform InstagramUnbroken Performacne WebsiteLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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The Mindset Shift Your Clients Need: The Human Side of Coaching
Welcome back to another episode of the podcast.This week, Ash and Keira dive into a topic every coach needs to understand — client overwhelm. They break down how to support clients who are struggling with motivation, feeling lost with their goals, or just mentally checked out. From reframing goals to having real conversations that build trust, this episode is all about bringing empathy and flexibility back into coaching.🎧 Inside this episode:✨ How to recognise when your client is feeling overwhelmed✨ Why personal conversations can shift a client’s mindset instantly✨ How to reframe goals without losing progress✨ The importance of flexibility and emotional support in coaching✨ Simple ways to help clients feel seen, supported, and motivated againLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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The Best Apps for Coaches: System Updates, Platforms, and Tools You Need
Welcome back to another episode of the podcast.This week, Ash and Keira dive into all things tech and systems, offering valuable updates on the tools and platforms that coaches use every day. From the latest app updates to tech struggles and the real impact of switching platforms, they discuss the best ways to use technology to streamline your business and save time. They also touch on why some all-in-one solutions don't work and share insights into the platforms that are improving — or causing headaches — in the fitness industry.🎧 Inside this episode:✨ The latest updates on popular platforms like OneFit and EverFit✨ Why an "all-in-one" system might not be the best solution✨ Tips for managing your tech stack effectively✨ The importance of integrating tools that work for your coaching style✨ Why app choices impact client experience and business efficiencyLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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Accountability, Black Friday Sales, and Why Discounting Your Coaching Hurts Your Business
Welcome back to another episode of the Forward Moves podcast.This week, Ash and Keira dive into a mix of real talk and marketing strategy. They start with a powerful chat on taking accountability online, what it means to own your mistakes, navigate cancel culture, and show up with integrity as a business owner. Then, they shift gears into Black Friday: the truth about e-commerce vs service-based sales, why discounting your coaching can damage your authority, and smarter ways to create momentum heading into the new year.🎧 Inside this episode:✨ Why accountability is one of the most underrated leadership traits✨ The difference between how e-commerce and service-based businesses use Black Friday✨ How discounting damages your brand perception✨ Smarter ways to build momentum before January✨ Why quality clients don’t come from salesLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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Cutting Corners or Being Lazy? A catch up chat
Welcome back to another episode of the podcast.This week, Ash and Keira sit down for a chatty catch-up before diving into one of the most important topics for coaches, integrity in business. From qualifications and standards to comparing your growth with others online, this episode is a reminder to stop cutting corners and start focusing on what actually matters.🎧 Inside this episode:✨ The reality of running a business that aligns with your values✨ Why “lazy coaching” is holding the industry back✨ The truth about qualifications and credibility in fitness✨ How to stop comparing your business to others✨ The importance of staying true to your ethos as you growLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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Why Your Business Isn’t Growing Online: How to Make Content That Actually Converts
Welcome back to another episode of the podcast.This week, Ash and Keira dive into the real reason your business isn’t growing online: your content. They break down what’s changed in the way people buy, why your videos might be falling flat, and how to create content that actually gets attention and converts followers into clients.🎧 Inside this episode:✨ Why your content is getting lost in the scroll✨ How to make people stop and actually listen✨ The difference between content that’s “savable” and content that sells✨ Why speaking to the camera matters more than ever✨ The content strategies that are working right nowLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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FM Studio Debut: How to Start, Budget, and Build a Podcast That Lasts
Welcome back to another episode of the podcast.This week marks a huge milestone, our very first episode filmed inside our brand new FM Studio. Ash shares the journey of setting up the space, what really goes into starting a podcast, and how to do it without spending $10,000 on gear. From budgeting and branding to co-host dynamics and audience engagement, this episode dives into the real behind-the-scenes of building a podcast that lasts.🎧 Inside this episode:✨ What to consider before launching your own podcast✨ The budget-friendly gear that actually works✨ Why one good episode can create a month of content✨ How to make your podcast engaging and authentic✨ The long-term mindset behind podcast growthLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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30 Lessons Before 30 (Part 2): Self-Belief, Balance, and the Power of Patience
Welcome back to another episode of the podcast.In Part 2 of 30 Lessons Before 30, Ash dives into the next round of lessons, the personal and professional growth moments that come with building a business and stepping into a new decade. From balancing work and life to letting go of perfection, this episode explores the importance of self-belief, collaboration, and taking radical responsibility when things don’t go to plan.🎧 Inside this episode:✨ Why perfection in business doesn’t exist✨ The power of collaboration and mentorship✨ How to handle financial struggles and customer challenges✨ Why balance matters more than burnout✨ How patience and perspective create long-term successLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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30 Lessons Before 30 (Part 1): Sacrifice, Failure, and the Reality of Growth
Welcome back to another episode of the podcast.In this special two-part series, Ash shares the first 15 lessons she’s learned before turning 30 - the raw, unfiltered truths about business, growth, and what it really takes to build something that lasts. From the illusion of “freedom” in business to the power of tough investments, this episode dives into the sacrifices, mindset shifts, and hard-earned lessons that shaped Forward Moves over the last four years.🎧 Inside this episode:✨ Why scary investments are often the right ones✨ The truth about revenue vs. profit✨ What business “freedom” actually looks like✨ How social media warps our idea of success✨ Why failure, sacrifice, and letting go are essential for growthLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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Cade Robertson: Building Zone, From Broke to Booked, and Systems That Never Miss a Lead
Welcome back to another episode of the Forward Moves Podcast.This week we sit down with Cade Robertson to unpack how he went from broke coach to booked out, built Zone into an invite only gym backed by major sponsors, and created systems that never miss a lead. Cade shares the raw lessons from failed ventures, the mindset that got him through, and the strategies that are actually working right now in coaching and content.🎧 Inside this episode:✨ How Cade built Zone into the most in-demand creator gym on the Gold Coast✨ Why his coaching business exploded from 8k to 50k+ months in just a few months✨ The sales scripts that close in under six messages✨ How automations and AI can improve - not replace - your coaching✨ The business lessons learned from failed ventures and partnershipsWhere to find Cade:Cade's InstagramZone Gym Instagram Zone websiteLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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Marketing Strategies That Are Underutilised: The simple things most coaches aren’t doing
Welcome back to another episode of our podcast.This week, we’re diving into the underrated strategies that most coaches are overlooking, the ones that actually move the needle when it comes to growing your business. From signing ambassadors to using stories the right way, to simply asking for business, we’re breaking down why these simple moves are so effective.🎧 Inside this episode:✨ How to use ambassadors without losing money✨ Why Instagram stories are still your biggest opportunity✨ The power of consistency and repetition✨ Why waiting for clients to come to you will keep you stuckLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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Bad Body Image & Showing up: Why you need to show up even when you don't feel like it
Welcome back to another episode of our podcast.This week we get deep and personal about needing to show up even when you don't feel like it. 🎧 Inside this episode: ✨ Bad Body Image and returning from Europe ✨ Masculine vs Feminine Energy in Business ✨Am I working too much or not? ✨ Your lack of showing up is the reason why you are failing
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Your in the business of humans, act like a human: Answering FAQ's of our members
Welcome back to another episode of our podcast. This week we answer from FAQS from our members in the Forward Moves Community .🎧 Inside this ep:✨ Your in the business of humans, so speak like one. ✨ Why you need to give away things to get business. ✨ Lead Generation vs. Consistency ✨ How to sell! ✨ How to price your services. ✨ & so much more! Our Instagram Ash's Instagram Keira's Instagram
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Crying about competition won't sign clients
Welcome back from our hiatus! We are so excited to be back to finish off season 2 with you all. Today we have a chatty episode where we bring in some new podcast segments. 🎧 Inside this ep:✨ What our team is up to ✨ What is making Ash rage ✨ Things that you find embarrassing that actually aren't Looking to build your fitness business? Jump on a call with us Follow us on social Forward Moves Instagram Ash's Instagram Keira's Instagram
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Keira Houldsworth: From VA to Fitness Business Guru - Inside the FM Team
She’s usually the one asking the questions around here, but we’re flipping the script in this episode as Keira takes the spotlight as our guest 👇As a key member of the Forward Moves team, Keira shares her journey from virtual assistant to fitness business specialist. We dive into the evolution of her role, overcoming self-doubt, and the importance of systems in coaching.She talks about building connections with app developers, setting clear client expectations, and how emotional attachment can impact coaching decisions.Plus, she reflects on her personal growth and even shares some fun insights about her TikTok content!🎧 Inside this ep:✨ Keira’s transition from assistant to fitness business specialist✨ The crucial role of systems in coaching and business operations✨ Overcoming self-doubt and embracing continuous growth✨ The power of building connections within the industry✨ Managing emotional attachments and setting clear client expectations✨ Keira’s unique approach to communication and people skillsLooking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramSteph's Instagram
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50
The Inside Scoop: Our New Offer, Smarter Coaching & Real Talk with Consultant Steph
The FM team is back on the mics - and this time, we’re talking about what’s been shifting behind the scenes, what we’ve learned, and what’s coming next for Forward Moves.In this unfiltered catch-up, Ash and Keira are joined by our business consultant Steph to chat through the evolution of our offers, the mindset shifts happening across the board, and how we’re doing things differently to help coaches get better results (without the burnout).We’re covering:💬 The real reason we hit pause on some things🚨 Our brand new offer - and why it’s gonna change the game for coaches👀 What we’re seeing in the coaching industry (and where it’s going)If you’ve been craving more clarity, more direction, and more depth in your coaching business, this episode is your nudge.Looking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramSteph's Instagram
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49
Dr. Daniel Kirkbride: What Functional Medicine Can Teach Us About Health & Business
There’s more to health than treating symptoms - and in this episode, Dr. Daniel Kirkbride breaks down why 👇From his early days as a personal trainer to becoming a functional medicine practitioner, Daniel shares what it really means to understand health at the root cause level.We unpack the limitations of conventional medicine, the role of data and blood work, and how stress, lifestyle, and even your genes play a role in long-term health outcomes.Whether you’re in the health space or simply want to take a more proactive approach to your own wellbeing, this conversation will shift the way you think about prevention, optimisation, and what's possible when we stop settling for surface-level answers.🧬 Inside this ep:What functional medicine actually is (and how it’s different)The power of blood markers and personal dataHow stress impacts the body over timeWhy many chronic conditions are preventableThe importance of having a health team that works for youIf you want to feel better, lead better, and make more empowered choices, this one’s for you ✨Looking to make your move?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramDaniel's Instagram
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48
Mini Moves: Going All-In with Ash Lane, Jade Spooner & Finlay Joyce-Noorlander
Introducing our very first Mini Moves Snippets Episode! 🎉We’ve pulled together some of the spiciest, realest, and most refreshing moments from past episodes with three industry powerhouses: Ash Lane, Jade Spooner, and Finlay Joyce-Noorlander.Whether you're a coach, creative, or just nosey (no shame), this bite-sized mashup is packed with honest conversations and lessons you’ll actually want to hear.In this episode, you'll listen to:Ash Lane chatting through:Burning the boats and going all-in on her businessOutgrowing her own systemsThe mindset shift that led her to build her own appJade Spooner on:Scaling your coaching business (and the hard questions that come with it)Passion vs. profit: where do you sit?Why following the crowd can crush your uniqueness and cut-throughFinlay Joyce-Noorlander talking about:The real pressure of growing on social mediaNavigating brand deals (even if you’re new)Staying aligned when the industry pulls you in every directionThis is your permission slip to do business your way and maybe, burn a few boats along the way.👉 Tag us when you listen and let us know your favourite snippet and if you want more episodes like this!Looking to make your move?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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47
The Inside Scoop: Real Talk on Branding, Content That Converts & Training App Updates
The FM team is back on the mics - and this time we’re talking branding, content, and all the little details that make a big difference in business.In this fun and unfiltered episode, Keira is joined by Maddi (our marketing coordinator) and Rae (our design lead) to chat about what really matters with your branding and marketing for your coaching business.We’re covering:🎨 How branding influences trust, pricing, and perception📹 Why content feels hard sometimes - and what to do about it📲 Our favourite tools that keep us organised PLUS new training app updatesWhether you’re refining your look, rebuilding your brand, or just trying to figure out where the heck to start - this one’s for you.Looking to build a business that looks as good as it runs?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramKeira's InstagramRae's InstagramMaddi's Instagram
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46
Morgan Eldrett: Rewriting the Rules of Success in Bodybuilding & Business
Posing coach, mindset podcast host, and unapologetic force in the fitness space - Morgan Eldrett is here to share what success really takes.In this episode, we unpack the messy, fulfilling, and often misunderstood path of building a business in the bodybuilding world.We dive into:✨ Why mindset is your secret weapon in coaching, competition & life✨ The myth of “just getting lucky” (and what’s actually behind success)✨ Navigating career pivots, limiting beliefs & building confidence✨ The power of authenticity, branding, and building real community✨ Why prep doesn’t have to mean punishment - and what the new wave of bodybuilding looks likeWhether you're a coach, competitor, or building a business that feels true to you - this one’s packed with powerful reminders that success isn’t one-size-fits-all.Looking to make your move?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramMorgan's Instagram
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45
Jayden & Sheoni Riggs: Coaching, Competing & Running a Business as a Powerhouse Couple
From party phases to comp preps - and hospital shifts to breathwork coaching - Jayden and Sheoni Riggs have lived it all 💪In this refreshingly honest (and fun) episode, we unpack their journey from personal transformation to building New Paradigm Coaching (with the help of our Business Moves Program) - a business grounded in proactive health, emotional resilience, and real results.We talk:Jayden’s shift from partying to bodybuildingSheoni's pivot from nursing to coachingWhy the healthcare system needs a prevention overhaulLearning to charge your worth (after doing everything for free)The realities of running a business as a coupleBoundaries, stress, and the power of nervous system regulationIf you’re a coach, trainer, or wellness pro trying to do things differently - this one’s for you.🎧 Tune in for wisdom, laughter, and a real reminder that success lies in the process.Looking to make your move?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramSheoni's InstagramJayden's InstagramNew Paradigm Coaching
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44
Jess Tirpkos: From Client to Co-Owner - Juggling Motherhood, Coaching & Big Dog Moves
Jess wears a lot of hats - single mum, gym owner, online coach - and in this chatty episode, she opens up about what it really takes to keep all the plates spinning 💪We dive into how she’s built a thriving coaching business and community, why she refuses to sacrifice motherhood for success (or vice versa), and how living with lupus has shaped her approach to life, leadership and self-care.This is a fun, open, and honest chat about resilience and the messy middle (including a "hey girlie" text) that comes with growth 💖Looking to make your move?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramJess's Instagram
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43
Kate Morris: From Fitness Coach to $500K Business - The Power of Resilience & Mindset
What happens when you combine a no-BS nutritionist, an online fitness coach, and a business mentor with a tough-love approach and bulletproof strategy?You get Kate Morris—and a coaching career built on integrity, mindset, and serious emotional resilience ✨In this episode, we unpack the myth of overnight success, the trap of victim mentality, how (and when) to fire red-flag clients, and why mentorship is the shortcut most coaches need, but often avoid.This is your reminder: taking real action isn’t always glamorous, but it’s always worth it. You are your biggest limitation. Whether you're in your first year or your fifth, this one will shift how you show up 💪Looking to make your move?Book a Free CallVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's Instagram
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42
Rhys Livingstone: Generating $10M in Client Revenue & Building an $800K Gym That Doesn’t Make a Cent
In this episode, business coach and gym owner Rhys Livingstone shares the real story behind building a wildly successful online coaching business — and investing in an $800K gym that hasn't made him a cent (and never will).We dive into the messy middle of business growth: hiring the right team, building loyalty, navigating loneliness, and what it really takes to step into a leadership role 💪Rhys also shares his insights on mentorship, marketing, and what mistakes you're probably making when it comes to scaling your business.🎧 You’ll learn:Why some coaches stall when they start to scaleWhat no one tells you about managing a teamHow to use mentorship, mindset & AI to grow your businessWhat Rhys would prioritise if he were starting againThis one’s a must-listen for coaches who are serious about building beyond just themselves.Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramRhys' Instagram
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41
Jess Morgan: Fitness Coach & Online Business Mentor – The Real Talk You Didn’t Know You Needed
In this episode, we chat with Jess Morgan — food freedom advocate turned business coach — to break down what it really takes to build a coaching brand that cuts through the noise and converts.From navigating the online space with experience-backed strategy to using controversial content and freebies to spark real connection, Jess doesn’t hold back on the lessons she’s learned and the red flags she’s seen in the business coaching world.We unpack lead gen without the fluff, setting boundaries with clients, money mindset breakthroughs, and how to own your messaging in a way that magnetises the right people.If you're a coach ready to grow with passion (and a little edge), this one’s for you 👏Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramJess's Instagram
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Emily Mazz: From Recipe Posts to Business Powerhouse – Building Mazzfit & Making Moves Online
In this episode, we sit down with Emily Mazz—online nutritionist, fitness coach, recipe developer and overnight weetbix queen 👑—to talk about how she built her brand, Mazzfit, from the ground up.Em shares her journey from teenage health obsession to full-time online coach, and what it’s really taken to grow her online business while staying true to herself.We unpack the shift from in-person training to online coaching, building trust with an audience, navigating imposter syndrome as a young entrepreneur, and why follower count doesn’t equal business success 🙌She also gives us a behind-the-scenes look at content creation, brand collaborations, and how she balances being a coach, creator, and business owner all at once.Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramEmily's Instagram
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39
Lachlan Trowell: Coaching Through Complexity - Diabetes, Discipline & Ditching the Victim Mentality
Lachlan Trowell didn’t plan on becoming a diabetes fitness coach, but life had other ideas 💪In this episode, we sit down with the personal trainer who turned his Type 1 diagnosis into a mission.From breaking down the real difference between Type 1 and Type 2, to unpacking how hormones, alcohol, and lifestyle affect blood sugar, Lachlan gets real about what it takes to coach clients with chronic conditions.We cover:⚡ Decision fatigue and how structure creates freedom⚡ Why understanding insulin is key for performance⚡ The stigma around diabetes⚡ Building a coaching niche from lived experience⚡ What every coach should know before taking on a diabetic clientWhether you’re already working with chronic conditions, or want to specialise, this one’s a powerful insight into what it means to coach with depth, empathy, and strategy.Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramLachlan's Instagram
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38
Sequoia Stewart: FMG Bikini Pro, Business Breakups & Creating the Gym Women Actually Want
In this episode, we sit down with Sequoia Stewart - FMG Bikini Pro Athlete and co-owner of Club 94 - to unpack what it really takes to build a women-first fitness business with impact 💪From rebranding after a business breakup to creating a safe space that prioritises community, confidence and strength, Sequoia shares the behind-the-scenes of what it means to lead with purpose in a super competitive industry.We dive into her journey from PT to gym owner, the pressures of competing, the mental health impact of body image expectations, and how Club 94 is challenging the status quo through resistance training and charity-driven events.Whether you're a coach, gym owner or just love stories of women doing things differently - this one is a must-listen 🙌Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramSequoia's Instagram
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37
Jade Spooner: Building a Multi-Million Dollar App & Her Plans To Revolutionise the Coaching Game
In this episode, we sit down with Jade Spooner, co-founder of Equalution (now Equ), as she shares her incredible journey to becoming the accomplished fitness tech entrepreneur she is today 📈Jade reveals how she took her passion for nutrition to build a cutting-edge app that transformed the industry. From scaling a successful business to being named on the Forbes 30 Under 30, Jade’s insights are a must for anyone in the fitness or online coaching space.We dive into the challenges of app development, the power of customer experience, and how she’s positioning her new venture (hint hint) to thrive in a rapidly changing industry.If you're looking to level up your coaching game, this episode is packed with invaluable takeaways 💪Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramJade's Instagram
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36
Rory Stephen: Why So Many PT's Fail, Mastering Social Media and Rapid Fire Questions
If intrusive thoughts were a person, it would be Rory Stephen (from Roar PT) in this episode - no filter, bold opinions, and tons of laughs.Rory is truly one of the hardest-working coaches in the industry and has so many valuable insights into what works in today's market, and what doesn't.We dive into the reality of 14-hour coaching days, balancing family life, and building a successful business while maintaining your sanity.In this episode, we cover:⚡️ Why social media isn’t just a “nice-to-have” if you’re a coach⚡️ The biggest mistakes new PTs make (and why they’re holding themselves back)⚡️ How COVID-19 forced trainers to adapt or fail (Rory adapted)⚡️ The truth about PEDs in bodybuilding and the industry in general⚡️ We put Rory in the hot seat with a rapid-fire Q&AIf you’re a coach looking for some business wisdom and a good laugh, you don’t want to miss this one!Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramRory's Instagram
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35
Jess Richards: The Truth About Gym Ownership, Online Coaching & Life After Competing
In this episode, we sit down with Jess Richards—BFT Chermside co-owner and thriving online coach—to talk about her journey in the fitness industry 🙌We dive into the realities of gym ownership, the challenges of hiring staff, and why community is key to long-term success.Jess also shares her pivotal near-death experience, the impact of social media on body image, and the mindset shifts that come with stepping away from competing.Plus, they explore the role of nutrition, self-care, and evolving fitness trends that every coach should know. Listen in now! ✨Jess's Instagramhttps://www.instagram.com/jessrichardsfitness
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Ash Lane: Building a Thriving Coaching Business and Launching Her Own App
This week on the Forward Moves Podcast, we’re joined by Ash Lane (the founder of Train With Ash) - a passionate nutritionist, fat loss coach, and entrepreneur who’s transformed her life and business through hard work, strategy and heart.In this episode, Ash shares:🌟 How she scaled from 1:1 coaching to launching a full-fledged app🌟 The mindset shift that made all the difference🌟 The secret to creating a client experience that truly stands out🌟 How to balance growing your business while staying true to your own healthWhether you're a coach looking to grow or just need some inspiration, this episode is packed with real, actionable insights.Don’t miss it, tune in now! 🎧Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramAsh Lane's Instagram
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33
Scaling Smarter with Steph Baker: The Business Side of Coaching
As you know, coaching isn’t just about training clients - it’s about running an efficient business as well.In this episode, we’re joined by Steph, our new business consultant, to chat about the behind-the-scenes of growing (and actually scaling) her successful coaching business.We cover:🔹 Why new coaches struggle without mentorship🔹 The difference between growth and scaling (and why it matters)🔹 Managing clients, setting boundaries, and avoiding burnout🔹 Contractors vs. employees - what’s the right move?🔹 The do’s and don’ts of nutrition coaching qualifications🔹 Social media shifts, personal branding, and standing out onlineIf you’re a coach trying to build something sustainable, this one’s for you! ✨Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramSteph's Instagram
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Business Kickstarter Part 4: The Offer & Pricing Mistakes Costing You Clients
In this episode, we are joined by our amazing Business Moves Consultant Steph Baker who is a seasoned online and nutrition coach from Within Reach.We've reached the final part of our Business Kickstarter series, and we’re exposing the biggest mistakes coaches make when structuring their offers and pricing their services.If you're undercharging, overcomplicating, or struggling to convert leads, this one’s for you.🚨 Why most coaching offers confuse clients (and how to fix yours).🚨 The pricing trap that’s keeping you stuck, and underpaid.🚨 How to structure check-ins & support without burning out.🚨 The secret to transitioning from in-person to online coaching seamlessly.If you’re ready to refine your offers, charge what you're worth, and build a business that actually works, hit play now! 🎧Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramSteph's Instagram
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Josh Sternberg: Coaching Hacks, Choosing Sobriety & The Power of Emotional Intelligence
In this episode, we sit down with Coach Josh Sternberg—an experienced exercise scientist, sports nutritionist, and dedicated coach of seven years—who is the driving force behind Your Everyday Strength 💪Josh shares the game-changing coaching strategies that helped him scale, the power of emotional intelligence in building lasting client relationships, and how his journey with ADHD and sobriety has shaped his approach to business and life.From automation tools that save time to the mindset shifts that make a difference, this episode is packed with insights for coaches and business owners who want to work smarter, connect deeper, and grow their impact 🙏Looking to make your move?Book a call with AshVisit our websiteFollow us on our socialsForward Moves InstagramAsh's InstagramKeira's InstagramJosh's Instagram
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ABOUT THIS SHOW
Unfiltered convos for fitness and health coaches building bold, profitable businesses.Each week, we go behind the scenes with industry leaders and rising coaches to talk strategy, content, mindset, marketing, systems, and everything in between.If you're ready to make smart moves and stop playing small, you’re in the right place!
HOSTED BY
Forward Moves
CATEGORIES
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