PODCAST · business
The Forward Moves Podcast
by Forward Moves
Unfiltered convos for fitness and health coaches building bold, profitable businesses.Each week, we go behind the scenes with industry leaders and rising coaches to talk strategy, content, mindset, marketing, systems, and everything in between.If you're ready to make smart moves and stop playing small, you’re in the right place!
Episodes
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EOFY Maxing - What we're doing in our business & what you should do in yours
Welcome back to the podcast for one final episode under the Forward Moves Podcast name. Before we officially hit pause and begin the next chapter, Ash is sharing the exact End of Financial Year checklist she's working through inside Forward Moves and with our coaching clients. From operations and...
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Not Goodbye… Just A Little Break
A little update from us 🤍 We’re officially putting the podcast on a short hiatus while we navigate a lot of big changes happening behind the scenes at FM right now. Between building our own technology, internal changes, client work, content, and honestly just trying to stay on top of life…...
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10 Things Coaches Should Be Doing Right Now To Get More Clients
Welcome back to another episode of the podcast. This week Ash and Keira are diving into one of the biggest conversations happening in the coaching industry right now… why business feels quiet, why leads slow down, and what coaches should actually be doing about it. This episode is packed with...
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The Coaching Industry Questions Everyone’s Asking Right Now
Welcome back to another episode of the podcast. This week’s episode is a casual catch up covering some of the biggest questions, conversations, and struggles currently happening in the online coaching industry. From apps and AI, to burnout, challenges, systems, and slow leads… we’re covering a…
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Keira: Lessons, Mindset Shifts & Things I’m Letting Go Of
Welcome back to another episode of the podcast. This week is a little bit different… it’s a solo episode with Keira. Fresh off turning 31, this is a personal reflection on the lessons, mindset shifts, and realisations she’s been sitting with lately. No structure, no script… just honest thoughts…
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Dylan Heycox: Sacrifice, Setbacks, and Starting Before You’re Ready
Welcome back to another episode of the podcast. This week we sit down with Dylan Heycox, coach, athlete, and the founder behind INTNT. At just 21, Dylan has already navigated rejection in sport, hundreds of hours of unpaid work, elite placements with professional teams, and the early stages of...
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Jordan Birch: Xero, Cash Flow & Where Coaches Actually Go Wrong With Money(PART TWO)
Welcome back to Part 2 of our conversation with Jordan Birch from Fitbooks, Accountant for Online Coaches & PTs. In this episode, we move beyond surface level finance talk and get into what actually matters when it comes to running a profitable coaching business. From understanding Xero and cash...
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Jordan Birch: Tax, GST & Money Mistakes Coaches Are Making (PART ONE)
Welcome back to another episode of the podcast. This week we sit down with Jordan Birch, accountant for online coaches and PTs, and founder of FitBooks. From leaving corporate and starting her own business, to working closely with coaches across the industry, Jordan breaks down the financial side...
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What We’re Loving, What’s Going in the Bin & Life Lately
Welcome back to another episode of the podcast.Join us for a laid back catch up with Ash and Keira. A proper life update episode where we chat about what’s been going on behind the scenes, what we’re loving right now, and everything that needs to go straight in the bin.From gym changes and...
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Harry Drew: From AFL Dreams to Mental Health Advocacy
Welcome back to another episode of the podcast. This week, we sit down with Harry Drew, coach, mentor, and passionate advocate for mental health. From chasing AFL dreams to facing the identity crisis that came with an injury, Harry opens up about the highs and lows of his journey. From battling...
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Bec Cameron: Strength Is Political, Trauma, Autism & Disgustingly Easy Fitness
Welcome back to another episode of the podcast. This week we sit down with Bec Cameron, coach, martial artist, and founder of Long Game. From child protection burnout at 23, to surviving SA, to discovering she’s autistic later in life, Bec shares the layers behind the woman she is today and how...
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Camellia Curreen: The Business of Stage Presence
In this episode, we sit down with Camellia Curreen, the posing coach behind 15 overall wins and six pro cards across her team, who turned what most competitors treat as an afterthought into a full time business. Camellia shares how she transitioned from a sales and product management career into...
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Kayla Russell: From Fitness to Corporate and Back to Coaching
In today’s episode, we sit down with Kayla Russell, a coach and corporate professional who’s navigated the highs and lows of the fitness industry, corporate life, and the in-between. Kayla shares her journey of leaving behind her online coaching business to work in corporate, only to realise that...
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Abs By Alana: Identity After Injury and Breaking the All or Nothing Mindset
In this episode, we sit down with Alana Coomer, founder of Abs By Alana, to talk about what happens when injury forces you to slow down and re-evaluate everything you thought defined you. Alana shares her journey through injury, identity shifts, and letting go of an all or nothing approach to...
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Sally Warren: From Survival to Strength and Building Let’s Evolve
This episode includes discussion of eating disorders, disordered eating, and mental health. Please take care while listening and skip this episode if these topics feel triggering for you. Welcome back to another episode of the podcast. In this episode, Ash sits down with Sally Warren, founder of...
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Kickstarter Series: How to Kickstart Your Marketing in 2026
Welcome to Episode 2 of our Kickstarter Series, where we’re diving into the marketing strategies that are going to make or break your business in 2026. If you’re tired of the marketing “hacks” and quick fixes, this episode is for you. We’re talking mindset shifts, how to execute marketing that...
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Kickstarter Series Returns: Operations Every Coach Needs
Welcome to Season 03 and the return of our most popular podcast series, the Kickstarter Series. We’re kicking things off with the backbone of every successful coaching business: operations. In this episode, we break down the systems, processes, and backend structure that allow your business to…
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2025 Industry Predictions: What Hit, What Missed, and What’s Next for 2026
Welcome back to another episode of the podcast. In this episode, Ash, Keira and Rae unpack the biggest shifts happening in the fitness industry and what coaches need to prepare for in 2025. From the rise of running and Hyrox to the changes in consumer behaviour, tech, AI, gym culture, and the...
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Zane Bormann: Zane’s Journey Through Injury, Coaching, and Competing Naturally
Welcome back to another episode of the podcast. This week, Ash & Keira sit down with Zane Bormann, founder of Unbroken Performance & Nutrition, to unpack his journey from repeated injuries in the Air Force to becoming one of the most respected natural bodybuilding and nutrition coaches in...
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The Mindset Shift Your Clients Need: The Human Side of Coaching
Welcome back to another episode of the podcast. This week, Ash and Keira dive into a topic every coach needs to understand — client overwhelm. They break down how to support clients who are struggling with motivation, feeling lost with their goals, or just mentally checked out. From reframing…
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The Best Apps for Coaches: System Updates, Platforms, and Tools You Need
Welcome back to another episode of the podcast. This week, Ash and Keira dive into all things tech and systems, offering valuable updates on the tools and platforms that coaches use every day. From the latest app updates to tech struggles and the real impact of switching platforms, they discuss…
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Accountability, Black Friday Sales, and Why Discounting Your Coaching Hurts Your Business
Welcome back to another episode of the Forward Moves podcast. This week, Ash and Keira dive into a mix of real talk and marketing strategy. They start with a powerful chat on taking accountability online, what it means to own your mistakes, navigate cancel culture, and show up with integrity as a...
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Cutting Corners or Being Lazy? A catch up chat
Welcome back to another episode of the podcast. This week, Ash and Keira sit down for a chatty catch-up before diving into one of the most important topics for coaches, integrity in business. From qualifications and standards to comparing your growth with others online, this episode is a reminder...
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Why Your Business Isn’t Growing Online: How to Make Content That Actually Converts
Welcome back to another episode of the podcast. This week, Ash and Keira dive into the real reason your business isn’t growing online: your content. They break down what’s changed in the way people buy, why your videos might be falling flat, and how to create content that actually gets attention...
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FM Studio Debut: How to Start, Budget, and Build a Podcast That Lasts
Welcome back to another episode of the podcast. This week marks a huge milestone, our very first episode filmed inside our brand new FM Studio. Ash shares the journey of setting up the space, what really goes into starting a podcast, and how to do it without spending $10,000 on gear. From…
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30 Lessons Before 30 (Part 2): Self-Belief, Balance, and the Power of Patience
Welcome back to another episode of the podcast. In Part 2 of 30 Lessons Before 30, Ash dives into the next round of lessons, the personal and professional growth moments that come with building a business and stepping into a new decade. From balancing work and life to letting go of perfection…
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30 Lessons Before 30 (Part 1): Sacrifice, Failure, and the Reality of Growth
Welcome back to another episode of the podcast. In this special two-part series, Ash shares the first 15 lessons she’s learned before turning 30 - the raw, unfiltered truths about business, growth, and what it really takes to build something that lasts. From the illusion of “freedom” in business…
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Cade Robertson: Building Zone, From Broke to Booked, and Systems That Never Miss a Lead
Welcome back to another episode of the Forward Moves Podcast. This week we sit down with Cade Robertson to unpack how he went from broke coach to booked out, built Zone into an invite only gym backed by major sponsors, and created systems that never miss a lead. Cade shares the raw lessons from...
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Marketing Strategies That Are Underutilised: The simple things most coaches aren’t doing
Welcome back to another episode of our podcast.This week, we’re diving into the underrated strategies that most coaches are overlooking, the ones that actually move the needle when it comes to growing your business. From signing ambassadors to using stories the right way, to simply asking for...
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Bad Body Image & Showing up: Why you need to show up even when you don't feel like it
Welcome back to another episode of our podcast. This week we get deep and personal about needing to show up even when you don't feel like it. 🎧 Inside this episode: ✨ Bad Body Image and returning from Europe ✨ Masculine vs Feminine Energy in Business ✨Am I working too much or not? ✨ Your lack of...
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Your in the business of humans, act like a human: Answering FAQ's of our members
Welcome back to another episode of our podcast. This week we answer from FAQS from our members in the Forward Moves Community . 🎧 Inside this ep: ✨ Your in the business of humans, so speak like one. ✨ Why you need to give away things to get business. ✨ Lead Generation vs. Consistency ✨ How to...
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Crying about competition won't sign clients
Welcome back from our hiatus! We are so excited to be back to finish off season 2 with you all. Today we have a chatty episode where we bring in some new podcast segments. 🎧 Inside this ep: ✨ What our team is up to ✨ What is making Ash rage ✨ Things that you find embarrassing that actually…
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Keira Houldsworth: From VA to Fitness Business Guru - Inside the FM Team
She’s usually the one asking the questions around here, but we’re flipping the script in this episode as Keira takes the spotlight as our guest 👇 As a key member of the Forward Moves team, Keira shares her journey from virtual assistant to fitness business specialist. We dive into the evolution…
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The Inside Scoop: Our New Offer, Smarter Coaching & Real Talk with Consultant Steph
The FM team is back on the mics - and this time, we’re talking about what’s been shifting behind the scenes, what we’ve learned, and what’s coming next for Forward Moves. In this unfiltered catch-up, Ash and Keira are joined by our business consultant Steph to chat through the evolution of our...
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Dr. Daniel Kirkbride: What Functional Medicine Can Teach Us About Health & Business
There’s more to health than treating symptoms - and in this episode, Dr. Daniel Kirkbride breaks down why 👇 From his early days as a personal trainer to becoming a functional medicine practitioner, Daniel shares what it really means to understand health at the root cause level. We unpack the...
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Mini Moves: Going All-In with Ash Lane, Jade Spooner & Finlay Joyce-Noorlander
Introducing our very first Mini Moves Snippets Episode! 🎉 We’ve pulled together some of the spiciest, realest, and most refreshing moments from past episodes with three industry powerhouses: Ash Lane, Jade Spooner, and Finlay Joyce-Noorlander. Whether you're a coach, creative, or just nosey (no...
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The Inside Scoop: Real Talk on Branding, Content That Converts & Training App Updates
The FM team is back on the mics - and this time we’re talking branding, content, and all the little details that make a big difference in business. In this fun and unfiltered episode, Keira is joined by Maddi (our marketing coordinator) and Rae (our design lead) to chat about what really matters...
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Morgan Eldrett: Rewriting the Rules of Success in Bodybuilding & Business
Posing coach, mindset podcast host, and unapologetic force in the fitness space - Morgan Eldrett is here to share what success really takes. In this episode, we unpack the messy, fulfilling, and often misunderstood path of building a business in the bodybuilding world. We dive into: ✨ Why mindset...
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Jayden & Sheoni Riggs: Coaching, Competing & Running a Business as a Powerhouse Couple
From party phases to comp preps - and hospital shifts to breathwork coaching - Jayden and Sheoni Riggs have lived it all 💪 In this refreshingly honest (and fun) episode, we unpack their journey from personal transformation to building New Paradigm Coaching (with the help of our Business Moves...
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Jess Tirpkos: From Client to Co-Owner - Juggling Motherhood, Coaching & Big Dog Moves
Jess wears a lot of hats - single mum, gym owner, online coach - and in this chatty episode, she opens up about what it really takes to keep all the plates spinning 💪 We dive into how she’s built a thriving coaching business and community, why she refuses to sacrifice motherhood for success (or...
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Kate Morris: From Fitness Coach to $500K Business - The Power of Resilience & Mindset
What happens when you combine a no-BS nutritionist, an online fitness coach, and a business mentor with a tough-love approach and bulletproof strategy? You get Kate Morris—and a coaching career built on integrity, mindset, and serious emotional resilience ✨ In this episode, we unpack the myth of...
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Rhys Livingstone: Generating $10M in Client Revenue & Building an $800K Gym That Doesn’t Make a Cent
In this episode, business coach and gym owner Rhys Livingstone shares the real story behind building a wildly successful online coaching business — and investing in an $800K gym that hasn't made him a cent (and never will). We dive into the messy middle of business growth: hiring the right team,...
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Jess Morgan: Fitness Coach & Online Business Mentor – The Real Talk You Didn’t Know You Needed
In this episode, we chat with Jess Morgan — food freedom advocate turned business coach — to break down what it really takes to build a coaching brand that cuts through the noise and converts. From navigating the online space with experience-backed strategy to using controversial content and...
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Emily Mazz: From Recipe Posts to Business Powerhouse – Building Mazzfit & Making Moves Online
In this episode, we sit down with Emily Mazz—online nutritionist, fitness coach, recipe developer and overnight weetbix queen 👑—to talk about how she built her brand, Mazzfit, from the ground up. Em shares her journey from teenage health obsession to full-time online coach, and what it’s really...
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Lachlan Trowell: Coaching Through Complexity - Diabetes, Discipline & Ditching the Victim Mentality
Lachlan Trowell didn’t plan on becoming a diabetes fitness coach, but life had other ideas 💪 In this episode, we sit down with the personal trainer who turned his Type 1 diagnosis into a mission. From breaking down the real difference between Type 1 and Type 2, to unpacking how hormones…
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Sequoia Stewart: FMG Bikini Pro, Business Breakups & Creating the Gym Women Actually Want
In this episode, we sit down with Sequoia Stewart - FMG Bikini Pro Athlete and co-owner of Club 94 - to unpack what it really takes to build a women-first fitness business with impact 💪 From rebranding after a business breakup to creating a safe space that prioritises community, confidence and...
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Jade Spooner: Building a Multi-Million Dollar App & Her Plans To Revolutionise the Coaching Game
In this episode, we sit down with Jade Spooner, co-founder of Equalution (now Equ), as she shares her incredible journey to becoming the accomplished fitness tech entrepreneur she is today 📈 Jade reveals how she took her passion for nutrition to build a cutting-edge app that transformed the...
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Rory Stephen: Why So Many PT's Fail, Mastering Social Media and Rapid Fire Questions
If intrusive thoughts were a person, it would be Rory Stephen (from Roar PT) in this episode - no filter, bold opinions, and tons of laughs. Rory is truly one of the hardest-working coaches in the industry and has so many valuable insights into what works in today's market, and what doesn't. We...
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Jess Richards: The Truth About Gym Ownership, Online Coaching & Life After Competing
In this episode, we sit down with Jess Richards—BFT Chermside co-owner and thriving online coach—to talk about her journey in the fitness industry 🙌 We dive into the realities of gym ownership, the challenges of hiring staff, and why community is key to long-term success. Jess also shares her...
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Ash Lane: Building a Thriving Coaching Business and Launching Her Own App
This week on the Forward Moves Podcast, we’re joined by Ash Lane (the founder of Train With Ash) - a passionate nutritionist, fat loss coach, and entrepreneur who’s transformed her life and business through hard work, strategy and heart. In this episode, Ash shares: 🌟 How she scaled from 1:1...
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ABOUT THIS SHOW
Unfiltered convos for fitness and health coaches building bold, profitable businesses.Each week, we go behind the scenes with industry leaders and rising coaches to talk strategy, content, mindset, marketing, systems, and everything in between.If you're ready to make smart moves and stop playing small, you’re in the right place!
HOSTED BY
Forward Moves
CATEGORIES
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Frequently Asked Questions
How many episodes does The Forward Moves Podcast have?
The Forward Moves Podcast currently has 82 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Forward Moves Podcast about?
Unfiltered convos for fitness and health coaches building bold, profitable businesses.Each week, we go behind the scenes with industry leaders and rising coaches to talk strategy, content, mindset, marketing, systems, and everything in between.If you're ready to make smart moves and stop playing...
How often does The Forward Moves Podcast release new episodes?
The Forward Moves Podcast has 82 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Forward Moves Podcast?
You can listen to The Forward Moves Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Forward Moves Podcast?
The Forward Moves Podcast is created and hosted by Forward Moves.
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