PODCAST · business
The Future Is How
by Frederik G. Pferdt
Welcome to The Future Is How: Explorations on Creating Your Better Tomorrow—a podcast that invites you to actively shape the future with practical insights and inspiration. Hosted by Dr. Frederik G. Pferdt, author of What's Next Is Now and first and former Chief Innovation Evangelist at Google, Frederik shares insights on building a future-ready mindstate, drawing from his experiences training the brightest minds at Google, Stanford, and beyond.
Episodes
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How to Earn Trust With Three Words Everyone Avoids | Harvard Professor Amy Edmondson
Why do the most trusted people say “I don’t know”? It starts with how you treat being wrong. Amy Edmondson is a professor at Harvard Business School, ranked the number one management thinker in the world, and the researcher who gave us psychological safety. Her newest book, Right Kind of Wrong…
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How to Stop Passing Your Past On to Your Kids | Conscious Parenting Pioneer Dr. Shefali
How do you raise kids for a future none of us can see? It starts with the past you carry. Dr. Shefali is a clinical psychologist, New York Times bestselling author of The Conscious Parent, and a pioneer of conscious parenting whose work has helped millions of families around the world. If you…
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From Doing to Being | Ruchika Sikri on Mindfulness, Connection & Tech That's Good for Humans
Ruchika Sikri spent 25+ years in tech (Google, Microsoft, Cisco) and led wellbeing and mindfulness learning at Google for 15 years, scaling programs like Search Inside Yourself and the gPause community of practice to more than 120,000 employees with a community of 400+ volunteers. Today she is a...
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Loved, But Not Feeling It | Sonja Lyubomirsky on Connection, Vulnerability & What Makes Us Happy
Sonja Lyubomirsky is a Distinguished Professor of Psychology at UC Riverside and the author of The How of Happiness, The Myths of Happiness, and her new book How to Feel Loved (with Harry Reis). Her work has reached readers in 39 countries. In this conversation she shares the five mindsets that...
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The Mind on Fire | OpenAI's Brice Challamel on Stewardship, Questions & What AI Asks of Us
What's left of us when AI can generate the idea, write the memo, and build the prototype faster than we ever could? Brice Challamel, Head of AI Strategy and Adoption at OpenAI offers a surprising answer: we become stewards of our own intent. In this episode he shares why he doesn't ask AI for...
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What If Everything Works Out? How to Turn Up your Inside Volume | Dushka Zapata + Dan Roam
Dushka Zapata has written 17 books and is one of the most-read writers on Quora. Dan Roam wrote "The Back of the Napkin" and has taught Google, Microsoft, and the U.S. Navy how to think with pictures. For the first time on this show, I have two guests at the same mic - recorded inside my geodesic...
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How Connection Becomes Your Superpower | Laura Jones (CMO Instacart)
In this episode, Frederik sits down with Laura Jones, CMO of Instacart, to explore how connection isn't just a strategy, but a way of leading, seeing, and creating. Laura shares the moment she stood outside a trailer on Stanford's campus, placed her hand on it, and knew: "Whatever is inside here...
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Why Fulfillment Is a Dead End - and What to Design Instead | Bill Burnett
Bill Burnett co-wrote the number one New York Times bestseller Designing Your Life and helped over a million people figure out what to do with their lives. Now he's asking the harder question: once you're doing it, does it actually feel worth it? In this episode, Bill and I explore why…
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Luck Is a Skill - Here's How to Build It | Dr. Tina Seelig
Intro What if the luckiest people you know aren't lucky at all - but simply better at a skill most of us were never taught? In this episode, I sit down with Dr. Tina Seelig, Stanford professor, author of 18 books, and one of the most influential voices on creativity, innovation, and...
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The Mirror We Built | Dr. Léa Steinacker on Presence, Attention & What AI Reveals About Us
At a glance In this episode of The Future Is HOW, I sit down with Dr. Léa Steinacker — social scientist, bestselling author, and co-founder of ada Learning. Léa opens with a surprising observation: the moments technology makes her feel most human are not the moments of wonder — they are the…
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The Future Has a Scent | Christophe Laudamiel on Memory, Emotion & Designing the Invisible
At a glance In this episode of The Future Is HOW, I sit down with world-renowned master perfumer Christophe Laudamiel to explore one of the most powerful yet overlooked senses shaping our future: smell. Christophe shares how his journey into perfumery began, what mentors in the fragrance world...
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The Future Belongs to the Ones Who Try | Fynn Kliemann on Courage, AI & Creating Without Permission
The Future Is How with Fynn Kliemann. In this episode of The Future Is HOW, Frederik G. Pferdt speaks with Fynn Kliemann about courage, AI, entrepreneurship, and creating without permission. Fynn shares the one thing he plans to do with his mother that he’s never done before, the project he’s...
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How Money Trains Us Every Day. Greed, Desire, Fear, Love and the Future of Wealth | Markus Koch
Episode Summary Money is not just something we earn, spend, or invest.It is something that trains us every day. In this episode of The Future Is HOW, Frederik G. Pferdt sits down with Markus Koch, widely known as the face of Wall Street, live from New York. What unfolds is not a conversation…
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How Art Regulates the Brain When the World Feels Overwhelming | Ivy Ross
The Future Is HOW with Ivy Ross How Art Regulates the Brain When the World Feels Overwhelming | Ivy Ross In this episode, Frederik Pferdt sits down with Ivy Ross, Vice President of Design for Hardware Products at Google and co-author of Your Brain on Art, for a quiet, deeply human conversation...
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The Future is How | Best of 2025
As 2025 comes to a close, it’s time to pause and look back. Not to summarize the year, but to harvest what truly mattered. This was a year full of futures. Full of encounters with people who don’t wait for what’s next, but actively practice it. We are living in a moment where the future often…
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Igniting Belief - The Power of Evangelism | Guy Kawasaki
Today on The Future is How, Frederik's guest is Guy Kawasaki. In 1983, when there was no such thing as evangelism in businesses and corporations, he popularized it, while working with the Macintosh Division of Apple. He set standards beyond Apple. Today, Guy is the Chief Evangelist of Canva, the...
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The Art of Starting Before You’re Ready | Tessa Forshaw and Rich Braden
Today on The Future is How, Frederik's guests are Tessa Forshaw and Rich Braden – authors of Innovation-ish: How Anyone can Create Breakthrough Solutions to Real Problems in the Real World Rich Braden is the founder and CEO of the San Francisco-based consulting firm, People Rocket. For the past…
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Be More Pirate, Build the Future | Sam Conniff
Today on The Future is HOW, Frederik sits down with Sam Conniff – bestselling author of Be More Pirate, social entrepreneur, and creator of Uncertainty Experts, the world’s first science-based immersive program designed to help people navigate change with courage and creativity. In this...
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Becoming Future You | Suzy Welch
The Future Is HOW with Suzy Welch. Suzy is a bestselling author, journalist, and educator — and one of the most authentic voices when it comes to leadership and purpose today. You may know her from Harvard Business Review, NBC’s Today Show, or through one of her bestselling books, including her...
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The Future Is How We Eat | Dalad Kambhu on Food, Creativity & Connection
What if every meal could shape the future? In this episode of The Future Is HOW, I sit down with Michelin-starred chef Dalad Kambhu — a culinary trailblazer who has redefined Thai cuisine in Berlin. Born in Texas, raised in Bangkok, and shaped by New York’s creative energy, Dalad’s journey shows…
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Be the Prompt: How AI Can Power the Future of Ideas | Jeremy Utley
What happens when AI meets human creativity? In this episode, Frederik sits down with Jeremy Utley—adjunct professor at Stanford University, co-author of Ideaflow: The Only Business Metric That Matters, Thinkers50 Top Innovation Leader, host of Paint & Pipette: The Art & Science of Innovation…
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The Future Sounds Within | Tyler Winick (Tahüm)
Today on the show: Tyler Winick, is an explorer of self, a facilitator of deep inner work, and the creative force behind Tahüm, where his music guides people into presence and discovery. He’s also the co-creator of Garden of True Self, a framework for reconnecting to our truth and protecting our...
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The Future is HOW – Best Of: HOW to Grow Your Future
Today in The Future Is How: Frederik's Summer Best-of Special: "Growing Your Future" Welcome to a very special summer edition of The Future is How. Frederik wants to take you on a walk through a different kind of garden. This garden has rich soil made of powerful questions, strong trellises of...
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The Art of What Could Be | Francesco Ciccolella
Today in The Future Is How: Francesco Ciccolella. His illustrations don’t just decorate the page– they challenge how we see the world. Francesco is a Vienna-based artist, illustrator, and designer whose work has appeared in The New York Times, The Guardian, The New Yorker, MIT Technology Review,...
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How Trust Is The Future | Esther Wojcicki
In this episode, we explore how trust shapes the future — in parenting, education, and leadership. Esther Wojcicki is known as "The godmother of Silicon Valley", a legendary educator, journalist, and author of How to Raise Successful People. She has taught thousands of students, raised three...
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Time to Grow | Angela Pferdt
In today’s episode of The Future is How, it's all about growth, from plants to the inner self. And we have a more than special guest: Angela Pferdt. Coming from a background in finance, today she is a Healing Artist, a Reiki Master, a Master Gardener, and she is Frederik's wife, in Frederik's...
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How Asking Better Questions Unlocks Your Future | Marc Champagne
In today’s episode of The Future is How, questions take center stage. Questions shape our futures much more than we believe in everyday life. Marc Champagne, author of “Personal Socrates” and podcast host of “Behind the Human” is a pioneer in mental fitness, who explores the practices of…
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How Words Whisper Into Our Tomorrow | Matt Abrahams
In today’s episode of The Future is How, I explore the power of communication with Matt Abrahams—author, podcast host, communication coach, and lecturer in Strategic Communication at Stanford’s Graduate School of Business. Matt helps people become more confident and connected communicators…
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The Future is HOW – Zukunftsgeist on the Road
“Zukunftsgeist”—or Future Spirit—is not only the German title of Frederik’s book What’s Next Is Now. It became a living, breathing movement during his Zukunftsgeist Tour across Germany, Austria, and Switzerland. But this wasn’t your typical book tour. Instead of classical readings, Frederik…
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How inspiration shapes our lives and drives our decisions | Adam Galinsky
Inspiration is more than a feeling. Its´ an active force that fuels creativity, leadership and change. Today, Adam Galinsky joins me. Adam is an expert in Leadership, Diversity, Equity and Inclusion. Adam is a Professor of Leadership and Ethics at the Columbia Business School. Among his many...
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Enriching our lives and work with the power of storytelling | Kalle Ryan
In today’s episode of The Future is How, I am thrilled to be joined by my friend Kalle Ryan. Kalle is an award-winning writer, poet, and founder of Poetic, a creative consultancy dedicated to crafting compelling narratives, solving communication challenges, and unlocking creativity for...
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The Power of Vulnerability: How Owning Your Mental Health Creates Strength | Newton Cheng (Google)
In today’s episode of The Future is How, I sit down with my friend and former colleague, Newton Cheng, the Director of Health and Performance at Google. Newton is passionate about guiding leaders through skillful conversations on mental health—a topic he's deeply familiar with. After experiencing...
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Harnessing the power of imagination to create a better future | Lisa Kay Solomon (Stanford)
In today’s episode of The Future is How, futurist Lisa Kay Solomon joins me. Lisa is a designer in residence at the Stanford d.school. Lisa focuses on bridging the disciplines of futures and design thinking, creating experiences like “Vote by Design: Presidential Edition” and "The Future’s...
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The secret to a long and happy life | Dr. Robert Waldinger (Harvard)
In today’s episode of The Future is How, I explore the topics of relationships and happiness with Dr. Robert Waldinger. He is a professor of psychiatry at Harvard Medical School, director of the Harvard Study of Adult Development at Massachusetts General Hospital, and co-founder of the Lifespan...
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How to improve your sleep to boost productivity, cognition, creativity, and mood | Dr. Els van der Helm
In this exciting episode of The Future is How, I am joined by Dr. Els van der Helm, a leading sleep neuroscientist and adjunct professor at IE Business School. Dr. Els is a trusted advisor to CEOs and organizations worldwide, helping them unlock better performance through improved sleep and...
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Harnessing the power of beauty to create a life-centered future | Tim Leberecht
How do you envision the future—yours, ours, and the planet’s? Join me, Frederik Pferdt, in the first episode of The Future Is How, as I sit down with Tim Leberecht, the founder of the House of Beautiful Business, to explore how beauty can inspire connection, reimagine the future, and help us live...
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ABOUT THIS SHOW
Welcome to The Future Is How: Explorations on Creating Your Better Tomorrow—a podcast that invites you to actively shape the future with practical insights and inspiration. Hosted by Dr. Frederik G. Pferdt, author of What's Next Is Now and first and former Chief Innovation Evangelist at Google, Frederik shares insights on building a future-ready mindstate, drawing from his experiences training the brightest minds at Google, Stanford, and beyond.
HOSTED BY
Frederik G. Pferdt
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Frequently Asked Questions
How many episodes does The Future Is How have?
The Future Is How currently has 36 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Future Is How about?
Welcome to The Future Is How: Explorations on Creating Your Better Tomorrow—a podcast that invites you to actively shape the future with practical insights and inspiration. Hosted by Dr. Frederik G. Pferdt, author of What's Next Is Now and first and former Chief Innovation Evangelist at Google,...
How often does The Future Is How release new episodes?
The Future Is How has 36 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Future Is How?
You can listen to The Future Is How on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Future Is How?
The Future Is How is created and hosted by Frederik G. Pferdt.
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