PODCAST · business
The Gap
by mark bottomley
The Gap is a healthcare podcast from The Foundry, hosted by Mark Bottomley, exploring the space between healthcare innovation and real-world impact.
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Where Healthcare Ideas Meet the Real World
Welcome to the first episode of The Gap, a healthcare podcast from The Foundry exploring the space between ideas, products, services and the real-world experiences of the people they’re designed for.In this episode, Mark Bottomley is joined by Tim Holmes and Ian Parkinson-Sykes to discuss what healthcare innovation really means once it moves beyond strategy decks, claims and launch plans.They explore the realities of regulation, reimbursement, clinical adoption, product positioning and the challenge of making healthcare ideas meaningful in the field.Topics include:Healthcare innovation versus real-world impactWhy generic product claims often failThe importance of sharper positioningDrug Tariff, ICBs and NHS complexityDistrict nurse access and adoptionWhat healthcare brands can learn from distinctive examples like Marvin the MaggotThe Gap is produced by The Foundry.
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Introducing The Gap
Introducing The Gap, a healthcare podcast from The Foundry.Hosted by Mark Bottomley, The Gap explores the space between healthcare innovation and real-world impact.Because in healthcare, the product is only part of the story.In episode one, Mark is joined by Tim Holmes and Ian Parkinson-Sykes for a conversation about evidence, trust, adoption, patient experience, commercial pressure and what it takes for good healthcare ideas to make a difference in the real world.The GapA healthcare podcast from The Foundry.
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