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The GenXpert Show

by Laura Zavelson

The go-to show for smart solopreneurs who want to be the go-to in their niche. On this show we talk about how to grow your business by building know/like/trust, actively managing your referral network and leveraging AI so you don't get stuck spending nights and weekends glued to your laptop.

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Episodes

  1. How to Turn Claude Into Your Personal Assistant | Ep. 72

    Want to get started handing off real work to AI? Get instant access to my Free AI Handoff Library Turn Claude into your AI personal assistant that briefs you every morning about your business without writing a line of code. I'll show you step by step how to set up Claude to read your email,...

  2. Claude Cowork: 2 Steps to Handing Off Real Work | Ep: 71

    Get my complete AI Handoff Library of shortcuts for business owners.Claude Cowork is how you use AI to do the real work in your business. It's time to move beyond the chat. Two short setup steps take Claude from a chat window to something you can hand real work to, the way you would with an...

  3. Claude vs ChatGPT vs Gemini: Marketing Showdown

    Want to know what your current marketing says about you? Get your free Online Signal Report. Most people pick one AI tool and make it do everything. Then they wonder why their system doesn't get great results.Real marketing departments rarely hire one person to do seven jobs. So why is your AI...

  4. Let's talk Sunday afternoons and the AI slowdown

    This is the audio version of my newsletter published Sept 16, 2026.

  5. How Business Owners Are Using Claude to Build Weekly Newsletters and Win Referrals | Ep. 68

    Your potential client just checked you out online. See what they discovered → The Online Signal Report Most consultants lose hours every week on referral calls that were never going to close. The fix is is sending a regular signal to your network about who you actually want before the call ever...

  6. The EXACT System I'm Using to Get Recommended by AI | Ep. 67

    Find out what potential clients see when they check you out with AI. Get your Online Signal Report with AI Visibility Score. Within the next year, the leads who get referred to you won't check your website. They'll just ask AI.**WHAT YOU'LL LEARN**00:00 AI Replaces Website Checks00:36 How AI...

  7. Claude vs. ChatGPT vs. Gemini: Which AI Gives the Best Business Strategy Advice? | Ep. 66

    Your potential client just checked you out online. What did they find? ChatGPT vs. Claude vs. Gemini: which AI is actually best for business strategy? I tested all three on the same real consulting question and the results might have you rethinking those heart to hearts about your business.Based…

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  8. 5 TOTALLY SANE Claude Cowork Use Cases | Ep. 63

    Can potential clients find you online? → Get your AI Visibility Score5 Claude Cowork automations that actually save solopreneurs hours every week with coding or complicated setups. In this video, I walk you through how to use Claude's connectors and the scheduler to build a morning briefing, a...

  9. The 1 File That Will Make Claude Write Like You | Ep. 62

    Get your free Visibility Score and quick fix report.Your Claude brand voice file isn't enough. If you've uploaded a brand voice file to Claude AI and your content still needs heavy rewrites, you're missing the one file nobody talks about: the POV file.In this Claude tutorial, I run the same…

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  10. Claude Projects Instructions: This Template Will Save You Hours | Ep. 61

    Your next client is checking you out online with AI. What will they find?→Get the AI Brand Intelligence Report. Master Claude project instructions to get better output. If you're using projects in Claude without instructions, you're wasting hours getting to a useable draft. Because when the AI...

  11. Claude Projects Tutorial: 3 Admin Handoffs | Ep. 60

    Find out what your potential clients (and AI) think about you. Get the AI Brand Intelligence Report Stop wasting time re-explaining tasks and uploading files to Claude over and over. In this masterclass, I show you how to leverage claude projects to start handing off 3 high-value admin tasks -...

  12. Use Claude Connectors to Improve Tools You Already Know | Ep. 59

    Want to know what AI is saying about you? → Get the AI Brand Intelligence Report Are you tired of adding new AI tools to your stack, only to feel more overwhelmed? The secret to AI leverage isn't more software—it's connecting AI to the tools you already use. In this video, we’re shifting from a...

  13. The Top AI Content Strategy for Solopreneurs | Ep. 58

    The math on content marketing just doesn't work for solopreneurs without the right leverage. But what if you could train an ai marketing assistant to handle 80% of the workload while keeping your unique voice?In this video, I’m breaking down the exact 10/80/10 framework I use to scale content...

  14. Turn Your Half Finished Courses Into an AI Business Coach | Ep. 56

    NotebookLM is the perfect tool to turn your unfinished courses, saved PDFs, YouTube Watch Later list and scattered screenshots into a personalized AI business coach. Stop wasting money on more business courses and squeeze the value out of the ones you already bought. The advice you need to grow...

  15. Claude Projects Instructions That Make AI Sound Like You

    So what exactly goes in Claude Projects instructions to make AI sound like you? Everyone tells you to make an about.me file or a brandvoice.md file but nobody actually tells you what to put in it. Until now. Get ready to be able to get AI content that actually sounds like you inside Claude...

  16. ChatGPT vs. Claude: The Switch Every Solopreneur Needs to Make | Ep. 54

    If you're running your business on ChatGPT, you might be missing out on better results. This episode explains why solopreneurs need Claude in order to get the biggest impact from using AI. See how they both stack up in the ChatGPT vs. Claude showdown. And then hang for for less than 2 minutes as…

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  17. Most Solopreneurs Are Already Behind on AI (new data) | Ep. 53

    There's a growing AI gap — and new research from Anthropic shows most solopreneurs are already on the wrong side of it. Here's exactly what the data says, and what you can do about it starting today. → Got 5 minutes? Try this low-tech AI handoff that saves you 5+ hours a week. A recent Anthropic...

  18. Skip the AI Hype - These 5 Tools Deliver for Solopreneurs | Ep. 52

    The 5 AI tools solopreneurs actually use to save time, deliver better work, and cut through the noise.→ Uncover the hidden money in your meetings with 1 simple tool and 3 powerful prompts. What you'll learn in this video:00:00 Why AI Advice Fails00:16 Five Biggest Time Sucks for Solopreneurs00:51...

  19. The AI Skills Nobody's Talking About (It's not prompting) | Ep. 51

    Everyone's selling prompt libraries. The real AI edge comes from 4 skills that have nothing to do with prompting — and you probably already have them.→ Got 5 minutes? Try this low-tech AI handoff that saves you 5+ hours a week. What you'll learn:Why chasing better prompts is the wrong game (and...

  20. Why Your AI Content Doesn't Sound Like Your Personal Brand (and how to fix it) | Ep.50

    Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you're not happy with your AI-generated content, there's a simple process to get 100 times better results. As a business owner, you know content is key to inbound leads and referrals, and leveraging AI...

  21. The AI Re-Engagement Trick That Makes Following Up With Leads Less Awkward

    Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Following up with stale leads and your referral network can be awkward. How do you make it seem authentic and not like you're chasing a sale? In this video we're talking about how to use AI to create real...

  22. The Anti-Hustle Personal Brand Plan for Experts

    Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week You're not an influencer, you're an expert. So you need to build a personal brand that builds business not hype. In this video, I give you the playbook that walks you through the only three things you…

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  23. The Niche Formula That Attracts High Paying Clients | Ep. 47

    Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you're in the business of selling expertise, getting clarity around your niche is mission critical. This is the 3P system I've been using for years to help business owners zero in on a "go-to" niche…

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  24. Use AI to Enhance Your Brand (not replace it) | Ep. 46

    Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Can AI help you build your personal brand or is it just getting in the way? In this video we'll talk about the 4 levels of brand effectiveness, how you can use AI to make yours stronger (beyond just using...

  25. How to Stand Out as a Consultant: The Framework Strategy | Ep. 45

    Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Frameworks are the hidden business asset you already have but just aren't using. If you have experience, you have an approach and framework you can monitize. You're just not using it. This isn't just...

  26. Get More Client Referrals - 5 Minute Wake Up System | Ep. 44

    Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you want to get more client referrals, here’s the truth: your network isn’t ignoring you—they just aren't exactly sure what you do.In this episode, I show you the simple three-step system my clients…

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  27. Funnels Are Broken: Use the Pathway Strategy Instead | Ep. 43

    Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Are marketing funnels outdated? In today’s episode, I break down why the traditional marketing funnel no longer reflects how modern B2B buyers actually make decisions—and what to do instead if you want…

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  28. You're Using AI Wrong: Create BETTER Content AND Save Time in 2026 | Ep. 42

    Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Most people are using AI wrong—same prompts, same models, same bland results.You're asking it to do everything, fishing from the same bucket as everyone else, and ending up with content you're embarrassed...

  29. The Only 3 Types of Content That Turn Views into Clients in 2026 | Ep. 41

    Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Most consultants are great at what they do. Their content just doesn't show it.You're helpful, but boring. You're posting, but not connecting. And you're treating marketing like a side hustle—on when you...

  30. Don't Chase Content Trends (Do This Instead!) | Ep. 40

    Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Chasing social media content trends might get you more looks and likes, but if your entire marketing strategy is focused on social, it's probably not getting you clients. Social media is great for getting...

  31. The 5 Stories Every Solopreneur Needs To Tell

    Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Using storytelling in your marketing builds trust, creates connection and helps your referral network remember you without you needing to send those awkward emails. In this episode, I’m breaking down the...

  32. How I Create Quality Content FAST Using AI | Ep. 38

    Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you think creating quality marketing content means giving up your nights and weekends, this episode is for you.I’m walking you through my complete AI-powered content creation workflow — the same one…

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  33. 5 Reasons Your Clients NEED You to Create a Framework | Ep.37

    Join the priority list for the Expert Engine. A consulting framework gives you the power to increase your rates, reduce your sales cycle and improve your referrals. Yet only 30% of consultants have one. In this episode of The GenXpert Show, I break down why every consultant, coach, or independent...

  34. The Content Plan That Gets You CLIENTS | Ep. 36

    Be the go-to expert in your niche. Join the Expert Engine Priority List here. If you're spending hours on social media but not seeing real results, this episode is going to change how you think about marketing.In this episode of The GenXpert Show, I’ll show you how to stop creating random posts...

  35. How I'm Using AI to Grow My Consulting Business (and you can too) | Ep. 35

    Get on the Priority List for The Client Engine Ever wanted to create a GPT for your business that improves your profits and saves you real time?Most people use AI like a shortcut machine—asking it to spit out posts, emails, or project plans—but that approach rarely delivers real ROI. In this...

  36. Why 🔥Hot Takes Are Your Key to Getting CLIENTS | Ep. 34

    👉 Grab the free ⁠Hot Take Brand Booster™⁠ tool here Increase Linkedin engagement with this simple strategy. We all want to increase visibility, but being agreeable doesn't get you noticed. Clients hire consultants they want new and fresh opinions. Not the same recycled BS.If you spent your…

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  37. Update #1 - Ditch It, Leave It or Change It?

    Join the priority list for early access to The Client Engine. Most people only share their wins, This isn’t that.I'm showcasing my Client Engine strategy in public. Here's the video where I explain all that. So in this update, I'm sharing the numbers from the first 3 weeks and let’s just say they...

  38. How to Get Found by AI Search (everything we know right now)

    Get on the Priority List for The Client Engine How do you get AI models like ChatGPT or Perplexity to recommend YOU when someone asks, Who are the top 3 people in [your niche]? In this episode of The GenXpert Show, I break down: How AI search actually works (and why no one has the full playbook...

  39. I'm Building My AI

    Sign up for the Client Engine Priority List. I’m doing something a little crazy — I’m building my next product live on YouTube with no safety net. Over the next 8–12 weeks, you’ll get a front-row seat as I test my Client Engine system in real time to see if it can actually grow my audience and...

  40. I Scrapped My ENTIRE Content Plan and Here's What Happened | Ep. 31

    Join the Client Engine Priority List I had four scripts ready, a launch plan mapped out, and months of prep behind me… but I couldn’t hit record.This wasn’t the video I planned to make. But it IS one I needed to make. Because as I sat there second-guessing myself, I realized something…

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  41. Which AI Is Best For Your CONSULTING Project? (Hint: It might not be ChatGPT) | Ep. 29

    The AI Model Cheat Sheet Are you still using just ONE AI tool—probably ChatGPT—for everything in your business? That’s like trying to run a consulting firm with one spreadsheet. It’s not going to cut it anymore. In this episode of The GenXpert Show, I break down the best AI model for the real…

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  42. Turn Your Consulting Into A Client Magnet | Ep. 28

    Stop getting ghosted on your proposals. Lead with a Client Magnet Offer instead of a custom plan. If you’re still scoping and guessing at pricing before you’ve had a real look inside the business—you’re making it harder for clients to say yes. In this episode, I share a smarter approach: turning...

  43. The AI Growth Hack That Went OFF THE RAILS (and what I learned) | Ep. 27

    I asked Gemini 1 simple question: How do I grow my YouTube channel? Since it’s owned by Google — and so is YouTube — I figured I might be unlocking some secret sauce. What followed was… illuminating, frustrating, and honestly kind of hilarious. In this episode of The Gen Expert Show, I share…

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  44. Clone Your Best Client | Ep. 26

    Want more ideal clients? Let’s be honest - we all have our favorite clients. And then there are the ones who are…shall we say not as cherished. Often what happens is that we say yes to a certain client type when work is slow or we get a client referral. And the next thing you know your client...

  45. Unlock the Secrets to Authentic Connection on Social Media | Ep. 25

    RESOURCE: The Thought Leadership Content Generator (with secret Vibe Post prompt section!) Tired of feeling like social media is like shouting into the void? Maybe you’re sick of not having any engagement on your posts? And worse - no leads?It turns out there’s one kind of social media post that...

  46. Social Media Time Savers for Coaches and Consultants

    If social media feels like a full-time job you didn’t sign up for, this episode is for you. In today’s episode of The GenXpert Show, I’m sharing how coaches and consultants can use social media more strategically—without letting it hijack your schedule or sanity. You’ll learn why follower counts...

  47. How to Create an Irresistible Offer for Your Online Business | Ep.23

    Do you have a irresistible offer for your online business or are you still customizing what you do for every single client? Here's why I think having a standardized offer is absolutely critical for anyone providing expert services: Coaches - this is your secret for scale. Consultants - this is…

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  48. Build a TRUSTED Personal Brand with Thought Leadership | Ep. 22

    In 2025 your personal brand needs to be built on trust. And the fastest way to build online trust for coaches and consultants? It's Thought Leadership content.So in today's episode we're going to talk about why using a content strategy based on Thought-Leadership is the best and fastest way to…

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  49. Make More Sales With Know, Like, Trust | Ep. 21

    Know, Like, Trust. You’ve heard it before. For coaches, consultants and experts this is the whole point of social media. To make a connection and start forming a relationship that will lead to new clients. But what does know, like, trust actually look like in 2025? Because people who buy coaching...

  50. 5 Ways (Besides Marketing) to Use AI in Your Coaching or Consulting Business | Ep. 20

    Most of the GenX coaches and consultants I know are dabbling with AI—but too many are either overwhelmed by the tech or worried it’ll make them sound like a robot. Here’s what I know: you don’t need to be a tech whiz or sacrifice authenticity to use AI in your business. In this episode, I walk…

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ABOUT THIS SHOW

The go-to show for smart solopreneurs who want to be the go-to in their niche. On this show we talk about how to grow your business by building know/like/trust, actively managing your referral network and leveraging AI so you don't get stuck spending nights and weekends glued to your laptop.

HOSTED BY

Laura Zavelson

Frequently Asked Questions

How many episodes does The GenXpert Show have?

The GenXpert Show currently has 70 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The GenXpert Show about?

The go-to show for smart solopreneurs who want to be the go-to in their niche. On this show we talk about how to grow your business by building know/like/trust, actively managing your referral network and leveraging AI so you don't get stuck spending nights and weekends glued to your laptop.

How often does The GenXpert Show release new episodes?

The GenXpert Show has 70 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to The GenXpert Show?

You can listen to The GenXpert Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The GenXpert Show?

The GenXpert Show is created and hosted by Laura Zavelson.
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