The GenXpert Show

NotebookLM is the perfect tool to turn your unfinished courses, saved PDFs, YouTube Watch Later list and scattered screenshots into a personalized AI business coach. Stop wasting money on more business courses and squeeze the value out of the ones you already bought. The advice you need to grow your solo business is probably already on your computer. You just need a better way to access it.What you'll learn:00:00 Hidden Business Gold00:55 Meet Notebook LM01:09 Screenshot Saver Story02:03 Create Your Notebook02:14 Upload And Organize02:42 Mind Map Your Sources03:42 Ask Better Questions03:56 Turn Courses Into Plans05:27 Why Not Claude GPT06:07 Next Steps Workflow

So what exactly goes in Claude Projects instructions to make AI sound like you? Everyone tells you to make an about.me file or a brandvoice.md file but nobody actually tells you what to put in it. Until now. Get ready to be able to get AI content that actually sounds like you inside Claude Projects.Want to save even more time? Here's a 5 minute AI Handoff that will save you 5 hours a week. 00:00 What goes in about.me or brandvoice.md01:05 Section One 01:59 Section Two 03:24 Section Three 04:34 Section Four 05:15 Fast Ways To Write It09:22 Turn It Into Markdown10:33 Use Claude Projects

If you're running your business on ChatGPT, you might be missing out on better results. This episode explains why solopreneurs need Claude in order to get the biggest impact from using AI. See how they both stack up in the ChatGPT vs. Claude showdown. And then hang for for less than 2 minutes as I walk you step by step on exactly how to make the switch from ChatGPT to Claude without losing any memory or context.Cut through the AI noise. Practical AI for solo business owners delivered to your inbox every week. What you'll learn:00:00 Why ChatGPT Falls Short00:30 Content Creation Leverage01:22 New SEO Through LLMs02:13 Four Content Buckets02:45 Brainstorming Goes to?04:02 Long Form Winner is?05:51 Social Posts are best with ?07:36 Marketing Strategy Showdown?09:38 How to Import ChatGPT Memory to Claude10:56 Final Recommendation Next StepsCONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠Instagram

There's a growing AI gap — and new research from Anthropic shows most solopreneurs are already on the wrong side of it. Here's exactly what the data says, and what you can do about it starting today. → Got 5 minutes? Try this low-tech AI handoff that saves you 5+ hours a week. A recent Anthropic study found something every solopreneur, coach, consultant, and fractional exec needs to hear: it takes about six months of consistent, integrated AI use to build a real working relationship with these tools. In this episode of The GenXpert Show, you'll learn:✅ The AI Gap framework — where you actually fall on the spectrum (Doomer? Dabbler? Leaper? Leader?)✅ Why obsessing over prompts is the wrong focus✅ The 2 business questions every solopreneur should be asking right now✅ How to reframe your expertise to solve the new problems AI is creating for your clients✅ What "execution friction" is — and how eliminating it can dramatically improve your client outcomes✅ How building AI-powered tools positions you as a strategic advisor (and changes your pricing conversation entirely)If you're ready to stop watching from the sidelines and start the clock on your six months — this is the episode to watch first.🕐 Timestamps00:00 The AI Gap Warning00:50 Doomers to Leaders01:33 Six Months to Mastery02:49 Two Business Questions03:13 Client Problems Reframed04:17 Opportunities by Niche05:09 AI Removes Friction07:07 Become a Niche Leader08:07 Build Tools That Sell08:47 Next Steps and VideosCONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠Instagram

The 5 AI tools solopreneurs actually use to save time, deliver better work, and cut through the noise.→ Uncover the hidden money in your meetings with 1 simple tool and 3 powerful prompts. What you'll learn in this video:00:00 Why AI Advice Fails00:16 Five Biggest Time Sucks for Solopreneurs00:51 Pick an AI Note Taker02:29 Claude for Content04:49 Proposal ROI Example05:28 Perplexity for Trends06:52 NotebookLM Organization09:33 Gamma Slide Decks11:04 AI Friction Point FrameworkCONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠InstagramThe GenXpert Show helps solopreneurs, like consultants, fractional execs and freelancers use AI for real business results — without the overwhelm.#AItools #solopreneur #AIforBusiness

Everyone's selling prompt libraries. The real AI edge comes from 4 skills that have nothing to do with prompting — and you probably already have them.→ Got 5 minutes? Try this low-tech AI handoff that saves you 5+ hours a week. What you'll learn:Why chasing better prompts is the wrong game (and what to focus on instead)Skill 1: Laser Focus — how to build your AI filter so you stop drowning in toolsSkill 2: Design Thinking — what a wine opener teaches you about using AI smarterSkill 3: Beginner Mind — why experimenting with familiar tools unlocks better resultsSkill 4: Low Hanging Fruit — how to spot quick wins and avoid busywork traps⏱ Chapters:00:00 Stop Chasing Prompts00:23 Skill 1 Laser Focus00:49 Build Your AI Filter01:51 Effort vs Frequency Test02:33 A Real Tool Win03:15 Skill 2 Design Thinking04:10 Wine Opener Lesson06:18 Skill 3 Beginner Mind07:16 Experiment With Familiar Tools08:09 Skill 4 Low Hanging Fruit08:46 Avoid Busywork Traps09:29 Wrap Up Next StepsThe GenXpert Show helps solopreneurs, consultants, and fractional execs use AI for real business results — without the overwhelm.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠Instagram#AIskills #AItools #solopreneur

Start getting real value from AI with The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you're not happy with your AI-generated content, there's a simple process to get 100 times better results. As a business owner, you know content is key to inbound leads and referrals, and leveraging AI tools efficiently is crucial. Learn how to give AI the prompts and information it needs to write in your voice, save hours of revisions and significantly improve your marketing content.00:00 Introduction: Boost Your AI Content Creation01:04 Understanding AI Content Creation Levels01:12 Level One: Basic AI Prompts02:41 Level Two: Adding Context with Projects03:29 Setting Up Your AI for Success04:15 Creating Essential Documents05:38 Practical Comparison: Incognito vs. Project Mode06:27 Final Tips and Recommendations07:02 Conclusion: Next Steps for Content CreationCONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠Instagram

Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Following up with stale leads and your referral network can be awkward. How do you make it seem authentic and not like you're chasing a sale? In this video we're talking about how to use AI to create real connection and dramatically increase your chances of closing new clients.HIGHLIGHTS00:00 Introduction to Killer Follow-Up Messages01:09 The Importance of Following Up02:33 Identifying Your Warm Leads03:40 Using AI to Craft Personalized Messages05:17 Drafting and Sending Effective Emails06:18 Automating Your Follow-Up System07:38 Next StepsCONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠Instagram

Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week You're not an influencer, you're an expert. So you need to build a personal brand that builds business not hype. In this video, I give you the playbook that walks you through the only three things you need to build a brand that gets you clients.Highlights00:00 Introduction to Personal Branding01:10 The POV Model of Branding01:23 Creating Your Framework04:06 Formulating Standout Opinions06:15 The Power of Stories07:25 Next Steps

Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you're in the business of selling expertise, getting clarity around your niche is mission critical. This is the 3P system I've been using for years to help business owners zero in on a "go-to" niche they can own while still keeping the door open for enough clients so the business can grow. If this episode was helpful, I’d love it if you could leave a review and share it with a friend! Highlights00:00 Introduction: The Importance of Defining Your Niche01:06 Step 1: Identifying Your Target P______03:00 Step 2: Solving the Right P_________05:10 Step 3: Defining Your P___________06:21 Case Study: Applying the Three P Framework08:13 Next Steps to Define Your NicheCONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠Instagram

Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Can AI help you build your personal brand or is it just getting in the way? In this video we'll talk about the 4 levels of brand effectiveness, how you can use AI to make yours stronger (beyond just using it for content), and absolutely where you should not let AI take over.AI Prompts for the Brand AuditPrep step: Grab the URLs to the home pages of 5 or 6 consultants who do the same thing you do - so fractional CMO or AI consultant or GTM for startups. Paste them in the chat window.Prompt 1: Reverse Engineer Your ICPAct as if you are a brand stratagist. I’m giving you a list of websites of my competitors. Please identify the ideal client profile for each based on their home page copy.Prompt 2: Messaging Detective (put this prompt in the same conversation)Identify the key messaging phrases each site uses. Pay special attention to section headlines and subheads. Also incorporate frustrations, fears, wants and aspirations.Prompt 3: Gap Analysis (put this prompt in the same conversation)This is the link to my home page [insert link]. Please compare my site to my competitors. 1. Highlight similarities and differences. 2. Identify gaps and opportunities for me to differentiate.HIGHLIGHTS00:00 Building Your Personal Brand00:10 The Role of AI in Personal Branding01:53 The Four Levels of Brand Effectiveness02:05 Level 1: I Help Everybody02:13 Level 2: Defining Your Niche03:28 Level 3: Why Your Work Matters04:38 Level 4: Differentiation06:06 Conducting a Brand Effectiveness Audit with AI06:19 Using AI Prompts for Brand Analysis07:25 Analyzing Competitors and Messaging09:54 Identifying Differentiation Opportunities11:25 Next Steps for Brand ImprovementCONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠Instagram

Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Frameworks are the hidden business asset you already have but just aren't using. If you have experience, you have an approach and framework you can monitize. You're just not using it. This isn't just another marketing strategy. This is a business strategy that helps you attract more clients, shorten the sales cycle and signal premium fees. HIGHLIGHTS00:00 The Key to Credibility and Premium Rates01:27 The Trust Recession and Content Consumption02:17 Why Frameworks Make a Difference for Consultants03:30 Creating and Using Your FrameworkI’m Laura Zavelson, MBA - the go-to strategist for experts who want to be the go-to in their niche.Serial entrepreneur & professor of entrepreneurship - everything you hear from me I've tried and taught. My mission is to deliver only proven, practical strategies and tactics that simply work. I'm here to help you skip the black holes and rabbit holes, and fast-track your path to your own definition of success.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠Instagram

Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you want to get more client referrals, here’s the truth: your network isn’t ignoring you—they just aren't exactly sure what you do.In this episode, I show you the simple three-step system my clients use to wake up their referral network and create real opportunities in about five minutes a week. No awkward outreach. No “just checking in.”One client used this exact approach and landed six inbound inquiries and three new clients in three weeks.If you want a low-effort, high-return way to get more client referrals, start here.And if coming up with content each month feels like too much, grab my 12-topic content grid—that’s a full year of belief-shifting content already mapped out. If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.HIGHLIGHTS00:00 Introduction: Why Your Referral Network is Dry00:14 The Three-Step System to Revive Your Referrals01:08 Step 101:43 Step 202:56 Step 304:09 Maximizing ROI and Productivity Tips05:14 Next StepsCONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠Instagram

Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Are marketing funnels outdated? In today’s episode, I break down why the traditional marketing funnel no longer reflects how modern B2B buyers actually make decisions—and what to do instead if you want your content to generate qualified inbound leads.If your consulting or coaching business isn’t getting clients from your content (even though you’re posting constantly), the problem may be your mental model of the customer journey. Funnels were built for the Mad Men era. Your buyers live in a world of device switching, algorithm chaos, endless content options, and internal buying committees.In this video, you’ll learn a modern alternative: Pathway Thinking—a buyer journey framework that aligns with how people actually discover, evaluate, and hire experts today.What You’ll Learn• Why marketing funnels don’t work for B2B service businesses anymore• The six realities of today’s buyer journey—and how they affect your content strategy• How to create multiple customer pathways that lead to more inbound inquiries• What to measure instead of funnel conversions if you want more consulting clients onlineIf you're a consultant, coach, or expert struggling with visibility or lead generation, this episode explains why your content may not be converting—and how to shift to a pathway-based content strategy that increases trust, accelerates decision-making, and helps you stand out in a crowded market.This is not another “post more, try harder” marketing video. It’s a strategic reframing of how people buy—and how experts can create content that matches today’s nonlinear, multi-platform customer journey.HIGHLIGHTS00:00 Introduction to Funnel Thinking00:10 The Shift to Pathway Thinking01:02 Why Funnel Thinking is Outdated01:44 Six Realities of Modern B2B Buying04:00 Introducing Pathway Thinking04:59 Comparing Funnel and Pathway Thinking06:31 Creating Effective Pathways07:21 Final Tips and ConclusionDownload The Go-To Content Grid (with AI prompts)

Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Most people are using AI wrong—same prompts, same models, same bland results.You're asking it to do everything, fishing from the same bucket as everyone else, and ending up with content you're embarrassed to post. The real problem? You forgot you're the expert.In this video I show you my complete AI-assisted content workflow that lets me drop one YouTube video, a LinkedIn newsletter, a blog, five social posts, three to five shorts, a carousel, and a poll every single week—without spending weekends on my laptop.Here's what we'll cover:→The 6 AI Guidelines That Change Everything→ The Fishing Hole Problem: How using the same LLMs and prompts as everyone else keeps you invisible—and what to do about it.→The 7-Step Workflow (Actually 6): Generate ideas → Create outline → Nail the packaging → Draft → Edit in your voice → Schedule → Repurpose. Plus the one step you can skip if you steal my tool.→ Content Buckets That Convert: Model + Opinions + Stories—the three buckets that position you as the go-to in your niche.→The Repurpose Goldmine: How to turn one piece of long-form content into 5–7 pieces that keep working for you across platforms.→Batch Your Way to Freedom: Monthly or quarterly content sprints that build a backlog so you never scramble again.Pro tip: Save your filled-in prompts and upload them to Claude, Gemini, or a custom GPT so the AI learns your voice and saves you hours going forward.👉 Want to skip step one entirely? Grab the Go-To Content Grid with AI prompts for your model, opinions, and stories—so you can start creating content that calls in clients today: 00:00 Introduction to AI-Assisted Content Workflow00:19 The Six Key Changes for Effective AI Use02:45 Best Practices for AI Content Creation05:57 Summary of Best Practices06:11 Step-by-Step Content Workflow for 202606:27 Generating Ideas and Content Buckets07:58 Creating Outlines and Drafts09:35 Finalizing and Scheduling Content10:56 Repurposing Content for Maximum Reach13:20 Next Steps

Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Most consultants are great at what they do. Their content just doesn't show it.You're helpful, but boring. You're posting, but not connecting. And you're treating marketing like a side hustle—on when you panic, off when you're busy.The result? New prospects never go deep enough to trust you. Referrals wonder if you're still in business. And you keep posting while your expertise stays invisible.In this video I show you the POV Framework: three types of content that work together to help you stand out, build trust, and bring in clients without needing to defend your value.**Here's what we'll cover:** →The 3 Content Traps: Why "helpful but boring" is killing your pipeline, how disconnected posts confuse buyers, and why the water faucet approach to marketing doesn't work. →The POV Framework: Frameworks + Opinions + Stories—and how each piece proves you're different, trustworthy, and the obvious choice. → Your Framework: The process you already use (even if you haven't named it yet)—and why visualizing it turns your method into your marketing. → Your Opinions: How strong opinions filter out bad-fit clients and magnetize the right ones—without starting fights. → Your Stories: The 5 stories every consultant needs (origin, proof, mistake, rant, vision) and why AI can't copy your real experience. → Why Bother: Shorter sales cycles, better leads, less price pushback, easier referrals, no more blank pages, and a body of work that compounds over time.+ A BONUS shortcut if you stay until the end.👉 Want to make 2026 the year you become the go-to in your niche?Grab the Go-To Content Grid with AI prompts for frameworks, stories, and opinions—so you never run out of connected content that builds your brand. HIGHLIGHTS00:00 The Future of Content in 202600:44 The POV Framework: A Game Changer for Experts01:39 Common Marketing Traps and How to Avoid Them03:46 Deep Dive into the POV Framework04:12 Frameworks: Showcasing Your Expertise05:24 Opinions: Standing Out with Strong Views07:17 Stories: Making Your Content Memorable09:26 Benefits of the POV Model10:51 BONUS!12:13 Next Steps

Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Chasing social media content trends might get you more looks and likes, but if your entire marketing strategy is focused on social, it's probably not getting you clients. Social media is great for getting found, but it does a terrible job building trust. And going into 2026? Trust is what gets you clients.In this episode of The GenXpert Show, I’m breaking down why most marketing advice is geared towards getting visibility for influencers - and why experts - like consultants - need to be doing something different if you want consistent, high-quality leads. We'll talk what it is, why it works and how to get started.HIGHLIGHTS:The Trust Threshold— 0:00The Problem with Standard Content Advice — 1:12How Buyers Really Decide to Trust You — 1:55The Psychology of Trust & Content Types — 2:57Four Ways People Build Trust — 4:54The Power of Long-Form Content — 5:40How to Repurpose Deep Content — 7:34The Real Question for Content Creators — 9:02✨ Download The Go-To Content Grid — my free 3x4 matrix of belief-shifting topics and AI prompts that help you create content that attracts clients, not just followers.

Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week Using storytelling in your marketing builds trust, creates connection and helps your referral network remember you without you needing to send those awkward emails.In this episode, I’m breaking down the five core stories every consultant, coach, or expert needs in their back pocket to transform their newsletters, emails, social posts and podcast interviews.You’ll learn how to use storytelling for business and marketing strategically — not just to entertain — but to turn your stories into real business assets that grow your brand and fill your pipeline.Storytelling - and choosing the right stories to tell - is a competitive advantage. And creating a set of evergreen stories for your company gives you a business asset that you can use again and again.HIGHLIGHTSThe Power of Storytelling in 2026: 0:57Story Type 1: 2:27Story Type 2: 3:39Story Type 3: 4:59Story Type 4: 6:34Story Type 5: 6:59CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠InstagramIf this episode was helpful, I’d love it if you would leave a review and share it with a friend! See you next time.

Start getting real value from AI with ⁠The 5 Minute AI Handoff That Saves Me 5+ Hours a Week If you think creating quality marketing content means giving up your nights and weekends, this episode is for you.I’m walking you through my complete AI-powered content creation workflow — the same one that cut my production time in half and improved my results.This isn’t about churning out more posts. It’s about reducing your time to quality content so you can build thought leadership, attract clients, and still have a weekend.We're talking:-The 6-step AI workflow I use to create a quarter’s worth of content in just a couple of days-The specific tools I use for each step-How to get AI to give you better resultsThis is the same system I use to create 1 video, 1 newsletter, 3-5 shorts/reels and 3-5 text posts a week. And I batch everything in advance.EPISODE HIGHLIGHTS03:16 - Content System Overview04:43 - Step 108:06 - Step 209:26 - Step 310:48 - Step 413:10 - Step 517:35 - Step 619:09 - Optional Step 7What to Watch Next:The Content Plan That Gets You ClientsAI Prompts Made EasyIf you're stuck on what to post, try my Hot Takes Brand Booster™. In less than 5 minutes this custom GPT will create LinkedIn posts that get you noticed.I’m Laura Zavelson, MBA - corporate escapee turned serial entrepreneur, professor of entrepreneurship, and business strategist. I'm the go-to for GenX experts who want to be the go-to in their niche.Everything I teach is influenced by 25 years of "been there, done that, have the T-shirt" experience. My mission is to deliver only proven, practical strategies and tactics that simply work. I'm here to help you skip the black holes and rabbit holes, and fast-track your path to your own definition of success.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠InstagramIf this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Join the priority list for the Expert Engine. A consulting framework gives you the power to increase your rates, reduce your sales cycle and improve your referrals. Yet only 30% of consultants have one. In this episode of The GenXpert Show, I break down why every consultant, coach, or independent expert needs a framework, philosophy, or methodology to explain how they do what they do—and how it instantly increases your credibility (and your ability to increase your rates.)If you're super attached to creating a custom approach for every client, this episode will change your mind. Watch this if you want to:-Charge more for doing what you do now-Shorten your sales cycle-Stand out from other consultants -Build trust faster with potential clientsHIGHLIGHTS01:56 - What Clients Really Want03:47 - Five Reasons Clients LOVE Frameworks09:28 - Recap: The Framework Advantage in a Nutshell10:29 - How to Start Building Your Own Framework TodayIf you're tired of being a "best kept secret" and ready to be the go-to in your niche, here are 2 ways I can help:1. Join the priority list for my Expert Engine accelerator program. You'll get early access and prefered pricing. 2. Create a LinkedIn post in under 5 minutes that gets you noticed and remembered. Give my Hot Take Brand Booster™ custom GPT a spin.

Be the go-to expert in your niche. Join the Expert Engine Priority List here.If you're spending hours on social media but not seeing real results, this episode is going to change how you think about marketing.In this episode of The GenXpert Show, I’ll show you how to stop creating random posts that go nowhere—and start building a thought leadership system that works even when you're slammed serving your clients.You’ll learn:-How to connect short-form and long-form content so they actually generate leads- The 4 ingredients your posts need to drive ROI (without posting more often)-How to leverage AI so you can actually HAVE TIME to create the content that will make you the go-to in your nicheHere’s the thing: likes and comments don’t pay the bills. But when your social media and long-form content (like podcasts, blogs, or newsletters) are strategically aligned, they compound to build trust, credibility, and inbound leads.If you’re ready to position yourself as the go-to expert in your niche and finally see a return on the time you’re spending online—this episode is your roadmap.EPISODE HIGHLIGHTSThe Real Cost of Social Media — 1:364 Ways to Increase Social Media ROI — 1:58 Connecting Social & Long Form Content — 5:51How Social Media Fits in Your Business — 6:53Using AI to Save Time — 9:32AI Tools & Workflow Tips — 9:44Your Social Media Audit — 11:19Checklist for Effective Posts — 12:15RESOURCESGet the FREE Hot Take Brand Booster GPT https://programs.laurazavelson.com/hottakebrandboosterIf this episode was helpful, I’d love it if you could leave a review and share it with a friend! 🔔 Subscribe for weekly strategies on how to get off the roller coaster client-cycle by becoming the go-to expert on your niche.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠

Get on the Priority List for The Client EngineEver wanted to create a GPT for your business that improves your profits and saves you real time?Most people use AI like a shortcut machine—asking it to spit out posts, emails, or project plans—but that approach rarely delivers real ROI. In this episode of The GenXpert Show, I’ll show you why the magic of AI isn’t in random prompts or generic tools—it’s in customization.I’ll break down:-The 3 levers that actually drive service businesses (and where's the best place to point AI-Why you need to be thinking scalpel vs. sledgehammer when you build custom AI tools-The story of my own custom GPT toolkit that now saves me 4–8 hours every weekI'm also sharing a simple, 3-step action plan to start using AI strategically in your business.💡 Next Step: Want to learn how to use AI to build authority and attract clients? Join the priority list for The Client Engine—my new program for consultants and experts who want to use AI to become the go-to in their niche.

👉 Grab the free ⁠Hot Take Brand Booster™⁠ tool here Increase Linkedin engagement with this simple strategy. We all want to increase visibility, but being agreeable doesn't get you noticed. Clients hire consultants they want new and fresh opinions. Not the same recycled BS.If you spent your entire corporate career censoring yourself for every comment and every email. This stops NOW!In this episode of The GenXpert Show, I’m breaking down why hot takes—your real opinions—are one of the most powerful tools in your content strategy. When you combine them with your frameworks and personal stories, you stop blending in and start becoming the consultant people remember (and hire).Inside this episode:Why “playing nice” online is keeping you invisible.How to use my POV Framework (frameworks + experience + opinions) to create content that makes you remarkably different.A free tool to help you generate hot takes every month without staring at a blank page.If you’ve ever worried that sharing your opinions might push people away, this is your permission slip to say what you really think. Because your biggest risk isn’t being wrong—it’s being bland.Resources mentioned in this episode:👉 Grab the free Hot Take Brand Booster tool here I’m Laura Zavelson, and I help GenX consultants and experts stop riding the rollercoaster client cycle and become the go-to in their niche using content, strategy, and AI.CHAPTERS00:00 The problelm with Linkedin content01:23 Why being agreeable is hurting your business04:56 How I got in Seth Godin's book07:13 The POV Framework09:10 How to use Hot Takes10:09 Demo of the Hot Take Brand Booster Tool

Join the priority list for early access to The Client Engine. Most people only share their wins, This isn’t that.I'm showcasing my Client Engine strategy in public. Here's the video where I explain all that. So in this update, I'm sharing the numbers from the first 3 weeks and let’s just say they don’t look so hot.So see if these reflect your own benchmarks (or help you level set expectations) and drop me a comment on what you think I should do next.

Get on the Priority List for The Client EngineHow do you get AI models like ChatGPT or Perplexity to recommend YOU when someone asks, Who are the top 3 people in [your niche]?In this episode of The GenXpert Show, I break down:How AI search actually works (and why no one has the full playbook yet)The two authority signals you need to send if you want AI—and humans—to trust youWhy consistency + differentiation are the real competitive advantage in 2026 and beyondHow to set up your content (and transcripts!) so AI can actually recognize and recommend youWhether you’re blogging, podcasting, or building a YouTube channel—your future clients are going be using AI to search for answers. The question is: will your name show up?I'm Laura Zavelson - serial founder, professor of entrepreneurship and business strategist. I work with experts to grow beyond their referral network without outsourcing or working nights and weekends to make it happen.Get on the Priority List for The Client Engine.

Sign up for the Client Engine Priority List.I’m doing something a little crazy — I’m building my next product live on YouTube with no safety net. Over the next 8–12 weeks, you’ll get a front-row seat as I test my Client Engine system in real time to see if it can actually grow my audience and deliver inbound leads.This isn’t a polished case study or a behind-closed-doors beta. You’ll see everything — the wins, the setbacks, and the messy middle of testing whether this strategy really works. I’ll be sharing weekly updates on:LinkedIn follower growthNewsletter subscribersPriority list sign-upsWhich AI tools actually save time (and which ones don’t)The Client Engine is my system for turning random, inconsistent marketing into a repeatable pipeline.If you’ve ever struggled with the revenue rollercoaster, inconsistent marketing, or feeling like you don’t have time to create content, you’ll want to follow along. This is either going to be the most transparent marketing experiment you’ve ever seen…or the most public failure. Either way, you’ll learn exactly what works (and what doesn’t) for building a system that turns content into clients.👉 Want the full step-by-step breakdown of the Client Engine? Watch this video.

Join the Client Engine Priority List I had four scripts ready, a launch plan mapped out, and months of prep behind me… but I couldn’t hit record.This wasn’t the video I planned to make. But it IS one I needed to make. Because as I sat there second-guessing myself, I realized something huge:Getting off the revenue roller coaster is still about consistency. But if you want to be relevant 12 months from now, it's going to take more.It's going to take carving out a space for yourself that AI can't replicate. It's going to take creating a point of view (POV) made up of your unique methodology, your hot takes and your real stories.In this episode, I’m sharing:* Why “safe” content kills your pipeline faster than inconsistency* What you need to do if you still want to be competitive 12 months from now* The 3-part POV framework that makes you impossible to ignore and impossible to replaceBTW - this is the start of a 12 week series where I’ll be documenting my entire build of the Client Engine strategy in real time - successes, flops, pivots, all of it - so you can see exactly how it works (or doesn’t).🔔 Subscribe to my LinkedIn Newsletter to follow the content I'm generating using The Client Engine strategy. Follow the podcast here or 📺 subscribe on YouTube to get the play by play on how it's going.

The AI Model Cheat Sheet Are you still using just ONE AI tool—probably ChatGPT—for everything in your business?That’s like trying to run a consulting firm with one spreadsheet. It’s not going to cut it anymore.In this episode of The GenXpert Show, I break down the best AI model for the real work you do every day—like content creation, research, analysis, and strategic planning. Because the truth is: not all models are created equal, and if you’re relying on a single one (especially the free version), you’re likely leaving results—and revenue—on the table.Here’s what we cover:✔ Why using the same model for every task is hurting your output✔ The strengths and blind spots of ChatGPT, Claude, Perplexity, and Gemini 2.5 Pro✔ The smartest AI match for common solo business tasks✔ How to save hours every week and increase client value by choosing the right model for the jobI broke down the top tasks we do in our business - like research, content creation and ideation and then matched each one to the best AI model. 🎯 Grab the free cheatsheet with my recommended tool for each task. 👀 Want a strategic marketing system that gets you off the revenue roller coaster for good? Get on the Priority List for POV to Profits.📌 Want more signal and less noise when it comes to AI? Sign up for The Next Leap where we talk strategy, tools and tips specifically curated for expert service business owners. No firehose. No FOMO. CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠InstagramIf this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Stop getting ghosted on your proposals. Lead with a Client Magnet Offer instead of a custom plan. If you’re still scoping and guessing at pricing before you’ve had a real look inside the business—you’re making it harder for clients to say yes.In this episode, I share a smarter approach: turning your discovery process into a structured, low-risk engagement that builds trust and momentum. One that positions you as the expert—not the hired help.Here’s what we’ll cover:Why writing proposals too soon creates delays, scope creep and pricing problemsHow one consultant closed two waffling prospects with a simple shiftThe five elements of a discovery offer that acts like a client magnetIf you want more yeses—and fewer circles back—this is worth your time.→ Want to build your own client magnet offer? I’m building something for you. You can get on the priority list to be the first to find out (and get access to special deals) here.https://programs.laurazavelson.com/the-smart-stackWHENEVER YOU’RE READY, HERE ARE A FEW WAYS I CAN HELP YOU GROW YOUR BUSINESS🔥Worried your niche might not be a money maker? Watch this quick video to get the inside track on how you can make ANY consulting or agency focus more profitable. 💡Looking for ways to boost your brand? Get a year’s worth of belief shifting content ideas that will establish you as a thought leader in your field (even if you don’t feel like an expert). Download the Thought Leadership Content Generator here.📣Want to fine tune your messaging so you call in more of the people you REALLY want to work with (and call off the Drama Llamas?). You don’t need an avatar - your favorite clients are REAL. Find out how to get more of them with the A.I. powered  Clone Your Favorite Client Tool. 🔔 Subscribe for more ways to integrate AI to grow your business and free up your Fridays.I’m Laura Zavelson, MBA - I’m building an AI tool stack and learning community specifically for consultants and agency owners who want their nights and weekends back.  Think customized proposals without the tedious research hours. Category creator content that showcases your IP. Client-ready insights waiting in your inbox.If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠Instagram

I asked Gemini 1 simple question: How do I grow my YouTube channel?Since it’s owned by Google — and so is YouTube — I figured I might be unlocking some secret sauce. What followed was… illuminating, frustrating, and honestly kind of hilarious.In this episode of The Gen Expert Show, I share:What Gemini got completely wrong about my contentHow to avoid wasting hours on AI rabbit holesThe smarter way to use AI as your business growth partnerIf you’re using (or planning to use) AI in your consulting or content strategy, this is a must-watch.Because the truth is: the tools are powerful — but only if you know how to use them. And no model (not even the shiny ones) can replace your judgment.🚨 Plus: If you’re an expert who would ❤️LOVE ❤️to get your nights and weekends back, I’m building something just for you. 👉 Sign up for Priority Access (Link will take you to the sign up form)WHENEVER YOU’RE READY, HERE ARE A FEW WAYS I CAN HELP YOU GROW YOUR BUSINESS 🔥Worried your niche might not be a money maker? Watch this quick video to get the inside track on how you can make ANY consulting or agency focus more profitable. 💡Looking for ways to boost your brand? Get a year’s worth of belief shifting content ideas that will establish you as a thought leader in your field (even if you don’t feel like an expert). Download the Thought Leadership Content Generator here.📣Want to fine tune your messaging so you call in more of the people you REALLY want to work with (and call off the Drama Llamas?). You don’t need an avatar - your favorite clients are REAL. Find out how to get more of them with the A.I. powered  Clone Your Favorite Client Tool. Everything I teach is influenced by 25 years of "been there, done that, have the T-shirt" experience. My mission is to deliver only proven, practical strategies and tactics that simply work. I'm here to help you skip the black holes and rabbit holes, and fast-track your path to your own definition of success.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠Instagram

Want more ideal clients? Let’s be honest - we all have our favorite clients. And then there are the ones who are…shall we say not as cherished.Often what happens is that we say yes to a certain client type when work is slow or we get a client referral. And the next thing you know your client compass gets thrown off.So here’s how we’re going to get realigned with our true north perfect client. We’re going to get clinical about what made them great and THEN we’re going to reverse engineer our marketing message to call more of them in - and politely steer the drama llamas away.RESOURCE: Favorite Client ClonerWhenever you're ready, here are a few ways I can help you build your business:💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator💰 Watch this quick video to get the inside track on how you can make ANY consulting or agency niche more profitable.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠InstagramIf this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

RESOURCE: The Thought Leadership Content Generator (with secret Vibe Post prompt section!)Tired of feeling like social media is like shouting into the void? Maybe you’re sick of not having any engagement on your posts? And worse - no leads?It turns out there’s one kind of social media post that doesn’t get used very often. But it’s the one that creates real connection and is the most likely to get engagement.The bottom line is if you can get your social media to connect with your ideal clients, you can get them interested in exploring more of your content. And when that happens you start to build relationships. And relationships turn into revenue.Whenever you're ready, here are 3 ways I can help you build your business:1. 💰 ⁠Watch this quick video⁠ to get the inside track on how you can make ANY coaching or consulting niche more profitable.2. 🦙More awesome clients. Less drama llamas. Try The Favorite Client Cloner (workbook and NEW custom GPT).3. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠InstagramIf this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

If social media feels like a full-time job you didn’t sign up for, this episode is for you.In today’s episode of The GenXpert Show, I’m sharing how coaches and consultants can use social media more strategically—without letting it hijack your schedule or sanity. You’ll learn why follower counts and likes don't actually get you clients by themselves, BUT there IS something you can do to make it work harder for you.Plus, I’ll walk you through my favorite visibility system that lets you write once and post all week—a time-saving content repurposing method that works even better with the custom GPT I built for my clients.Free Resource: Download the Write Once, Post All Week visibility planner + custom GPT HERE.Whenever you're ready, here are 3 ways I can help you build your business:1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠Instagram

Do you have a irresistible offer for your online business or are you still customizing what you do for every single client?Here's why I think having a standardized offer is absolutely critical for anyone providing expert services:Coaches - this is your secret for scale. Consultants - this is how you land and expand.RESOURCE: ⁠⁠The Signature Offer Starter Kit In this episode, I’ll show you how to quickly make the six key decisions about your offer so you can get a prototype up and running ASAP. No big fancy launch. No investing a bunch of time up front. Just make 6 decisions (really 4 because I'm going to make 2 for you) and let's get your MVP (minimum viable program) it in front of people and see if they like it. Let's let them tell us what they like and don't like about it. Yes! We're basically going to let our customers tell us what to build.Whenever you're ready, here are 3 ways I can help you build your business:1. 🗓️ Write Once; Post All Week - Steal my 5-Day Visibility Calendar that gets you noticed WITHOUT spending 24/7 thinking about what to post. + BONUS: Plug & Play GPT2. 💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠InstagramIf this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.BTW - if we haven't met yet, I'm Laura Zavelson, the go-to strategist for GenX experts who are sick of being underestimated and underpaid. I'll show you how to go from invisible to in-demand so you never, ever have to even THINK about looking for a job again.

In 2025 your personal brand needs to be built on trust. And the fastest way to build online trust for coaches and consultants? It's Thought Leadership content.So in today's episode we're going to talk about why using a content strategy based on Thought-Leadership is the best and fastest way to make that happen.We're going to talk about what it takes to be a thought leader, how using thought leadership can actually make marketing EASIER, and how you can get started using this strategy ASAP.If you're tired of playing the visibility game with nothing to show for it, this is your new playbook.👇 Grab the free resource I mentioned:10-Minute Prompt Pack for Coaches and Consultants Who Hate Promoting Themselves→ Turn your ideas into content that builds trust and gets you hiredFOR PODCASTWhenever you're ready, here are 3 ways I can help you build your business:1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠InstagramIf this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Know, Like, Trust. You’ve heard it before. For coaches, consultants and experts this is the whole point of social media. To make a connection and start forming a relationship that will lead to new clients.But what does know, like, trust actually look like in 2025? Because people who buy coaching and consulting have gotten a lot more sophisticated. So how can we communicate that we’re authentic and here to help?Grab the free Thought Leadership Content Generator here.You’ll learn:The origin of the “Know Like Trust” principle—and why it matters more than everHow to audit your content using my Know-Like-Trust ScorecardWhat kind of content most service providers create TOO MUCH ofWhy “vibe posts” (my secret ingredient) are the hidden key to turning followers into clientsIf you’re a GenX coach, consultant, or expert ready to stop posting just to put something out there and start creating content that actually converts—this episode is for you.Whenever you're ready, here are 2 more ways I can help you build your business:1.💰 ⁠Watch this quick video⁠ to get the inside track on how you can make ANY coaching or consulting niche more profitable. 2. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting businessCONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠InstagramIf this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Most of the GenX coaches and consultants I know are dabbling with AI—but too many are either overwhelmed by the tech or worried it’ll make them sound like a robot.Here’s what I know: you don’t need to be a tech whiz or sacrifice authenticity to use AI in your business.In this episode, I walk you through 5 practical, non-cringey ways to leverage AI tools like ChatGPT, Gemini, and Fathom—not to write generic blog posts, but to extract client insights, sharpen your messaging, streamline your systems, and increase profitability.You'll learn how to get more out of your client conversations, save time doing repeatable tasks, sharpen your offers and proposals, and enhance client results.Want to integrate AI into your business the smart way?Drop me a comment here or DM me on Instagram @laurazavelson to get the details on Business Breakthrough - 90 days to a program people want to buy and an authentic way to sell it.Whenever you're ready, here are 3 ways I can help you build your business:1. 📥 Download Write Once, Post All Week - Steal my strategy for getting noticed online without spending 24/7 trying to figure out WTF to post.2. 💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠InstagramIf this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Creating an online course might NOT be the best way to get results for your clients OR your business.Before you dive into course platforms, slide decks, and video lessons — watch this. Because there's a dirty little secret in the industry - most online courses don’t sell OR scale the way you think they will. Why? Because people aren’t completing them.In this video, you’ll learn:- The BEST starting point for online course creators who want to get results- The #1 mistake coaches and consultants make when creating an online course- The 4 building blocks of ANY successful coaching or consulting programDOWNLOAD: The Signature Offer Starter KitGet a blueprint for exactly what you want to build in about 10 minutes (SPOILER ALERT: It might not be an online course.)Whenever you're ready, here are a couple of other ways I can help you grow your business:1. 💡Looking for ways to boost your brand? Get a year’s worth of belief shifting content ideas that will establish you as a thought leader in your field (even if you don’t feel like an expert). Download the Thought Leadership Content Generator .2. 🔥Worried your niche might not be a money maker? Watch this quick video to get the inside track on how you can make ANY coaching or consulting area more profitable. 3. Looking to explore capitalizing on your experience and expertise to build a business as a coach, consultant or independent expert? Click here for The GenX Escape Plan - Your 3 step roadmap to money, meaning and freedom.🔔 Subscribe for more expert strategies to launch and grow your business so you can take back control of you time, your impact and your financial opportunity.I’m Laura Zavelson, MBA - corporate escapee turned serial entrepreneur, professor of entrepreneurship, and business strategist. I work with GenXers who are reinventing themselves, their programs, or their target audience to build businesses as coaches, consultants or independent experts.Everything I teach is influenced by 25 years of "been there, done that, have the T-shirt" experience. My mission is to deliver only proven, practical strategies and tactics that simply work. I'm here to help you skip the black holes and rabbit holes, and fast-track your path to your own definition of success.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠Instagram

If client getting feels slooooooow, you might be trying to up your marketing game. But what if that's not the real problem? What if the problem actually lives in another part of your business? Then all the work you're doing is really just digging in the wrong place. (WARNING: A few Indiana Jones references in this one - Harrison Ford was my first movie crush!)In this video we're talking about how to audit your business to uncover the REAL issue and what to do when you'll find it.Plus, I’ll walk you through real-world examples of confusing vs. crystal-clear messaging — so you can see exactly what to change.LINKSDM me on Insta if you have any questionshttps://www.instagram.com/laurazavelsonWhenever you're ready, here are 3 ways I can help you build your business:1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business2.💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠InstagramIf this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Still using the classic marketing funnel to guide your client getting strategy? You’re not alone—but it might be holding you back.In this episode of The GenXpert Show, I break down why the traditional marketing funnel is misleading and what you should be doing instead. We’ll talk about:Why the funnel model doesn’t reflect real buying behavior for your perspective clientsA more effective framework that will improve your marketing resultsHow different kinds of content work to build know/like/trustHow to audit what you have and determine what you needWhether you're a coach, consultant, or service-based expert, this will change how you think about client attraction.If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.Whenever you're ready, here are 3 ways I can help you build your business:1. 💡Grab a year’s worth of brand boosting content prompts with the ⁠Thought Leadership Content Generator⁠2. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍⁠Instagram

What does it take to make your content unforgettable? Most of the gurus will tell you your content strategy should educate or entertain. But unless you're creating content that shifts the beliefs of you audience, people might like you, but they won't buy from you. In this video, learn the 4 types of content you need to be creating to win know/like/trust, stand out from the crowd, and shift buyer beliefs so your content converts.LINKSGrab your free copy of The Thought Leadership Content Generator for 52 prompts you can use to create a year's worth of long format, belief-shifting content.I’m Laura Zavelson, MBA - corporate escapee turned serial entrepreneur, professor of entrepreneurship, and business strategist.Everything I teach is influenced by 25 years of "been there, done that, have the T-shirt" experience. My mission is to deliver only proven, practical strategies and tactics that simply work. I'm here to help you skip the black holes and rabbit holes, and fast-track your path to your own definition of success. I'm building a community of smart, ambitious, "I'm not done yet" GenXers who are reinventing themselves, their programs, or their target audience to build businesses as coaches, consultants or independent experts. Want to find out more?CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠😍Instagram

“I have too many ideas - I don’t know what business to start!” Do you have a notebook filled with business ideas? Do they wake you up at night swirling around in your head? If you’re struggling to prioritize and focus on just one business idea - the perfect business idea - that’s the path to analysis paralysis and staying stuck.In this video, we'll explore practical strategies like mind mapping and AI brainstorming to help you manage your ideas, prioritize what's important, and make a plan to start turning those ideas into a real business.If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.Whenever you're ready, here are 3 ways I can help you build your business:1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business2.💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠

Are you tired of feeling weird about your hourly coaching or consulting rate? Do you feel like your undercharging? Or wondering what you should be charging in the first place?In this episode of The GenXpert Show, we'll talk about how to set hourly rates for your coaching business or consulting business that will set you up for success. I’ll explain why if you used an online calculator to set your rates you’re probably still undercharging, and I show you a different way to calculate your rate that’s going to get you a LOT closer to what you need to be making. Whether you're a seasoned coach or just starting out, this video will provide you with actionable tips and strategies to help you price your services with confidence.And whenever you're ready, here are 3 ways I can help you build your business:1. 💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator2. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable. 3. 📥 Download ⁠⁠The GenX Escape Plan⁠⁠ → Your 3-step roadmap to starting a profitable coaching or consulting businessCONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Want to stand out as a successful coach or consultant in today's competitive market? Your brand can make a huge difference - but maybe not the way you think. In this episode, I’m spilling the tea on my powerful approach to getting noticed and getting hired that has nothing to do with your logo, fonts or color scheme.LINKS & DOWNLOADSHere's the link to my free Thought Leadership Content Generator⁠ that I mention in the episode. Whenever you're ready, here are 3 ways I can help you build your business:1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business2. 💡Get weekly, confidence building tips and tricks to get clients and grow your coaching or consulting with my free newsletter.3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠

If you’re staring down the website thing and thinking, “This is where it all goes off the rails”… take a breath.Your online coaching or consulting business *does* need a website—but it doesn’t need to be complicated.In today’s episode, I’ll walk you through the big three website builders, the tradeoffs, and the one I’d choose if I were starting from scratch today.00:00 Choosing the right website builder00:39 Overview of Squarespace, Kajabi, and WordPress01:03 Establishing Your Online Presence02:44 Why You Shouldn't Hire a Web Designer Yet03:32 Comparing the Big Three Platforms06:22 Ease of Use and Design Options08:32 Cost Efficiency and Final Recommendations11:56 Recap and Final ThoughtsWhenever you're ready, here are 3 ways I can help you build your business:1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business2. 💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

To get started coaching or consulting you need 3 things - a client, a way to serve that client, and a way to get PAID! In this efficient episode, I'll cover the online tools you need (and what you don't) to get up and running for the least amount of $$$.Whenever you're ready, here are 3 ways I can help you build your business:1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business2. 💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.I’m Laura Zavelson, MBA - corporate escapee turned serial entrepreneur, professor of entrepreneurship, and business strategist. I work with GenXers who are reinventing themselves, their programs, or their target audience to build businesses as coaches, consultants or independent experts.Everything I teach is influenced by 25 years of "been there, done that, have the T-shirt" experience. My mission is to deliver only proven, practical strategies and tactics that simply work. I'm here to help you skip the black holes and rabbit holes, and fast-track your path to your own definition of success.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Want to grow your coaching business FAST—without wasting more time on social media?Most coaches make one big mistake that keeps them stuck. In this video I explain what that is and walk you through three fast-growth strategies that have nothing to do with hooks or stories or posting every day.In this episode of The GenXpert Show, we'll talk about:✅ The #1 mistake slowing down your business growth✅ The power of “Poison Ivy Problems” ✅ The ONE thing you need to focus on to fast-track getting new clients👍BTW, if you like the show I’d love it if you’d leave a review and subscribe. Whenever you're ready, here are 3 ways I can help you build your business:1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business2. 💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.I’m Laura Zavelson, MBA - corporate escapee turned serial entrepreneur, professor of entrepreneurship, and business strategist. I work with GenXers who are reinventing themselves, their programs, or their target audience to build businesses as coaches, consultants or independent experts.Everything I teach is influenced by 25 years of "been there, done that, have the T-shirt" experience. My mission is to deliver only proven, practical strategies and tactics that simply work. I'm here to help you skip the black holes and rabbit holes, and fast-track your path to your own definition of success.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠

Looking for the best business ideas for women 45+ ? Do you already have an idea, but you’re worried you might be too old to start something new? Think again!A Small Business Administration report found that more than half of small business owners in the U.S. are over 50. They didn’t wait for a job—they created one. And not only that - entrepreneurs over 45 are 2.5X more likely to succeed.In this eye-opening episode of The GenXpert Show, we dive into the reality of work for women over 45 and explore why launching a coaching or consulting business could be your best move yet.Whenever you're ready, here are 3 ways I can help you build your business:1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business2. 📩⁠Join my free weekly newsletter⁠ that coaches and consultants call "super practical" and "incredibly helpful and inspirational". 3. 🚀 ⁠Book a strategy call⁠ → Let's make a plan so you can move forward with confidence. No strings and I'm really nice. I promise.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Looking to start a coaching business in 2025 but not sure which niche to pursue? In this episode of The GenXpert Show, I'll walk you through 5 profitable coaching business ideas that are set to dominate the market in 2025. Whether you're an experienced coach looking to pivot or just starting your entrepreneurial journey, these ideas are revenue ready.We’ll talk about what makes certain areas profitable, and what you need to do take advantage of the biggest trends of 2025.AND here’s a SPECIAL BONUS VIDEO! Here’s what I tell my private clients about how to may ANY niche more profitable!https://programs.laurazavelson.com/profitablenichefinderWhenever you're ready, here are 3 ways I can help you build your business:1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business2. 📩⁠Join my free weekly newsletter⁠ that coaches and consultants call "super practical" and "incredibly helpful and inspirational". 3. 🚀 ⁠Book a strategy call⁠ → Let's make a plan so you can move forward with confidence. No strings and I'm really nice. I promise.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Finding your coaching niche (or consulting niche) can feel like a frustrating process. But it’s the secret to building a business that supports you financially as well as creates opportunities for doing meaningful work and enjoying a flexible schedule. This episode of The GenXpert Show reveals the how to, the tradeoffs and a step by step exercise you can do right now.So grab a notebook or open your notes app and join me as I break down the step-by-step process of figuring out what you want to do, how you want to do it, who you want to help and what problem you want to solve. And I’m also going to tell you my story about how I intentionally designed my business to fit my definition of success.Whenever you're ready, here are 3 ways I can help you build your business:1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business2. 📩⁠Join my free weekly newsletter⁠ that coaches and consultants call "super practical" and "incredibly helpful and inspirational". 3. 🚀 ⁠Book a strategy call⁠ → Let's make a plan so you can move forward with confidence. No strings and I'm really nice. I promise.CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠🎥 ⁠YouTube⁠If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.