The Global Exhibitor Podcast
by Jeff Hannah
This is the podcast designed to help trade show exhibitors succeed internationally, hosted by Jeff Hannah. You will hear perspectives from many of the most experienced international experts in the industry - each with specific areas of focus, covering a broad range of topics including international marketing strategies, cross-cultural engagement challenges, experience design, communication tips, protocol recommendations, negotiation approaches, logistics help, and many others.
Episodes
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Inside Live Events with Carrie Freeman Parsons (Part 2)
Inside Freeman's Transformation: Leadership, Culture, and the Future of Events In Part 2 of this Global Exhibitor Podcast interview, Jeff Hannah continues the conversation with Carrie Freeman Parsons, Chair of the Board at Freeman. Carrie shares powerful insights about Freeman's organizational...
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Inside Live Events with Carrie Freeman Parsons (Part 1)
Featuring the Chair of the Board at Freeman In this episode of The Global Exhibitor Podcast, Jeff Hannah sits down with Carrie Freeman Parsons, third-generation leader and Chair of the Board at Freeman, one of the world's largest and most influential event production companies. Carrie shares her...
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Rebuilding the US Trade Show Workforce with Laura Palker (Part 2)
In Part 2 of this insightful conversation, host Jeff Hannah continues his discussion with Laura Palker, President of the Exhibitions & Events Workforce Development Federation and a Top 100 Most Influential People in the Industry (Eventex Awards) honoree. They explore how the trade show industry…
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Rebuilding the US Trade Show Workforce with Laura Palker (Part 1)
In this first episode, host Jeff Hannah sits down with Laura Palker, President of the Exhibitions & Events Workforce Development Federation, to discuss the critical challenges facing the trade show industry today. They explore the massive workforce shift post-COVID, the impact of the "Silver...
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Pat Alacqua: Industry Trailblazer and Co-Founder of Nth Degree (Part 3)
In this third episode, Jeff Hannah welcomes Pat Alacqua back for a rare look into his ventures since selling Nth Degree. Pat reflects on leadership and his vision for the future. Pat shares how perseverance, determination, and resilience have fueled his successes, including his role in business...
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Pat Alacqua: Industry Trailblazer and Co-Founder of Nth Degree (Part 2)
In this second episode, Jeff Hannah delves into Pat Alacqua's journey as a leader and entrepreneur, exploring the emotional and strategic dynamics of building and eventually selling Nth Degree. In this rare interview, Pat Alacqua also candidly reflects on the toll of seeing valued team members...
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Pat Alacqua: Industry Trailblazer and Co-Founder of Nth Degree (Part 1)
In this first episode of the three-part series, Jeff Hannah conducts a rare interview with Pat Alacqua, co-founder of Nth Degree, exploring the foundational strategies and challenges that defined the company's early days. Beyond co-founding Nth Degree, Pat has built multiple successful businesses...
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Show-Up & Stand Out: Australian Trade Show Strategist, Jessica Turnbull (Part 2)
In Part 2 of this two-part interview, host Jeff Hannah talks with trade show strategist Jessica Turnbull of The Exhibit Company in Australia, during EXHIBITORLIVE 2024. Continuing our enlightening conversation with Jess Turnbull, we delve deeper into the world of exhibitions and client engagement...
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Show-Up & Stand Out: Australian Trade Show Strategist, Jessica Turnbull (Part 1)
In Part 1 of this two-part interview, host Jeff Hannah talks with trade show strategist Jessica Turnbull of The Exhibit Company in Australia, during EXHIBITORLIVE 2024. During this conversation, Jess shared insights into her journey, having co-founded The Exhibit Company with her stepfather…
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Three Generations in Mexico with Francisco Collazo (Part 2)
This is Part 2 of a two-part interview with international industry leader and designer Francisco Collazo, Partner and CEO of SISTEXPO (Sistemas de Exposición) in Mexico City, Mexico. In this fascinating conversation, Francisco Collazo shares his extensive journey into the exhibition industry,...
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Three Generations in Mexico with Francisco Collazo (Part 1)
This is Part 1 of a two-part interview with international industry leader and designer Francisco Collazo, Partner and CEO of SISTEXPO (Sistemas de Exposición) in Mexico City, Mexico. In this fascinating conversation, Francisco Collazo shares his extensive journey into the exhibition industry,...
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Inside the Mind of Digital Genius Mazi Farzam
In this episode, host Jeff Hannah interviews digital genius, Mazi Farzam, CEO of Inhance Digital, an agency based in Los Angeles, California. Mazi is focused on the intersection of science, technology, and storytelling. Under his leadership, Inhance has built a global reputation for content...
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How Mark Johnson is Shaping the Exhibition Industry
Industry veteran Mark Johnson is re-shaping the world of exhibitions with his deep passion, foresight, and encompassing vision for the future. Mark has garnered significant attention with his recent acquisitions of EXHIBITOR Group, as well as Featherlite Exhibits. In this episode, host Jeff…
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Perspectives from an Industry Legend: Benedict Soh
This is an interview with an industry legend, Bendict Soh, Chairman and Co-Founder of Kingsmen Creative Ltd., based in Singapore. In this episode, host Jeff Hannah and Bendict Soh discuss the return of the industry since the COVID-19 pandemic brought the exhibition industry to a complete halt…
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Straight Talk from Han Leenhouts (Part 2)
This is Part 2 of a two-part interview with Han Leenhouts author of Sales & Pepper, based in The Hague (Den Haag), The Netherlands. This is one of the most fun, exciting, and inspirational episodes that we've had on The Global Exhibitor Podcast! In this interview, hosted by Jeff Hannah, you can...
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Straight Talk from Han Leenhouts (Part 1)
This is Part 1 of a two-part interview with Han Leenhouts author of Sales & Pepper, based in The Hague (Den Haag), The Netherlands. This is one of the most fun, exciting, and inspirational episodes that we've had on The Global Exhibitor Podcast! In this interview, hosted by Jeff Hannah, you can...
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Tradeshow Engagement Optimization with Lee Ali (Part 2)
This is Part 2 of an interview with Lee Ali of Expo Stars Interactive, based in Manchester, England. Host Jeff Hannah asks Lee about the Five E's of Engagement, booth staffing recommendations, and getting the right people in the right places in an exhibit. Lee and Jeff discuss various outlooks...
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Tradeshow Engagement Optimization with Lee Ali (Part 1)
In this episode, host Jeff Hannah interviews Lee Ali of Expo Stars Interactive, based in Manchester, England. In this episode, Jeff asks Lee about several unique aspects of his work and business model. This is part one of a two-part series with Lee. Lee discusses his Remote Exhibiting Model…
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The Best Industry in the World
In this episode, host Jeff Hannah interviews Martin Besaris (Martijn Besaris) of The Inside Standbouw, based in Amsterdam, The Netherlands. Martin describes the exhibition industry as the "best industry in the world" – and describes the amazing degree of fulfilment and excitement that it creates...
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Born into the Exhibition Industry
In this episode, host Jeff Hannah interviews Mexican industry globetrotter Alejandro (Alex) Escalante from Guadalajara. Alejandro is part of the family-owned company, Omega Group, where he is involved in sales, project management, logistics, and many other activities. He has worked in many…
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David Hanger's Best Places to Eat Around the World (Part 3)
This 3-part mini-series interview provides a wealth of solid insights and recommendations for restaurants, food, and excursions / activities in five international cities. This is quite different from most of our episodes. But, it's extremely interesting – and provides an abundance of first-hand...
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David Hanger's Best Places to Eat Around the World (Part 2)
This 3-part mini-series interview provides a wealth of solid insights and recommendations for restaurants, food, and excursions / activities in five international cities. This is quite different from most of our episodes. But, it's extremely interesting – and provides an abundance of first-hand...
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David Hanger's Best Places to Eat Around the World (Part 1)
This 3-part mini-series interview provides a wealth of solid insights and recommendations for restaurants, food, and excursions / activities in five international cities. This is quite different from most of our episodes. But, it's extremely interesting – and provides an abundance of first-hand...
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Engagement Strategies with Designer Scott Wojda
In this episode, host Jeff Hannah interviews Scott Wojda, President of Global Creative Group based in the Czech Republic. Jeff interviewed Scott during EuroShop 2020 in Düsseldorf, Germany. Jeff has a very interesting conversation with Scott about his agency's approach to storytelling, strategy,...
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Insights into Argentina - Architect Marcela Medrano
In this episode, host Jeff Hannah interviews Marcela Medrano, President of Dodecaedro Group, based in Buenos Aires. Jeff interviewed Marcela during EuroShop 2020 in Düsseldorf, Germany. Jeff talks with Marcela about the unique distinctions of the trade show (trade fair) industry in Argentina.…
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The Great Global Reset
In this episode, we are re-airing a webinar with Jeff Hannah called The Great Global Reset, presented by IFES (International Federation of Exhibition & Event Services), as part of an ongoing series called IFES Solutions. All countries and cultures on the planet are feeling the impact of the...
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Rethinking Events with Joey DiFranco & Jeff Hannah
In this episode, we are re-airing a panel interview with Jeff Hannah and Joey DiFranco from the main stage at Rethinking Events, a recent virtual event which explores how virtual events are exploding and developing during the COVID-19 pandemic. Joey is a media futurist and expert in experiential...
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Bin Yu – My American Dream
In this episode, host Jeff Hannah interviews Bin Yu, Ph.D, Founder & CEO of HitLights, a top provider of LED technologies for trade show exhibits, and other industry sectors. Bin is a native of China, but pursued his American dream by earning his Ph.D. at Louisiana State University (LSU) in the...
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Jeff Hannah Speaks at EuroShop 2020
In this episode, host Jeff Hannah speaks at EuroShop 2020 in Düsseldorf, Germany as part of the IFES Expo & Event Stage. Jeff's lecture was titled Cultural Frameworks – which highlights the need for focusing on the dimensions of national culture. Jeff states that cultural differences are one of…
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IFES Executive Director - Uta Goretzsky
In this episode, host Jeff Hannah interviews Uta Goretzky, the Executive Director of the International Federation of Exhibition and Event Services, headquartered in Europe. Uta has a vast knowledge of what is happening in the trade show and event industry on a global basis. She works diligently…
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Chloe Richardson – a Woman of Many Talents! (Part 3)
In this episode, host Jeff Hannah interviews Chloe Richardson, a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales...
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Chloe Richardson – a Woman of Many Talents! (Part 2)
In this episode, host Jeff Hannah interviews Chloe Richardson, a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales...
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Chloe Richardson – a Woman of Many Talents! (Part 1)
In this episode, host Jeff Hannah interviews Chloe Richardson, a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales...
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Charles Pappas – Flying Cars, Zombie Dogs, & Robot Overlords (Part 2)
In this episode, host Jeff Hannah interviews Charles Pappas, author of Flying Cars, Zombie Dogs, & Robot Overlords, and senior writer at Exhibitor Magazine. Charles is like the Indiana Jones – Captain Ahab – Mr. Peabody of the exhibition industry. He dug up lost expo photos in Shanghai and…
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Charles Pappas – Flying Cars, Zombie Dogs, & Robot Overlords (Part 1)
In this episode, host Jeff Hannah interviews Charles Pappas, author of Flying Cars, Zombie Dogs, & Robot Overlords, and senior writer at Exhibitor Magazine. Charles is like the Indiana Jones – Captain Ahab – Mr. Peabody of the exhibition industry. He dug up lost expo photos in Shanghai and…
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Steve Tustain – Seeing Germany through British Eyes (Part 2)
In this episode, host Jeff Hannah interviews Steve Tustain of MDL Expo International GmbH. They discuss the separation between private and professional life in Germany, and building credibility with German colleagues. They discuss the Bavarian (Bayern) region of Germany and how business and...
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Steve Tustain – Seeing Germany through British Eyes (Part 1)
In this episode, host Jeff Hannah interviews Steve Tustain of MDL Expo International GmbH. They discuss how exhibits should be designed differently for Germany, and how the exhibit may be used different in Europe than in other places such as in the USA. Steve emphasizes the importance of pre-show...
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Larry Kulchawik – Trade Shows from One Country to the Next (Part 2)
In this episode, host Jeff Hannah concludes his interview with exhibition industry legend Larry Kulchawik, author of Trade Shows from One Country to the Next. They discuss some of the biggest mistakes that companies make, how to approach working internationally, some of the most difficult places…
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Larry Kulchawik – Trade Shows from One Country to the Next (Part 1)
In this episode, host Jeff Hannah interviews exhibition industry legend Larry Kulchawik, author of Trade Shows from One Country to the Next. They discuss how to approach working internationally, how the industry has changed over the years, the importance of recognizing and learning about cultural...
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Jeff Hannah on the Don & Mike Podcast
This episode is a podcast of a podcast – where Jeff Hannah recently appeared on The Don and Mike Show! Jeff is interviewed by Mike Morrison and Don Svehla, the hosts of The Don and Mike Show. Mike asks Jeff about how he got started in doing international work, about the major differences between...
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Kathy Welsh – Exhibiting Across Australia & New Zealand
In this episode, host Jeff Hannah interviews Kathy Welsh, Director of Client Services at The Display Builders Australasia, headquartered in Sydney, Australia. They discuss a wide variety of topics, primarily around the important things that foreigners need to know in order to be successful in...
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Geoff Thatcher – Creating Experiences Globally (Part 2)
In Part 2 of this captivating two-part interview with host Jeff Hannah, Geoff Thatcher discusses the use of authentic storytelling to reach audiences around the world. Geoff also talks about the evolution of the experience economy. Geoff shares his advice for clients. Jeff askes Geoff about how...
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Geoff Thatcher – Creating Experiences Globally (Part 1)
In Part 1 of this captivating two-part interview with host Jeff Hannah, Geoff Thatcher discusses the use of authentic storytelling to reach audiences around the world. Geoff also talks about the role that culture plays in designing experiences. They address the question about whether or not there...
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Steve Riches – What is European Design? (Part 2)
Jeff Hannah interviews Steve Riches of Laguna Displays in Part 2 of this two-part series. Steve Riches is an experienced trade show and event marketing executive, and has worked in various sales and management roles in the exhibit industry. He has extensive experience in international exhibiting,...
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Steve Riches – What is European Design? (Part 1)
Jeff Hannah interviews Steve Riches of Laguna Displays in Part 1 of this two-part series. Steve Riches is an experienced trade show and event marketing executive, and has worked in various sales and management roles in the exhibit industry. He has extensive experience in international exhibiting,...
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Terri Morrison – Kiss, Bow, or Shake Hands® (Part 2)
Ms. Terri Morrison, known worldwide for her series of books called Kiss, Bow, or Shake Hands. Her books have sold over 450,000 copies. Kiss, Bow, or Shake Hands® has been translated into everything from Mandarin to Estonian, and is on INC. Magazine's 7 Best Books on How to Negotiate. Her new book...
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Terri Morrison - Kiss, Bow or Shake Hands® (Part 1)
Ms. Terri Morrison, known worldwide for her series of books called Kiss, Bow, or Shake Hands. Her books have sold over 450,000 copies. Kiss, Bow, or Shake Hands® has been translated into everything from Mandarin to Estonian, and is on INC. Magazine's 7 Best Books on How to Negotiate. Her new book...
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Chris Dorn - Idea International
Chris Dorn is Founder and President of Idea International (www.idea-intl.com), an Asian-based trade fair exhibit design and fabrication company, with headquarters in Osaka, Japan. Chris has spent more than twenty years helping clients deliver their message through face-to-face marketing,...
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Iggy Rosenberg - Lightswitch
Ignacio Rosenberg (known as "Iggy" to his friends and clients) is a well-known lighting and visual designer who works for a distinctive global agency called Lightswitch. Iggy grew-up in Buenos Aires, Argentina, but is now based in Chicago. He has spent more than 20 years designing and…
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Ulrich Kaiser at EuroShop
Global Exhibitor Podcast Host, Jeff Hannah had the opportunity to interview Ulrich Kaiser of NCR Germany – on the trade show floor at the most recent EuroShop show in Dusseldorf, Germany. Ulrich is based in Munich, Germany – and has been with NCR for more than 25 years. Jeff and Ulrich had a…
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About this show
This is the podcast designed to help trade show exhibitors succeed internationally, hosted by Jeff Hannah. You will hear perspectives from many of the most experienced international experts in the industry - each with specific areas of focus, covering a broad range of topics including international marketing strategies, cross-cultural engagement challenges, experience design, communication tips, protocol recommendations, negotiation approaches, logistics help, and many others.
Hosted by
Jeff Hannah