The Go-To Market Mindset
by Michael Gordon
The Go-To-Market Mindset is hosted by Michael Gordon who talks about all things related to sales, business, and personal growth. If it’s about high performance, Michael wants to take a deep dive into it and to do that, he’ll be talking with some of the sharpest minds in the field. As owner of Sandler Training in Calabasas, Michael works with companies that know they have something valuable to bring to the market and aren’t willing to lower their prices to get the business.
Episodes
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17 - Social Selling 101 with Brynne Tillman
"Social Selling" is a catchphrase overused to describe a wide variety of tactics and justifications. However, Brynne Tillman teaches a very specific definition in order to emphasize the value-driven approach to building relationships, providing information, and creating long-lasting accounts....
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16 - Accountability in Sales with John Rosso
John Rosso's reputation precedes himself, especially on this podcast with Michael Gordon of Sandler Sales Calabasas. John reveals the true nature of sales leadership and how it derives from accountability, consistency, and trusting the process even when times get tough. Michael finds himself...
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15 - Instilling the Sales Mindset with Jamie Crosbie
Having a salesperson is one thing. Improving their skillset and putting them on a growth track is another. Jamie Crosbie of ProActivate jumps onto the Go-To Market Mindset with Michael Gordon of Sandler Training to explore the various philosophies that go into supporting a business's lifespan via...
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14 - Inbound vs Outbound with Stephanie Valenti
Stephanie Valenti, CRO of SmartBug Media, sheds light on the importance of inbound marketing, its benefits over outbound marketing, and the ways in which sales departments can work in synch with marketing teams. Michael Gordon of Sandler Sales comes with his own preconceived notions on this…
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13 - How to REALLY use DISC with Markku Kauppinen
DISC is one of the leading personality test systems used in the fields of mental health, education, and even sales. Markku Kauppinen, President and CEO of DISC, sits with Michael Gordon to discuss the proper implementation and insider tips. Learn how to connect and engage in meaningful ways based...
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12 - Deal - Value - Urgency with Michael Head
Michael Head mans the 100,000 foot view of Impact.com's sales and management strategies. With his background in sales and marketing, he has empowered Impact to create affiliate deals and partnership strategies that strengthen businesses' relationships with influencers and brands. Michael Head and...
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11 - Sprint to Effectiveness with Simon Severino
If you're a CEO, you know that scalability is key. Simon Severino of Strategy Sprints GmbH is a business coach that helps business owners understand what is and isn't working. Michael Gordon of Sandler Training relates to Simon's strategies and tactics by workshopping ways they'd approach solving...
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10 - Empowering Sales Teams! with Preston Geeting
Preston Geeting does more than manage sales teams. He empowers them to help individuals run their sales process as if it was their own business! How does he do this? Preston answers that question with Michael Gordon of Sandler Training Calabasas. ----------- GUEST: Preston Geeting |...
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9 - Cold Calling Made Easy with Michael Beall
When your sales team has ConnectandSell software on their side, not only is it effective but it's fun! Chris Beall shows Michael Gordon, Sandler Training of Calabassas, just how impactful it can be. ----------- GUEST: Michael Beall | ConnectandSell| www,ConnectandSell.com HOST: Michael Gordon |...
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8 - AI in Sales with Taft Love
The world of sale is changing. The question is, will you change with it? Taft Love brings artificial intelligence into the world allowing companies to adapt and grow. This resource is a game changer and Michael Gordon of Sandler Training Calabassas explores the possiblities with him. -----------...
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7 - Women In Sales with Kasey Jones
Is it true that women are treated different in the world of sales? Absolutely. Kasey Jones talks about her rise in the corporate world and the process of turning her success story into a brand with Michael Gordon of Sandler Training Calabasas. ----------- GUEST: Kasey Jones | www.abetterjones.com…
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6 - Renegotiate your Existence with Chris King, Status Flow
Chris King of Status Flow joins Michael Gordon of Sandler Training Calabasas to talk about his new book - Renegotiate Your Existence: Unlock Your Impossible Life. As an expert in helping fellow business owners tap into their deeper and more effective selves, Chris discusses the lessons learned in...
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5 - Sales Owns Marketing with Sky Cassidy
Sky Cassidy sits with Michael Gordon of Sandler Training to discuss - or rather clash - on who really owns who in the relation between marketing and sales. ----------- GUEST: Sky Cassidy | MountainTop Data HOST: Michael Gordon | www.Gordon.Sandler.com ----------- This is a Mr. Thrive Media...
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4 - Following Your Passion with Jason Yeh
Jason Yeh does more than talk shop with fellow sales coach, Michael Gordon. On a more visceral level, Jason Yeh talks about pushing past failure and other peoples' interests by putting himself first and growing in personal self and venture capital! ----------- GUEST: Jason Yeh HOST: Michael…
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3 - Channel Sales with Marcus Cauchi
Just because you've created a funnel for leads to come through, does not mean you can avoid picking up the phone and making the sales yourself. Marcus Cauchi debunks the myths and falsehoods of channel sales, and why it acts as a reinforcement to an all-around effective sales strategy.…
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2 - Storytelling with Nema Semnani
It's a common mistake to underestimate the power of a well-told story in the world of sales. After all, sales is the perfect blend of psychology and theatrics. Nema Semnani sits with Michael Gordon to talk about how you can leverage communication to close the deal! ----------- GUEST: Nema Semnani...
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1 - Build Grow Fix with Kevin Gaither, Chief Sales Officer at UpKeep
Being a sales lead isn't easy! That's why two of the best names in the field are talking about it. Michael Gordon of Sandler Training in Calabassas presents Kevin Gaither as his debut guest talking about the proper mindset for growing sales, building teams, and fixing the behaviors that come with...
About this show
The Go-To-Market Mindset is hosted by Michael Gordon who talks about all things related to sales, business, and personal growth. If it’s about high performance, Michael wants to take a deep dive into it and to do that, he’ll be talking with some of the sharpest minds in the field. As owner of Sandler Training in Calabasas, Michael works with companies that know they have something valuable to bring to the market and aren’t willing to lower their prices to get the business.
Hosted by
Michael Gordon
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