The Green Dream Landscaping Show
by Turf's Up Radio
My name is Luke Truetken and welcome to the Green Dream Show. I have spent the past 10+ years learning all the do's and don'ts of the green industry and I am here to share my knowledge with you. We will talk about all the things you need to know to grow your lawn and landscape business. More specifically we will talk in-depth about internet marketing, branding, sales, hiring, and recruiting.
Episodes
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Why You’re Not Closing Deals (And How to Fix It in 2026)
Struggling to win bids, getting undercut, or hearing “we’re going with someone cheaper”? This episode breaks down the real reason you’re not closing deals—and it’s not your price. Luke sits down with former landscape contractor turned performance and sales coach Andrew Litsky to unpack: Why...
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41% Growth and No Slowdown: How Consistent Marketing Built a Powerhouse Landscaping Company
In this episode of The Green Dream, I sit down with Adam Linemann from Linemann Lawn Care & Landscaping and The Green Executive to break down what a 41% increase in landscaping sales actually looks like and why the growth isn’t slowing down anytime soon. Adam and I delve into the operational and...
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You Can't Out-Recruit a Bad Workplace
Struggling to find good people? The problem might not be the labor market—it might be you. In this no-BS conversation, recruiting expert Mike Voories drops truth bombs that will make every landscape company owner squirm (in a good way). If you've ever blamed "the younger generation" or complained...
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Life After the Sale: What Changes, What Hurts, What Works - (w/ Steven Cohen Part 2)
After the Exit: The Hard Truths No One Tells You (with Steven Cohen) This is Part 3 of our “Selling Your Business” series. Luke sits back down with Steven Cohen (former owner of BCLS) to talk about the side of selling no one prepares you for—the identity shift, the culture shock, and how to take...
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Selling Your Business, Part 1: Start with the Exit (w/ Steven Cohen)
In Part 1 of our “Selling Your Business” series, Luke sits down with Steven Cohen, an industry veteran and former owner of BCLS, to map out what owners should do long before a sale is on the horizon. We cover the only three ways a business ends (succession, sale, or shutdown), why exit planning...
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The Truth About Selling Your Business: What I Wish I Knew
Why 80% of Business Sales Fail (And How to Be in the 20%) Thinking about selling your landscape business someday? This episode could save you from making costly mistakes that kill most deals before they even happen. Luke Truetken pulls back the curtain on his experience selling his landscape...
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3 Strategies to Maintain Spring Momentum Through Summer
3 Strategies to Maintain Spring Momentum Through Summer The spring rush is over. June hits, people go on vacation, the heat cranks up, and suddenly your phone stops ringing like it did in April and May. Sound familiar? Most landscape business owners just accept this summer slowdown as inevitable....
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How to Make Money Out Of Thin AIR!
In this value-packed episode of The Green Dream, host Luke Truetken reveals how landscape businesses can unlock substantial revenue hiding in their existing databases. Are you sitting on a goldmine of past inquiries that never converted? Luke shares the exact reactivation campaign strategies that...
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Leadership Lessons From My Hiring Crisis. Almost lost it ALL!
In this candid episode of The Green Dream, host Luke Truken reveals the number one challenge facing service businesses: hiring and retaining top talent. Luke shares the pivotal story from his early days at Luke's Landscaping when his entire crew quit overnight, leaving him with 200 weekly lawns…
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Beating the Boss: Why You're Stuck at Your Current Business Level
In this eye-opening episode of The Green Dream, Luke Truetken tackles the uncomfortable truth about business growth plateaus. If you've ever contemplated starting a new business because your current one feels stuck, this episode is your wake-up call. Luke shares his personal experience of…
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The Silent Business Killer
Did you know that 85% of potential customers won't call back if you miss their first call? In this eye-opening episode of The Green Dream, Luke Truetken reveals why your phone answering system might be the most overlooked profit lever in your landscape business. Listen as Luke breaks down: Why...
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Marketing is Math: The ROAS Formula for Landscape Business Growth
In this episode of The Green Dream, Luke dives into the critical concept of ROAS (Return on Ad Spend) and why it's a game-changer for lawn and landscape businesses. After sharing updates from his recent speaking engagement at the Spring Fling in Denver, Luke breaks down the simple yet powerful…
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Only 2% of Lawn Care Businesses Make It Big (How You Can Be One of Them)
Why Only 2% of Lawn Care Businesses Make It Big (And How You Can Be One of Them) Ever wondered why some lawn care businesses thrive while others struggle to survive? 🌱 In this video, Luke Truetken sits down with Larry Ryan of Ryan Lawn & Tree to uncover the secret strategies behind building a...
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Mastering Contractor Sales with Eric Triplet
Overcoming Sales Challenges for Contractors with Eric Triplet Are your marketing efforts failing to generate actual sales? Do you find yourself blaming your marketing firm when projects stall? In this episode of The Green Dream Show, host Luke welcomes Eric Triplet from the Pond Digger Podcast to...
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🔥 STOP - Setting Your Money on Fire🔥
In this episode, we sit down with Cody from Revhike to dive into the critical importance of phone communication in today’s business landscape. Discover how effectively answering the phone and mastering phone sales can significantly boost your profitability while eliminating the time wasted…
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Navigating Uncertain Times: A Talk with the Adam & Sahra Linnemann
Join us for a candid conversation with Adam and Sahra Linnemann of The Green Executive as we dive deep into the current state of the green industry. We discuss the challenges landscapers are facing this year, from unpredictable sales cycles and rising costs to the impact of major events on the...
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Are You Chasing Vanity Numbers?
In landscaping, it's easy to get caught up in pursuing bigger numbers – more revenue, crews, and clients. But are those numbers truly reflective of success? In this episode of The Green Dream, we sit with industry veteran Steven, Owner of BCLS, to explore the often-overlooked aspects of building…
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5 Essential Marketing Strategies to Crush Your 2025 Goals for Lawn & Landscape Companies
In this episode of The Green Dream, Luke Truetken dives into the landscaping industry's current challenges and how to overcome them with effective marketing strategies. With the recent economic slowdown, competition is fiercer than ever. Luke shares five essential marketing strategies to help you...
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Landscape SEO -Marketing Mastery for Your Christmas Light Installation Business
Ready to Light Up Your Holiday Profits? In this episode, we dive deep into the world of Christmas light installation marketing with a special guest, Luke, a seasoned entrepreneur who scaled his service business from humble beginnings to a multi-million dollar operation. Whether you're a newbie or…
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From Lawns to Landscapes: Q&A Landscaping's Journey to Project-Based Success
Join us on The Green Dream as we sit down with Quinton, a partner at Q&A Landscaping, to discuss their remarkable journey from humble beginnings mowing lawns to becoming a thriving project-based landscaping company. Quinton shares invaluable insights on their pivotal decision to transition out of...
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WIll you Survive The Next Six Months?
I recorded this show a few weeks ago but did not upload it. But I think this is a conversation that needs to be had. Where are you right now in making your business recession-proof? In this episode, we discuss the vital things you should look at in today's environment. Youtube:...
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Hired a Fired In One Week.
In this episode, we discuss all the stuff nobody wants to talk about when it comes to hiring and firing people. It is based on a real story that just happened to me. https://landscapeseo.com/social-media/
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Why Hiring Outside the Landscape Industry Can Elevate Your Team with Steven Cohen of BCLS
In this episode of The Green Dream for Landscape Contractors, we sit down with Steven Cohen, the owner of BCLS, to explore the benefits of hiring talent from outside the landscape industry. Steven shares his insights on how bringing in fresh perspectives and diverse skill sets can lead to...
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Where are you right now?
A lot of things have changed in the last six months. Landscape Titan Trailer: From Rags to Riches: The Salcido Story to 100 Million https://youtu.be/-kgF6-5ap3A Book a call with us! https://landscapeseo.com/
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Lawn Care or Landscaping? John Ross Settles the Debate.
In this episode, we sit down with John Ross a 50-year veteran in the Green industry. He just sold his business and we talked all about how to build a successful business that can be sold. You won't want to miss this. LandscapeSEO.com https://www.facebook.com/profile.php?id=100078173252261...
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True Ownership: Redefining Leadership in Landscaping
Join us on "The Green Dream for Landscape Contractors" as we dive into an enlightening conversation with Steven Cohen, BCLS's owner, and distinguished landscaping industry leader. This episode, titled "True Ownership with Steven Cohen: Redefining Leadership in Landscaping," explores the essence…
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Q1 Is Over. What's next? Are You On Track?
That's a wrap. Q1 is over. Did you hit the goals you set? Are you where you want to be? In this episode, we talk about what we are seeing in the US with different companies we are working with. I want to hear from you. Are you feeling the pains of the financial market?
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1 Million in SOD! The Sod Father Breaks Down Riches In Niches.
In this episode, we break down riches and niches with our special guest, Jason Dyler. But you know him as the Sod Father. This is an episode you won't want to miss. I promise you, he answers all the questions that are in your mind right now. Tune in because this is one you won't want to miss. Sod...
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The Blueprint of Success with Larry Ryan from Ryan Lawn and Tree.
In this episode of "The Green Dream," we take you on a journey through the growth and success of Larry Ryan, the pioneering spirit behind Ryan Lawn and Tree, established in 1987. With a background in forestry from the University of Montana, Larry's passion for the great outdoors is evident in…
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Don't Fall Victim To This
Next time you get a call like this just say no. I hope this helps
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Exploring the HB-2 Visa Program With Jeff Gabris
In this episode, we sit down with Jeff Gabris, owner of Gabris Landscaping. He walks us through his experience using the HB-2 visa program and what you need to know if you are looking to start in this program. This is an episode you won't want to miss. Website: gabrislandscaping.com Facebook:...
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Is College Important in the Green Industry?
In this episode, we talk with Jeff Gabris, a lawn and landscape business owner from Springfield, MO. We talk about one of the number one questions I hear from New and young people getting into the green industry. Is college important for this field? We also talk about hiring, recruiting…
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Keith Kalfas: Cultivating Growth in Business and Life
Join us in this enlightening episode of The Green Dream as we sit down with Keith Kalfas, a renowned entrepreneur, motivational speaker, and social media influencer. Known for his transformative insights in landscaping and window cleaning businesses, Keith shares his journey from humble…
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How to set your 2024 marketing goals
In today's show, we go through how to set your marketing goals in 2024. The proper steps on how to set goals and the platforms you should be on this year. This is a great episode. I hope you enjoy Landscapeseo.com
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2024 State of the Union. My predictions On Growing Your Business In 2024
2024 State of the Union. My predictions On Growing Your Business In 2024
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Everything You Need To Know About commercial contracts in Landscaping
In this episode, I sit down with the one and only Steven Cohen. We discuss everything you need to know about getting into commercial contracts. This is an episode you won't want to miss!
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Taking on Social Media By The Horns- With Kevin Battistoni
In this show, we had the opportunity to sit down with Kevin Battistoni from Hunter Industries. We talk about the fast-moving world of Social Media and why it's important to embrace it in your business in 2024. This is a show you won't want to miss....
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Million Dollar Ideas With Carson Jones
In this episode, In this episode,we sit down and talk with Carson Jones. A green industry leader in the lawn and landscape industry. He has helped multiple companies grow and scale by implementing the right practices in those businesses. He drops some real actionable items in this show. You won't...
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How Steven Cohen Has Grown BCLS Landscape Services to 10 Million a year.
In this episode, we sit down with Steven Cohen, owner of BCLS Landscape Services, a 10-million-dollar landscape company in Richmond, VA. This is an episode you won't want to miss. https://www.facebook.com/BCLSSnowandIceManagement https://bclslandscape.com/
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So Much Has Happened in Three Weeks. Here's a recap!
In this episode, I cover the last three weeks. We have covered a lot of ground, and I want to fill you guys in with exciting things to come. Check out this episode for some exciting news.
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4-5 million in sales at 20 years old-Meet Austyn Roth- Lucky Landscaping
We ran into Austyn Roth, Owner of Lucky Landscaping. We talked about overcoming the objection of being young and growing a team around you to help support the business. This is an episode you won't want to miss. www.luckylandscapingllc.com/ www.instagram.com/luckylandscapingllc/...
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Expo Mastery: Unlocking the Full Potential of Industry Events
In this comprehensive guide, we're diving deep into the art of maximizing your industry expo experience. From the moment you plan your visit, through the whirlwind of networking on the expo floor, to the critical post-event follow-ups, we've got you covered. We'll explore insider tips on…
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6 Power Moves to Compound Your Sales Out of a Rut
In this episode, we dive deep into "6 Power Moves to Compound Your Sales Out of a Rut." Whether you're a seasoned business owner or just starting out, these strategies are designed to help you break free from stagnation and supercharge your sales. From crafting irresistible offers to leveraging...
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Tip Of The Week #2
Crazy Egg is a website optimization tool that provides visual insights into user behavior on your website. Here's what Crazy Egg can do for your website: Heatmaps: Crazy Egg provides a visual representation of where users click, move, and scroll on your website. This can help you understand which...
About this show
My name is Luke Truetken and welcome to the Green Dream Show. I have spent the past 10+ years learning all the do's and don'ts of the green industry and I am here to share my knowledge with you.
We will talk about all the things you need to know to grow your lawn and landscape business. More specifically we will talk in-depth about internet marketing, branding, sales, hiring, and recruiting.
Hosted by
Turf's Up Radio