The Grodega Podcast

Welcome to Grovara – The Leading Global B2B Wholesale Marketplace!How do you build a candy brand that refuses to fit the traditional mold?In this episode of GroDega, Peter sits down with the founder of Blobs to talk about the product, science, manufacturing, retail growth, and wholesale strategy behind one of the more unconventional better-for-you candy brands entering the market.Blobs started in an apartment in New York City, where the original formulas were developed with friends and family serving as early taste testers. Turning those recipes into a scalable product was much harder.Because Blobs does not follow the traditional gummy formula, the team had to develop new tooling, manufacturing processes, and production methods to bring the product to market.The result is a lineup built around unexpected flavor combinations, including watermelon lychee, strawberry yuzu, passionfruit pineapple, pomegranate apple, orange peach, and spicy mango guava.The episode also explores what makes Blobs different from conventional gummies, including its emphasis on lower sugar, fiber, vegan formulation, allergen considerations, and a sensory experience where sour actually tastes sour and spicy actually delivers heat.But building the product was only half the challenge.The Blobs team spent roughly two and a half years focusing on product quality, repeat purchase, and regional product-market fit before aggressively scaling. That patience helped the brand grow into approximately 3,500 grocery stores, with Sprouts serving as a major national account alongside retailers including Giant and Wegmans.Blobs is also expanding into convenience, with the episode discussing a launch into 7-Eleven in Dallas and ambitions for broader distribution.That growth is where Grovara comes in.Blobs works with Grovara to expand its wholesale reach, including international opportunities. Through Grovara’s Trusted Global Wholesale Network, vetted buyers can discover brands like Blobs, explore wholesale opportunities, and bring differentiated products into new markets.The founder says it directly in the episode: the team has faith in Peter and Grovara to help scale Blobs domestically and internationally.For brands, this episode is also a lesson in patience. Product-market fit does not happen everywhere at once. Different cities, retailers, channels, and regions behave differently, and successful CPG brands have to prove demand before trying to scale everything at the same time.Watch the full episode to hear how Blobs went from an apartment experiment to thousands of retail doors, and why Grovara could be part of its next stage of growth.Chapters: 00:00 Meet the Blobs01:33 What Makes Blobs Different02:25 The Science Behind the Candy03:27 Inside the Blobs Flavor Lineup05:09 When the First Flavor Failed06:33 Better-for-You Candy Without the Boring Part07:25 From an Apartment to Manufacturing09:27 The Product-Market Fit Masterclass12:41 From Sprouts to 7-Eleven14:20 Scaling Blobs Globally With GrovaraJoin the Future of B2B Commerce!Sign up today: www.grovara.comContact us: [email protected] Us on Social Media:Website: https://www.grovara.comInstagram: https://www.instagram.com/grovaraLinkedIn: https://www.linkedin.com/company/grovaraFacebook: https://www.facebook.com/grovaraTwitter/X: https://twitter.com/grovaraYouTube:https://www.youtube.com/@grovaraincSpotify: https://open.spotify.com/show/2kaW2tvRgxa4WlINuaaMgE?si=2036f25c8eb54468Apple Podcast: http://bit.ly/4eYAkirSubscribe & Stay Updated!We post expert insights, success stories, and industry trends to help brands and buyers scale globally.#Grovara #Blobs #BetterForYou #CPG #GroDega

Welcome to Grovara – The Leading Global B2B Wholesale Marketplace!What does it actually take to move millions of dollars worth of Pokémon cards from a warehouse into supermarkets?In this episode, we go behind the scenes of the Pokémon card business to see how Pokémon TCG products are distributed, allocated, shipped, merchandised, and protected from retail theft. From entire containers filled with Pokémon cards to unpredictable inventory allocations and high-demand releases like Destined Rivals, there’s a massive supply chain operating behind every pack you see on a store shelf.We also rip open Pokémon packs, chase cards like Team Rocket’s Mewtwo and Greninja, and learn why Pokémon cards present some unique challenges for retailers. Their small size, high demand, and resale value can create unusually high levels of retail “shrink,” forcing supermarkets to rethink where and how Pokémon products are sold.The episode also explores Pokémon’s unusual distribution model. Even distributors may not know exactly which products or series they’re receiving until inventory arrives, creating scarcity and uncertainty throughout the supply chain.From Pokémon collecting and pack openings to logistics, retail strategy, inventory allocation, and million-dollar transactions, this is a look at the business behind one of the biggest collectible brands in the world.Subscribe for more conversations and behind-the-scenes looks at retail, distribution, products, and the businesses operating behind the shelves.Grovara is revolutionizing the way better-for-you (BFY) brands, Consumer Packaged Goods (CPGs), and international buyers connect, transact, and scale. Our AI-powered platform streamlines global trade, making it easier than ever to expand into new markets.Chapters:00:00 – Inside the Pokémon Card Business01:24 – Why Pokémon Cards Have a Shrink Problem03:24 – How Pokémon Distribution Actually Works04:32 – Distributors Don't Know What They're Getting05:00 – How Stores Prevent Pokémon Card Theft05:58 – Chasing Greninja in Chaos Rising07:13 – Millions of Dollars in Pokémon Inventory07:57 – Moving Millions of Pokémon Packs08:53 – Inside the Pokémon Supply Chain10:09 – How You Move a Million-Dollar DealFor Brands: Expand internationally with seamless logistics, compliance, and marketing support.For Buyers: Discover & source premium health, wellness, and organic products from trusted suppliers.For Service Providers: Partner with us to power global commerce with technology-driven solutions.What We Offer:Cross-border wholesale made easySaaS-driven marketplace with powerful data insightsSimplified compliance & global fulfillmentDigital payments & trade automationJoin the Future of B2B Commerce!Sign up today: www.grovara.comContact us: [email protected] Us on Social Media:Website: https://www.grovara.comInstagram: https://www.instagram.com/grovaraLinkedIn: https://www.linkedin.com/company/grovaraFacebook: https://www.facebook.com/grovaraTwitter/X: https://twitter.com/grovaraYouTube:https://www.youtube.com/@grovaraincSpotify: https://open.spotify.com/show/2kaW2tvRgxa4WlINuaaMgE?si=2036f25c8eb54468Apple Podcast: http://bit.ly/4eYAkirSubscribe & Stay Updated!We post expert insights, success stories, and industry trends to help brands and buyers scale globally.

Welcome to Grovara – The Leading Global B2B Wholesale Marketplace!Peter and Vic are back for part two of their Sweets & Snacks Expo taste test, and this round gets even more unpredictable.They try calming chocolate, Dubai-inspired candy, Swedish sweets, international gummies, sweet corn crackers, Kate’s Real Food bars, Pez, strange powders, coffee that definitely was not candy, and several products that immediately required the spittoon.Along the way, they break down what trade shows are really for, how serious buyers and brands use conventions to build deals, and why flavor is only one part of a successful CPG product. Packaging, texture, nostalgia, branding, buyer relationships, and follow-up all matter.The episode also includes Peter’s Pez collection, Vic’s turn inside a pickle mascot costume, an awkward Uncrustables encounter, and a surprise face-off with a professional wrestler.Grovara is the Trusted Global Wholesale Network where vetted brands, buyers, and Deal Makers can discover products, build direct relationships, order samples, and transact globally.Watch the full episode, then tell us which product you would try first.Chapters:00:00 Back for Round Two01:18 What Trade Shows Are Really For02:51 Calming Chocolate Taste Test04:33 Dubai Candy and International Surprises06:02 The Big Cone Upset08:08 Swedish Candy and Gummy Expertise10:43 The Mystery Powder Disaster14:55 Better-for-You Snacks and Pez History18:07 Swedish Sweets and Mascot Stories22:26 Grovara, the 24/7 Virtual Trade ShowGrovara is revolutionizing the way better-for-you (BFY) brands, Consumer Packaged Goods (CPGs), and international buyers connect, transact, and scale. Our AI-powered platform streamlines global trade, making it easier than ever to expand into new markets.For Brands: Expand internationally with seamless logistics, compliance, and marketing support.For Buyers: Discover & source premium health, wellness, and organic products from trusted suppliers.For Service Providers: Partner with us to power global commerce with technology-driven solutions.What We Offer:Cross-border wholesale made easySaaS-driven marketplace with powerful data insightsSimplified compliance & global fulfillmentDigital payments & trade automationJoin the Future of B2B Commerce!Sign up today: www.grovara.comContact us: [email protected] Us on Social Media:Website: https://www.grovara.comInstagram: https://www.instagram.com/grovaraLinkedIn: https://www.linkedin.com/company/grovaraFacebook: https://www.facebook.com/grovaraTwitter/X: https://twitter.com/grovaraYouTube:https://www.youtube.com/@grovaraincSpotify: https://open.spotify.com/show/2kaW2tvRgxa4WlINuaaMgE?si=2036f25c8eb54468Apple Podcast: http://bit.ly/4eYAkirSubscribe & Stay Updated!We post expert insights, success stories, and industry trends to help brands and buyers scale globally.#GroDega #SweetsandSnacks #candy #snacks

Welcome to Grovara – The Leading Global B2B Wholesale Marketplace!Peter and Vic are back from the Sweets & Snacks Expo in Las Vegas with a table full of new candy, nostalgic favorites, unusual snacks, and products that may never recover from their brutally honest taste test.In this GroDega episode, they try an Amos smart lollipop that plays music through your mouth, Warheads Atomic Fizz, Cosmic Dust popping candy, MrBeast sour fruit snacks, Hello Kitty freeze-dried candy, Swedish candy, bacon cheddar popcorn, oversized gummy bears, Tetris gummies, cashew butter, and more.Some products deliver on innovation, flavor, packaging, and shelf appeal. Others go directly to the spittoon.Beyond the reactions, Peter and Vic explore questions that matter to CPG brands and wholesale buyers: Does novelty create repeat demand? How much does packaging affect the experience? Can licensing and nostalgia rescue an average product? What separates a memorable concept from something consumers will actually buy again?Grovara is the Trusted Global Wholesale Network connecting vetted brands, buyers, and Deal Makers across food, beverage, beauty, home, and pet.Watch to the end, then tell us which product you would try first.Like the video, subscribe to GroDega, and share it with someone who takes candy very seriously.Chapters:00:00 Welcome to the Candy Taste Test00:26 Inside Sweets & Snacks Expo Las Vegas02:18 The Lollipop That Plays Music04:38 Warheads and Sour Candy Showdown06:04 Packaging, Pop Rocks and Product Failures08:45 Is MrBeast’s Candy Worth the Hype?11:27 Circus Peanuts, Hello Kitty and Swedish Candy15:04 Bacon Popcorn and Oversized Gummies17:51 Popcorn and Cashew Butter Chaos20:38 Tetris Gummies and Final Takeaways-Grovara is revolutionizing the way better-for-you (BFY) brands, Consumer Packaged Goods (CPGs), and international buyers connect, transact, and scale. Our AI-powered platform streamlines global trade, making it easier than ever to expand into new markets.For Brands: Expand internationally with seamless logistics, compliance, and marketing support.For Buyers: Discover & source premium health, wellness, and organic products from trusted suppliers.For Service Providers: Partner with us to power global commerce with technology-driven solutions.What We Offer:Cross-border wholesale made easySaaS-driven marketplace with powerful data insightsSimplified compliance & global fulfillmentDigital payments & trade automationJoin the Future of B2B Commerce!Sign up today: www.grovara.comContact us: [email protected] Us on Social Media:Website: https://www.grovara.comInstagram: https://www.instagram.com/grovaraLinkedIn: https://www.linkedin.com/company/grovaraFacebook: https://www.facebook.com/grovaraTwitter/X: https://twitter.com/grovaraYouTube:https://www.youtube.com/@grovaraincSpotify: https://open.spotify.com/show/2kaW2tvRgxa4WlINuaaMgE?si=2036f25c8eb54468Apple Podcast: http://bit.ly/4eYAkirSubscribe & Stay Updated!We post expert insights, success stories, and industry trends to help brands and buyers scale globally.