The Growthentic Podcast

In this episode, Shane and Sam explore the nuances of work-life balance versus work-life integration, sharing personal insights and practical tips. They discuss the importance of sleep, self-awareness, and maintaining hunger for growth, all while navigating the entrepreneurial journey.

Sam Lee dive deep into how AI search is dismantling the performance marketing myth that SEO is merely a traffic hack. Instead, he reveals how sophisticated audience insights, content that genuinely connects, and brand authority now rule the game. With concrete examples—like how major companies are shifting their strategies—you’ll learn why chasing only rankings is a thing of the past, and how to leverage AI to craft qualified, high-value traffic that converts.But it’s not just about SEO—Shane makes a call to every entrepreneur who dreams of massive impact and recognizes that true growth starts with bold thinking and strategic evolution. Shane encourages you to dream bigger, harness AI’s potential, and become indispensable in your industry. Perfect for founders, marketers, SEOs, and curious entrepreneurs eager to transform their approach and unlock exponential opportunity.

Imagine answering complex client questions in 5 minutes instead of days, simply by leveraging AI to crawl, categorize, and visualize website data in real time.This episode dives into real-world examples: how a top SEO expert built an automated website crawling system that integrates seamlessly with Google Analytics and Search Console, creating a live dashboard that answers campaign performance, brand awareness, and topical relevance questions instantly. Sam breaks down the process step-by-step, revealing the blueprint that turns a manual data retrieval nightmare into a scalable, automated solution—done in just a couple of hours with little coding.

In this episode, Shane Chalupa discusses the importance of context in AI interactions, particularly with tools like ChatGPT and Claude. He emphasizes the need for users to set up custom instructions to enhance their experience and ensure tailored responses. The conversation also covers how to migrate data between AI platforms and the benefits of using automation tools for efficiency.

In this conversation, Shane Chalupa and Sam Lee discuss the challenges and intricacies of teaching and training, particularly in the context of AI. They explore the importance of preparation, the role of AI in enhancing efficiency, and the potential of tools like Paperclip for managing operations. The discussion also touches on resilience in the face of challenges, the dichotomy of AI as a powerful tool, and the importance of maintaining strong client relationships while knowing when to say no to unsuitable deals. They discuss various aspects of their personal and professional lives, including the importance of client relationships, balancing work with family, health and fitness tracking, effective communication in relationships, and leveraging technology for business efficiency. They also touch on the significance of avoiding burnout and the need for regular breaks to maintain productivity and well-being.

Most SEO professionals overlook a simple yet powerful trick to bypass cookie consent forms and unlock full website data. In this quick but impactful episode, Sam shares a step-by-step method that harnesses the power of AI and developer tools to mimic human actions, saving hours and giving you complete crawl data.

Uncover the revolutionary wave of AI transforming the way knowledge workers operate—before it's too late. Shane Chalupa reveals how the rapid evolution of AI agents and automation is reshaping entire industries, making traditional roles obsolete and creating unprecedented opportunities for those who act now.

In this episode, Shane and Sam discuss the rapid advancements in AI, personal development, fitness strategies, and business growth. They share insights on leveraging AI for small business success, effective vacation planning, and maintaining health and wellness amidst busy schedules.

Can you really go all-in on every area of your life at once?Sam and Shane kick off this month's episode with a powerful analogy — the four-burner stove — and break down why trying to max out family, business, health, and friendships simultaneously leads to burnout.They share how rotating your focus across life's priorities in seasons has helped them stay grounded, plus Shane unpacks the idea of setting "God-sized goals" to unlock your highest potential.The conversation wraps with real talk on money management for bootstrap businesses and why understanding your cash flow breakdown is a sign of a healthy company.If you're trying to find balance without losing momentum, this one's for you.

Sam and Shane come in with bold perspectives on AI & SEO.A candid, no-fluff conversation for marketers, engineers, and working professionals engineers trying to separate signal from hype.

In this episode, Shane Chalupa of Obnovit discusses the integration of AI into business practices, emphasizing a methodical approach to adoption. He outlines the importance of forming an AI council, conducting training, and identifying opportunities through workshops. The conversation highlights the need for a structured roadmap to implement AI effectively, while also addressing common challenges faced by organizations in this transition.

In this episode of the Growthentic Podcast, Sam Lee of Keyrise Consulting discusses the importance of SEO strategies, focusing on page type and funnel categorization. He emphasizes the need for effective competitive analysis and how leveraging AI can enhance SEO efficiency. The conversation highlights the evolution of SEO practices and the necessity for strategic thinking in the digital marketing landscape.

In this conversation, Sam and Shane discuss the importance of reflection and planning in both personal and professional contexts. They explore the benefits of having structured systems over merely setting goals, emphasizing the significance of consistent effort and small wins. The discussion also covers business insights, including the implementation of the 'Profit First' methodology, client engagements, and the excitement surrounding future growth and hiring.

Shane delivers a comprehensive primer on generative AI, starting with ChatGPT's 2022 release and cutting through the daily noise of AI updates.He introduces the 3WC prompting framework (Who, Why, What, Clarifying questions) with a real-world example of diagnosing his dog's nose wound in under 10 minutes—saving time, money, and a vet visit.Shane addresses the critical trust issue in AI responses and reveals his custom confidence interval solution that gauges response reliability. Whether you're overcoming AI fear or frustrated with inconsistent results, this episode provides practical tools for anyone ready to leverage AI effectively.

Sam breaks down how a simple custom 404 page redesign can generate revenue for a client. Learn the exact strategy that improved bounce rate from 62% to 51% and increased link click completion rates from 19% to 28%.Sam shares actionable tactics including above-the-fold messaging, strategic call-to-action placement, captivating imagery, and internal link curation. This low-lift, medium-impact project proves that great SEO isn't just about content—it's about optimizing every user touchpoint.Perfect for anyone managing a SaaS, service, or local business website.

Sam and Shane open up about navigating unexpected challenges and maintaining momentum through life's curveballs.Shane shares insights from "The Power of Now" while dealing with canceled travel plans due to a major snowstorm, while Sam reflects on the difference between business and personal setbacks.The hosts discuss overcoming "Quitters Day" in mid-January, the power of accountability partnerships, and transitioning from doing to designing in business. Plus, they recommend "Built to Sell" as essential reading for entrepreneurs ready to work on their business instead of just in it.

In this episode, Shane and Sam reflect on the past year, discussing the importance of unlearning and relearning in personal and professional growth. They emphasize the significance of setting good habits, transitioning from corporate to self-employment, and the role of journaling in personal development. The conversation also touches on dreaming big, navigating challenges in entrepreneurship, and the impact of AI on business processes. They encourage listeners to find their purpose and vision, embrace change, and continuously learn as they look ahead to 2026.

In this episode, Shane and Sam wind down the year with a bit of reflection and discussion around goal setting.They also unpack the importance of operational efficiency as small business owners and how AI can create more efficiency regardless of your level of AI fluency.Thank you all for supporting us throughout 2025. We’re excited and humbled to continue sharing our journeys with you all.

In this episode of The Growthentic Podcast, Shane and Sam discuss:the importance of goal setting as the year comes to a close how AI can enhance business operationsThey also reflect on some recent personal experiences, share insights on overcoming challenges, and chat about the real value of continuous learning.The conversation wraps up with final thoughts on motivation and the significance of taking action now to achieve future goals.Enjoy!

In this episode of the Growthentic Podcast, Shane and Sam discuss a range of topics from Shane's recent marathon experience to insights on training, business strategies, and the importance of mindset.They explore the challenges of entrepreneurship, the significance of planning, and how to navigate unexpected obstacles. The conversation also touches on future fitness goals, the power of quantum thinking, and a practical SEO tip.Enjoy!

In this episode, Sam Lee and Shane Chalupa discuss Sam's recent experience running the New York City Marathon, reflecting on the emotional and physical journey leading up to the race.They explore the differences between planning and performance, emphasizing the importance of adaptability in achieving goals.The conversation also delves into the integration of AI in business processes, the significance of experience as a teacher, and the challenges faced by entrepreneurs.The episode concludes with insights on preparing for future endeavors, both in running and business.

In this milestone episode, Shane and Sam reflect on their journey through 20 episodes of the podcast, sharing personal updates, insights from recent travels in Asia, and lessons learned about prioritization and efficiency in both personal and professional realms. Enjoy!

SummaryIn this episode, Shane and Mary Chalupa discuss their experiences with entrepreneurship, the integration of AI into their personal and professional lives, and the challenges and rewards of working together as partners while raising a family. They share insights on the entrepreneurial mindset, the importance of viewing change as an opportunity, and practical applications of AI in parenting and business. The conversation also touches on the significance of self-development and communication in their relationship, culminating in an announcement about an upcoming accelerator program focused on AI.TakeawaysEntrepreneurship requires a mindset shift towards viewing change as opportunity.AI is a significant societal change that can be leveraged for personal and business growth.Successful entrepreneurs think vertically, stacking their efforts for cumulative growth.Loss aversion can hinder progress; reframing it as excitement for new opportunities is crucial.Using AI in parenting can provide support and creative solutions for challenges.Effective communication is essential when working with a partner in business and life.Training and educating employees on AI tools is vital for security and efficiency.The integration of AI can streamline tasks and enhance productivity in business.Self-development is a continuous journey, especially when balancing work and family.Finding the right time and energy for discussions can improve relationship dynamics.Contact us: [email protected]: @shanechalupa on IG or LinkedInObnovit: [email protected]

Sam and Shane share personal updates while also reflecting on their first guest episode.Shane updates on an exciting 8-week AI enablement course that he's offering to engineers while Sam shares recent SEO news and business developments.Enjoy!

In this episode, Shane Chalupa and Callan Faulkner discuss the transformative power of AI in personal and professional contexts. Callan shares her journey from technology consulting to AI education, emphasizing the importance of AI in unlocking human potential and efficiency. They explore the challenges of overcoming fear and skepticism surrounding AI, real-life applications, and the future of AI in various industries. The conversation highlights the necessity of AI fluency, the balance between authenticity and technology, and the potential for AI to reshape career paths and enhance human connection.Sign up for Callan's upcoming October - ⁠⁠3 Session AI Bootcamp here⁠⁠! Best investment in AI Education you'll ever make!

In this episode, Shane and Sam take turns teaching something within their discipline.In the first part, Shane outlines the 4-P framework to unlock AI usage.Then, in the second part, Sam walks through an easy workflow to gather customer data that is marketing gold.Enjoy!

SummaryIn this episode, Shane and Sam discuss personal and professional updates, emphasizing the importance of mindfulness and being present in the moment. They explore the challenges of balancing family and work, the evolution of their businesses in the age of AI, and the significance of community and sharing knowledge.The conversation highlights the journey of growth, the need for urgency in adapting to changes, and the importance of enjoying the process rather than just focusing on the end goals.

In this educational episode, Shane discusses the integration of AI into personal and professional workflows, emphasizing the importance of systematic approaches to maximize productivity.Then, Sam dives into a free workflow for SEOs who want to identify interlinking opportunities that are semantically related to a particular topic.Enjoy!

In this episode of the Growthentic Podcast, Sam dives into an SEO session focusing on the analysis of the website runna.com. He discusses the setup of Google Cloud for SEO purposes, walks through the process of using Screaming Frog for semantic analysis, and highlights the importance of identifying content cannibalization. The episode concludes with insights on future content analysis and the potential for further exploration of irrelevant content.Enjoy!

New format every other episode! Shane and Sam will take turns teaching (& learning) really actionable skills & tactics regarding AI enablement and AI SEO enablement.In Part 1 of this episode, Shane walks through foundational things from an AI enablement perspective.In Part 2, Sam walks through setting up a Google Cloud account so you can integrate Gemini with Screaming Frog.Enjoy!

In this episode, we hope you'll find some nuggets to take away with regards to growing not only your skill set but also your business with AI.Hope you enjoy!

Lots of great updates in this one but make sure to stick around as Shane and Sam share some really actionable tips on implementing AI into your day to day.Enjoy!

In this episode, Shane and Sam discusspersonal & professional updatesimplementing systems into your businessnavigating & staying relevant during the AI boomEnjoy!

Hey yall! Unfortunately, our podcast file was corrupted so Sam's video won't be on this week's episode. Sorry!We hope you still join us as Shane and Sam discuss:• Consistency over intensity in life & business• What parts of their businesses drain them• Leveraging AI to create your own data bank / assistant• Quick privacy tip on ChatGPT• Not being alone in your health journey (Big prayers and continued thoughts to Mary, Shane, and their kids.)Enjoy!

In this episode of the Growthentic Podcast, Sam and Shane discuss various aspects of running a business, particularly during tax season.They dive in a bit on AI for business operations but also as potential packaged products to sell.They finally reflect on personal health journeys and the philosophy of slowing down to speed up productivity.Hope you enjoy!

In this episode of the Growthentic Podcast, Shane and Sam discuss their personal health challenges and the importance of resilience and gratitude in navigating life's setbacks.They share insights on how to build a business that aligns with personal values and life goals, emphasizing the need for balance and the role of executive assistants in managing business growth.Enjoy!

In this episode of the Growthentic Podcast, Shane and Sam share personal and professional updates that touch on the following topics & more:taking vacation as an early start upstrategies for scaling agency services businesshiring practicesbuy back your time principleStay tuned until the end where they walk through a step-by-step AI exercise where they generate content ideas and a content brief for Shane's website.Enjoy!

In this episode of the Growthentic Podcast, Shane and Sam discuss the importance of community in both personal and professional growth. They share personal updates, emphasizing the value of engaging with others and building connections.The conversation shifts to business growth strategies, including hiring and delegation, and the significance of empathy in management. Enjoy!

Join Shane and Sam as they share exciting updates from both their personal and professional lives, including some major news about Shane's business, Obnovit.Alongside these updates, self-development is a key theme in this episode. Drawing from real experiences, Shane and Sam discuss the power of abundant empathy and overcoming limiting beliefs.Enjoy!

In this episode, cohosts Shane Chalupa and Sam Lee share practical advice for entrepreneurs, parents, home buyers, and goal-driven people. There's something for everyone in this episode - from the role of a good CPA, significance of continuous learning in both personal and professional growth, parenting tips, and also a fantastic breakdown of how to navigate Result Ruiners! Enjoy!

Cohosts Shane Chalupa and Sam Lee share their personal and professional journeys as they embark on their entrepreneurial ventures. The dive into their respective backgrounds, the founding of their companies, and the strategies they are employing to navigate the complexities of entrepreneurship. They emphasize the significance of networking, accountability, and the emotional rollercoaster that comes with building a business. Don't miss out as they share recent experiences and actionable steps to goal setting. Lastly, they share a common pitfall to avoid as a starting business owner. Enjoy!