PODCAST · business
The Guiding Brands Podcast
by Karen Vick
The Guiding Brands Podcast hosted by Chief Guide Karen Vick is for small business owners who want to learn more about how to use marketing to grow their businesses. Each episode offers practical tips, strategies, and insights from Karen and guests that will help you take your business to the next level. Whether you're just starting out or looking to improve your marketing efforts, The Guiding Brands Podcast is the go-to resource for small business owners looking to succeed. Join us as we explore the latest trends, best practices, and success stories in the world of small business marketing.
Episodes
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Buy Back Your Time: Strategies for Outsourcing and Business Growth Pt. 2
In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes David Rush, co-founder of Access Virtual Staffing, to explore the ins and outs of hiring and managing virtual staff for service-based small businesses. 🚀 This conversation offers practical advice on delegation,...
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Buy Back Your Time: Strategies for Outsourcing and Business Growth
In this episode, Karen Vick sits down with David Rush, COO of Access Virtual Staffing and author of Remote Power. Together, they dive into the world of virtual staffing—how it empowers entrepreneurs, streamlines operations, and helps leaders avoid burnout. David shares his journey into the...
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Words That Win: Turning Website Visitors into Customers Part 2
This episode of the Guiding Brands Podcast features a conversation with Sarah Guliot, an expert in copywriting and website strategy for service-based small businesses and coaches. She joins Karen Vick to demystify sales pages, email sequences, and the art of using words to convert website…
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Words That Win: Turning Website Visitors into Customers Part 1
In this episode: Karen Vick is joined by Sarah Guilliot, a Seattle-based website designer, copywriter, and brand strategist, to unpack the essentials of copywriting and brand voice for service-based small businesses. With a background in UX and web design at companies like Microsoft, Amazon,...
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Understanding Why People GivePart 2
Why emotional marketing—and authentic storytelling—bring donors and customers back, again and again. In this value-packed episode of The Guiding Brands Podcast, host Karen Vick sits down with marketing leader Adam Ortman to reveal what truly makes your marketing, messaging, and fundraising...
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Understanding Why People Give Pt. 1
In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Adam Ortman — consumer psychologist, CEO, and founder of Kinetic 319 Marketing, a Denver-based marketing and advertising agency rooted in consumer psychology. Adam shares his insights on leveraging psychological...
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Why Podcasting Is the New Brand Superpower Part 2
In this motivating episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Christine Blosdale: podcast strategist, media coach, and author of Podcastonomics. Christine shares practical tips for starting a podcast as a powerful marketing tool for small businesses and personal…
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Why Podcasting Is the New Brand Superpower Part 1
Welcome to a new season of The Guiding Brands Podcast! Chief Guide Karen Vick is joined by Christine, a branding and authority coach known for her dynamic personality, 25+ years in media, and expertise in broadcasting and business growth. Christine shares how she helps women entrepreneurs…
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Monetize Your Expertise: A Guide to Knowledge Commerce with Nicole Johnson
Episode Overview: In this enlightening episode of The Guiding Brands Podcast, Chief Guide Karen Vick is joined by Nicole Johnson, the multifaceted founder of Digital Made Simple. They dive into the fascinating world of knowledge commerce, exploring how entrepreneurs can monetize their expertise…
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Unveiling Your Brand's True Fit with Damion Parsons
In this insightful episode of The Guiding Brands Podcast, Chief Guide Karen Vick sits down with Damion Parsons, the Founder of Size Wise Closet Coach. They discuss the intersection of marketing, technology, and personal styling and how Damion's innovative approach is transforming how we think…
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Behind Mature Allure: Sherri's Mission to Celebrate Midlife Experiences
In today's episode of the Guiding Brands Podcast, Chief Guide Karen Vick sits down with Sherri, a seasoned content creator and writer. Sherri is the brilliant mind behind the podcast Mature Allure, where her mission is to remind everyone that age is not a limitation but a celebration of life's...
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The Self-Care Strategy with Dr. Max: Building a Strong Brand from Within
Welcome to the latest episode of The Guiding Brands Podcast! In this insightful episode, our dynamic host, Karen Vick, delves into a topic that transcends traditional business discussions. Joining us is the remarkable Dr. Maxine A. Roddock, affectionately known as Dr. Max, a licensed clinical...
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Local SEO Strategies: Dominate Google Search with Brandie Erisman
In this episode of the Guiding Brands Podcast, host Karen Vick is joined by SEO expert Brandie Erisman to discuss local search engine optimization and digital marketing strategies for small businesses. Karen and Brandie talk about what SEO and Google Business Profile are and share Google Business...
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What is OTT Advertising? A Guide to Streaming Ads with Jerry Martinez
In this insightful episode of The Guiding Brands Podcast, your host Karen Vick sits down with Jerry Martinez to discuss the fast-evolving landscape of OTT advertising and how small to medium businesses can leverage it to stay relevant and competitive. With over 11 years of experience in TV, OTT,...
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Mastering Wix Websites for Lead Generation with Karima Williams
Join Karen Vick on The Guiding Brands Podcast as she chats with Karima Williams, a Wix expert and Dream Worth and Company founder. Discover how Karima streamlined website design to boost client lead generation and shares insights on navigation, branding, and SEO for small businesses. Episode...
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Mail Matters: The Power of Direct Mail in The Digital Marketing Age
In this episode, Host Karen Vick sits down with Wilson Zehr, the "professor of direct mail" and founder of Cendix/ZairMail, to discuss the enduring impact of direct mail marketing in today’s digital world. Dive into strategies, tools, and real-life examples that can help you elevate your…
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Unlocking YouTube's Potential: Marketing Tips for Small Businesses With Catara Lane
Chief Guide Karen Vick sits down with YouTube strategist and video editor Catara Lane in this video episode of The Guiding Brands Podcast. Catara is the founder of CLX Content and shares valuable insights on utilizing YouTube for small business marketing. Join this enriching conversation where we...
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Marketing Budgets Made Easy: Essential Budgeting Tips From Leandra Nisbet
🎙️In this episode of The Guiding Brands Podcast, host Karen Vick chats with Leandra Nisbet, the founder of Stingray Advisory Group. Leandra shares her expertise in marketing budgeting, helping small business owners make informed decisions to grow their businesses. Key Points: - 💡 Introducing…
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Show Your Small Business Story: Expert Advice from photographer, David I. Muir
In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with talented photographer and entrepreneur David I. Muir, who is also a partner at Island Syndicate. They discuss how small businesses can leverage photography to tell compelling stories and make lasting impressions. In...
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Event-Driven Marketing Strategies: Lessons from Natasha Wright
🌟 In this episode, host Karen Vick discusses how brands can leverage the power of event marketing with the dynamic Natasha Wright, Chief Experience Curator at Diamond Butterfly Agency and voice of the Event Gems Podcast. 🎉🎤 Key Discussion Points: 🌐 The Power of Events as Marketing Tools:...
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Nailing Your Niche: Targeted Brand Strategies for Small Businesses
🔊 Welcome to a riveting episode of The Guiding Brands Podcast! Host Karen Vick explores the world of brand messaging with Steven Sued, founder and creative mind behind Four Quarters, a powerhouse in the brand and design space. 🎨 Dive deep into the art and strategy of branding with these key...
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Mind Over Sales Matter: Overcoming Sales Myths With Insights From Katie Armentrout.
🎧 Join Karen Vick and Katie Armentrout for a deep dive into making sales work for your small business on this episode of The Guiding Brands Podcast. 🎙️ In this insightful episode, our Chief Guide, Karen Vick, sits down with the awesome Katie Armentrout, a seasoned expert with 20 years in...
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The Power of Video Storytelling in Fundraising and Marketing with Andrew McNeil
🎙️ Welcome back to The Guiding Brands Podcast! In this episode, Chief Guide Karen Vick sits down with the gifted Andrew McNeil, Executive Producer of AyanDace Studios, as they discuss the art of storytelling for brands and how this medium shapes customer connections and brand loyalty. 🎥📚 🔑…
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Beyond Handshakes: The Chamber of Commerce's Power in Community and Brand Building
In this episode of The Guiding Brands Podcast, host Karen Vick chats with Peter Mason, the Executive Director of the Tamarac North Lauderdale Chamber of Commerce in Tamarac and North Lauderdale, Florida. Join us as we explore how the local Chamber is an essential piece in your marketing toolkit -...
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Hopeful Marketing: Transforming Websites with Robert Mattox
In this episode of The Guiding Brands Podcast 🎙️, host and Chief Guide Karen Vick engages in a conversation with Certified Storybrand Guide Robert Mattox. Robert, the self-proclaimed "forever hope dealer," shares his insights and experiences surrounding marketing, the power of storytelling, and...
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Building Your Website: Why DIY Isn't Always The Best Business Decision
Recently, I heard a business owner suggest DIY website building for a group of new small business owners. In this episode, I share why building your website yourself (DIY) isn't the same for everyone and why this advice should not be taken lightly.
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The Brand Strategy Expedition: Charting Your Course to Success
A conversation with Elizabeth Andersen of Counterpart Strategies. In this episode, we continue our discussion on branding by discussing the branding process. Elizabeth shares the importance of developing a brand strategy and what it means to be a brand strategist by sharing examples from her…
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The Power of Influence: How Your Reputation Shapes Your Brand
In this first video episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with graphic designer and brand strategist Steven Sued, the Founder of Four Quarters Agency & Art Director at Chappe Studio. In this conversation, we discuss Marty Neumeier's definition of a brand in his book...
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Beyond the Logo: Understanding the True Definition of a Brand
In this episode of The Guiding Brands Podcast, Karen clears up the misuse of the word "brand" by discussing the definition according to brand expert Marty Neumeier in one of his 10 bestselling books, ZAG: THE #1 STRATEGY OF HIGH-PERFORMANCE BRANDS. You can learn more about ZAG here:...
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Are we there yet?: How to measure the effectiveness of your marketing campaign
In this episode, I talk about Tracking The Success of Your Digital Marketing Campaign. Listen to learn why measuring the performance of your marketing efforts is essential, what to consider when reviewing the data and how what you track should be linked to your SMARTER goals (listen to episode 1…
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Know your people: How to identify your ideal customer
In episode 1, we talked about 3 foundational strategies for effectively marketing your small business, the second of which was "Identifying your ideal customer." In today's episode, I will dive deeper into the importance of knowing who to market to and how to identify your ideal customer. Today,...
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Turning wishes to Gold: How to set and achieve SMARTER marketing goals.
Many small business owners struggle to create marketing goals to help them achieve their overall marketing goals. In today's episode, Karen Vick will share how small business owners and their marketers can create SMARTER goals that will help guide their marketing efforts. Karen believes having...
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From Goals to Gains: 3 Foundational Marketing Strategies for Small Businesses
3 fundamental strategies for marketing your small business Today, we will discuss three foundational strategies to successfully market your service-based small business. These steps apply to any business, from startups to established companies at every growth stage. If you have been in business…
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Introducing The Guiding Brands Podcast
Are you a local service-based small business owner looking for help with your marketing? You're in the right place! Every week starting February 28, 2023 award winning marketer, Karen Vick will share practical tips, strategies, and insights on the latest trends, best practices, and success…
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ABOUT THIS SHOW
The Guiding Brands Podcast hosted by Chief Guide Karen Vick is for small business owners who want to learn more about how to use marketing to grow their businesses. Each episode offers practical tips, strategies, and insights from Karen and guests that will help you take your business to the next level. Whether you're just starting out or looking to improve your marketing efforts, The Guiding Brands Podcast is the go-to resource for small business owners looking to succeed. Join us as we explore the latest trends, best practices, and success stories in the world of small business marketing.
HOSTED BY
Karen Vick
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Frequently Asked Questions
How many episodes does The Guiding Brands Podcast have?
The Guiding Brands Podcast currently has 34 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Guiding Brands Podcast about?
The Guiding Brands Podcast hosted by Chief Guide Karen Vick is for small business owners who want to learn more about how to use marketing to grow their businesses. Each episode offers practical tips, strategies, and insights from Karen and guests that will help you take your business to the next...
How often does The Guiding Brands Podcast release new episodes?
The Guiding Brands Podcast has 34 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Guiding Brands Podcast?
You can listen to The Guiding Brands Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Guiding Brands Podcast?
The Guiding Brands Podcast is created and hosted by Karen Vick.
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