The Heart-Aligned Brand

I got humbled recently. Someone had to remind me of my own advice, and it’s literally the thing that I say all the time, which is: it ain’t all about you.It was hilarious because I am the queen of “it ain’t all about you.” But here’s the thing — I’m human, and unopened emails, no-shows, and low engagement can all feel personal and make you feel discouraged when you are in the thick of it.I’m going to talk about how and why marketing messes with our heads, why the advice that we are consuming might not even be built for us, and what I am doing differently this year. So let’s get into it.I was in this place in my business where I was feeling discouraged and frustrated because I kept putting things out there and wasn’t getting the traction that I wanted. I didn’t understand why. My friend very thoughtfully and kindly said, “Have you tried reaching out one-to-one to remind them and make those connections?”It was really funny because I thought, “Oh shit, yeah, you’re right. I haven’t done that.” And if I think back to my own experiences, when someone local has reached out to me and said, “Hey, LeeAnn, I have this thing going on — I’d love to see you there,” even though I know they are connecting one-to-one with a lot of other people, it has been a very successful tactic in getting me to show up. Because, one, I respect that person; two, I care about them and want to support them; and three, they’ve taken the time to remind me and connect with me, which makes me feel like a person and not just an invisible participant consuming information.When my friend said this to me, it was very humbling, because — as I mentioned — I tell my clients this all the time. We have to work harder. We have to sit in the seat of the consumer and behave how we would want to be treated as the consumer. In that moment, I realized I wasn’t doing that and had actually gotten a little lazy.Now, I want to be kind to myself and say that I have a lot going on, just like you have a lot going on. When I created this vision for the thing I’m working on, I wanted it to be easier because I didn’t want it to be another item on my to-do list that left me feeling exhausted. In my friend’s response and reflection, I realized there were two ways I could move forward: either A, step up my game, make more connections, and try harder, or B, let go of the expectations and just let it be what it was.In that reflection, thinking about why I wasn’t showing up as much as I could be, I realized that part of it was that I was in the phase of just doing it. And sometimes when you’re in that phase, you aren’t really thinking about all the strategies for how to grow it and best execute on it. For me, as someone who has learned that I need to dive in — because if I don’t, the perfectionist comes out and she will sabotage me — I just have to show up. That’s where I see the most success and growth for myself, because I can prove to myself that I can do this.In that, I realized we’re just in this doing phase, and I need to be okay with not seeing the growth and traction I hoped for, while also recognizing that I’ve done this long enough that I can start taking on more work. This piece of the building is more comfortable and familiar to me now, so it’s easier to do. I can take on more work that is going to continue to grow this project.But let’s talk about why so many of us get stuck and why it still feels personal. It feels personal because we have put time and energy into building it. We feel that it is special. And in some cases, there is this low-level expectation of, “You know me. You know what I’m doing. Why aren’t you engaging?”When that happens — when your email flops, when the no-shows happen, when you get ghosted — it can feel very personal because we’re giving it the good old college try. But when we really take a step back and look at it, are we really giving it the good old try?A couple of questions you could start with: Are you consistent? Posting? Sending newsletters? Networking? Are you consistent with reaching out? Are you staying curious and experimenting with different forms of marketing, but committing to those experiments long enough to actually see results? Or, like a lot of us — myself included — are you hoping that effort equals automatic results?Yeah, I know. That stings a little, because our ego wants to say, “I’ve put in all that effort, so I should automatically see results.” What I’m talking about here is loving accountability — not shame, not shoulda-coulda-woulda, not feeling bad and stopping. But as humans, we are attracted to comfort and control, and running a business is in so many ways out of our control.Here’s the trap I find myself falling into, on and off: I get sucked into the online world, listening to major educational coaches who have been in the game for a really long time — Jenna Kutcher, Marie Forleo, Amy Porterfield — and I’m taking advice from online businesses that have large audiences, years of social proof, and established authority. Then I’m applying it to my business, which has a very small, locally based audience, and asking myself, “Why isn’t this working?”I’m taking advice from coaches and business owners who are selling digital products or masterminds whose business model is based on volume. When I say volume, I mean their audiences are large. They have large email lists. I’m applying their strategies to my little itty-bitty list.Not kidding — I’m currently part of an online business group, because even though I’m aware of the pitfalls, I know there’s still a lot I can learn. Someone in that group said her email list is small. Her “small” email list is 20,000 people. I hope that puts things into perspective, because I don’t think people are talking about this enough. There’s just not enough honesty about it.I am by no means saying it’s not possible for you — or for me — to achieve that. But it’s a different game that you need to be playing. For those of us who are locally based, we’re not playing that game. We are not in that field. To apply those strategies and expect the same outcome, even when data says we should be seeing results, it doesn’t feel as successful or as monumental to us.What I find is that a lot of online business coaches are not being fully transparent about the size of the audience you need in order to reach the revenue goals they’re promising you.So photographers, service-based businesses, and consultants focused on one geographic area — or heavily location-based — are trying to apply high-volume strategies and then wondering why they’re not seeing the same results or the same impact. Local businesses are different in how we need to market, connect, and build.To contrast those differences: online businesses have a large audience, whether built organically through content marketing or through paid traffic. They are scaling through automation, with far less one-to-one direct contact. They have systems in place that automate their process to meet client expectations. They have volume-based visibility — a lot of eyeballs on them — which creates the potential for more conversions.Whereas location-based businesses are working with a smaller, finite pool of people. We are growing through relationships — whether someone finds you cold through SEO and then continues working with you over the years, or connects with you through one-to-one meetings and word-of-mouth referrals. We are building relationships, and our visibility is trust-based.We need to understand that we are playing a different game, but using someone else’s rulebook.I want to caveat this by saying that yes, some of these strategies absolutely have a place in our businesses. But the trap we fall into is thinking those strategies are the only way of doing business, getting locked in, and wondering why we’re not seeing the growth and success we want.So this year, some of the things I’m testing and experimenting with: all the time I would spend creating content specifically for Instagram — which can take quite a bit of time and has a shelf life of maybe 24 hours — I’m diverting to other avenues where I think I’ll see more ROI for my time.Here are some of the things I’m working on.First, personal emails. I’m just getting better at sending emails to past clients and connecting with new people. DMing people, which can potentially turn into real conversations. Commenting thoughtfully on posts on Instagram. Instead of spending so much time creating content, I’m intentionally going in and asking myself, “How can I engage with people who are already engaging with me? How can I engage with other businesses I’m genuinely excited about?” That way, I’m building relationships instead of spending time on content that feels like a hamster wheel. It feels way better because I feel like I’m actually giving something.I’m still posting and creating content — I’m just being more strategic about how much time I spend there and where I can get the most life out of what I’m creating.I’m also focusing on coffee dates. If someone comes to me wanting to “pick my brain,” that’s not the kind of coffee date I’m looking for. The coffee dates I want are ones where I’m having genuine connection conversations — learning about the other person, seeing if we vibe, seeing if we can become friends in some way, and exploring how we can build community to support one another.I’m focusing on referrals — talking to past clients and asking them to share my name if they know someone who could benefit. But I’m also referring people more, because reciprocity, my friends. When we become a referral source, other people will refer us. I believe that wholeheartedly. If we’re only ever asking people to do it for us but not doing it for others, we become like a vampire — just taking, taking, taking. And I just don’t think that’s a great way to operate.And then I’m focusing on strategic partnerships — aligning myself intentionally with others in an ecosystem of support and reciprocity. Different from referrals, this is a partnership where we’re locking in and saying, “Yes, you’re the person I’m going to send people to because I trust you and we align.”If we break this down at a high level: social media is the awareness piece — it’s helping people know who I am and where to find me. Email marketing is one step further into my ecosystem, where I’m nurturing people, helping them learn more about me, and building a deeper level of connection and trust. And then the last and most high-impact piece is the one-to-one conversation, which is the conversion accelerator. It helps people say yes sooner. They can get a sense of my energy — and it’s either a yes or a no.I want to challenge you with this question: where are you hiding behind creating content?I’m also thinking about experimenting with paid advertising. As I mentioned, a larger audience is where you can utilize strategies you’re already doing and potentially see results. So I’m considering paid advertising to grow my email list. The way I look at it, it’s not going to be an immediate ROI, but it’s a way to get new people into my ecosystem and nurture them over a longer period of time to eventually convert into a paid customer. One of the benefits of paid advertising is that it can accelerate the eyes on you, with the goal of eventually turning those people into customers.The biggest thing to know about paid ads is that most of the time they don’t convert into quick money unless you’re offering a low-ticket offer. My goal with paid ads is to drive brand awareness and build my email newsletter. I have no idea how any of this is going to pan out. What I’m really leaning into is experimenting and playing to see what works and what doesn’t.That’s one of the biggest advantages larger companies have that small businesses don’t — they have more capital to get curious and experiment. But once your business has hit a steady revenue where you know what’s coming in, I think the next level is experimenting with other forms of lead generation so that the success of your business isn’t contingent on one traffic source.In order for any of this experimentation to see results, there has to be a level of thick skin and resilience through trying something and failing — or really, experimenting, learning, tweaking, and experimenting again.I watched a YouTube video where the creator talked about how only 15% of people actually follow through with something. That really struck a chord with me. Let’s say 100 people start the same thing. Everyone’s excited and motivated, but only 15 people actually follow through. Mind blown. So the biggest part of this is actually following through. That’s when you start to see results. That’s when you learn whether something is working or isn’t.At first, your competition is 100 people. By the end, you’re only competing with 15. If there’s anything to take from that, it’s to follow through with what you say you’re going to do. Stay the course.When a strategy or marketing effort doesn’t work out the way we planned, it doesn’t mean you suck at business, that you’re bad at what you do, or that you need to burn everything down and start over. It just means you need to reassess and pivot. Maybe you need to try a new channel, change your approach, or focus on depth over reach.But a word of caution before you abandon ship: you need to commit to something for at least three to six months, because you’re not going to see any real data until you’ve fully committed for at least that amount of time. And for a lot of things, it actually takes way longer. To get a true understanding of whether something works, we need consistent effort to get actual data.If you quit and jump to something else, you end up in a perpetual loop of false starts — which circles back to that 15% who actually follow through. Challenge yourself to stick with the thing until you have enough data to make a decision on whether or not it’s working.Earlier this year, I watched an online creator give a full breakdown of all the revenue streams in her business. One of the things she had tried the prior year was TikTok. She had created content, and it basically flopped — hardcore flopped. After a full year, she looked at it and said, “This didn’t work and I’m not going to spend any more time here.” She then looked at a digital offer she had marketed, but not as well as she could have. She knew she could make more money if she focused her marketing there a little better. So she made that adjustment — but it took her an entire year of follow-through to have enough data to make those decisions and tweak for the next year.Okay, let’s end this with some journal prompts that you can either think about or write about — whatever works for you to get your mind spinning on ways to approach the second half of this year.Where are you taking things personally that are actually data-related? Reframing it that way can help take out the emotional charge.Are you over-investing in visibility — specifically social media channels — when you could divert that time to building more one-to-one connections in a way that feels authentic and genuine to you?What would it look like to intentionally strengthen one-to-one connections? How could that fit into your business? How could you make it more fun than, say, creating content for social media?And lastly, what is one strategy you’ve had on your list for 2026 that you haven’t fully committed to, or that has fallen by the wayside because you got distracted by something else? How could you recenter yourself on that original project and create a game plan for the remainder of the year — or, if that feels like too much, just for the next three months? Can you commit to that? Can you strengthen that piece? And at the end of that three or six months, what metrics would you use to evaluate how it did, and what would you change?That’s a juicy question.To wrap all of this up: remember that you are not alone in that “want, want” feeling that happens when you try something and it doesn’t seem to be getting traction. In small business ownership — especially when you’re local, don’t have a team, and don’t have a lot of capital for paid advertising — things take way more time than anyone wants to admit. So remember, you’re not alone.Flops aren’t failures. They’re experiments. They’re tests. They’re learning experiences.It’s all about staying curious. Marketing and stability are a long game — and remember, it ain’t about you. But you’re still allowed to feel cranky every once in a while when you’re not seeing the results you want.As always, take what resonates, leave what doesn’t, and remember — you’ve got this dang thing.Want to Work With Me?✨ Upgrade to PaidGet weekly soulful business guidance for just $7/month or $60/year. I share honest, strategy-backed insights to help you build a business that supports both your lifestyle and your soul.💡 Join the Waitlist for the Moxie & Meaning CollectiveA 4-month incubator where mastermind, coaching, education, and implementation come together. Enrollment is currently closed—join the waitlist to be the first to know when doors open again.🎯 One-to-One Brand Strategy + PhotographyLooking for personalized support? Let’s dive deep into your brand and build a strategy that reflects your essence and sets you up for sustainable success. Book a free 30 minute call to see if this is right for you.The Heart-Aligned Brand is a reader-supported publication. To receive new posts and live trainings consider becoming a free or paid subscriber for $7 a month. When you signup you’ll receive my workbook Embracing Authenticity Online Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

What does leadership really look like when things are hard?In this episode of The Heart-Aligned Brand Podcast, LeeAnn Stromyer sits down with leadership strategist Nayli Russo, founder of Russo Leadership, to talk about leadership under pressure, building a business that reflects who you truly are, and what it means to evolve your brand as you grow.Originally from Venezuela, Nayli built her career navigating systems that weren’t designed for her. That experience led her to develop a powerful leadership philosophy focused on resilience, identity, and navigating bias in the workplace.In this conversation, LeeAnn and Nayli explore the realities of entrepreneurship, leadership growth, and how understanding the “worst version of yourself” can actually make you a stronger leader and business owner.This episode is an honest look at the internal work behind building a business that is strategic, impactful, and deeply aligned.In This Episode We Talk About• The difference between confidence coaching and systemic leadership change• Why Nayli shifted her business model from B2C to B2B consulting• Navigating corporate leadership as an immigrant woman of color• How entrepreneurship forces you to confront your own habits and patterns• Why learning the worst version of yourself can make you a better leader• Setting boundaries in business and saying no to misaligned clients• How to scale a business without compromising your values• The role of curiosity instead of self-judgment when things feel misaligned• Why evolving your brand is a natural part of entrepreneurshipKey Takeaway: Optimize for the Worst Version of YourselfOne of the most powerful ideas Nayli shares in this episode is the concept of optimizing your life and business decisions around your “worst version.”Rather than planning for your most motivated, productive self, Nayli designs systems that support her when she’s tired, overwhelmed, or unmotivated.By acknowledging those realities, she creates structures that make success easier and more sustainable.This shift has transformed the way she approaches leadership, boundaries, and decision-making in her business.The Evolution of a Personal BrandLeeAnn and Nayli also discuss the evolution of personal branding and how your brand should grow alongside you.Nayli shares how her brand visuals and messaging have shifted over time:• Initially expressing power and authority after leaving a male-dominated corporate environment• Later incorporating a softer, more compassionate leadership presence• Now embracing the full spectrum of both strength and empathyThis evolution reflects an important truth for entrepreneurs:Your brand is not static — it grows as you grow.Boundaries, Values & Business DecisionsAnother important theme in this episode is boundaries in entrepreneurship.Nayli shares a story about walking away from a potentially large consulting contract because the client wanted to use her work to justify a predetermined agenda.Rather than compromising her integrity, she chose to protect the reputation she wants Russo Leadership to have.As she explains:“I would rather be known as the consultant who tells you what you need to hear than the one who tells you what you want to hear.”For entrepreneurs building purpose-driven businesses, these decisions are often the difference between short-term revenue and long-term alignment.Advice for Entrepreneurs Feeling MisalignedIf you’re feeling disconnected from your brand or business, Nayli encourages entrepreneurs to approach that feeling with curiosity instead of judgment.Misalignment doesn’t necessarily mean failure. Often, it simply means you’ve grown beyond your current systems, clients, or messaging.Rather than immediately changing everything, start asking questions:• What specifically feels misaligned?• Is it your brand, your clients, or your work structure?• Are you solving the wrong problem?• What conditions help you do your best work?Sometimes the solution isn’t a complete pivot — it’s simply adjusting the conditions that support you.Connect with Nayli RussoIf you enjoyed this conversation and want to follow Nayli’s work on leadership and navigating systems in the workplace:LinkedIn:Nayli RussoWebsite:russoleadership.comLinkedIn is where Nayli shares most of her leadership insights and thought leadership content.About the Heart-Aligned Brand PodcastThe Heart-Aligned Brand Podcast explores what it really looks like to build a business rooted in authenticity, strategy, and self-trust.Hosted by LeeAnn Stromyer, brand strategist and photographer, the show features conversations about:• personal branding• entrepreneurship and identity• creative leadership• building businesses that support your lifeEach episode dives into the deeper side of business — where strategy meets personal growth.A simple share goes a long way for small creators and businesses just like this one! If you found this inspiring or helpful pass it along to someone you know or your audience ❤️Want to Work With Me?✨ Upgrade to PaidGet weekly soulful business guidance for just $7/month or $60/year. I share honest, strategy-backed insights to help you build a business that supports both your lifestyle and your soul.💡 Join the Waitlist for the Moxie & Meaning CollectiveA 4-month incubator where mastermind, coaching, education, and implementation come together. Enrollment is currently closed—join the waitlist to be the first to know when doors open again.🎯 One-to-One Brand Strategy + PhotographyLooking for personalized support? Let’s dive deep into your brand and build a strategy that reflects your essence and sets you up for sustainable success. Book a free 30 minute call to see if this is right for you.Moxie & Meaning is a reader-supported publication. To receive new posts and live trainings consider becoming a free or paid subscriber for $7 a month. When you signup you’ll receive my workbook Embracing Authenticity OnlineThoughts or feelings? I’d love to hear what you have to say about today’s topic of authenticity and strategy in business. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

SummaryIn this conversation, LeeAnn Stromyer and Sara Ann explore the journey of self-discovery and entrepreneurship, discussing the importance of intuition, community support, and the evolution of one’s brand. They emphasize the significance of setting boundaries, prioritizing self-care, and taking action to create a heart-aligned business. Sara shares her personal experiences, highlighting the challenges and triumphs of navigating the messy middle of entrepreneurship, and the power of trusting oneself in the process of growth and change.Thanks for listening The Heart-Aligned Brand! This post is public so feel free to share it.Connect with Sara Ann www.jadescottdesign.com - almost everything lives here@jadescottdesign - Instagramhttps://jadescottdesign.myflodesk.com/taskedoptin - TASKED./Women, GatheredTranscriptOkay, so you are a seeker of understanding yourself. That’s really at the heart of what you do and how you approach life, which is great. I think you and I are very similar in that way. We’re pursuers of deeper meaning, deeper understanding, growth — all of it.That has informed your business and how you’ve transitioned over the years. So let’s talk about when you first started. When did you begin working for yourself? What was that experience like? And how has it shifted to where you are today?High level — if we look at it and say, “This was me when I started, and this is who I am now,” how do you show up differently in your business?Sara Ann (02:58.241)I started my business in 2017 after working in corporate. I was a project manager in the healthcare sector for many years. At the time, I didn’t realize it was a gift, but I was put on a project that was incredibly boring. Weeks would go by before our team was even engaged.I was pregnant at the time, and everything in my life was shifting — becoming a mom for the first time, starting to feel that ick in the corporate world. I had always wanted to start my own business, so I just jumped in, as most creatives do, and started doing it on the side.There was no real business plan. No structure. Just, “I’m going for it.”For the first five years, I was flying by the seat of my pants. I think that’s common and natural. When you’re starting out, you don’t always have the resources — financial or otherwise — to learn “the right way.” And honestly, I don’t love that phrase anyway, because there really is no right way. We need the struggles. We need the bootstrapping. We need the “I don’t know what I’m doing” moments to grow.When you and I first worked together, I leaned on you a lot for direction. I was sending Pinterest images and saying, “I think this could work?” There wasn’t much confidence on my end.I had never been professionally photographed. It was just selfies with my family. There was this meek, quiet version of myself that didn’t really know what she was doing.Now, looking back at our recent branding photos, there’s a huge difference. Even something as simple as knowing my natural smile. The first time, I was forcing it. I’m not someone who shows my teeth in a big grin — I’m more subtle. This time, there was a quiet confidence. Not over-the-top. Just, “Okay. I know this.”You need those moments of not knowing what you’re doing to figure it out.LeeAnn Stromyer (06:28.920)I love what you’re speaking to. There’s so much pressure to have it figured out. But one of the most honest parts of owning a business — especially as a woman — is that there isn’t a clear roadmap.So many of us are making by-the-seat-of-our-pants decisions, and we don’t always feel good about that. There’s this feeling of, “I’m not doing it right.”But your superpower — the magic of your business — lies in who you are. And what gets you there is that uncomfortable middle. The stumbling. The “I think this is the direction, but I’m not sure.”When we worked together recently, there was that acquired confidence. You could just be there. Show up as you are.Sara Ann (08:12.693)Yes. And I think another piece is learning to hear and trust your intuition — your inner guidance.I know intuition is a buzzword right now, but it really is everything. I used to struggle with decision-making. Even something as simple as picking a restaurant was hard for me. That stemmed from childhood — not really having a voice, or having it dismissed.That showed up in my business too. Always looking at what others were doing. Letting that shape me.There’s a place for mentorship and guidance, but it’s about finding people who align with what’s true for you.I’ve worked with the same coach since 2016. And only recently did I realize how important that consistency has been. There’s so much noise. Courses everywhere. Experts everywhere. But my theme this year is: go deeper, not wider.Instead of trying everything, I’m asking: Where can I go deeper? In my business, my personal life, my everyday choices?And there are times I go the opposite direction of what the masses are doing. It feels uncomfortable at first. But every time I’ve trusted myself, it’s proven to be the right decision for me.LeeAnn Stromyer (11:19.810)I love that. So how did you start trusting that voice? If someone listening wants to begin hearing their intuition more clearly, where would you tell them to start?Sara Ann (12:04.702)I studied under Kim Chesney for several years. Her book Radical Intuition is a great starting point. She teaches that everyone receives intuitive guidance differently.Here’s a recent example. After moving twice in two years and buying and selling homes, finances were tight. I wasn’t working much. Interior design didn’t feel aligned anymore. I was in a pause — an intentional pause — for 11 months.One day, standing at the kitchen sink washing dishes, I heard clearly: “Start with the women already on your path.”It just dropped in. That’s intuition. I reached out to two women in my network and asked if they needed support. I didn’t want to get a corporate job again if I didn’t have to.They both said yes.That became my second business — virtual support for women entrepreneurs. In ten months, I built a roster of eight steady clients and a community of 35 women.If I hadn’t acted on that one sentence, none of this would exist.LeeAnn Stromyer (16:21.762)I appreciate your honesty. There’s so much illusion around “overnight success.” But we don’t talk enough about privilege, starting points, pauses, pivots.You moved twice. You were location-based. You had to start from scratch.But you got the intuitive nudge — and you acted. That’s the key.So many of us sit in perfectionism. “I’m still working on it.” It’s rejection-proofing. As long as it’s not launched, it can’t fail.You took the step.Sara Ann (23:30.238)Yes. And that one breadcrumb changed everything.Out of that action, my two businesses now support each other. Mind, body, home — and business. I support overwhelmed women at home and overwhelmed women in business. They weave together.With action comes clarity.Your lived experience is your credibility. You don’t need another certification. You don’t need more training. The reason you lived it is so you can share it.LeeAnn Stromyer (29:48.559)That’s exactly it. Why build a business that isn’t aligned with who you are?If you’re going to be a business owner — which requires discipline, self-awareness, growth — why not build something that feels right?You gave yourself permission to pivot. That’s powerful.Sara Ann (33:32.975)Pivoting was terrifying. After going full-time in interior design, a few months in I realized it might not be what I wanted.I felt like a failure. I sat with that alone for a long time.Eventually I owned it. I like change. I evolve. Some things fall away. Some things become breakthroughs.Giving yourself grace to pivot is everything.LeeAnn Stromyer (39:56.633)Let’s talk about your day-to-day. What does living a heart-aligned business actually look like in practice?Sara Ann (40:45.338)For me, it’s blending personal and professional life.I wake up at 5:30. I give myself 45 minutes alone — meditation, yoga, or just sitting in the dark.Then two hours focused on my kids. After they leave, I reset my home — dishes, laundry, fluff the pillows. Then I work intentionally.I outline tasks the night before. I love a checklist.Mind, body, home first. When those are tended to, everything else flows.LeeAnn Stromyer (43:11.176)That’s countercultural. But we’re always voting with our time. A yes to one thing is a no to another.So what would you say to someone who says they don’t have time?Sara Ann (45:03.832)You prioritize what’s important to you.If you’re constantly overwhelmed, what are you actually prioritizing?Sometimes I skip my morning walk to answer emails. That’s choosing clients over myself.It’s awareness. And then action.Start small. Drink your coffee in silence. Be present. Micro practices compound over time.LeeAnn Stromyer (48:43.022)Yes. Five percent better. Small shifts.Now let’s talk boundaries. How do you protect your time?Sara Ann (50:48.940)Boundaries start with self.My email signature lists my working hours — 10 to 3. My scheduling link reflects that.At home, I communicate clearly when I need to work evenings.But honestly, I’m the one most likely to break my own boundaries. So I call myself out.Awareness without changed behavior is pointless.You have to practice it.LeeAnn Stromyer (01:01:15.046)Me too. Me too. And I want to tap into this piece of it because you’re highlighting something I’m constantly advocating for with my clients: we are kind of the architects of our lives — our future, who we are becoming.With this heart-aligned shoot, one of the things I really loved is that you’re giving yourself permission to be that person.Right? She exists. For all of us. Our version of whoever she is — she’s there. So many of us are just afraid to step into that because of the conditioning, the thoughts, the voices, all of it. And when you can physically see it — because that’s a physical manifestation of the work we did — now you have proof. She is there. She exists. It becomes this powerful reminder.So like you’re saying, when you filter things through, “What would she say? What would she think?” — it’s almost like you’re strengthening her. You’re strengthening that voice that’s always been there but maybe you weren’t ready to let take center stage. And now she is.Sara Ann (01:02:33.955)Totally. Totally. And we talked at the beginning about the first photo shoot we did — gosh, that was right after COVID, so I guess like five or six years ago. That’s two totally different people.Back then, I was afraid to step into who I wanted to become because I didn’t even fully know at the time. I just knew I needed headshots and I needed to play the role of a designer.And that’s what it was — I was playing the role. It wasn’t fully me. I know that now.That’s not to say I didn’t love those photos — I did. Totally. But looking at them retrospectively and seeing the evolution? Game-changing. Totally different person. Way more embodied. Way more confident. Way more bold. Way more visible. All of these really juicy things that I’m just excited to keep building on.Because I feel like — okay, I’m 43. I always have to ask my husband how old I am. I’m always a year off. But I’m 43. And I’m like, wow… I feel like I’m just getting started.Something about 40 was like, ooooh, I still have a whole life to live. I have friends who are afraid of turning 40. And I’m like — I am happy to be done with my 20s. I don’t ever need to go back there. It was fun. I did it. But now? I’m feeling myself.LeeAnn Stromyer (01:04:08.672)Yes. I love that.Okay, to round out this conversation — tell us where we can find you. And then we’ll end on this: if someone is feeling reluctant because they can sense that pull — that their brand isn’t aligned anymore, or how they’re showing up isn’t aligned — what piece of advice would you give them today to help them find the courage to start making that shift?Sara Ann (01:04:46.834)You can find me online at jadescottdesign.com. That’s where everything lives — that’s my hub, my nucleus. You can follow me on social media too, but I’m not predominantly there. The website is best.And for anyone feeling unsure — maybe their brand isn’t jiving with them anymore, or they feel called to shift how they’re showing up — I’d say first, give yourself grace. Maybe even a little forgiveness.Sometimes we put so much pressure on ourselves. Maybe things aren’t working out the way we thought. Maybe we’re afraid. We think our business needs to stay the same, and the idea of pivoting feels overwhelming. I know that’s true for a lot of my clients. They’ll say, “I did all this branding when I first started and it was so much work.”But get yourself support. LeeAnn’s a good start, right? She can certainly help you.And community. That’s been huge for me — finding a place, whether online or in person, where you can share the struggles or the ideas. Whatever they are. Because you’ll realize you’re not alone. Everyone is wrestling with similar thoughts.My lived experience has been this: strong community and seeking support before I feel ready. Because you’re not meant to do this alone. You just aren’t.And that’s a hard lesson for entrepreneurs. A lot of us are perfectionists. We struggle with delegation. We want to do it all ourselves.So find support. Find community. And follow your intuition.If you’re afraid to pivot… you’re probably meant to.LeeAnn Stromyer (01:07:24.023)Mm-hmm.And real quick — you mentioned community. I want to bring up your monthly Women Gathered. How can people join that?Sara Ann (01:07:39.478)Yes! I’ll share the link with you for the show notes — it’s a landing page and a little long to say out loud.But Women Gathered is a free monthly online community we’re slowly growing. We pick a topic each month and it’s just open conversation.We have women who’ve been in business a long time, women just getting started, and women in the messy middle. It’s a space to be seen, be heard, give support, and receive support.So yes — I’ll send you that link so people can sign up. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

Intro Music: https://youtu.be/GXol_sopL-w?si=alchwgnQyOkmboOJReference Article: https://www.nprillinois.org/2025-05-06/the-benefits-of-solitude-rethinking-the-loneliness-epidemicShow TranscriptWhen we start out in business, we’re quickly sucked into a world of “how-tos” and “shoulds.” We need this because without it, we’d feel like Tom Hanks in Cast Away—lost at sea.But one of the biggest hurdles every small business owner faces at one point or another is trusting their inner voice and following what feels right for them. Building a successful business is equal parts strategy and honoring what works for you.The hard part is:a) knowing what you in your business actually looks like, andb) still finding the discipline to implement strategy without losing yourself in the process.Here’s the thing -if you want a successful business that supports your lifestyle and feels like it gives more than it takes, challenging yourself to learn how to do both is the only path forward.There’s a cultural stereotype that creatives are messy, forgetful, scatter-brained, and averse to the technical side of business. This stereotype serves no one, especially the artist.Passion, heart, and soul are beautiful pieces of creativity, but if you had your way, would you rather be Frida Kahlo—known and respected as an artist during her lifetime—or Vincent Van Gogh, only revered after his death?If you ask me, I choose the former.Recently, while deep in thought, I had this revelation: our life experience is really only for us. We come into this world alone, and we leave it alone. Eventually, our memory will fade from the world. If we spend our time fixated on external validation—twisting, contorting, and changing in ways that don’t align with our true values and desires—we’ll end up on our deathbed looking back at a life lived in superficiality.That might sound dismal, but to me it’s actually quietly inspiring and deeply liberating. It gives me permission to stop caring so much about what other people want or think is right for my life. Instead, my compass becomes: Does this feel right in my soul? Am I, more often than not, enjoying my life? Am I content?I bring this up because our business is one avenue where we get to set the terms. And I see too many people setting those terms based on a toxic culture that sees people and the world—as something to exploit for gain as the only way to exist.And when I say this, I’m talking about the obvious...wealth, power, success, but also the not-so-obvious: the toxic culture around productivity, the do-it-yourself mentality, and most notably, the expectations placed on women in motherhood.I was listening to NPR on the way home from an errand, and they had a guest speaker talking about solitude. We often talk about solitude in a negative context, but this woman studies the positive aspects of solitude. I won’t get into the nitty-gritty here, but I’ll link the conversation in the show notes if you want to listen.What stuck with me was when the interviewer said that positive solitude—taking intentional time for yourself is counter-culture. Why? Why is the idea of taking time away to do something that fuels you creatively or spiritually considered radical?In that moment, I felt affirmed. I was reminded that what I advocate for my clients and what I’m encouraging you to do is to reject the idea that you are a resource meant to be exploited. “I’m exhausted.” “I’m busy.” “My kids or my partner depend on all my time, so there’s none left for me.” This is outright bullshit fed to us by a system that benefits when we forgo our humanity.And that’s just not true.So how do we transition our business from a place of “shoulds” to “does this feel right to me?”You start by getting clear on what matters most to you as it relates to your business and your life.Do you care about creating a product with natural ingredients while also giving back to your community?Are you passionate about helping women believe in themselves and translating that into empowered, authentic brands that look and feel like them? (That’s one of mine.)Do you care about uplifting your community by employing people, paying amazing wages, and working in a way that honors their humanity?Are you deeply excited about curating experiences that create lasting memories?What lights you up most about how you do what you love is your path forward. This is the magic sauce, the missing link, when it comes to building a brand that feels like you. This is where the “shoulds” fall away and you come to the forefront. This is where you begin shaping your brand and engineering your business to support your humanity.Here’s an example. If you’re passionate about building a business that supports its community by paying amazing wages, offering healthcare, generous paid time off, and maybe even extended parental leave, what needs to be in place structurally to support that mission? And how do you need to set that example for yourself first?Words are only as good as the actions that back them up. If you don’t do it for yourself, you’re turning yourself into a martyr. We don’t need more martyrs, we need more people proving there is another way forward.I want to leave you with a reflective exercise to get your wheels turning. No, you won’t experience an immediate shift by answering these questions. But what you will do is plant seeds of possibility in your subconscious. Over time, those seeds grow into subtle changes that bring you closer to building a brand rooted in what feels right for you in whatever season of life you’re in. The questions are in the show notes.Within your answers, you’ll find nuggets of truth pointing you toward how you naturally show up, what wants to be brought forward in your branding, and how you run your business.Once you’ve answered the questions and given yourself space to internalize, not intellectualize, what comes up, the next step is action. What does this actually look like in practice?Let’s return to the example of a business committed to a life-first model for employees.Start with an audit: what’s already in place, what needs to be added, and how much permission you give yourself to participate in it.If you want to pay amazing wages but you’re not paying yourself a livable one, start there.If you want to offer four weeks of vacation but you’ve never taken that much time off or when you do, you’re still working - start there.I think you’re catching my drift. Let me know below one thing you want to implement for yourself. Or, if you’ve been on this journey already and this was just a gentle reminder - what have you been working on? Where do you rub up against resistance?Take your time with these. There are no right answers.My top three favorite colors are __________ because __________.What I love most about my job is __________.The best client I’ve ever had was __________ because __________.If I had it my way, I’d only work with people who __________.In order to do my best work for a client, my service must include __________.I feel most like myself when I’m __________.Most people say I’m __________, but what I wish more people knew about me is __________.An ideal day in my life and business would look like __________.An ideal year in my life and business would look like __________. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

Show Notes SummaryIn this podcast episode, LeeAnn Stromyer discusses the importance of embracing change as we approach the new year. She emphasizes that change doesn’t have to be monumental; even small adjustments can lead to significant improvements in both personal and professional life. Through real-life examples, she illustrates how minor shifts can enhance satisfaction and well-being. The conversation also touches on the significance of mental health and mindfulness practices, as well as the impact of physical health on overall vitality. LeeAnn encourages listeners to identify small changes they can implement to create a compounding effect of positive transformation in their lives.Takeaways* Change can be small and still have a big impact.* The perception of ‘new year, new you’ can be overwhelming.* Small changes can compound over time for significant results.* Functional organization can simplify daily routines.* Setting clear boundaries in business can alleviate stress.* Mindfulness practices can enhance mental health.* Starting small with mindfulness is more sustainable.* Physical health improvements can begin with simple habits.* Daily routines can be opportunities for mindfulness.* Reflecting on what to leave behind can guide future growth.A simple share goes a long way for small creators and businesses just like this one! If you found this inspiring or helpful pass it along to someone you know or your audience ❤️Want to Work With Me?✨ Upgrade to PaidGet weekly soulful business guidance for just $7/month or $60/year. I share honest, strategy-backed insights to help you build a business that supports both your lifestyle and your soul.💡 Join the Waitlist for the Moxie & Meaning CollectiveA 4-month incubator where mastermind, coaching, education, and implementation come together. Enrollment is currently closed—join the waitlist to be the first to know when doors open again.🎯 One-to-One Brand Strategy + PhotographyLooking for personalized support? Let’s dive deep into your brand and build a strategy that reflects your essence and sets you up for sustainable success. Book a free 30 minute call to see if this is right for you.Moxie & Meaning is a reader-supported publication. To receive new posts and live trainings consider becoming a free or paid subscriber for $7 a month. When you signup you’ll receive my workbook Embracing Authenticity OnlineThoughts or feelings? I’d love to hear what you have to say about today’s topic of authenticity and strategy in business. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

Show Notes SummaryIn this conversation, LeeAnn Stromyer explores the themes of authenticity and visibility, particularly for women in business. She discusses the fears and negative self-perceptions that often accompany the journey of being seen and heard. LeeAnn emphasizes the importance of reframing negative beliefs and finding safety in one’s authentic self, encouraging listeners to embrace their true selves without fear of judgment. The conversation culminates in a call to action for individuals to reflect on their own narratives and consider how they can live more authentically in their daily lives.Takeaways* Authenticity is a journey that requires self-exploration.* Visibility can bring up fears, especially for women.* Negative self-perceptions often stem from childhood experiences.* Reframing negative beliefs can empower personal growth.* It’s important to acknowledge and address our fears about being seen.* Self-acceptance is crucial for living authentically.* We often internalize others’ judgments about ourselves.* Finding safety in authenticity allows for deeper connections.* Living authentically goes beyond social media presence.* Reflecting on personal narratives can lead to greater self-awareness.If you found this helpful, resonant, you might enjoy working with me. I’ve got all the ways you can work with me in the show notes as well. And remember, as always, you’ve got this dang thing.A simple share goes a long way for small creators and businesses just like this one! If you found this inspiring or helpful pass it along to someone you know or your audience ❤️Want to Work With Me?✨ Upgrade to PaidGet weekly soulful business guidance for just $7/month or $60/year. I share honest, strategy-backed insights to help you build a business that supports both your lifestyle and your soul.💡 Join the Waitlist for the Moxie & Meaning CollectiveA 4-month incubator where mastermind, coaching, education, and implementation come together. Enrollment is currently closed—join the waitlist to be the first to know when doors open again.🎯 One-to-One Brand Strategy + PhotographyLooking for personalized support? Let’s dive deep into your brand and build a strategy that reflects your essence and sets you up for sustainable success. Book a free 30 minute call to see if this is right for you.Moxie & Meaning is a reader-supported publication. To receive new posts and live trainings consider becoming a free or paid subscriber for $7 a month. When you signup you’ll receive my workbook Embracing Authenticity OnlineShow TranscriptToday we are going to be talking about what are you afraid people will see when you decide to step into a more truer, authentic version of yourself.Hi, hello.Welcome to the Heart Aligned brand podcast. My name is Leanne. I’m a brand strategist, photographer, and mentor helping women in business create.So aligned, so led businesses.I am so excited to chat with you today. I’m going to be totally honest with you. I sat down to write out the script, the post, whatever this was going to be. And I realized that I was having trouble articulating my ideas in written form. And so I thought that I would let this be more off the cuff and stream of consciousness.so it’s not so filtered because I think that this topic is something that so many of us struggle with and there’s a lot of reasons as to why we struggle with this. So without further ado, let’s get into the conversation.Now, before we get into the meat and potatoes, I want you to holdthat this conversation only has to go as far as you want it to go. When we are on the journey of peeling back those layers and getting closer to our authentic self, there are many evolutions we go through. And no matter where you are in that timeline there will be...moments where you’re going to be open and ready to go deeper. then there are going to be other times where you just need to go one little baby step forward. you have the agency and the sovereignty to put this away.Or you can choose to just say that’s not for me right now because nothing in this is meant to create feelings of shame, to create feelings of not enoughness. there have been times where I’m listening to something and a piece of me is very tender and I am not able to receive the message.That part of me needs more space to be held, to be loved on, as we’re moving through this, know that you can take what you need to take and leave what doesn’t resonate with you, what’s not hitting that mark.Visibility brings up a lot of emotions because it requires vulnerability. And for women people of color, people who are marginalized anytime that we are stepping into the space of being seen more fully,there is an inherent risk and fear.But as business owners and as people who are here to create change, to impact the world in a positive way, we have to find a way through that fear so that our message can be heard.NowYears ago when I started my business, one of the biggest voices in my head was, what do you have to say that hasn’t already been said? What do you have to create that hasn’t already been created? And this sort of belief is cripplingbecause what it does is it minimizes.what we are here to do on this planet in this brief moment of time. It’s very nihilist, which...It’s very, it’s a very nihilist viewpoint. And for those of us who have been on this planet for a period of time, the state of the world is bringing this viewpoint out more more more becauseWe’re exhausted, overwhelmed, overworked, we’re feeling this ever ending not enoughness. And if we’re not careful, we can fall into this trap of believing that nothing matters.anytime we are endeavoring to do something different, something that we love, something that lights us up, there is inherently that voice in our mind that wants to convince us that what we have to say, what we want to do doesn’t matter.where do these feelings originate? Where does this really pessimistic, negative view of the world, of ourselves, originate from?I believe it originates from unintentional harm done to us as we are growing up. for those of us who are in the age bracket of like 30s tomid 40s, we were in that space where we were coming out of like corporal punishment, spanking kids, yelling at kids, kids are meant to be seen, not heard mentality and sort of moving into a space of more conscious parenting, though I wasn’t necessarily on that receiving end.but there was still a lot of...misunderstanding of what does a child look like? How do they exist in the world?And that’s one of the core wounds we all carry is at some point in our youthfulness, our childhood, we were living in our innocence. Our inhibitions weren’t existentThe people around us are parents, are teachers and fellow children.reacted parts of ourselves we have pushed into a closet or we quieted becauseThat part was too much. That part.was dramatic.Too loud, too boisterous.And when we set out to be more visible.the parts that we have put into our shadow.have to be addressed because can we really be safe to be seen and visible withoutlooking at those parts.So I want you to ask yourself, when you think about visibility and what you’re afraid people will see, what are the common narratives that circulate in your headspace? Here are some that I have personally.sat with. People will think I’m vain. I’m misunderstood. What if someone says something mean to me? They’ll think I’m too much. No one will like what I have to say. They’ll think I’m cringe or that I don’t know what I’m talking about.She’s full of herself.the most surprising for myself was when people did respond positively to what I was sharing, it would actually cause me to go back into myself because that acknowledgementwas really scary because for so long when I let that part of myself out, people reacted negatively so when people reacted positively, I didn’t know how to handle that acknowledgement.I would actually revert back into, no, don’t see me, don’t see me. what if eventually think that I’m too much, that I overthink, that I go too deep into things and it’s not necessary to do that.So as I was working through...figuring out how to be more visible. And I was working on...reprogramming or reframing these negative beliefs or thoughts. I did this exercise that I found really helpful in shifting my behavior and how I was showing up for myself. Because a lot of the time when we think of being visible, we immediately go tosocial media, but being visible is also aboutbeing more authentic in who you are in every moment of your day, in every interaction you have. It’s the trust that if I am more of this part of myself, the people around me can handle it and I won’t be rejected and outcastit’s way easier for most of us to point at all the negatives than it is to see the positives. It’s negative confirmation bias.As I was doing this work to figure out how to be more comfortable being seen, I had to start with, What are my judgments about myself or others that’s holding me back from stepping into this?I sat down and I wrote out all of the negative words that I associated with myself when thinking about just being myself. I wrote controlling, judgmental, a people pleaser, complicated, know it all, scarcity, rescuer, selfish, special.Fraud. Too much. Greed. Ease. Manipulative.Over thinker.and I sat with these words. And some of those words, special, like what’s negative about being special? And when I wrote this out, I was like, wow, that’s really interesting. Ease, what’s so bad about ease?it’s really easy to look at that list of words and just self-deprecate even further But ultimately I think most of us are good people. We want to do good things in the world and this idea that we have of ourselves is a lot ofother people’s shit that’s been put onto us. Now of course there are times we need to take responsibility and there’s no way that am I saying not to do that, but to the level at which we use these negative beliefs about ourselves to beat ourselves over the head with it is extreme. And our job is tomove through these judgments so that we not only get to a better place internally, but so that we don’t turn around and put that on other people the same way people put it on us.take each one of those words and find the opposite. Reframe it. Instead of it being a negative, what are the positive aspects of it? How can we take this and shine light onto this in a way that is beneficial?Is this something that’s really good for boundaries, too?Let’s take a moment and do this in real time.Let’s take fraud or fake because this is one that we all experience in some form or another. Another way we talk about it is imposter syndrome.How can we flip fraud or fake into a positive affirmation that frees us from this very strict view? Instead of being fraud or fake, we could say, I’m a curious.excited, human, full of nuance.And when I share, I’m sharing from a place of excitement and joy.And I know that there will be times that people might want to say, how dare she? She doesn’t have it all figured out, but those people are not my people.because I’m human,let’s take controlling.Instead of saying controlling, what if instead we say, feel safe when I know that everything is in place.I also know that there are people that I can trust who can take care of this.Do you see how?taking it from this very extreme negative viewpoint and tapping into what the behavior is trying to soothe.and then we want to take accountability for where that behavior can create negative consequences. We create affirmation that addresses the fear.I feel safe when I know everything is taken care of.And I also recognize that there are people in my life that I can trust.who will take care of it, even if it’s not the way that I would do it.We hold space for what we need, and we acknowledge where the behavior may be sabotaging us.Now, as I mentioned, when we are...Moving into being more authentic we often think online, social media.But I want to challenge you to think about it not in the social media realm, but in who are you being in your day to day.Because when you’re able to hold space for the fullness of yourYour your experience, the good and the bad.We teach ourself that it’s safe.to be more of who we are.I wanna leave you with this question.If you woke up tomorrow no longer caring about what people would think about you, family, friends, clients, strangers online.What would you do differently?What parts of you would you let shine more? What parts of you would you love more?I hope that this conversation got your wheels spinning, gave you some insight.And remember that wherever you are in this walk of being more authentic, stepping into more of who you are, claimingclaiming what is yours.Fill in what that means for you. And leave whatever needs to be left. Because if it’s something that you’re supposed to hear at some point in your life, you will hear it again.In the show notes below, I’m going to leave more questions for you to journal on, ponder on.If you found this helpful, resonant, you might enjoy working with me. I’ve got all the ways you can work with me in the show notes as well. And remember, as always, you’ve got this dang thing.Thoughts or feelings? I’d love to hear what you have to say about today’s topic of authenticity and strategy in business. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

Show Notes SummaryIn this conversation, LeeAnn Stromyer discusses the importance of understanding one’s purpose and audience in business. She emphasizes that marketing should focus on authenticity rather than convincing others. With clarity and alignment in one’s goals, individuals can take bold actions that resonate with the right audience.Takeaways* You need to know what you do, who you serve, and why it matters.* Marketing is less about convincing and more about authenticity.* Being yourself helps attract the right audience.* Confidence comes from clarity in your purpose.* Alignment in your goals leads to bold actions.* Understanding your audience is key to effective marketing.* Authenticity resonates more than persuasion.* Growth involves making choices that reflect your true self.* Clarity allows for decisive and confident actions.* Your purpose should guide your business decisionsA simple share goes a long way for small creators and businesses just like this one! If you found this inspiring or helpful pass it along to someone you know or your audience ❤️Want to Work With Me?✨ Upgrade to PaidGet weekly soulful business guidance for just $7/month or $60/year. I share honest, strategy-backed insights to help you build a business that supports both your lifestyle and your soul.💡 Join the Waitlist for the Moxie & Meaning CollectiveA 4-month incubator where mastermind, coaching, education, and implementation come together. Enrollment is currently closed—join the waitlist to be the first to know when doors open again.🎯 One-to-One Brand Strategy + PhotographyLooking for personalized support? Let’s dive deep into your brand and build a strategy that reflects your essence and sets you up for sustainable success. Book a free 30 minute call to see if this is right for you.Moxie & Meaning is a reader-supported publication. To receive new posts and live trainings consider becoming a free or paid subscriber for $7 a month. When you signup you’ll receive my workbook Embracing Authenticity OnlineEpisode TranscriptEpisode TranscriptWhen you know what you do, who you serve, why you do it, and why it matters,You make more aligned choices as you grow and market your business. and convincing people becomes less about convincing people and more about being who you are in a way that resonates with the right type of people who are going to want to do business with you.The confidence that you have in knowing that you’re making decisions that are rooted in your truth, creates clarity.which equals alignment.And when you have alignment and you have clarity, you are able to take bold action.Hello, I am so excited to be chatting with you today about one of my favorite topics, is confidence and What that looks like inside of our business, especially when we are in the first three to five years confidence is such a Hot-button topic because without it we don’t take the action that we need ⁓and it really steers the choices we make and how we show up for ourselves. It’s also one of those things where we mistakenly witness other people and assume that they have got it figured out.youtoday we are debunking some of the common misconceptions that we have when it comes to having confidence as a business owner.Welcome to the Heart Aligned Brand Podcast. I’m your host LeeAnn brand strategist, photographer and mentor, helping folks like you create brands that look and feel like you without sacrificing who you are.This is a space where I’m sharing personal reflections, honest stories, and brand strategy To help you build a brand rooted in your truth.Whether you’re navigating a rebrand, finding your voice, or just trying to hold on to who you are through the journey of owning a business, this podcast is for you.You are the heart of your brand. Let’s build from there.All right, let’s get into it. when it comes to owning a business, we all struggle with confidence, especially when you’re just starting out or pivoting into a new direction for your business. Part of the reason whyconfidence is so challenging is because we are not just selling an offer we are convincing other people to believe in us and that ultimate belief is the purchase of the thing that we are selling and that is really fucking vulnerableespecially whenyou are still struggling to believe that you are worth, capable of, have enough expertise, have enough value to add.A friend and fellow business owner said it perfectly. owning a business is the daily practice of confronting yourself.And honestly, she nailed it. If you have been in this game long enough, you know that there is no way to have a successful business and to thrive without having to face your shit.In another sub stack post that I wrote, I talked about how confidence to be seen starts first with having the courage to see yourself and hold the dream, hold the vision of what is possibleAnd that’s the first step, Once you’re in the business, once you’re creating the art, once you’re writing the book, what does confidence look and feel like in action?I want to say that running a business is this picturesque scene of a swan gracefully swimming, peddling, floating, whatever it is they do across a pond or a lake. But no, that is not what’s happening. What’s happening is it’s more like we are a chicken.and we got a bucket on our head and we are running around this way and not trying to figure out what the right action is, to get us one step closer to building a sustainable, thriving business.And that feels like anything but confidence.What makes this worse is that when we are in the middle of building, pivoting, shifting, stepping into more of our leadership, stepping more into being seen, we see other people online or in the real world space who seemingly have it all together.And it’s easy to assume that they have some magical confidence that you lack.The truth though, no one is 100 % confident 100 % of the time.And in my experience, confidence comes from two places, alignment and action.Shocker that I would say alignment. the podcast is called, the Heart Aligned Brand. But in all seriousness, alignment is the bedrock. the foundation of creating solid fertile ground for your business to thrive.Without that solid foundation, you’re going to build something and it will do the job for a period of time. as...situations arise in your business and decisions need to be made, eventually the business that you have built on that foundation starts to crack, and then it breaks apart because the foundation wasn’t laid properly.When I decided to go all in on my business, the very first investment I made was in hiring a business coach. And it was hands down the best investment I made she was able to expand my worldview simultaneously, she pushed me to understand what the motive was for the work I was doing.and why this mattered to me. a lot of business gurus say one of the most important parts of going into business for yourself is choosing something that even if you didn’t get paid for it that you would still be happy to do it. I used to resent that because I’m an idealist, realist pragmatistAnd I’m like, no, people go into business to make money, duh. And yes, that is 1000 % true, But also I have found in order to sustain being in business,there has to be something more that keeps you going when things get tough.If you started your business out of passion, that is great.But business is like a relationship.Passion gets you in, commitment keeps you going when shit gets hard.Having a sincere, deep understanding of what the motivation is for you to own this business isn’t just for you.It shapes the way you move. Talk, act.market and show up in your business.And if you’re thinking to yourself, well, I have a general idea. I understand what it is that’s motivating me day to day. We are flawed humans. as much as our ego wants to tell us that we are operating from our highest best self 100 % of the time, that just isn’t the case.And I have two examples that I wanna share with you on this point exactly. First one is if you’ve ever gone back to reread a college paper that you’ve written,and thought to yourself, damn, that’s some good shit right there. I wrote that. That’s just one example of how we are these complex beings and there are different parts operating at different times. it doesn’t mean that part of us doesn’t exist all the time. It just meanscertain occasions require different focus or different skills that we are going to be utilizing. So that’s the first example. the second exampleis stress and anxiety send our nervous system into survival mode. And when we are in survival mode, the parts of our brain that are responsible for executive function, where we are thinking and being logical and we’re not really lost in the sauce of our emotions are not firing on all pistons. the reality of modern America isstaying in a place of regulation and balance amidst all that is happening, not just in our personal lives, but with the world.is difficult. So we have to be realistic with ourselves and understand that when we’re in stress and anxiety and survival mode, which can happen quickly, and we’re not even aware that it’s happening, we’re not operating from a place of passion, joy, peace, excitement, all of the wonderfulthe old good emotions that are at the heart of what it is that we do. So we have to have that foundation built so that when shit hits the fan or when we’re feeling overwhelmed we can touch base with this tangible reminder.Alignment is your north star when you start to feel untethered. And the only way that we have alignment is through intentionality.When you know what you do, why you’re doing it, and why it matters, when you know what you do, who you serve, why you do it, and why it matters, ⁓You make aligned choices as you grow and market your business. and convincing people becomes less about convincing people and more about being who you are in a way that resonates with the right type of people who are going to want to do business with you.The confidence that you have in knowing that you’re making decisions rooted in deep knowing this is the path you are meant to take,And when you have alignment and you have clarity, you are able to take bold action.Which brings me to the second part of confidence, which is action.One of my favorite quotes that I return to often said by Ira Glass, who I’m gonna be honest with you, I don’t know a ton about, but he’s an artist and somewhere in my journey of being a business owner, I read this quote I was floored by the accuracy of the quote and what so many of us struggle with.as artists and business owners and pursuers of our dreams. So I’m gonna read this to you. Nobody tells this to people who are beginners. I wish someone had told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years, you make stuff and it’s just not that good.it’s trying to be good. It has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase. They quit. Most people I know who do interesting, creative work went through years of this.We know our work doesn’t have this special thing that we want it to have. We all go through this.And if you are just starting out or you’re still in this phase, you gotta know it’s normal. And the most important thing you can do is do a lot of work.Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap and your work will be as good as your ambitions.You’ve just gotta fight your way through it.Chef’s kiss, this is exactly the thing. So many of us are paralyzed by the idea of perfection. We believe that the only way that we can start is if we have everything figured out. And the reality, the truth is that the only way you’re going to get better, the only way you’re going to build that businessthis vision of what you think it can be is through doing the thing over and over and over again, imperfectly, messily, mistakenly, so that after all of that work and all of that practice, one day you wake up and you’re like, damn, I’m making progress.I’m eons past where I thought I was going to be.The only way there is by doing.And by doing it this is where you find your voice. when I say find your voice, I’m not just talking about the way you’re speaking. I’m talking about the way you are being in the world, the way that you, you execute on the service that you provide or the product that you create.Each thing that you do is an influence and an embodiment of who you are.There is no shortcut to confidence. Action closes the gap between who you are and who you are becoming.and action gives your alignment proof. Proof that you are in integrity, you are in a place where you are living out who you are.So I wanna leave you with this.Confidence isn’t magic and it’s not something that you become and never have to revisit.confidence is the repetitive action of alignment and action until you get to a place where being in that cycle of alignment, action, alignment, action, alignment, action becomes less scary, less harder to do.That’s it. There’s no secret code. There’s no shortcut.There’s no waiting until you feel ready.If you want clarity,that makes confident action possible.Start with my five day brand alignment challenge. This is a framework that I take all of my clients through to help them hone in and get that clarity on what it is that is the foundation that they are building.and it’s one that I return to frequently myself to make sure that I am still in alignment with what matters to me.If this resonated with you, might also enjoy working with me. You can see all the ways in which we can work together below.Thank you so much for hanging out with me today. I hope that there was something in this that resonated with you.If you know of someone who would benefit from this podcast today, please share, like and follow. And as always, remember you’ve got this dang thing.Thoughts or feelings? I’d love to hear what you have to say about today’s topic of authenticity and strategy in business. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

Show Notes Summary In this episode, LeeAnn Stromyer discusses the significance of specificity in branding and how it impacts client relationships. She emphasizes the need to clearly define your target audience and the services you offer to create a strong brand identity. By narrowing down your focus, you can enhance your marketing efforts and attract the right clients, ultimately leading to a more fulfilling business experience.Ideal Client/ USP Sentence Stem[ Business name ] help [ ideal client ] [ problem you solve ] so that [ solution ]. Takeaways* When we avoid getting specific, we unintentionally become those salesy people.* If you want to stand out, you have to be clear, specific, and aligned.* Getting specific on who you’re working with creates clarity for your ideal client.* Being specific can feel scary, but it will attract the right people.* You have to be clear about what you offer and who it’s for.* Narrowing your focus helps you become an expert in your field.* Your messaging should directly speak to your ideal client.* It’s important to reflect on what you want to be known for.* Creating a clear client experience builds trust and safety.* Specificity in branding enhances alignment with your work.A simple share goes a long way for small creators and businesses just like this one! If you found this inspiring or helpful pass it along to someone you know or your audience ❤️Want to Work With Me?✨ Upgrade to PaidGet weekly soulful business guidance for just $7/month or $60/year. I share honest, strategy-backed insights to help you build a business that supports both your lifestyle and your soul.💡 Join the Waitlist for the Moxie & Meaning CollectiveA 4-month incubator where mastermind, coaching, education, and implementation come together. Enrollment is currently closed—join the waitlist to be the first to know when doors open again.🎯 One-to-One Brand Strategy + PhotographyLooking for personalized support? Let’s dive deep into your brand and build a strategy that reflects your essence and sets you up for sustainable success. Book a free 30 minute call to see if this is right for you.Moxie & Meaning is a reader-supported publication. To receive new posts and live trainings consider becoming a free or paid subscriber for $7 a month. When you signup you’ll receive my workbook Embracing Authenticity OnlineThoughts or feelings? I’d love to hear what you have to say about today’s topic of authenticity and strategy in business. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

Show Notes SummaryIn this conversation, LeeAnn Stromyer discusses her journey as an entrepreneur, emphasizing the intense pressure she felt to achieve perfection in her business. She reflects on the common struggle many face in starting their ventures, highlighting the need to prioritize action over perfectionism.Takeaways* When I launched my business seven years ago, everything that I did was through the lens of do or die energy.* I must post every single day.* I was obsessed over perfecting it when most of us just need to start.* This stops 99% of people from ever really pursuing their passion.* The hope that they hold for themselves is often overshadowed by fear of imperfection.* Perfectionism can be paralyzing for entrepreneurs.* Starting is more important than being perfect.* Many entrepreneurs share this struggle with perfectionism.* Action is key to pursuing your dreams.* Embracing imperfection can lead to greater success.If you missed Parts 1-3, you can catchup and watch below 👇🏻A simple share goes a long way for small creators and businesses just like this one! If you found this inspiring or helpful pass it along to someone you know or your audience ❤️Want to Work With Me?✨ Upgrade to PaidGet weekly soulful business guidance for just $7/month or $60/year. I share honest, strategy-backed insights to help you build a business that supports both your lifestyle and your soul.💡 Join the Waitlist for the Moxie & Meaning CollectiveA 4-month incubator where mastermind, coaching, education, and implementation come together. Enrollment is currently closed—join the waitlist to be the first to know when doors open again.🎯 One-to-One Brand Strategy + PhotographyLooking for personalized support? Let’s dive deep into your brand and build a strategy that reflects your essence and sets you up for sustainable success. Book a free 30 minute call to see if this is right for you.Moxie & Meaning is a reader-supported publication. To receive new posts and live trainings consider becoming a free or paid subscriber for $7 a month. When you signup you’ll receive my workbook Embracing Authenticity OnlineThoughts or feelings? I’d love to hear what you have to say about today’s topic of authenticity and strategy in business. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

SummaryIn this episode of the Heart Aligned podcast, LeeAnn Stromyer discusses the importance of building a brand that reflects authenticity and personal values. She emphasizes the need for entrepreneurs to do business differently, focusing on legacy and the impact of their work. LeeAnn encourages listeners to embrace their true selves in their business practices, fostering connection and trust with their audience.Takeaways* Doing business differently is essential for passion-driven entrepreneurs.* Reflect on the legacy you want to leave behind.* Your business should reflect your authenticity.* Challenge yourself to bring more of you into your business.* Embrace the ideas that excite you.* Connection and trust are built through authenticity.* You’re not just a machine; your work has meaning.* Consider what you want people to learn about you in the future.* You’ve got this; trust your intuition.A simple share goes a long way for small creators and businesses just like this one! If you found this inspiring or helpful pass it along to someone you know or your audience ❤️Want to Work With Me?✨ Upgrade to PaidGet weekly soulful business guidance for just $7/month or $60/year. I share honest, strategy-backed insights to help you build a business that supports both your lifestyle and your soul.💡 Join the Waitlist for the Moxie & Meaning CollectiveA 4-month incubator where mastermind, coaching, education, and implementation come together. Enrollment is currently closed—join the waitlist to be the first to know when doors open again.🎯 One-to-One Brand Strategy + PhotographyLooking for personalized support? Let’s dive deep into your brand and build a strategy that reflects your essence and sets you up for sustainable success. Book a free 30 minute call to see if this is right for you.Moxie & Meaning is a reader-supported publication. To receive new posts and live trainings consider becoming a free or paid subscriber for $7 a month. When you signup you’ll receive my workbook Embracing Authenticity OnlineThoughts or feelings? I’d love to hear what you have to say about today’s topic of authenticity and strategy in business. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

Show Notes SummaryIn this episode of the Heart Aligned Brand Podcast, LeeAnn Stromyer explores the delicate balance between authenticity and strategy in branding and business. She discusses the importance of finding one’s voice in business, the challenges of being authentic while also being strategic, and how embracing structure can lead to growth. LeeAnn emphasizes that true success comes from aligning one’s business strategies with their authentic self, allowing for a more enjoyable and fulfilling entrepreneurial journey.Takeaways* Branding is about who you’re becoming in the process.* Finding balance between authenticity and strategy is crucial.* Many struggle with the extremes of corporate strategy vs. influencer authenticity.* Authenticity does not guarantee business success.* Your voice in business may differ from your personal voice.* Embracing structure can lead to positive business growth.* Daily writing can help articulate your brand voice.* Perfectionism can hinder authenticity and progress.* It’s important to connect your content back to your business.* Aligning strategy with authenticity makes business more enjoyable.A simple share goes a long way for small creators and businesses just like this one! If you found this inspiring or helpful pass it along to someone you know or your audience ❤️Want to Work With Me?✨ Upgrade to PaidGet weekly soulful business guidance for just $7/month or $60/year. I share honest, strategy-backed insights to help you build a business that supports both your lifestyle and your soul.💡 Join the Waitlist for the Moxie & Meaning CollectiveA 4-month incubator where mastermind, coaching, education, and implementation come together. Enrollment is currently closed—join the waitlist to be the first to know when doors open again.🎯 One-to-One Brand Strategy + PhotographyLooking for personalized support? Let’s dive deep into your brand and build a strategy that reflects your essence and sets you up for sustainable success. Book a free 30 minute call to see if this is right for you.Moxie & Meaning is a reader-supported publication. To receive new posts and live trainings consider becoming a free or paid subscriber for $7 a month. When you signup you’ll receive my workbook Embracing Authenticity OnlineThoughts or feelings? I’d love to hear what you have to say about today’s topic of authenticity and strategy in business. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

SummaryIn this episode, LeeAnn Stromyer discusses the foundational elements of building a heart-aligned brand, emphasizing the importance of understanding the purpose behind a business and the role of brand values in guiding decisions. She explores the concept of authenticity, the need for clarity in messaging, and the process of identifying core brand values to create a strong emotional connection with clients.Takeaways* Understanding your business's purpose is crucial.* Brand values guide every decision in your business.* Authenticity is subjective and varies for each brand.* Clarity in messaging builds trust with clients.* Identifying core values strengthens your brand identity.* Overused terms like 'innovation' need clear definitions.* Your values should resonate throughout your business.* Small businesses benefit from having defined brand values.* Emotional connection is key to brand success.* Stay true to yourself while strategizing your brand.Homework Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

SummaryIn this episode, LeeAnn Stromyer discusses the challenges of entrepreneurship, emphasizing the importance of aligning passion with purpose. She introduces her five-day alignment challenge aimed at helping business owners find clarity and confidence in their brand. LeeAnn explores the significance of understanding one's deeper motivations and how they shape business strategies and personal growth.Thanks for listening to the Heart Aligned Brand! This post is public so feel free to share!Takeaways* Starting a business requires more than just passion.* Many entrepreneurs face disillusionment with the business side.* Understanding your 'why' is crucial for motivation.* Passion can fade; deeper purpose sustains business.* Business ownership is akin to a long-term relationship.* Disconnection from your 'why' can lead to frustration.* Your brand should reflect your true self.* Clarity in purpose shapes messaging and offers.* Women entrepreneurs often face unique challenges.* Finding confidence is key to overcoming barriers.Homework Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

SummaryIn this episode of the Heart Aligned podcast, we’re chatting about the importance of aligning personal stories with brand strategy. Exploring the challenges of growing a subscriber base, reframing setbacks as opportunities for growth, and the significance of taking action despite disappointments. We’re on the journey of building a soul-aligned business and the necessity of patience and resilience in the process.Takeaways* You are the heart of your brand.* Navigating subscriber growth can be challenging.* Reframing setbacks can lead to new opportunities.* Action is essential for momentum in business.* Building trust takes time and effort.* Small wins can be significant in the long run.* Emotional resilience is key in entrepreneurship.* Comparison to larger creators can be discouraging.* Consistency is crucial for growth.* Every step taken is a step towards success.Thanks for listening Moxie & Meaning ! This post is public so feel free to share it.Want to Work With Me?✨ Upgrade to PaidGet weekly soulful business guidance for just $7/month or $60/year. I share honest, strategy-backed insights to help you build a business that supports both your lifestyle and your soul.💡 Join the Waitlist for the Moxie & Meaning CollectiveA 4-month incubator where mastermind, coaching, education, and implementation come together. Enrollment is currently closed—join the waitlist to be the first to know when doors open again.🎯 One-to-One Brand StrategyLooking for personalized support? Let’s dive deep into your brand and build a strategy that reflects your essence and sets you up for sustainable success. Book a free 30 minute call to see if this is right for you. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

SummaryIn this conversation, I’m discussing the importance of authenticity in branding, particularly for small business owners. Our value a business owner is rooted in our unique personality and core values. But that’s easier said than done.Embracing your true self is where the real magic happens and it’s important to understand luxury and professionalism do not have to be synonymous. By identifying and showcasing your core values, you can attract your ideal clients and create a reputation that resonates with your target audience.Takeaways* How much of me can I bring into my brand?* It's how they feel and who you are becoming.* You will pay for what you value, period.* It's you, the owner, that brings the value.* You struggle to understand what your unique gifts are.* Let yourself show up unapologetically in your business.* Luxury is created through the experience.* You can be luxury and whimsy.* Your values are the North Star.* Think of yourself as exactly right for the right people.Ready for more? Here’s how we can work together: ✨ Upgrade to PaidGet weekly soulful business guidance for just $7/month or $60/year. I share honest, strategy-backed insights to help you build a business that supports both your lifestyle and your soul.💡 Join the Waitlist for the Moxie & Meaning CollectiveA 4-month incubator where mastermind, coaching, education, and implementation come together. Enrollment is currently closed—join the waitlist to be the first to know when doors open again.🎯 One-to-One Brand StrategyLooking for personalized support? Let’s dive deep into your brand and build a strategy that reflects your essence and sets you up for sustainable success. Book a free 30 minute call to see if this is right for you. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

Today I’m sharing the 5 most common mistakes I see small business owners make when it comes to branding.If you’re ready for your brand to feel more aligned with your soul and actually make you money, take a listen.When you take the brave step to push beyond what’s expected or what you’ve been told is “the way,” that’s when the real magic happens.You know how I know?Because I’ve watched so many of my clients find liberation, excitement, and confidence the moment they realize: they can build a business that’s aligned with who they are and still be successful.As the famous Elenor Roosevelt said: Do one thing each day that scares you. Let’s start now. Show Takeaways:* Small businesses often follow industry norms, losing their unique voice.* Differentiation is crucial for attracting the right clients.* Visual identity is more than just logos and colors; it must align with messaging.* Misalignment in target audience can lead to burnout.* Your personal story is a powerful differentiator in branding.* Authenticity must be defined uniquely for each brand.* Being too vague can confuse potential clients.* Specificity in branding helps connect with the audience.* Embrace what makes you different to stand out.* Resources are available for those looking to improve their branding.Ready for more? Here’s how we can work together: ✨ Upgrade to PaidGet weekly soulful business guidance for just $7/month or $60/year. I share honest, strategy-backed insights to help you build a business that supports both your lifestyle and your soul.💡 Join the Waitlist for the Moxie & Meaning CollectiveA 4-month incubator where mastermind, coaching, education, and implementation come together. Enrollment is currently closed—join the waitlist to be the first to know when doors open again.🎯 One-to-One Brand StrategyLooking for personalized support? Let’s dive deep into your brand and build a strategy that reflects your essence and sets you up for sustainable success. Book a free 30 minute call to see if this is right for you. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

Chapters00:00 Introduction to Business Lessons04:40 The Importance of Business Skills10:02 Balancing Business and Personal Identity14:08 Embracing Business Seasons16:54 Final Thoughts and ReflectionsSummaryIn this conversation, LeeAnn Stromyer shares seven key lessons learned from her seven years of running a business. She emphasizes that success is more about feelings than metrics, the importance of business skills beyond just being good at a craft, and the necessity of mental health in achieving business success. LeeAnn also discusses the significance of recognizing the different seasons in business and the importance of charging appropriately for services to ensure sustainability and respect in the industry.TakeawaysSuccess isn't a number, it's a feeling.You have to learn how to run a business, not just be good at your craft.Mental health is crucial for business success.Your business is not your identity; balance is key.There are seasons in your business that are all necessary.Undercharging doesn't serve anyone; charge your worth.Patience is essential; results take time to manifest.Recognize what a satisfied day looks like for you.Avoid chasing shiny objects; focus on what works.Scarcity marketing creates an ick vibe; there's enough for everyone. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

Chapters00:00 The Power of Personal Touch in Business04:38 Building Authentic Client RelationshipsSummaryIn this conversation, LeeAnn Stromyer discusses the significance of building soul-aligned businesses through brand photography and strategy. She emphasizes the importance of human connection and reciprocity in client relationships, sharing personal anecdotes that highlight how small, thoughtful gestures can create lasting impressions. LeeAnn reflects on her journey from transactional interactions to fostering deeper relationships with clients, advocating for a more intentional approach to business that values every individual.Takeaways* As a brand photographer and strategist, I help small businesses build soul aligned businesses.* We're so afraid that clients will overstep that we strip away the humanity.* Your brand isn't just the fonts, the colors, or the thing that you sell.* A small, thoughtful touch can go a long way without costing too much of your energy or time.* This really stood out to me in a world where there are big companies.* It felt hollow. It felt shallow in my early business years.* We're not meant to be machines; people like connection.* Finding intentional ways to connect is crucial for business success.* Someone took the time to write this note, and it made an impact.* Your success matters to me, and boundaries are necessary. Get full access to The Heart-Aligned Brand at moxieandmeaning.substack.com/subscribe

If there’s one thing I’ve learned in the past 7 years of business, it’s that value is subjective. The quicker you can learn that as a business owner, the quicker you’ll find peace and success in what you’re selling.🙋‍♀️ Hi, it’s me, LeeAnn, coming in today to talk about money, honey!Why? Because money and I have had a complicated relationship.As a child who grew up extremely poor and on welfare, my adult life was colored by a perception that money was evil—and not something I was meant to have.That’s a terrible mindset to carry, especially as a business owner.Navigating what to charge while calibrating what feels comfortable for me has been an ebb-and-flow journey.Today, I’m sharing why redefining your relationship with money is paramount to the success of your business—and I’m going to give you real-life scenarios to help shift your perspective around money, worth, and value.1. Value is SubjectiveDon’t believe me? Think about the last time you spent extra money on something you could’ve gotten cheaper.People pay for what they value—and that’s a great thing. It means you can charge your worth, and people will pay you.If I told you how many conversations I’ve had with well-meaning people about the “value” of photography, I’d be rich.But what most people miss in those conversations is their own bias.If value is subjective, how do we define it for ourselves in business?This is where your brand plays a huge role.The value you provide is both tangible and intangible. Tangibles are easy to price—but the real value is often in the intangibles.A few examples of intangible value:* Professional experience — the longer you do something, the more skilled you become* The way you make your clients feel* Professionalism — contracts and insurance protect you and your client* Custom proposals, thoughtful emails, clear communication* The overall client experienceFor a while, I had a hard time identifying my own intangible value because those things come so naturally to me.For example, I’m hyper-organized and loathe chaos—which translates into a seamless, thought-out photoshoot where my clients feel safe and at ease. That sense of ease leads them to actually enjoy the experience.Here’s how to identify your value-adds:* Gather testimonials, client surveys, and emails where someone talks about what they loved in working with you. Copy/paste them into one document.* Print it out and mark that shit up. Highlight words that repeat. Circle or underline phrases.* Pull out the patterns you see and put them on a new sheet—these are your gifts. To you, they may seem insignificant, but this is what matters to your clients.Next, look at your expertise, skill, and professionalism.We all start somewhere. When I started in brand photography, I charged $500 for a 3-hour photoshoot.It was portfolio and skill-building work—there were no thoughtful questionnaires, no polished proposals, none of what I offer today.If you want to charge a premium price, you’ve got to roll out that red carpet—but remember, we all build our way there.Final step:Take your last 5 clients and average out your hourly rate.Now ask yourself:* Is this where I want it to be?* If not, what would that number be?* What’s one small way I could start moving toward that number?* How can I do a better job communicating my value to the people I want to serve?And I’ll leave you with this nugget:Right now on Instacart, 7-Eleven is charging $7.19 for Mentos Gum and $8.19 for a box of Velveeta Shells & Cheese.If a gas station can charge that much for plastic gum and fake cheese, it’s high time we start valuing the time, energy, and care we put into our work.And anyone who says your prices are “too much”?They’re not your people.2. Money is EnergyUgh, I hate this one because it’s so damn annoying—but it’s true.Money isn’t inherently good or evil—it’s a symbolic exchange.When we carry a negative relationship with money, we operate from lack—and that energy gets projected outward.In turn, we attract clients who also operate from scarcity.Once we recognize that money is an energetic exchange, our relationship with it shifts.Let me explain:We’ve all had those moments where a lead comes in and we need the money.We show up, we do our thing, but underneath it all we’re thinking, “I really need this to work.”And then… crickets. No sale. It feels personal.But ask yourself:When was the last time you said no to a big purchase?Was it about the person selling to you?Maybe. Or maybe you were just price shopping.Maybe you really wanted to invest but couldn’t find a way to believe in yourself enough to take the leap.You see, when someone chooses to work with you, they’re not just saying “I trust you.”They’re saying, I trust myself to make the most of this investment.And your response to that energy?You’ve made the right decision. I’m going to show up and do a damn good job for you.We have to empower people to have agency over their money.That’s why I don’t use pushy sales tactics or hide my pricing.I want people to feel safe and in control of how they spend—even if it’s not with me.Great reads on money & mindset:* You Are a Badass at Making Money* The Soul of Money* The Law of Divine Compensation* Get Good with Money* Think and Grow Rich* Rich Dad, Poor Dad3. Charging Your Worth Is Easier Said Than DoneSeven years in and I still struggle to stay the course and charge what I know I’m worth.Why?Because:* Amateurs charge less and undercut the industry* Peers who focus on weddings offer brand work at lower prices* Clients don’t understand why prices vary from one photographer to the nextBut honestly?The biggest reason is me.I spent over 30 years believing money was bad and that I was only “worth so much.”Those beliefs don’t vanish overnight.But what I do know is this:You are worth every damn penny you desire to earn.I know it may not feel true yet.But here’s the thing—there are people making $100 a minute, $50 an hour, and everything in between.If someone working a 9-to-5 can make $100K a year, you can too.You’re wearing all the hats. Doing all the things.And you're worthy of making the money that reflects that.My Rates Then vs. NowAs I shared earlier in this post, when I first started in brand photography, I charged $500 for a three-hour brand photoshoot. To say that was an insane steal doesn’t even begin to capture how wildly low that was—but I needed to start somewhere, and at the time, it felt right to me! I only offered three shoots at that rate.Take a peek at how my prices have increased over time. Keep in mind that as my rates went up, so did the quality of my client experience. I continued to invest in my education so I could offer the best service and product possible.What this graph doesn’t show:As my prices increased, so did the structure and intention behind my offers. In 2022, I was including way too much in each brand photoshoot and ended up losing money because I hadn’t properly accounted for the true cost of goods and services.In 2023, I hired a consultant to audit my rates and behind-the-scenes systems. Their verdict? If I wanted to be profitable and continue offering a premium experience, I’d need to charge $10K per session.Since then, I’ve found my sweet spot between $3,500–$6,500—where I can honor my clients and my business.Final ThoughtsCharging appropriately for the work you do not only benefits you — it also supports and uplifts others in your industry to do the same. When you compete on price, you devalue your work and others — and I’m not sure that’s why you got into business ownership to begin with.The belief that if you succeed others must fail is a false narrative ingrained in us over years and years of the wealthiest few holding the power. But in small business — especially in heart-centered, service-based industries — community thrives when we all rise.Your pricing sets a tone. It says: I value my time. I value the transformation I offer. I trust that the right clients will see that, too.So if you're wrestling with what to charge, ask yourself:What would it look like to honor your work — and the version of you who had the courage to start this in the first place?Want to Work With Me?✨ Upgrade to PaidGet weekly soulful business guidance for just $7/month or $60/year. I share honest, strategy-backed insights to help you build a business that supports both your lifestyle and your soul.💡 Join the Waitlist for the Moxie & Meaning CollectiveA 4-month incubator where mastermind, coaching, education, and implementation come together. Enrollment is currently closed—join the waitlist to be the first to know when doors open again.🎯 One-to-One Brand StrategyLooking for personalized support? 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