The Hive Mind: Book Marketing for Experts

Why write a business book — and what does it actually do for your business?Marina Aris, founder of hybrid publisher Brooklyn Writers Press, makes the case that a book is a funnel, not a keepsake: a way to generate leads, leverage your expertise, and outlast a social feed that forgets you in a day.In this episode she breaks down her "three L's" — leads, leverage, and legacy — how to plant lead breadcrumbs inside the book itself, the dictation route for experts who swear they're "not writers," why most business books fail to convert, and how a finished manuscript can reach market in 12 weeks instead of three years.Connect with Marina Aris: https://www.linkedin.com/in/marinaaris/🌐 beehivebookmarketing.com/podcastChapters:00:00 — More than a business card02:38 — Why write a business book: leads, leverage, legacy05:00 — How a book actually generates leads08:22 — What "leverage" really means10:32 — Not a writer? The dictation route around a ghostwriter13:16 — Why most business books fail to convert17:40 — Before you write: deciding if a book is for you21:38 — Legacy, and last advice for first-time authors23:22 — Where to find Marina & Brooklyn Writers Press#bookmarketing #businessbooks #authority #publishing

Most authors waste money on Amazon ads. Here's how to run them properly for a business book.In this episode, Cristian Ungureanu sits down with Michal Stawicki, an Amazon ads specialist who has managed campaigns for hundreds of authors since 2017, to break down exactly how consultants, coaches, and agency owners should approach Amazon advertising when the goal isn't book sales — it's clients, speaking gigs, and enterprise conversations.The shift in mindset is the whole game: your book isn't the product, it's the top of a lead generation funnel. Once you internalize that, the math, the tracking, and the spending decisions all change.In this episode:The biggest budget-killer in Amazon ads: when the algorithm decides not to spend your money no matter how high you bid — and how to spot it earlyThe real cost of acquiring a reader (~$10) and how that pencils out when your back-end offer is $5K–$50KWhy one of Michal's biggest clients 10x'd book sales but only 2–3x'd leads — and what was broken in the funnelHow to track leads from your book properly using dedicated landing pages, QR codes, and channel-specific sub-funnelsWhat to fix on your Amazon book page before spending a dollar on ads — description, endorsements, A+ content, and the mistakes most business authors makeThe two highest-ROI book marketing channels that cost nothing but social capitalMichal's $700 Amazon ads test run — the cheapest way to find out if your book and the algorithm will actually get along before scaling spendIf you're a consultant, agency owner, advisor, or fractional executive using a book to open doors in your business, this episode will save you a lot of wasted ad spend — and help you decide whether Amazon ads belong in your launch strategy at all.Connect with Michal Stawicki: https://www.linkedin.com/in/stawicki-michal/More from Beehive Book Marketing: beehivebookmarketing.com — growth marketing for established experts using a book as an authority asset.Topics: amazon ads for authors, amazon ads for business books, book marketing, KDP advertising, book funnel, lead generation for consultants, book launch strategy, non-fiction book promotion