PODCAST · technology
the hotlou show
by hotlou.com - social experimenter
WARNING: This podcast is NOT for robotic drones of Corporate America, individuals who have it all figured out, or Bill Gates (love you, Bill). Social experimenter hotlou (a.k.a. Lou Abramowski) and co-host Mike Franklin share stories of weird experiments in digital marketing, real life, and everything in between, then take an irreverent look at the surprising lessons drawn from them that may apply to your life, career, or digital marketing efforts. Buckle up, because this is not your typical business or lifestyle podcast.
Episodes
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32. Accomplishing Goals
This episode, hotlou and Hot Mike 3 discuss accomplishing goals! Got a goal in mind that you've wanted to pursue for a while? Then you HAVE to listen. Show notes: hotlou.com/ep32
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31. Never Forget a Password Again
We've been inadvertently trained over the last few decades on how to create passwords that are hard to remember, but surprisingly easy for hackers to hack. And ironically, it's the security systems themselves who've created this blight on password strength. Sit back, relax, then briefly panic as...
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30. An Ode to Eldon Moritz
This week, Hot Lou shares with Mike a fun story -- and effectively a dedication -- of a very strange interaction with a very persistent man named Eldon Moritz. Show notes: hotlou.com/ep30
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29. How to Make Money as an Artist
Loyal Lounatics know that several of the lessons brought to the hotlou show were learned by building the Twig the Fairy business. In this episode, host hotlou discusses the essay that took 5 minutes to read, but immediately changed his life forever. And subsequently helped Twig transform from a...
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28. The Birthday Lift
This Lousday, host hotlou reveals his birthday tradition that started nearly a decade ago and probably should have ended last year. And he's going to try again this year despite all conventional wisdom suggesting it's a really bad idea. Show notes: hotlou.com/ep28
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27. Baader-Meinhof? I just learned about that!
You know that thing when you learn about that new thing and then suddenly you encounter that thing all the time? There's a term for it! Lou and Mike discuss it. And now you can expect to hear about it all over the place. Very limited show notes: hotlou.com/ep27
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26. Escape from Facebook Jail
This episode, host hotlou regales us with his journey to and escape from Facebook Jail. Ever wondered what people do to get into Facebook Jail? Or ever wondered how one might escape? Hear first hand from a former and somewhat frequent inmate. And should you find yourself in a similar situation…
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25. A Total Shirt Show: Another Social Experiment
You've probably heard that Steve Jobs (and Mark Zuckerberg to a lesser extent) popularized the idea among tech execs to combat decision fatigue by wearing the same thing every day. Prior to that becoming part of the Silicon Valley zeitgeist, host hotlou had been doing a less extreme version of…
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24. The Strange Truth about Embarrassing Moments
This episode, host hotlou shares a brief, embarrassing moment from over 25 years ago that haunts him even today. Sound familiar? Yup, we all have those moments that make us cringe for weeks, months, or even decades after they happen. Turns out, this very common phenomenon has a very strange...
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23. Surprising Ways to Get Email Replies
You've probably noticed it's become socially acceptable for people to simply ignore your emails. It's always happened to some degree. But in the last 2 years, it's become a bit of an epidemic. This episode, hotlou shares some surprising ways he's using to get email replies that he has field…
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22. Should Getting 1000 LIKES Take 60 Steps?
This episode, Mike is back in charge to revisit Dad Jokes Daily -- an experiment that began several weeks ago. Mike and hotlou share what was done, the results so far, and how listeners might be able to leverage the same strategy in their pursuit of getting 1000 likes on Facebook. Show notes:...
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21. Why I Hate Touchscreens
Welcome to first dedicated "get off my lawn" episode of the hotlou show: Why I hate touchscreens. Mike and Lou discuss how product managers are falling victim to marketers' obsession with touchscreens. As with too many things, product managers often lose the corporate product development battle…
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20. Meeting Mark Zuckerberg
In this episode, host hotlou shares the story of the day he met his lord and savior Mark Zuckerberg. Unsurprisingly, there's a bit of a meandering — this time on the current state of stand-up comedy — until Lou shares the story. But buckle up and get ready to hear way more about how Zuck feels...
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19. Ending Conversations the Funniest Way Possible
So you're stuck in a conversation and you can't escape? We've all been there. This week, hotlou could hardly contain his excitement as he shares perhaps the funniest social experiment in history. And the lessons you learn from this episode might just help you escape that rambler at the office, at...
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18. Growing a Non-Profit to 7-Figures in Donations with Mandi and Dina Simon
It's time to come clean. Half the reason the hotlou show exists was for the eventual opportunity to interview the unstoppable mother-daughter team Mandi and Dina Simon. At just 7 years old, Mandi approached her mother Dina wanting to help other kids. Soon after, the Minnesota-based non-profit…
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17. How to Write an Intro Email
Introducing ... [drum roll] ... the best intro email ever! This week, hotlou shares his lessons in how to write an intro email. Mike jumps in with a few lessons of his own. And together, they may have -- dare we say -- crafted the most perfect intro email ever. Show notes: hotlou.com/ep17
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16. How to Get More Likes on Facebook
This Lousday, hotlou discusses a rarely used, but incredibly effective strategy that answers one of the most common questions: how to get more likes on Facebook. It works for brands, for public personalities, B2B companies, and everything in between. Mike even hints that he may already be…
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15. Good Artists Copy, Great Artists Steal
In this week's episode, the Lounatics are treated to a healthy dose of what many artists might call lunacy: Pablo Picasso's potentially apocryphal quote "Good Artists Copy, Great Artists Steal." Then, hotlou shares one story of using this principle to create a post that's probably been shared...
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14. Whatever Floats Your Social Media Boat
This episode features some birds and the bees talk, minus the birds anyway, to focus on a social media boat. Host hotlou shares how a single, simple post with a floating boat on a page with not even 500 followers managed to get 159,000 likes using a technique often called cross-pollination. And...
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Episode 13: How Not to Get Sued (Again)
Many in the Minnesota startup community are familiar with the startup 8thBridge. In particular, 2009 catapulted 8thBridge into the startup stratosphere locally and nationally. In that year alone, they launched the very first storefront ever on Facebook, won the biggest entrepreneurship…
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Episode 12: 100,000 Users in 30 days
Minnesotans are notoriously provincial. In episode 12, hotlou discusses how he leveraged their provincialism to grow a Facebook App and Page to 100,000 users/followers in 30 days. Show notes: hotlou.com/ep12
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Episode X: The best hotlou show yet
After a brief aside where hotlou and Mike realize the opportunity to ride Apple's coattails in marketing episode 10 as episode X, they discuss a marketing productivity hack for any group or organization that's struggling with creating ideas for social media or capturing the stories that happen to...
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Episode 9: Photo Tag Marketing Hack
Amidst Mike's coining of the term "Resting Lou Face", host hotlou tells us how Facebook's failed AI-powered facial recognition technology led to an incredibly valuable marketing tactic anyone can use. It might even allow you to get what amounts to an ad showing up in your followers' photo albums…
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Episode 8: Dad Jokes Save the Internet
Exciting news for the hotlou show! We've been acquired! Well, more like a hostile takeover. And by hostile, we mean mutually-agreed-upon. In an unprecedented and unforeseeable move, it is none other than Mike Franklin who hosts the show this week. Because, as it turns out, he has been unwittingly...
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Episode 7: Shayla Christine, creator of Living on a One Way
This week, creator and host of Living on a One Way joins hotlou and Mike to discuss how she built her community of 50k YouTube subscribers and 10k Instagram followers. Plus, she reveals her newest endeavor and even offers up a prize to one special listener (apologies to Mark Zuckerberg, et al,...
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Episode 6: The Origin Story of "hotlou"
At long last, host hotlou (aka Lou Abramowski) tells co-host Mike Franklin the origin story of his nickname. And while the name may imply some kind of sexiness or narcissism, believe it or not, it was an executive at a 100+ year old company that forever changed the course of hotlou history. Full...
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Episode 5: One Kitten, 24 Toes, and 1 Million Views
This week, hotlou shares with Mike (and the growing list of celebrity listeners) the story of one post that reached over 1 million people on Facebook — all organically — on a page with only a few thousand followers. Plus, you'll learn how you might use a similar tactic to get similarly surprising...
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Episode 4: A Lou Hope (or how Lisa Loeb is a Twitter marketing savior)
Listen as hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss the perils of Twitter marketing. And later, how one obscure competition a long long time ago in a galaxy very very close (the Milky Way, you may have heard of it) helped hotlou understand how to approach Twitter marketing by...
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Episode 3: The Paul Walker Accident (not that one)
Many lessons can be drawn from Paul Walker's life and untimely passing. This episode covers almost none of them, but hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss another lesson of an entirely different variety from a mistake made while testing Evergreen years ago. Complete show...
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Episode 2: Bunny with a Backpack
In Episode 2, in what hopes not to be their penultimate episode, host and co-host hotlou (aka Lou Abramowsk) and Mike Franklin flirt with working blue while discussing a persistent myth in social media marketing and how one adorable bunny put the myth to rest, once and for all. For show notes,...
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Episode 1: Planting the seed for Evergreen
In their inaugural episode, hosts hotlou (a.k.a. Lou Abramowski, a.k.a. hotlou.com) and co-host Mike Franklin share a bit about themselves, discuss why they're starting a podcast, and share how changing his birthday on Facebook led hotlou to executing the craziest social experiment you've ever...
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ABOUT THIS SHOW
WARNING: This podcast is NOT for robotic drones of Corporate America, individuals who have it all figured out, or Bill Gates (love you, Bill). Social experimenter hotlou (a.k.a. Lou Abramowski) and co-host Mike Franklin share stories of weird experiments in digital marketing, real life, and everything in between, then take an irreverent look at the surprising lessons drawn from them that may apply to your life, career, or digital marketing efforts. Buckle up, because this is not your typical business or lifestyle podcast.
HOSTED BY
hotlou.com - social experimenter
CATEGORIES
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Frequently Asked Questions
How many episodes does the hotlou show have?
the hotlou show currently has 32 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is the hotlou show about?
WARNING: This podcast is NOT for robotic drones of Corporate America, individuals who have it all figured out, or Bill Gates (love you, Bill). Social experimenter hotlou (a.k.a. Lou Abramowski) and co-host Mike Franklin share stories of weird experiments in digital marketing, real life, and...
How often does the hotlou show release new episodes?
the hotlou show has 32 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to the hotlou show?
You can listen to the hotlou show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts the hotlou show?
the hotlou show is created and hosted by hotlou.com - social experimenter.
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