PODCAST · business
The Ictus Marketing Podcast
by Mark Leonard
The mission of this podcast is to help individuals and organizations find their audience, make connections, and seek fulfillment, through marketing strategy and communications.
Episodes
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Ep. 40 – The Comeback
The Ictus Marketing Podcast is coming back. Stay tuned.
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Ep. 39 – Tom Casano
Tom Casano is the founder of Sureoak, a full-service SEO firm dedicated to helping purpose-driven organizations achieve remarkable, long-term growth to make the world a better place to live in. We do this with SEO. The Sureoak team specializes in getting you more targeted organic traffic to help...
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Ep. 38 – Lauren Spohrer
Podcast celebrity. Get used to the term, because there will be more of them in the future as podcasts continue to gain traction in people's media routines. With the success of Criminal, Lauren Spohrer is a bonafide podcast celebrity. She and her team produce one of the longest running and most...
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Ep. 37 – Jake Scanlan: Branding as a User Experience
Jake Scanlan runs Wiild Creative, a creative marketing agency out of Pasadena, CA. Scanlan's training in user experience gives him a unique viewpoint on how to build a strong brand. He specializes in helping companies figure out what makes them unique, and encourages his clients to be themselves…
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Ep. 36 – Josh Steimle: How to Become a Thought Leader
Josh Steimle is speaker, writer, and entrepreneur. He has written over 200 articles for publications like Forbes, Inc, Mashable, TechCrunch, Entrepreneur, and Time, and is the author of Chief Marketing Officers at Work, which includes 29 interviews with CMOs from organizations like GE, the…
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Episode 35 – Darren Shearer: Marketing Like Jesus
I think a lot about the convergence of my faith with my profession. In my conversation with author and publisher, Darren Shearer, we talk about how Jesus used some fundamental principles of marketing to change the world.
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Ep. 34 – Tom Hunt: Using Virtual Assistants to Get More Done
Tom Hunt, the creator of VirtualValley.io is helping business owners and entrepreneurs get more done by connecting them to a global talent pool of virtual assistants.
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Episode 33 – The 2016 Super Bowl Ad Review
People love to hate advertising. It’s interruptive, intrusive, offensive, and 90% of the time it’s irrelevant. But there’s one day in the year that advertising is celebrated. It’s Superbowl Sunday. There’s something nostalgic about watching the super bowl for me. I have great memories of coming...
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Episode 32 – Marc Koehler: Lead with Purpose
Marc Koehler is the President of Lead with Purpose, a company dedicated to helping people lead more purposeful lives. He brings over 30 years of business and life experiences that include US Navy Submarine Officer, Interim CEO/COO, Entrepreneur, Husband, Father, and Soccer Coach.
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Episode 31 – Erin Youngren: Generosity as a Strategic Asset
Erin Youngren is the better half (I think Jeff will forgive me, and probably agree) of the Youngrens photography studio based in San Diego. Through ten years of photography together, Erin and Jeff have learned a lot about what it takes to grow a sustainable business. They own and operate three...
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Episode 30 – David Carnes: The Economy of the Past, Present, and Future
Before the new year ended, I interviewed my good friend and economist, David Carnes. Now that we have entered a new year, I invited David back to discuss the 2015 economy, and we are also going to take a look at the coming economy in 2016. Also, for those who are Star Wars fans, we will examine…
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Episode 29 – Jeffrey Barnes: Leadership Lessons from the Happiest Place on Earth
In this podcast, I am interviewing Dr. Jeffrey Barnes. Dr. Barnes is a professor at Cal Baptist University, and the author of the top selling book: The Wisdom of Walt: Leadership Lessons From The Happiest Place on Earth. Living in Southern California, I knew that the mention of Walt meant Walt...
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Episode 28 – Erin Wilbanks and Paul Gernetzke: Connecting Creatives in Redlands
In today's interview, we brought together two members of The Guild in Redlands, CA. The Guild is a group of creative people who meet to support and help each other. On the first Wednesday of each month, Augies Coffeehouse in Redlands is swamped with creative people of different formats and from...
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Episode 27 - Scott Shuford: How to Reach a Niche Audience
Whether you are running a business that longs to attract Christian consumers, or you are a person who wants to learn more about marketing from an expert, this podcast episode with Scott Shuford, the Founder and Chief Engagement Officer at FrontGate Media will interest you. Scott's years of...
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Episode 26 – Scott Sims: Managing Social Media with BuzzLogix
Scott Sims is the founder and CEO of BuzzLogix, a social media monitoring tool that can provide a complete look at how a business is measuring up in their marketing methods. BuzzLogix monitors your social media channels and can automate social posting for businesses. BuzzLogix was hatched in…
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Ep. 25 - Debra Postil: The Power of the Pen
This interview is with an amazing woman who is on a mission to annihilate domestic violence in the Inland Empire, the State of California, the United States and the world. You will meet Debra Postil. Debra is a Senior Deputy District Attorney in Riverside County. The office she works in has one…
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Episode 24 – David Carnes: The Inland Empire Economy
Today we are interviewing an Inland Empire economist by the name of David Carnes. David has a Bachelor of Arts from Cal State in economics and in this interview, David is sharing his outlook on the future of the Inland Empire. “The Inland Empire is Southern California’s closet — David Carnes…
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Episode 23: Mark C. Crowley – Lead From the Heart
Upon interviewing Mark Crowley, I realized I was talking with a person who has an ingenious pattern of leadership abilities, and he's working to help leaders of companies both small and large to realize this compassionate form of leadership. “We need to change how we manage. And we need to change...
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Episode 22 – Mel Austin: Comic on a Mission
He went from the marines, to corporate life, to comedy. Mel Austin worked on his stand-up comedy and acting career as a side hustle while he was working in sales and marketing. But like thousands of others, he was forced to change directions when the recession hit and his company down-sized. Mel...
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Episode 21 – Erin Phillips: The Children's Fund
Erin Phillips is a rocket ship of positive change. She is the President and CEO of The Children's Fund in San Bernardino, CA. She loves non-profits and the role they play in our society. She has long been an advocate for civic engagement and generosity in the Inland Empire. To that end, Erin…
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Episode 20 – Frank Cowell: The Actionable Brand
I met Frank Cowell at a local AMA luncheon last spring. Frank gave a great presentation about how to build brands that work, and I immediately wanted to have him on the show. I loved talking to Frank, because I think we have a similar approach to marketing. Frank believes that you have to wake up...
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Episode 19 – Marla Tabaka: Get Out of Your Way
Marla has been where you are. Starting and operating your own business can be lonely, especially when things aren't going well. Whether we talk about it or not, there can be a sense of shame in not succeeding in business. We've all been there, and it's not unlikely that we will be there again…
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Episode 18 – Shauna Mackenzie: Your Best Kept Self
Shauna Mackenzie did what lots of people think about doing. She took the risk of starting a business for herself. But she worked hard to limit her risk as much as possible by starting her business as a side job while she worked the day job that paid her bills. This is what I did too, and I think...
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Episode 17 – Jeff Abbott: How Peer Groups Strengthen Business Leaders
I have a friend – he's been on this podcast – who keeps me accountable and honest about how I live my life. We could all use a friend like this. As business owners, it might be very helpful to have a handful of friends like this. That's one way that Jeff Abbott and Convene help Christian CEO's…
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Episode 16: The Infinite Dial 2015, from Edison Research
Edison Research is a firm that’s focused on consumer research studies. They provide businesses with information about how Americans are using their phones, the effectiveness of tv ads, and where people are listening to music or getting their news. Every year, Edison Research publishes a study...
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Episode 15 – Vincent McCoy: A Small Business Resource Every Owner Should Know
Vincent McCoy is the Executive Director of the Small Business Development Center for the Inland Empire. The SBDC helps all kinds of businesses with consulting and training services aimed at helping people start successful businesses in the Inland Empire. If you need help with marketing, raising...
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Episode 14 – Jack Katzanek: Inland Empire Economic Report
I've been hunting for someone with some knowledge about the economy in the Inland Empire and I finally found him. Jack Katzanek from the Inland Empire Economic Partnership joins me on the podcast to talk about jobs, education, and the future of the Inland Empire economy.
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Episode 13 – Jenny Darroch: Why Marketing to Women Doesn't Work
Dr. Jenny Darroch is a Professor of Marketing at the Peter F. Drucker and Masatoshi Ito Graduate School of Management and founder of Mollior.com. She is the author of three books including Marketing Through Turbulent Times and Why Marketing to Women Doesn’t Work, and is a regular contributor to…
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Episode 12: Irene Gonzalez – It's Never Too Late to Do What You Love
When you're stuck in a job that you don't like, or you've been doing the same thing for years it's easy to start believing that this is the way things will be forever. But Irene's story proves otherwise. She closed one chapter of her life and started a new one. Irene Gonzalez opened Molino's…
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Episode 11: Eric Blum – Building a Better Business College
Eric Blum has been thinking about how to make the college experience more valuable to the students who are on the edges of academic success and failure. These are the students who have a brain in their head, want to use it to do something cool, but learn best from their experiences rather than...
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Episode 10 – John Manning: I Need A Mentor, So Do You
John Manning is the President of MAP Consulting. He's been a professional mentor of mine for several years. He's helped me through job transitions, difficult work situations, and given me coaching on how to take the next steps in my career. He's been incredibly generous with me. In our...
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Episode 9 – Dr. Mike Stull: Educating Entrepreneurs
The Inland Empire of Southern California boasts one of the strongest academic and community-based entrepreneurship programs in the country. Dr. Mike Stull helped found and build the Inland Empire Center for Entrepreneurship (IECE) at California State University San Bernardino.
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Episode 8 – Solo: Spy v. Spy
I'm introducing a new segment called Spy v. Spy as a way to talk about some good marketing examples and some bad marketing examples. Todays examples are Nivea's solar phone charger ad and Yelp's sales tactics.
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Episode 7 – John Koontz: An Accidental Startup
John Koontz hated shaving, so he decided to upgrade his razor. But the blade that he liked only came in bulk quanitities from overseas. So he started buying in bulk and selling the extras online. Pretty soon, he had a profitable business venture on his hands. He and his wife, Christine committed…
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Episode 6 – Devyn Goss and the Pink Glambulance
Devyn Goss used her experience in sales and marketing to start a company that gives women and girls an occasional pink break from the grey world of daily grind. She leverages her business to do something good for people, and she's having a blast doing it. She talks about her start-up journey and...
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Episode 5 – Aaron Norris Search Engine Optimized
Aaron once told his SEO manager that he would soon be out of a job, because search was no longer a universal game. Instead, everyone's search results are different, unique, personalized. How are we supposed to optimize our websites when we can't possibly know how a user's search results will vary...
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Ictus Marketing Podcast Episode 4
Uncle Chancho has been stewing lately about our culture's loss of primal tradition – the rite of passage. He argues that our society is devoid of cultural rites of passage leaving young men without a sense of passing from childhood to adulthood. I disagree. We argue, he quotes Batman, it ends well.
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Ictus Podcast 3 with Matt Leeds and David Carnes of White Frog
In this episode Matt Leeds and David Carnes of White Frog Design studios talk about the value of process when creating an effective brand. We talk about a lot of other things too, like Plato's cave and nearly walking into a women's restroom.
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Episode 2 with Ron Burgess of Red Fusion Media
Ron talks about his new book, Finding Your Crack in the Market: Secrets to Marketing Niche Dominance and Small Business Success. We talk about big picture marketing and how to define your market niche.
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Ictus Podcast 1 - Nick In't Hout 050513.m4a
Guest, Nick In't Hout has spent the last 10 years working with the millenial generation. We talk about the characteristics of the new greatest generation as well as how to work with them.
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ABOUT THIS SHOW
The mission of this podcast is to help individuals and organizations find their audience, make connections, and seek fulfillment, through marketing strategy and communications.
HOSTED BY
Mark Leonard
CATEGORIES
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Frequently Asked Questions
How many episodes does The Ictus Marketing Podcast have?
The Ictus Marketing Podcast currently has 40 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Ictus Marketing Podcast about?
The mission of this podcast is to help individuals and organizations find their audience, make connections, and seek fulfillment, through marketing strategy and communications.
How often does The Ictus Marketing Podcast release new episodes?
The Ictus Marketing Podcast has 40 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Ictus Marketing Podcast?
You can listen to The Ictus Marketing Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Ictus Marketing Podcast?
The Ictus Marketing Podcast is created and hosted by Mark Leonard.
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