The Improvised Marketing Show
by Kathy Klotz-Guest
Hosted by Kathy Klotz-Guest, this program is a fun, lively, improvised show discussing ways to make culture, storytelling and content more "human," more real and more fun! We're a jargon-monoxide free zone! The goal of this show is to make companies and teams better storytellers by providing great tips from smart, playful and fun guests who are doing interesting things in the world of storytelling, marketing, and improvisation. While this show is primarily for business owners and C-level executives within organizations, anyone can benefit from a new tip or two. Join us!
Episodes
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Warren Whitlock interviews Kathy Klotz-Guest: Stop Boring Me!
In this episode, Warren Whitlock and I chat about my book, "Stop Boring Me!", why improv and marketing are about making your partners look good, and why no one ever writes me a check because they care about my services! Plus, we laugh a lot.
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'Yes, and' Marketing Mindset - The Ten Brand Commandments
A few months ago, I was on Vincenzo Landino's podcast discussing my book on improv and marketing, 'Stop Boring Me!" Afterwards, he and I co-created an article called "The Ten Brand Commandments." We used "yes, and" - the fist rule of improv - to create this together. My belief is all marketing...
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How to Tell a Powerful Brand Story - A Chat with Fellow Storyteller Park Howell
I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation.…
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Crowdsourced Marketing Topics That You Pick Episode - Fully Improvised
In this episode, I answer questions you give me ahead of time. I posed the question across social media: "What do you want me to discuss under the marketing, content marketing, business storytelling, improv and comedy umbrella?" And you answered. We'll discuss those topics and I'll also talk a…
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Find Your Content Voice - How Jason Miller Became a Content Rock Star
Welcome to The Keeping it Human Improvised Marketing Show I am Kathy Klotz-Guest, founder of Keeping it Human, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days. We help business and marketing executives and their teams humanize what they do by telling their most important...
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Brand Storytelling and Vulnerability: From Messy to Elevated Message
Welcome to The Improvised Marketing Show! I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT twice each month. We help organizations, execs, and their teams humanize their most important stories!…
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How to Tell Your Brand Story When Your Products are New to The World
Welcome to Improvised Marketing Show – A viral marketing show with serious tips and a sense of fun. Organic and jargon-free! I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days. We help...
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Human Communications: How to Streamline and Humanize Your Communications in 2016
In this podcast, the first of 2016, I will be talking about how to streamline and humanize your communications with prospects and customers this year. Mindfulness is a human operating system and we need to think differently about not just our content; (the what) we need to think diffferently…
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Comedy and Marketing: A Chat with Author and FunnyBizz Founder, David Nihill
Comedy in Marketing: Easy Ways to Lighten Up! As a marketing storyteller, improviser and stand-up comedian, I know how powerful comedy can be in marketing. Too often companies shy away from it because of fear of failure. Join me Tuesday, Nov 17 at 3PM PDT - a special time - for an always fun chat...
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Story Spine: Simple Model for Business Storytelling
I love this model: It's called the 7-Step Story Spine created by Kenn Adams. I have written about it many times and have used it for years. I learned this model in improv theater - yes, the stage! The stage is where great storytelling happens that takes us on an emotional journey that we care...
About this show
Hosted by Kathy Klotz-Guest, this program is a fun, lively, improvised show discussing ways to make culture, storytelling and content more "human," more real and more fun! We're a jargon-monoxide free zone! The goal of this show is to make companies and teams better storytellers by providing great tips from smart, playful and fun guests who are doing interesting things in the world of storytelling, marketing, and improvisation. While this show is primarily for business owners and C-level executives within organizations, anyone can benefit from a new tip or two. Join us!
Hosted by
Kathy Klotz-Guest
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