The Influence Community

Our last Q&A of 2025!!! We love you thank you so much for listening this year <3 See you next year! Xoxoxo Danielle's Instagram: @shestyledwhatAllysa's Instagram: https://www.instagram.com/allysa.larson?igsh=NTc4MTIwNjQ2YQ==Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're talking about our winter favorites and favorite winter trends <3Danielle's Instagram: @shestyledwhatAllysa's Instagram: https://www.instagram.com/allysa.larson?igsh=NTc4MTIwNjQ2YQ==Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Tis the season!! This can be a busy time of year for content creators with campaigns and content creation In this episode, we're talking about Q4 planning and holiday campaigns as content creators and how we're handling them and strategizing for the rest of the year.Danielle's Instagram: @shestyledwhatAllysa's Instagram: https://www.instagram.com/allysa.larson?igsh=NTc4MTIwNjQ2YQ==Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Part 2 of our biggest creator icks + how we solve them! In this episode, we're talking about algorithms changing, tying your self worth to numbers, the guilt of taking a break, creators who don't support back and more! Danielle's Instagram: @shestyledwhatAllysa's Instagram: https://www.instagram.com/allysa.larson?igsh=NTc4MTIwNjQ2YQ==Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Let's rant for a sec - here is part one of our creator icks and then how we solve them. Things like going viral with a demographic that you don't want, copying in the industry, brands taking advantage of you, and more!Danielle's Instagram: @shestyledwhatAllysa's Instagram: https://www.instagram.com/allysa.larson?igsh=NTc4MTIwNjQ2YQ==Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This week we’re joined by Hannah Huante—entrepreneur and creator—to talk about the power of authenticity in content creation. Hannah opens up about her journey from struggling with mental health to building her brand rooted in purpose and balance. We dive into influencer culture, the mindset shifts that helped her grow personally and professionally, what it takes to stay grounded while growing a business, the art of letting go of control, and so much more.If you’ve ever felt burnout or questioned what being “authentic” online really means, this episode is for you!!Hannah's Instagram: @howhanseesitHannah's podcast: @howiseeitpodHannah's agency: @unapologeticstrategiesDanielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we’re answering your questions all about the creator journey. From planning content while traveling to connecting with other influencers and landing brand deals. We dive into UGC retainers, pitching brands after hitting 10K, what to do when an ad flops, what really separates those who make it in this industry, and more! Danielle's Instagram: @shestyledwhatAllysa's Instagram: https://www.instagram.com/allysa.larson?igsh=NTc4MTIwNjQ2YQ==Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Resharing one of our most popular episodes this week! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we’re breaking down usage rights and what every creator needs to know to protect their content! It's so important to know the difference between organic vs. paid, how to invoice, what to look for in contracts and when to take legal action if needed. This episode is about knowing your worth and standing on business!!! Danielle's Instagram: @shestyledwhatAllysa's Instagram: https://www.instagram.com/allysa.larson?igsh=NTc4MTIwNjQ2YQ==Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Happy 200 episodes TIC!! In this special episode, we reflect and get personal on our journeys as content creators, dive into personal growth, 2025 vision boards, and the ups and downs of the industry. We're so thankful for you!!! <3Danielle's Instagram: @shestyledwhatAllysa's Instagram: https://www.instagram.com/allysa.larson?igsh=NTc4MTIwNjQ2YQ==Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This week we’re so excited to be joined by Whitney Eckis, an entrepreneur and angel investor who launched her first agency at 22. Whitney takes us through the real journey of building businesses—hiring her first team, stepping into the CPG world, and eventually selling two companies. She opens up about the challenges no one talks about, what she learned from navigating acquisitions, and why she started The Legacy Circle. For all the creators / founders listening, this episode is full of lessons and motivation!Whitney's Instagram: @whitneyeckisWAE Holdings: @wae.holdingsThe Legacy Circle: @thelegacycircle.coDanielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Happy September!!!! It's our favorite time of year and that means we're talking all about the fall trends for 2025.Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It's that time of year again.... NYFW and PFW! In this episode, we give you all of our best tips and tricks to attending fashion week as a creator.Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We are so excited to be joined by Arianne Virsunen today to talk about her journey of launching BLOND BRANDS— a boutique creative agency specializing in branding, creative content, and experiential marketing. From balancing creativity with business to standing out in a crowded industry, she shares lessons every entrepreneur and creator can relate to. Ari's Instagram: @arivirsunenBLOND BRANDS: @blondbrandsDanielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Time for a Q&A episode! We're answering your amazing questions + giving our thoughts on the newest updates on Instagram for content creators.Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

While we are traveling we wanted to repost one one our most listened to episodes! There is a LOT that goes into partnerships and maintaining brand relationships within collaborations. In this episode, we're talking about the key parts to this, in our opinions, that will make you stand out and secure potential longer term collaborations or better brand relationships along the way. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How creators are getting paid!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're chatting all about our current summer favorites from beauty products to mantras. Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Allysa announces her pregnancy!!!!! + In this episode, we discuss how to navigate content creation through major life changes. Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

While we're both traveling, we are replaying our BEST travel tips to prep the girlies having a European summer or any little vacation coming up! Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this Q&A episode, we're answering your fun questions like our summer plans, current faves, what we would be doing if we weren't influencing, how we stay focused working from home, how we edit our photos, tips for shooting at home and more! Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we’re joined by Gretzie Parth—entrepreneur, makeup artist, and content creator—who shares her journey from working in the beauty industry to launching her own skincare brand. We dive into how she got started, what it really takes to build a product-based business, and how she balances content creation with being a founder. Whether you're a beauty lover or a content creator dreaming of launching a brand, this one's for you!Beie:https://www.instagram.com/beieyou/https://beieyou.comGretzie's IG: https://www.instagram.com/gretzieparth/Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're chatting all about what makes content perform well on Instagram and TikTok, what to do when a post goes viral, and how to keep your audience engaged and hooked on your content, Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Happy June! In this episode, we're talking about all the summer trends fashion wise and social media wise that we have been noticing and that we're excited about. Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're walking you through our digital spring cleaning process — from organizing saved folders and curating your social feeds to planning seasonal content and reworking old favorites. We’re detoxing, auditing, and making sure your scroll is inspiring, not draining.Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're answering the really good questions you asked! We're talking about how we budget for trips and buying new clothes, helpful investments to make back into your business, the different between good and great content, how to collaborate with other girls in the industry, advice for when growth is stagnant and more! Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Let's recap our Paris girls trip! In this episode, we give you guys all the Paris and travel tips, along with our itinerary and some of our favorite places to go in Paris for content.Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We are SO excited to have Katie Melton, Head of Creator Success at LTK, on the podcast this week 🤍 In this episode, she shares insider tips and strategy for any creator looking to grow on LTK!LTK Socials:https://www.instagram.com/shop.ltk/https://www.instagram.com/shop.ltk/https://www.instagram.com/ltk.hq/https://www.instagram.com/ltk.creators/Katie's IG: https://www.instagram.com/katie.e.melton/Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're doing a mental health check for the start of Q2. We're sharing things we remind ourselves and implement for our mental health! Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Happy taxes + festival season! In this episode, we're giving you basic tax tips for content creators and a festival rundown with Coachella coming up this weekend. Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we share how we found our "things" and our own personal brand aesthetics as well as the steps to finding your personal brand as a content creator. Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're talking about Coachella coming up and helpful tips for creators around it, what we wish we knew as a content creator starting out, what to do if a brand cancels your collab + more! Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We're answering your Qs this week!! Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In today’s episode, we’re so excited to be joined by Jazzy Torres, Senior Manager of Community Partnerships and Growth at Milk Makeup! Jazzy shares expert insights on what makes influencers stand out to brands, how to get noticed, the green flags that lead to lasting partnerships, key strategies for transitioning from gifted to paid collaborations and the biggest mistakes to avoid. We hope you enjoy! xJazzy's IG: @jazzyjtorresJazzy's Tiktok: @jazzyjtorresDanielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're giving you an updated pitching guide. We're talking about management, what you should avoid in management, how to pitch, a pitch template, how to stand out as a content creator pitching a brand and more.Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson https://www.instagram.com/allysa.larson/Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Let's talk spring fashion trends! In this episode, we talk about all the things trending from the runways and which trends we love and the ones we will not be participating in.Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson https://www.instagram.com/allysa.larson/Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Here are our personal 10 non-negotiables as content creators when it comes to how we run our businesses, mental health, and content creation. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson https://www.instagram.com/allysa.larson/Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

There have been sooo many new changes on Instagram! In this episode, we're talking about all the new updates that have been made and giving our thoughts on all of them - things like reel trials, the new aspect ratio, longer IG reel lengths and more. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson https://www.instagram.com/allysa.larson/Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In today's episode, we're answering the Qs you asked us! We're covering topics like our favorite partnerships we have had recently, how we structure our work with assistants, what we include in our rates, which metrics are most important to us, what we share vs. keep personal online, and so much more.Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson https://www.instagram.com/allysa.larson/Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lots has happened in the past few days - in this episode, we talk about the Tiktok ban, alllll of our chaotic thoughts and recap of the past few days of Tiktok & the importance of diversifying your content! Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson https://www.instagram.com/allysa.larson/Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Some ways you can donate and help the victims of the LA wildfires:California Fire Foundation Wildfire & Disaster Relief Fund: https://www.cafirefoundation.org/what-we-do/for-communities/disaster-reliefGoFundMe wildfire victims: https://www.gofundme.com/c/act/wildfire-relief/california?os=wtmb5utKCxk5refappFutm_sourcesyndication&ref=appWorld Central Kitchen World Central Kitchen: https://donate.wck.org/give/499865/?_gl=1*1xkrdmj*_gcl_au*MTk5MDIxMzExMS4xNzM2Mzc0ODk2*_ga*ODkwNjgzOTc0LjE3MzYzNzQ4OTY.*_ga_5WKVY8503C*MTczNjM4MzQ3OS4yLjAuMTczNjM4MzQ4MC41OS4wLjA.#!/donation/checkout?c_src=navbar California Community Foundation: https://www.calfund.org/funds/wildfire-recovery-fund/ CAL FIRE Benevolent Foundation: https://calfire.foundation/donations/ California Fire Foundation: https://cpf.salsalabs.org/disasterrelief/index.html Direct Relief: https://www.directrelief.org/emergency/california-wildfires/ The California Community Fund: https://www.calfund.org/funds/wildfire-recovery-fund/Baby2Baby: https://donate.baby2baby.org/give/648067/#!/donation/checkout American Red Cross: https://www.redcross.org/about-us/our-work/disaster-relief/wildfire-relief.html?srsltid=AfmBOooAJDZ5CQUEAvClwOfS_zhB8KszzVPIYLLBdx9q5mbMACU6NErNAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We missed you TIC!!! We're so happy to be back and to start this new year with you!!! <3 In today's long episode, we are catching you up on everything and going in depth with strong habits that we are starting 2025 with. We talk about how we manifest and visualize to reach our goals, what we're going to stop doing, and also how we're strategizing content for the year. Thank you for listening we love you! xDanielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson https://www.instagram.com/allysa.larson/Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In our last episode of the year, we're recapping our recent NYC trip, Allysa's iconic holiday party, doing some fun winter this or that's + winter favorites! Happy holidays!! We love + appreciate you so much!!!! <3Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Happy December! In today's episode, we're sharing our Black Friday purchases (ofc) and our holiday content strategy along with brainstorming some good ideas for you to get inspired! <3Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We're going over all our current fall favorites from fashion trends, beauty treatments, mantras, self care rituals and more! Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We are joined this week by Marguerite McAdam, the supervisor of influencer and social at a large PR agency! Marguerite shares insider advice and tips to content creators from the other side of the industry on all topics like moving from gifted to paid, what to do and what not to do when working with a brand, how to get a brand or PR agency's attention and more. We hope you love it!Marguerite's Instagram: https://www.instagram.com/margueritemcadam/Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson Podcast Instagram: @theinfluencecommunityFacebook Group: THE INFLUENCE COMMUNITY Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're chatting about navigating the content creator space when it comes to friends and the green flags / red flags to look out for. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're answering the questions you guys asked us! We're talking about avoiding burnout, stressing over followers / engagement and if that ever goes away, usage rates, content creator friends + more :)Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Holiday pitching starts at 38:22'Tis the season to start talking about holiday pitching + Q4 campaigns already! In this episode, we talk about how we approach the holiday season from a business approach as content creators.Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Let's catch up girls! We're recapping our whole Paris fashion week trip :) Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy