The Jeff Payne Show

We appreciate your feedback and questions.GEO, AI Search, and the New Rules of VisibilityJeff Payne hosts podcast #2, unpacking notes from SEO voice Malte Landwehr from BrightonSEO (April 2026) to explain how SEO, AI, and business growth are converging. Malte highlights a four-pillar framework (technical SEO, content/PR, social amplification, and generative engine optimization/GEO), likening GEO to “water cooler” word-of-mouth where widespread mentions increase AI recommendations.Key takeaways include aligning shared KPIs across SEO and PR, using a demand-to-sentiment diagnostic before tactics, and treating GEO like poker amid uncertainty while observing AI “query fan-outs.” He cites examples and stats: intent-driven pages delivered an 841% upliftAI visitors can be 4.4x more valuableAI overviews cut clicks ~36%Most journeys touch LLMs and search. Malte closes that trust and brand consistency drive growth and AI-era perception.00:00 Welcome and Setup01:24 Four Pillars and GEO02:29 Water Cooler Visibility03:18 Shared KPIs and Strategy04:52 GEO Like Poker06:43 Intent Driven Content08:04 How LLMs Read Content10:31 Key Stats to Watch12:10 What AI Cites13:25 Brand Trust and Wrap Up

We appreciate your feedback and questions.When Your Marketing Stops Working: 5 Critical Pivots for 2025In the first episode of The Jeff Payne Show, hosts Jeff Payne and Donovan Fourie discuss crucial changes necessary when your marketing strategies stop working. They explore five critical pivots for modern marketing, emphasizing the evolution of consumer behavior, the importance of branding, navigating content-saturated landscapes, the significance of human-generated content, and the power of quality short-form videos.Additionally, they highlight the benefits of a strategic email marketing approach and creating value-driven advertising campaigns. With practical examples and insights, this episode sets the stage for effectively adapting marketing strategies in 2025.00:00 Introduction to the Jeff P Show00:46 The Changing Landscape of Marketing03:06 Branding: Making Your Brand Stick06:13 Navigating the Crowded Content Landscape10:07 The Human Touch in Marketing12:19 Effective Email Marketing Strategies16:52 The New Approach to Advertising20:15 Conclusion and next week