The Joel Erway Show
by Joel Erway
I'm Joel Erway, and I've spent years discovering what actually works in online marketing by ignoring the 'gurus' and testing everything myself. After generating over $100 million in sales for myself and clients, I've learned that most of what you're told about marketing is overcomplicated nonsense.If you're tired of following the herd and want to learn what really drives sales online, this show is for you. I break down my experiments, successes, and failures into simple, practical strategies you won't hear in the mainstream marketing echo chamber.No regular schedule, no scripts, no recycled advice - just raw insights when I have something worth sharing. Each episode strips away the complexity and shows you the straightforward path to growing your business online. I'm going against the grain, and if you're ready to do the same, join me inside.
Episodes
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How I Automated My Podcast with Claude in 15 Minutes
Joel breaks down exactly how he's using AI to streamline his solo business operations, focusing on practical integration rather than tool-hopping. He walks through his actual systems and the philosophy behind building them. [0:32] Why AI overwhelm happens and how to think differently about it...
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AI Without the Slop | JES 31
Welcome to AI without the slop, the dawn of the AI-built business. In this solo episode—recorded from the Bronco—I'm back after a long break to talk about the thing reshaping the entire creator and marketing world: AI. I've been on the AI train, off the AI train, and everywhere in between, and I...
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Why Sending Fewer Emails Is Killing Your Deliverability with Troy Ericson | JES 30
Ever feel like you're doing everything right with email… but your open rates are stuck and sales feel inconsistent? Like your messages just aren't landing where they should? In this episode, I sit down with email deliverability expert Troy to break down what's actually happening behind the scenes...
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Exploring AI Futures with Jonathan Mast | JES 29
Think AI is just another trend? Think again. It's not just changing the way we work—it's reshaping how we communicate, create, and connect. In this episode, I sit down with Jonathan Mast of White Beard Strategies to explore how AI is transforming business and marketing right now. From his early...
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Resting Smirk Face | JES 28
Ever feel like you're doing everything right, but the energy just isn't flowing your way? Like opportunities, people, and momentum are just... out of reach? In this episode, I dive into the unexpected habit that's quietly shaped my life for decades: smiling. Not the fake kind—just a subtle…
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The Real Way to Get Wealthy | JES 27
Trying to build real wealth with digital products—but feel stuck playing small? You're not alone. In this episode, I'm sharing the core mindset shift that separates struggling entrepreneurs from those who create true, lasting freedom: asset stacking. After years of selling both high-ticket and...
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You're Not Selling a Product. You're Selling Progress | JES 26
Struggling to turn low-ticket sales into real profit? You're not alone. In this episode, I'm breaking down the single biggest shift you need to make: stop selling products, and start selling progress. After launching 20+ low-ticket offers with partners, I've seen one thing separate the profitable...
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That $17 Changed Everything | JES 25
Think you need a finished product before you start selling? Think again. In this episode, I'm sharing how one $17 sale in a parking lot changed everything—and why proof of concept is the most powerful momentum builder you'll ever find. You'll hear the full story behind my very first digital…
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Closed 11 Clients in 24 Hours | JES 24
Craving more leads—but feel like you're stuck chasing cold traffic? In this episode, I'm breaking down a powerful warm lead follow-up strategy that helped me close 11 private clients, paid in full, in just 24 hours. You'll hear the exact messaging I used, how I re-engaged old leads from social...
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I Almost Quit Entrepreneurship | JES 23
Struggling to find your true north? In this episode, I'm sharing a personal story about the time I almost quit entrepreneurship and made a drastic pivot in my life and business. I'll talk about how I went through an "exploring phase," nearly leaving my marketing career for something completely...
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Make the Damn Offer | JES 22
Still think you need a long funnel to make sales? That mindset might be the reason you're stuck. In this episode, I dive into the truth behind what actually drives conversions today—and it's not complicated funnels or endless nurturing. It's simple, direct offers made to the people who are…
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Stop Hiding, Start Testing | JES 21
Still waiting to launch your offer? That delay might be what's killing your momentum. In this episode, I dive deep into one of the biggest mindset traps entrepreneurs fall into: waiting too long to launch. I share what I've seen firsthand while working with multiple clients—some of whom made…
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AI: Your New Business Partner | JES 20
In this episode, I share the biggest mistake entrepreneurs are making with AI: treating it like a tool instead of an employee. I break down the crucial shift you need to make to truly leverage AI's potential—by employing AI as an agent that works for you autonomously. I explain how AI can act as...
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Marry the Market, Not the Product | JES 19
Struggling to gain traction with your offer? In this episode, Joel breaks down the biggest mistake entrepreneurs make: getting too attached to their product instead of focusing on finding a starving market. He shares powerful stories from his clients who shifted to high-demand audiences and saw...
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Your Next Million Starts with Testing | JES 18
Struggling to make your next million? In this episode, I'm sharing why your next million starts with testing. I'll break down how real entrepreneurs succeed—not by falling in love with their products but by finding starving markets desperate for a solution. You'll hear about my biggest mistake as...
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Finding Your Starving Market | JES 17
Finding it hard to get traction with your offer? In this episode, I'm sharing the secret to making sales feel effortless—finding a starving market. I'll tell you about one of my private clients who went from barely squeezing out a few sales a day to making 25+ sales daily just by shifting to the...
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From Interview to Instant Sales | JES 16
Finding it hard to convert your audience into buyers? In this episode, I dive into the power of strategic interviews and how they can instantly position you as an expert while effortlessly pre-selling your products and services. You'll hear how a single interview generated hundreds of high-ticket...
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Mini Books, Big Impact | JES 15
Struggling to Build Authority in Your Niche? In this episode, I dive into the power of mini books—your shortcut to instant credibility and attracting your dream clients. I'll share how my first mini book helped me establish authority, land speaking gigs, and even launch an unexpected consulting...
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How to Sell Your Methodology | JES 14
Are you struggling to stand out in a crowded market? In this episode, I break down the power of having a signature system—your unique methodology that sets you apart and gets real results. I'll share insights from my recent mini PDF workshop, where we explored how to package and sell your…
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The One Sales Question That Closes Deals | JES 3
I want to share the single greatest question I use to pre-qualify leads and increase close rates. This question has completely transformed my sales process—allowing me to attract high-quality leads, streamline my calls, and even automate pre-selling. By leveraging this unique methodology, you can...
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The Joel Erway Show: A New Era | JES 1
In this episode of The Joel Erway Show, I dive into the critical role of education awareness in building effective marketing funnels. I share my approach to choosing the right funnel type, using my own experience launching a new case study funnel for my consultancy. You'll also hear insights from...
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How to Choose the Right Marketing Funnel | JES 2
In this episode of The Joel Erway Show, I dive into the critical role of education awareness in building effective marketing funnels. I share my approach to choosing the right funnel type, using my own experience launching a new case study funnel for my consultancy. You'll also hear insights from...
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The Accidental Sale | JES 12
Have you ever wondered how quickly you can land your first sale with the right offer? In this episode, I'm sharing the surprising story of how I accidentally made my first sale within minutes of launching a $97 done-for-you offer — before my backend tech was even fully set up. I'll walk you…
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Embracing Business Evolution | JES 13
Have you ever felt stuck because of your past successes? In this episode, I share my personal experience of overcoming that feeling and making the mental shift to move forward. I'll tell you about a pivotal conversation with my wife, the importance of commitment and action, and how embracing…
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The Expert's Curse | JES 11
Have you ever wondered about the challenges of breaking into a competitive market? In this episode, I'm sharing insights from my million-dollar course marketers group, where we tackled product selection, competition, and the 'expert's curse.' While on a ruck in Niagara Falls, I recapped a…
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The AI Hack That Keeps Me Focused | JES 10
Have you ever struggled to stay productive and focused on your goals? I found a game-changing solution that's been helping me stay on track—and you can use it too. In this episode of The Joel Erway Show, I share how I built a custom ChatGPT productivity coach to help me overcome distractions and...
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Feel Like a Fraud? Do It Anyway. | JES 9
Struggling with Self-Doubt? Here's How I Push Through In this special episode of The Joel Erway Show, I open up about the self-doubt and imposter syndrome that so many of us entrepreneurs face. I know firsthand how easy it is to feel stuck, questioning whether you're good enough or if you really...
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The Big Shift in Online Marketing | JES 8
Are traditional courses losing their appeal in online marketing? In this episode, I dive into the shift towards a tool-driven economy, where templates, checklists, and swipe files are proving to be more effective than traditional courses and training. I share insights from my conversations with...
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Why Chasing 8 Figures Almost Broke Me | JES 7
Have you ever felt like traditional business advice doesn't fit your personality? In this episode, I share my journey of realizing that chasing the typical internet marketing goals of reaching seven or eight figures didn't align with who I am. I talk about how adopting what I call "the lawsuit...
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Embrace the Chaos: Harnessing Momentum on Your Terms | JES 6
Have you ever felt like traditional business advice doesn't fit your personality? In this episode, I dive into the concept of momentum and how it differs based on your strengths. As someone with a high 'quick start' personality and multiple projects in motion, I share how embracing my nature has...
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Social Media Struggles, Content Creation & Beating Anxiety | JES 5
Have you ever wondered how unique hobbies can open doors to unexpected opportunities? In this episode, I share how engaging in hobbies like smoking cigars and rucking has brought me personal enjoyment and surprising networking benefits. I talk about the power of embracing my quirks to build...
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Sell Before You Build | JES 4
Have you ever wondered how AI can revolutionize podcasting? I'm diving into my latest AI explorations, sharing how I built an automated podcast app using no-code tools like Replit and ChatGPT. Plus, I break down why selling before building is crucial to ensuring product demand. Solo podcasts have...
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Cracking the Code of Low-Ticket | SWW 241 with Laurel Portie
Laurel Portie is an absolute rockstar when it comes to paid media, advertising, and being an A-player. If you have been following me for a long time, you know I'm not a low-ticket guy. But Laurel cracked the code with low-ticket using one of my offers: www.powerofferworkshop.com. In this episode,...
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All-In On Power Offers | SWW 240 with Joshua Gavin
Joshua Gavin is known as "The Offer Kid" and the founder of Ad Free Funnels. He was in our HTC program back in the day, and has a very unique skillset. I wanted to bring him on to share how he discovered Power Offers and how he used that to get to where he is today. Josh developed a funnel agency...
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My Week With Richard Branson | SWW239
I returned from a week on Necker Island, hanging out with Richard Branson a few days ago. We sat down and talked about life, business, and things that only billionaires discuss. I spent the week reflecting on the phase I'm at in my career, where I want to go next, and what it means to everything...
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The True Power of the Power Offer: SWW 238 with David Mendes
Joining me today is my client David Mendes, a young, ambitious, and successful entrepreneur from Portugal. We recently had a 20-minute consulting call, which is a bonus when you opt for the pay-in-full option on our High Ticket Courses Program. Once we hopped on the call, David admitted, "I don't...
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The Risk of Growing Too Quickly | SWW237
Have you ever wondered about the dangers of growing too quickly? Let's talk about what happens when you grow fast and what the expense is costing you for expanding too quickly. I have a valuable lesson for you if you want to overgrow. Find out here. You'll Discover You don't have to reach…
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Virality | SWW236
How do you make your stuff marketable? How does it become viral? Today, I wanted to talk about the essential aspect of marketing, which most people need to consider. I want to share the power of such a great, excellent, superior product related to vitality and word-of-mouth marketing. Find out...
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This 1 Investment Yields 10x Every Time | SWW235
I want to share the most significant levers you can pull into your business anytime throughout your career and business. I am talking about masterminds. Masterminds have been paramount. The first mastermind I joined was Russell Brunson's Inner Circle; it was a considerable investment for me. It...
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Do You Really Need Testimonials? No. Here's Why.... | SWW234
I want to talk about something that I found very interesting. We recently wrapped up a launch for a private client and it was successful. Most people have a misconception when it comes to making sales and what's required to make sales. As we were working on the campaign, we learned interesting...
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The Wacky World of Webinars with Jason Fladlien | SWW233
I've got a newly acquired acquaintance and friend that I recently met at WebinarCon. He wrote the book "One to Many" and is at the forefront of our webinar industry. His name is Jason Fladlien, the master of words. Jason went from Iowa-based rapper to becoming known as the $100 million webinar…
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WebinarCon Takeaways | SWW232
I just got back from WebinarCon in Austin, Texas, and had the pleasure of speaking there alongside many guests and speakers. I wanted to share my biggest takeaways from speaking at that event and from attending and learning what other people are doing. It was a fantastic event. I also want to…
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Gratitude | SWW231
Today will be a little bit of a different tone. I got some unexpected bad news that happened over the weekend, and there is a lesson that I think we could all learn from. It is something that I take for granted every single day. Without it, we do have nothing. Find out here. You'll Discover Be...
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Virtual Estate Planning 101 with Laura Cowan | SWW230
It's been a while since I've done a guest interview on this podcast, and I am very excited to share her experience with you. She is Laura Cowan from the Two-Hour Lifestyle Lawyer. She has been doing estate planning law and has been successful at it. Laura decided to launch a coaching business to...
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People Stealing Your Stuff? | SWW229
What happens when you have the success that the rest of the market starts to adopt it? People start knocking it off and coming up with their own coined language for whatever you have developed. And now, it is being utilized in a whole different way. What do you do? Find out here. You'll Discover...
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The 7 Figure Sequence | SWW228
Have you ever wondered why all of your friends or colleagues are seemingly doing so much better than you? Wonder why those people are succeeding? And it seems like you keep struggling. I got a new revelation of what's holding them back from getting true success. Find out here. You'll Discover The...
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What WiIl Cripple Your Success As An Entrepreneur? | SWW227
Over the weekend, I hit a significant milestone. I want to create an important message regarding momentum, expectations, and progress. Too often, I see people make progress and then cannibalize their success. Doubts started creeping into their minds. Let me disclose what I am talking about. Find...
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The 1 Thing That Separates Million Dollar Offers From Flops | SWW226
I've got something really exciting to share with you today. For those of you who are having success with offers or launched various offers, you know which offers works for you and haven't worked for you. I want to talk about the number one thing that will determine if your offer will make a…
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New, Normal, Numb | SWW225
I have a special message to share with you today. I listened to one of a fantastic content producer on a podcast, and he talked about this idea that I want to share with you today. This message is all about the idea of threshold and gain. Find out here. You'll Discover A lot of us get comfortable...
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Why Aren't Your Customers Buying? | SWW224
I've got an interesting topic that I am excited to share with you today. Many people knew me as my method of transformation is through education or teaching. There is a lot of different ways that you can inspire people to take action with you. And this has been a challenge of mine. You'll…
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About this show
I'm Joel Erway, and I've spent years discovering what actually works in online marketing by ignoring the 'gurus' and testing everything myself. After generating over $100 million in sales for myself and clients, I've learned that most of what you're told about marketing is overcomplicated nonsense.If you're tired of following the herd and want to learn what really drives sales online, this show is for you. I break down my experiments, successes, and failures into simple, practical strategies you won't hear in the mainstream marketing echo chamber.No regular schedule, no scripts, no recycled advice - just raw insights when I have something worth sharing. Each episode strips away the complexity and shows you the straightforward path to growing your business online. I'm going against the grain, and if you're ready to do the same, join me inside.
Hosted by
Joel Erway
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