The Juicery Podcast
by Citrus Studios
Welcome to the Juicery by Citrus Studios, a podcast where we serve up sweet, simple bites of information about design marketing, and business. We're all about helping entrepreneurs innovate and grow through design driven solutions. Tune in as our amazing team of creatives, show you how to turn lemons into lemonade.
Episodes
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Zen & The Mindful Art of Business
In this episode, we dive into Zen & the Art of Mindful Eating, blending insights from a unique workshop with Zen Buddhist monks. Discover how the Six Tastes philosophy and the Middle Path can enhance personal and professional life, offering lessons in mindfulness and balance from sunny Santa Monica.
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The #1 CIA Skill: Perception vs. Perspective
In today's enlightening episode, we're diving deep into a topic that's not just for spies but for every entrepreneur out there. Join us as Kalika Yap guides us through a conversation about a unique spy skill that's set to change the way we view business and life.
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The Thief of Joy
In today's episode, we talk about the trap of comparing ourselves to others in the world of entrepreneurship and share insights from Brene Brown and Brian Shiers on learning to cherish and recognize the unique value of your own entrepreneurial journey. Join us to find out how embracing your...
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Mindful Branding
In this episode of the Citrus Juicery Podcast, we dive into the transformative potential of integrating mindfulness into branding for 2024. Join us as Kalika shares her insights from a holiday brunch with a mindfulness expert and a silent retreat. Listen in as we explore practical exercises to...
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Maintaining Creativity
As creatives, we can find ourselves feeling burnt out or stuck in a creative block. This episode, we go over some ways to get around it. Creative blocks are temporary, and it's important that we have the tools to get around it. Sometimes, all it takes is just a little break.
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Print Design vs Digital Design
Designing for print versus digital has its own challenges and obstacles that we designers need to overcome. Despite that, our goal stays the same: communicate a message effectively. The two appear different at a glance, but often go hand in hand in today's ever-connected world.
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Designing for Mobile
Designing for mobile can be a challenging task. As designers, we need to prioritize delivering the content in an effective manner through the use of simplicity, responsiveness, and accessibility. Lots of content today is consumed on mobile devices, so it's important to create a user experience…
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What is Gamification?
Gamification is the process of adding game-like elements to something in order to encourage participation and engagement. It has become increasingly popular in various industries, from health and fitness to marketing and education. While it can create a fun and interactive user experience, there...
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Visual Content: Building Your Brand with Photo and Video
In today's competitive market, businesses must have a strong foundation in visual content to stay relevant. Photography and videography have become increasingly important in graphic design for growing businesses due to the rise of social media platforms such as TikTok, YouTube, and Instagram....
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Going Viral! How to Create Content that Resonates
This podcast episode will discuss the art of creating viral content, including case studies of successful viral marketing campaigns. Listeners will learn about the key elements of viral content and how to create shareable and memorable content.
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The Psychology of Social media: Understanding User Behavior and Trends
Understanding User Behavior and Trends: This podcast episode will explore the psychology behind social media use and how it impacts user behavior and trends. Listeners will learn about the latest research on social media psychology and how it can inform social media marketing strategies.
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Emerging UX/UI Design Trends You Can't Ignore
This episode will cover the latest UX/UI design trends, including the latest design tools and technologies, emerging design trends, and how design impacts user experience. Listeners will learn about the importance of staying up-to-date with the latest trends in design and how they can incorporate...
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Branding & Coaching: A Conversation with the Academy for Coaching Excellence
Academy for Coaching Excellence is an ICF accredited coach training school offering various courses, including a professional coach certification program Academy was founded by Dr. Maria Nemeth, a master certified coach and author, who developed a coaching framework over 40 years ago The Academy...
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The Future of AI in Digital Marketing: A Beginners Guide to AI
DALL-E is an AI-powered tool that uses neural networks to generate images from text descriptions. It is based on a Generative Pre-trained Transformer (GPT) model developed by OpenAI, which is a type of artificial intelligence that can generate text from a given prompt. The DALL-E model is trained...
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The Future of AI in Digital Marketing: Risks and Implications
Key Points: Transparency is crucial in using AI in digital marketing to build trust with customers and ensure they feel comfortable with the technology being used. Businesses can achieve transparency by being upfront about the data being collected, explaining how AI algorithms make decisions, and...
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The Future of AI in Digital Marketing: AI in Action: Real-World Applications
Discusses the use of AI for personalized marketing. The importance of collecting and analyzing customer data is emphasized, as this information can be used to inform marketing campaigns and deliver personalized experiences to customers. The steps to collecting and analyzing data include…
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The Future of AI in Digital Marketing: Impacts, Predictions, and Opportunities
In digital marketing, AI is playing a crucial role by enabling businesses to personalize and automate their marketing efforts. For instance, AI-powered chatbots can interact with customers in real-time, provide personalized recommendations, and even complete transactions. Businesses need to be...
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Digital Marketing Trends of 2023: Personalization
Personalization refers to delivering highly customized experiences to customers, including personalized emails, website experiences, and personalized ads. With the rise of AI and machine learning, it's becoming easier for brands to deliver personalized experiences at scale. Personalized email...
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Digital Marketing Trends of 2023: Micro-Influencers
Topic: 2023 Digital Marketing Trends - Micro Influencer Marketing Definition of micro influencers: social media users with a smaller, more targeted following (usually a few thousand to a few hundred thousand followers) who have a high level of engagement with their followers and are seen as more...
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Digital Marketing Trends of 2023: Interactive Content
Today's episode of the Juicery Podcast is part 2 in a series exploring the latest trends and strategies in digital marketing. The topic of discussion is the rise of interactive content and how it can benefit businesses. Interactive content refers to digital content that allows users to actively...
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Digital Marketing Trends of 2023: Artificial Intelligence
Introduction to the topic of AI in digital marketing and how it is expected to be a trend in 2023 Discussion on the use of chatbots for customer service and examples of companies using them effectively Overview of personalization software and how it is being used to make product recommendations...
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The Roadmap Series - Phase 5: Development and Production
Importance of regularly uploading new, relevant content to website Benefits of adding fresh content, such as higher traffic and improved search engine ranking Importance of choosing the right developer for a website Testing and checking website once it has been developed, including testing all...
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The Roadmap Series - Phase 4: Content Creation
We started a series called The Roadmap to Building a Successful Brand & Website where we lay out our step-by-step guide consisting of the critical elements necessary to make your website and brand stand out from the competition and reach its full potential. This series will teach you how to Build…
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The Roadmap Series: Phase 2: Gathering Assets + 3: Design Process
We started a series called The Roadmap to Building a Successful Brand & Website where we lay out our step-by-step guide consisting of the critical elements necessary to make your website and brand stand out from the competition and reach its full potential. This series will teach you how to Build…
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The Rooadmap to a Successful Brand + Website - Phase 1: Discovering Your Brand's Indentity
Download the Phase 1 Checklist Here! Subscribe to our Newsletter: citrusstudios.com Website with some design trends!
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We're Back + New Series Overview
It’s been a while, but we are excited to be in contact with you again! The team and I have been hard at work brainstorming ways we can bring you juicy tips, tricks, and information for your branding and marketing journey! We will be starting a new series on our podcast and newsletter called How…
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Messy in the Middle
When you start something, whether it's a startup or project, everything looks enchanting. Your optimism is at its peak. Once you get to the middle, that's when the anxiety and discouragement set in. That's because the middle is where all the hard work starts. So what do you do when you find...
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Beauty and the Brand
Truth, beauty, and trust—these intangible qualities are what define a great brand. But how do you build trust? How can your brand exude the truth? How can it exude beauty? Listen in as Kalika explores the intangibles that are essential to building a brand. For More Information Visit Our Website:...
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You Still Can
Sometimes the impossible is possible. All it takes is an idea and a little determination. Listen in as Kalika talks about the impact an entrepreneur can have. As she says in this podcast, "we live in a place where one individual can make a difference."
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Purpose Driven Brands
Purpose is powerful. How do you create a purpose-driven brand? How do these brands make people feel? This week, Kalika talks about the importance of building a purpose-driven brand and asks you the important questions in starting one yourself. Listen in! For More Information: citrusstudios.com
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What's in a Photo?
Like video, having high quality photos is essential to presenting your business in the best way possible. Photography is another vehicle of communication and this week we go over some tips on utilizing photography to present your brand. After all, a picture is worth a thousand words—or hundreds…
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What Would You Tell Your Younger Self?
Everyone's got something they wish they knew or wish they did when they were younger. If you had the opportunity to tell your younger self something, what would it be? Would it be words of advice? Comfort? Reassurance? Listen in this week as Kalika walks us through what she would say to her past...
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If It Ain't Baroque
This week, Kalika discusses memory training exercises she learned at her Entrepreneurial Master's Program at MIT. Listen in and learn how you can apply it to your own life. For More Information Vitis: citrusstudios.com
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What Do You Need for a Website?
The task of starting a website might be a bit intimidating. How do you know what to add? What do you leave out? In this episode, we give you a quick rundown of what makes an effective website. For More Information Visit: citrusstudios.com
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How to Start from Zero
What would you do if you lost everything? In this podcast, Kalika shares three lessons she's learned as an entrepreneur. Listen in and find out how you can apply these lessons not only in your entrepreneurial endeavors but also in your own personal growth. For more info visit: citrusstidios.com
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What's in a video?
Sometimes, you've got to do it yourself. Tune in this week as we dive into the basics of creating videos yourself and how it can impact your brand. citrusstudios.com
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Site Unseen
In this episode, Citrus founder and CEO, Kalika Yap, shares some digital marketing techniques from her 24 years of experience in running a design agency. In order to bob above the sea of competitors you just don’t need a web site that you can drum up on GoDaddy or Square Space, you need to have…
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What's UX/UI?
In this week's episode, we get into User Experience & User Interface design and how this relatively new field of design is helping businesses break new grounds. Website: citrusstudios.com
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What is Branding?
In this episode, we dive into the world of design to help give you a better understanding of what that goes into successful branding. On top of that, we’ve come up with 5 key principles that you can immediately apply to improve your current brand strategy. Let’s get into it!
About this show
Welcome to the Juicery by Citrus Studios, a podcast where we serve up sweet, simple bites of information about design marketing, and business. We're all about helping entrepreneurs innovate and grow through design driven solutions. Tune in as our amazing team of creatives, show you how to turn lemons into lemonade.
Hosted by
Citrus Studios
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