PODCAST · business
The Knowledge Catalyst
by Institute for Business Success
Welcome to The Knowledge Catalyst! In this podcast, we help small business owners accelerate their growth by using knowledge as a strategic asset. Our show is focused on discovering hidden knowledge insights small business owners and entrepreneurs can use to build stronger customer relationships, create better products, and increase profitability.
Episodes
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Customer Personas: How To Attract New Customers To Your Business | Ep. 11
Getting new customers is essential to the growth and profitability of any business. You can create customer personas that accurately reflect your ideal client by having a thorough understanding of the needs, pain points, and interests of your target audience. After gathering this data, you can...
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Cashflow Management: 5 Tips and Strategies for Improving Business Success | Ep. 10
As a small business owner, do you struggle with the financial side of the business? Managing your financials can be a challenge for a number of reasons. For example, are you using an accounting system, do customers pay you slowly, or does your record keeping need improvement. Cash flow and...
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Course Overview: Branding Your Business For Success | Ep. 9
As a small business owner, you might be wondering: What is Branding, and why is it so important? A strong brand identity is one of the most crucial components of any organization, whether large or small, retail or B2B. In increasingly competitive marketplaces, having a solid brand strategy gives...
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Attract New Customers: How To Market Your Business on a Small Budget | Ep. 8
A common challenge for most small businesses is how to attract new customers. Our guest today is Jason Wardrop, who is going to give us some ideas on how to market your business on a small budget. If this show provided any value or knowledge insights, please consider buying us a cup of coffee. It...
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Customer Journey Maps: Understanding The Path From Awareness Thru Purchase To Increase Sales | Ep. 7
Have you considered being your own customer? What I mean is look at your business from the perspective of a customer. For example, if you sell your products online and notice your cart abandonment rate is high. Or perhaps, you have a retail store with substantial foot traffic, but the end of day...
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Customer Experience: Tips on How To Delight Your Customers To Improve Branding | Ep. 6
Have you ever seen customer surveys on a website asking this simple question? On a scale from 0 to 10, how likely are you to recommend our company to a friend or colleague?" This is essentially a customer feedback question to determine how loyal a customer is to their brand. Research by a…
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Press Releases: How To Increase Brand Awareness For Your Business | Ep. 5
Do you want your brand to grow and have name recognition like some of the most iconic brands? I'm referring to those brands where you may see a logo or hear a sound, and you instantly know the company's name. If you want to be like them, you can use an "old school" marketing tool that is very...
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How To Use Pop-Up Stores To Create Your Competitive Advantage | Ep. 4
I recently attended a local Pop-Up Shop event. In case you are not familiar with the term, a pop-up shop, sometimes referred to as flash retailing, is a trend where an entrepreneur randomly opens a sales space for a short amount of time, usually one day. The idea behind this tactic is to generate...
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How To Use Facebook Ads To Build An Email List For Lead Generation | Ep.3
In this episode, we discuss how to build and email list using Facebook as a traffic source as part of a lead generation strategy. We also introduce the concepts of Customer Personas, A/B Testing, and Capture Pages.
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Lead Generation Strategies for Local Businesses | Ep. 2
Episode Summary In this episode we discuss high-impact approaches to grow your local business. Effective local lead generation strategies can help you acquire more customers. However, many digital marketing strategies are unfocused. The strategies we present are targeted to your local market and...
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The Marketing Audit
Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth. In this book, we provide a questionnaire consisting of 50 questions that will allow you to align your marketing activities with the dynamic needs of…
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The Impact of the Internet on Retail Marketing Strategies
The communication channels to the consumer have expanded in number as well as complexity with the global expansion of the Internet and related information technology based products and services.
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ABOUT THIS SHOW
Welcome to The Knowledge Catalyst! In this podcast, we help small business owners accelerate their growth by using knowledge as a strategic asset. Our show is focused on discovering hidden knowledge insights small business owners and entrepreneurs can use to build stronger customer relationships, create better products, and increase profitability.
HOSTED BY
Institute for Business Success
CATEGORIES
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Frequently Asked Questions
How many episodes does The Knowledge Catalyst have?
The Knowledge Catalyst currently has 12 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Knowledge Catalyst about?
Welcome to The Knowledge Catalyst! In this podcast, we help small business owners accelerate their growth by using knowledge as a strategic asset. Our show is focused on discovering hidden knowledge insights small business owners and entrepreneurs can use to build stronger customer relationships,...
How often does The Knowledge Catalyst release new episodes?
The Knowledge Catalyst has 12 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Knowledge Catalyst?
You can listen to The Knowledge Catalyst on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Knowledge Catalyst?
The Knowledge Catalyst is created and hosted by Institute for Business Success.
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