PODCAST · business
The Knowledge Project
by Shane Parrish
Uncovering the timeless principles that drive success. Hosted by Shane Parrish (entrepreneur, investor, speaker, and author), the goal of each episode is simply to master the best of what other people have already figured out. Learn More: Timeless insights into business and life in 5 minutes a week: https://fs.blog/newsletter Shane's Books: https://fs.blog/books
Episodes
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How to Get People to Say Yes | Ryan Serhant
Ryan Serhant is a real estate broker, founder of SERHANT., and star of Bravo’s Million Dollar Listing New York and Netflix’s Owning Manhattan. He explains how to sell without making people feel sold to: build a connection, help first, and earn the right to ask. He also breaks down the psychology…
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Charlie Munger's Interview with Todd Combs
I'm excited to share this previously unreleased 2022 conversation between Charlie Munger and Todd Combs. As with any Munger talk, the subjects are both deep and wide. I've pulled out the ideas that most resonated with me. You'll learn how Munger recognized people worth betting on, chose problems...
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Bill Ackman: The Biggest Fight of His Life
Bill Ackman is the founder and CEO of Pershing Square Capital Management, one of the most closely watched investment firms in the world. In this conversation, he breaks down how he tells the difference between real innovation from hype, what he looks for before making a billion-dollar investment,...
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Tobi Lütke: The Skills AI Makes More Valuable
Shopify founder and CEO Tobi Lütke joins Shane Parrish to discuss AI agents, better decision-making, and the future of work. He explains how he uses an AI council to examine his hardest decisions and why taste, judgment, and responsibility become more valuable as AI becomes more capable. They go...
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The 12 Years that Changed Steve Jobs
We all know the Steve Jobs who came back in the late 1990s and saved Apple from becoming a footnote. And we've all heard the story of how, in 1985, he was pushed out of the company he'd created. What we don't know is what happened in between. Geoffrey Cain spent years reconstructing the decade…
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Make Better Decisions by Fixing Yourself First | Roblox Co-founder and CEO David Baszucki
David Baszucki is the co-founder and CEO of Roblox, a platform built around a simple idea: give people the tools and incentives to create together. In this short conversation we discuss how a health decision saved his son's life and how it changed how he eats, why bureaucracy compounds unless you...
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The Mindset Behind Building a Great Little Business | Brad Jacobs
This summer, I’m revisiting one of my favorite episodes. If you haven’t heard it, now is the time. If you have, it’s a classic and worth listening to again. Brad Jacobs has built eight billion-dollar companies, completed more than 500 acquisitions, and created extraordinary returns for…
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John D. Rockefeller: The Principles Behind The Greatest Fortune in History
John D. Rockefeller became the richest man the world had ever known by thinking differently about business, competition, and family. This episode isn’t just the story of Standard Oil. It’s about the principles that built one of history’s greatest business empires and what they can teach us today....
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The Price of Excellence Most People Won’t Pay | Kaz Nejatian
No company decides to fail. It drifts there one comfortable lie at a time. Kaz Nejatian took over Opendoor when it was just months away from bankruptcy and set out to rebuild it from the ground up. What happened next shocked everyone. Most turnaround stories are told years later, by the winner,...
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The Mindset That Unlocks Your Full Potential | Dr. Gio Valiante
Steve Cohen and Jack Nicklaus shared the same performance coach. For the next hour, he’s yours too. Dr. Gio Valiante is the world’s leading performance psychologist. We discuss why most people never reach their potential, how confidence and fear shape performance, and what separates those who...
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How to Repair and Nourish Your Gut | Dr. Giulia Enders
Dr. Giulia Enders has changed the way millions of people think about the human body. As a physician, microbiome researcher, and bestselling author, she has spent years studying the surprising role the gut plays in everything from digestion and immunity to mood, sleep, metabolism, and long-term...
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Mental Models That Change How You Think | Bill Gurley
Bill Gurley spent years on Wall Street, built his career as a partner at Benchmark, worked through Uber’s hypergrowth era, and now serves on the board of the Santa Fe Institute, where he studies complexity and systems thinking. In this episode, Bill shares the mental models he returns to most,...
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You Don’t Need To Innovate To Be Successful | FarmVille Creator
Mark Pincus is the creator behind Farmville and Words with Friends. He built Zynga into one of the biggest gaming companies in the world and helped shape the early era of social products on the internet. In this conversation, he breaks down how great founders spot winning ideas early, why most...
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The Hyundai Founder Who Put a Country on His Back
Chung Ju-yung built Hyundai because he refused to be stopped. He is known for turning Hyundai into an industrial force that helped transform South Korea. The company built highways, ships, cars, and entire industries. At its peak, Hyundai accounted for 16% of South Korea’s economic output. This...
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Speed, Stress, and Better Decisions | Winston Weinberg
Winston Weinberg is the CEO and co-founder of Harvey, the AI platform built for the legal industry. In this episode, Winston explains how AI is reshaping legal work, why judgment becomes more valuable as routine work gets automated, and how to build the prioritization muscle required to move...
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Greg Brockman: How to Stay Valuable as AI Gets Smarter
In 2023, OpenAI’s board fired Sam Altman and told Greg Brockman he would remain at the company. He quit that day. In this conversation with Shane Parrish, OpenAI’s co-founder recounts the crisis: the board call, the plan to start another company, and the outpouring of employee support. He also...
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The Magic of Thinking Big | XPO CEO Mario Harik
Mario Harik is the CEO of XPO, one of the largest trucking companies in the world, and leads a team of 40,000 people across a multi‑billion‑dollar operation. He started as employee #3, trained under Brad Jacobs (who’s built eight multibillion‑dollar companies from scratch), and has spent the last...
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Alpha School: AI and The Future of Education | Joe Liemandt
Joe Liemandt quietly built one of the most successful software empires you’ve never heard of—then reappeared with a $1 billion bet that AI can make kids learn ten times faster and love school more than vacation. At Alpha School, students spend just two hours a day on AI‑driven academics,...
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Harrison McCain: The Potato Farmer who Went Big
Harrison McCain learned salesmanship by talking his way into a pharmaceutical job at 22, then spent five formative years under K.C. Irving, absorbing lessons in vertical integration, relentless deal-capture, and "management by suggestion." He quit with no plan, two newborn kids, and no income.…
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Beating the Market: Connor Teskey, CEO Brookfield Asset Management
Connor Teskey is the CEO of Brookfield Asset Management, one of the world’s largest investors, managing about a trillion dollars across infrastructure, power, real estate, private equity, and credit. In this exclusive interview, his first as CEO, we explore his approach to capital allocation,...
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An Unlikely Empire | J.W. Marriott
The world's largest hotel company spent its first 30 years without a hotel. It started as a root beer stand in 1927. The first room didn't open until 1957. The man behind it was J. Willard Marriott. In this episode of Outliers, we explore how Marriott turned one root beer stand into a hotel…
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The Near Death Experience of RobinHood | Vlad Tenev, Co-Founder
In January 2021, Vlad Tenev made a decision that nearly destroyed Robinhood. Wall Street called it betrayal. Customers called it cowardice. He has never fully explained what happened — until now. Vlad Tenev built Robinhood into a financial titan, navigated the unprecedented GameStop crisis, and...
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The Obsession That Built Nike | Phil Knight
Phil Knight is the founder of Nike, the brand that reshaped sports and became one of the most powerful companies in the world. What would you do if your bank, your supplier, and your government all turned against you at the same time? Phil Knight didn’t have to imagine it. He lived on the edge of...
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The $2 Trillion Mind | Nicolai Tangen
Nicolai Tangen is the CEO of Norges Bank Investment Management, the world’s largest sovereign wealth fund. He is responsible for managing $2.1 trillion. That's roughly 1.7% of every listed company on earth. In this episode, we explore the intersection of massive wealth, high-speed…
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Michael Ovitz: The Psychology of Power
Michael Ovitz co-founded CAA and helped reshape Hollywood, then took the same playbook into tech investing and advising founders. In this conversation, he breaks down the operating rules that kept CAA from losing clients, and the personal disciplines that kept him grounded when the stakes got...
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Ray Kroc : How McDonald’s Took Over America
Ray Kroc turned McDonald’s from a single roadside restaurant into a system built to scale. At 52, after decades selling paper cups and milkshake machines, he opened the first McDonald’s in 1955 and helped grow it to nearly 8,000 restaurants worldwide. This Outliers episode breaks down how...
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Morgan Housel: Wealth is What You Have Minus What You Want
Morgan Housel breaks down the exact framework he uses to build wealth, minimize financial stress, and buy freedom. While most financial advice focuses on how to get rich, Morgan explains why the skills needed to stay rich are completely different. You will learn why "boring" investing beats…
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The Multidisciplinary Approach to Thinking | Peter D. Kaufman [Outliers]
Peter D. Kaufman is the Chairman and CEO of GlenAir, the editor of Poor Charlie’s Almanack, and was a decades-long friend of Charlie Munger. In a talk that was never meant to be made public, one of the world's greatest business minds reveals the secrets to multidisciplinary thinking. Peter…
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How to Build Good Habits & Break Bad Ones | James Clear
James Clear is the author of Atomic Habits, a global bestseller that has shaped how millions of people think about habits, consistency, and long-term change. In this conversation, James explains how habits shape identity, why progress often stays invisible before it compounds, and how to design...
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The Outlier Playbook: The Patterns Behind Enduring Success
What do some of the greatest outliers in business history have in common? For the past year, I’ve been sharing the stories of history's greatest outliers like James Dyson, Estée Lauder, Sol Price, Henry Singleton, Les Schwab, Rose Blumkin, Jim Clayton, and Andrew Mellon. These are names that...
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Pierre Poilievre on the Role of Government, Freedom, and Affordability
This week, we're releasing a special episode of TKP with Pierre Poilievre. While we don't often tackle politics on the show, we are trying to improve political discourse by offering a platform for both sides to speak with depth and nuance. This episode covers the economy, media, free speech,...
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Be Your Best in 2026: The Most Important Lessons from The Knowledge Project (2025)
The Knowledge Project closes 2025 with a look back at the most meaningful conversations of the year. Featuring insights from some of our most impactful episodes, this collection brings together practical insights on decision-making, leadership, preparation, relationships, trust, and performance....
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Bernie Marcus: The Story of Home Depot
Bernie Marcus co-founded Home Depot and served as its first CEO. This is the wild and crazy story of how he and his co-founders got fired and went on to build one of the best-performing businesses in history. ----- Approximate Timestamps: (00:00) Introduction (02:00) Part 1: An Accidental Miracle...
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How to Think Like a World-Class Marketer | Rory Sutherland
Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world’s leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to...
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Mary Kay Ash: The Greatest Salesperson In History [Outliers]
How do you get ordinary people to achieve extraordinary results? Mary Kay Ash built a two-billion-dollar company by solving that specific problem. After watching men she trained get promoted above her for double the salary, she quit to build a company based on a radical idea: meritocracy. This...
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The Psychology of Mental Toughness: How Top Performers Override Biological Limits
Top Performance Coach Jim Murphy reveals how to eliminate fear, master pressure, and unlock elite performance. Jim spent 5 years writing Inner Excellence, the mental toughness manual that shot from obscurity to #1 New York Times bestseller overnight when star athlete A.J. Brown was caught reading...
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Charlie Munger: The Psychology of Human Misjudgment [Outliers]
Charlie Munger spent his life studying one question: why do smart people make bad decisions? In his legendary talk The Psychology of Human Misjudgement, Munger outlined 25 psychological tendencies that quietly distort how we think. From incentives and social proof to denial, envy, and authority...
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Panera Founder Ron Shaich
Restauranteur Ron Shaich reveals how he built the fast casual industry, scale a business, and spot the trends before they happen. Ron Shaich is an entrepreneur and investor. He was the founder and former CEO of Panera Bread and Au Bon Pain, generating 25% annualized returns and helping define the...
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Steve Wozniak: The Engineer Who Built Apple [Outliers]
Steve Wozniak is the engineer who built Apple. Then he did something Silicon Valley still doesn't understand: he gave millions of his own money away to early employees, walked away from power, and refused to play the game everyone else was playing. While HP rejected his design and competitors…
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Forensic Account: The Bubble No One is Talking About | Anthony Scilipoti
Anthony Scilipoti is one of the sharpest minds in investing. He's the President and CEO of Veritas Group of Companies. He called the collapses of both Valeant Pharmaceuticals and Nortel before they happened, and now he has some thoughts on AI. We talk about asking better questions, reading the…
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Jim Clayton: Turning Competitors’ Mistakes Into $1.7B [Outliers]
The incredible story of Jim Clayton and the counterintuitive strategies he used to build Clayton Homes into a juggernaut. When the bank forced him into bankruptcy at 27, they literally seized everything, including his accountant’s calculator. He started over and rebuilt following an…
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Building Great Businesses | Tracy Britt Cool
Warren Buffett called Tracy Britt Cool his “fireman” due to her reputation at Berkshire Hathaway for turning around struggling businesses. Today, Britt Cool is the co-founder of Kanbrick, where she applies her knowledge to the middle market. In this episode, you’ll learn how she went from writing…
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Hetty Green: The Witch of Wall Street [Outliers]
Hetty Green was the richest woman you've never heard of. In the late 1800s, she built a fortune worth billions today in a world designed to stop her. Women couldn't vote, couldn't own property in most states, and were banned from the New York Stock Exchange floor entirely. She was a force that...
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Barry Diller: Building IAC
My guest this week is Barry Diller, one of America's most successful businessmen. At 83, he chose to publish a deeply personal book and open up about his successes and failures. With surprising candor he details the rules he's lived by: trust first, confront directly, and make the call when the...
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Ed Stack: Lessons from Dick’s Sporting Goods [Outliers]
Ed Stack built Dick’s Sporting Goods from a struggling family store into an empire of more than 800 stores and billions in sales. Along the way he nearly lost everything. Multiple times. This episode is the story of what he did, how he did it, and the lessons you can learn. ----- Some of the…
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How To Build A Cult | Lulu Cheng Meservey
Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground....
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Fred Smith: The Story of FedEx [Outliers]
Fred Smith founded FedEx on an idea everyone told him would fail and built it into an $88 billion empire that changed how the world moves. In this episode, we dive into how he built FedEx and the lessons he learned along the way. This story proves that impossible is just another word for...
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Why Everyone Is Wrong About AI (Including You) | Benedict Evans
Benedict Evans has been calling tech shifts for decades. Now he says forget the hype: AI isn't the new electricity. It's the biggest change since the iPhone, and that's plenty big enough. We talk about why everyone gets platform shifts wrong, where Google's actually vulnerable, and what real…
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How John Bragg Built 3 Empires From a Small Town [Outliers]
One man controls half the world's wild blueberries, built North America's largest private telecom, and did it all without ever leaving his hometown of 1,100 people. In this episode, we decode the counterintuitive playbook of patient capital, rural advantage, and why Bragg's refusal to sell a…
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The Science of Lasting Love with Dr. Sue Johnson
This conversation will change how you handle your relationship starting tonight. The late Dr. Sue Johnson basically gave me a cheat code for relationships that not only last but amplify. She breaks down the real signals to look for in a partner. Why people actually cheat (not what you think) and...
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ABOUT THIS SHOW
Uncovering the timeless principles that drive success.
Hosted by Shane Parrish (entrepreneur, investor, speaker, and author), the goal of each episode is simply to master the best of what other people have already figured out.
Learn More:
Timeless insights into business and life in 5 minutes a week: https://fs.blog/newsletter
Shane's Books: https://fs.blog/books
HOSTED BY
Shane Parrish
CATEGORIES
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Frequently Asked Questions
How many episodes does The Knowledge Project have?
The Knowledge Project currently has 291 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Knowledge Project about?
Uncovering the timeless principles that drive success. Hosted by Shane Parrish (entrepreneur, investor, speaker, and author), the goal of each episode is simply to master the best of what other people have already figured out. Learn More: Timeless insights into business and life in 5 minutes a...
How often does The Knowledge Project release new episodes?
The Knowledge Project publishes regularly with 291 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Knowledge Project?
You can listen to The Knowledge Project on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Knowledge Project?
The Knowledge Project is created and hosted by Shane Parrish.
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