PODCAST · business
The Lady Tech Marketer Podcast
by Lady Tech Marketer
Lady Tech Marketer is a community that connects women in tech marketing so we can collaborate, empower, and inspire one another as we navigate our careers. On The Lady Tech Marketer Podcast, we’re going to talk to tech marketers about their careers, marketing trends, and hopefully get some solid advice from them along the way.
Episodes
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61. Be a Better Marketing Leader by Being Yourself with Tasha Reasor of Iterable
On this episode, we’re talking to Tasha Reasor, VP of Demand Generation & Customer Marketing at Iterable, the growth marketing platform for cross-channel customer engagement. Alongside her role at Iterable, she works with tech startups Sendoso and Embrace as an advisor. Having previously driven...
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60. Top 6 Tips for Virtual Networking Success with Emily Hill and Liana Wong
On this episode, we’re sharing our 6 best tips for virtual networking for anyone who’s new to it or nervous about it. Most of us are well-versed in the art of working remotely at this point, but not everyone is comfortable with networking virtually. It can feel more difficult, but it’s still...
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59. The 4 Cs of Building Customer Loyalty with Emily Hill and Liana Wong
On this episode, we’re sharing four easy things marketers can do to build a loyal community of customers in a post-covid world. A silver lining of the pandemic is we’ve all learned how to adapt our strategies in real-time and built resilience we never would have built without going through this...
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58. 3 Silver Learnings for Marketers From the First Year of the Pandemic with Emily Hill and Liana Wong
On this episode, we’re sharing 3 lessons we’ve learned while marketing through year one of the Covid-19 pandemic that will help marketers throughout their careers. You may remember that we did an episode 6 months into the year, that’s episode 39, with 4 other lessons, but we realized we’ve…
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57. Done Is Better Than Perfect: 5 Tips for Overcoming Perfectionism with Emily Hill and Liana Wong
On this episode, we’re talking about overcoming perfectionism. Perfectionism is a plague, don’t you think? The fact is, perfect isn’t real, it’s unachievable really, because it’s subjective. What’s perfect to one person might not be to another. But that doesn’t mean we don’t still get caught up…
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56. 6 Tips To Help Marketers Get Over Writer’s Block with Emily Hill and Liana Wong
On this episode, we’re talking about how to get over writer’s block to create the content your customers need. Writer’s block is a pretty common experience for anyone out there who creates content as part of their job, and it’s something most of us have been challenged by at one point or another,...
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55. How To Scale Your Marketing Career While Scaling a Startup with Laura Oppenheimer of Quizlet
On this episode, we’re talking to Laura Oppenheimer, former Senior Director of Marketing at Quizlet, the global learning brand that builds study tools to inspire and empower students and teachers. Laura got a promotion since our interview, and now is a product manager. (Congrats Laura!) Laura has…
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54. How To Motivate Yourself When You're Struggling With Pandemic Fatigue with Emily Hill and Liana Wong
On this episode, we’re talking about how to motivate yourself when you’re hitting a wall of pandemic fatigue. The past year has been challenging, to say the least, and we’ve all hit a wall here and there, perhaps multiple times. So what can you do to remotivate yourself when you’re feeling down?...
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53. 8 Lessons Learned in the First Year of the Lady Tech Marketer Podcast with Emily Hill and Liana Wong
On this episode, we’re talking about some of the lessons we’ve learned in our first year of podcasting. Creating a weekly podcast is no joke. We’ve loved doing it, but definitely didn’t know what we were getting into when we got started! The best things in life require work and are often quite...
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52. Brainstorm from Home: 3 Tips for Marketers and Marketing Teams with Emily Hill and Liana Wong
On this episode, we’re giving you three tips for brainstorming remotely with your team. The events of 2020 have created a paradigm shift for most companies, including those in the tech industry. And the fact is, because of this, the future is likely to see more companies allowing for remote work...
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51. 5 Tips for Marketers Who Need to Get Out of a Creative Rut with Emily Hill and Liana Wong
On this episode, we’re giving you 5 tips for getting out of creative rut. Ever feel like you’re hitting a wall on your creativity while trying to come up with your next brilliant marketing campaign, blog post, or design idea, Lady Tech Marketer? You’re not alone! Most people find themselves in…
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50. 4 Easy Ways Marketers Can Practice Gratitude with Emily Hill and Liana Wong
On this episode, we’re giving you four easy ways marketers can practice gratitude with customers and colleagues. Practicing gratitude is an essential part of marketing and should be considered essential in the workplace with your colleagues too. For one thing, it helps build relationships! And we...
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49. Be Bold: How To Empower Yourself and Your Community with Gabby Abebe of Samsara (Part 2)
Part 2 of 2. On this episode, we’re talking to Gabby Abebe, Senior Marketing Manager of Demand Generation at Samsara, the leader in industrial IoT. Gabby is an avid brand and integrated strategy builder, always eager to create the best customer experience possible. She’s particularly passionate...
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48. Be Bold: How To Empower Yourself and Your Community with Gabby Abebe of Samsara (Part 1)
Part 1 of 2. On this episode, we’re talking to Gabby Abebe, Senior Marketing Manager of Demand Generation at Samsara, the leader in industrial IoT. Gabby is an avid brand and integrated strategy builder, always eager to create the best customer experience possible. She’s particularly passionate...
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47. Exercise Your Marketing Mind With These 3 Movies with Emily Hill and Liana Wong
On this episode, we’re giving you three of our favorite movies for exercising your marketing mind. We often ask our guests for resources they’d suggest marketers check out, as well as how they get creative inspiration - so we thought this week, we’d combine the two and make it fun as well! We…
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46. What to Do When You've Made a Mistake at Work with Emily Hill and Liana Wong
On this episode, we’re talking about what to do when you’ve made a mistake at work. Let’s face it, we’re all humans and we all make mistakes. However, mistakes are much more about what you do after you’ve made them than the mistakes themselves. We hope the steps we’ve laid out in this episode…
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45. Mix Up Your Experience To Master Marketing with Paroma Sen of SAP
On this episode, we’re talking to Paroma Sen, Global Marketing Director at tech industry leader SAP. Paroma is a collaborative marketing leader and is passionate not only about delivering value through innovation, but also about bringing innovative products to market. Paroma started her career…
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44. Important Career Advice for Our Lady Tech Marketer Friends with Emily Hill and Liana Wong
On this episode, we’re sharing some of the best career advice we’ve been given. We ask our guests this all the time, so this time we’re turning the questions around to each other. We hope the advice that’s helped us helps you too! Connect with Lady Tech Marketer here: Email...
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43. Keep Going: 3 Books on Building Resilience with Emily Hill and Liana Wong
On this episode, we're giving you a list of 3 books that teach about building resilience in the face of adversity. During the trying times of 2020, we’re all learning about resilience in real-time, but these books can help us all since they provide steps for handling overwhelming and tough...
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42. How to Build a Community for Your Brand with Emily Hill and Liana Wong
On this episode, we’re giving you 5 tips for building a community for your brand. In this chaotic time, we’ve been thinking a lot about the importance of community, so we thought it would be good to share our favorite tips for community building with all of you Lady Tech Marketers out there. We...
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41. Transform and Lead: Critical Lessons for the Aspiring CMO with Paramita Bhattacharya of Blurb (Part 2)
Part 2 of 2. On this episode, we’re talking to Paramita Bhattacharya, Chief Marketing Officer at Blurb, a consumer software and technology company that enables individuals to tell their stories through their self-publishing platform and community. Paramita is a CMO with award winning campaigns…
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40. Transform and Lead: Critical Lessons for the Aspiring CMO with Paramita Bhattacharya of Blurb (Part 1)
Part 1 of 2. On this episode, we’re talking to Paramita Bhattacharya, Chief Marketing Officer at Blurb, a consumer software and technology company that enables individuals to tell their stories through their self-publishing platform and community. Paramita is a CMO with award winning campaigns…
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39. 4 Lessons Marketers Learned from the First Six Months of the Pandemic with Emily Hill and Liana Wong
On this episode, we’re talking about four of the most important lessons marketers have learned in the first 6 months of the Covid-19 pandemic that will continue to be valuable throughout their careers. While this time has been challenging, we’re happy to see some silver linings through these...
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38. Grit or Quit? 5 Books on Perseverance To Help with Your Next Big Challenge with Emily Hill & Liana Wong
On this episode, we're giving you a list of 5 books that teach about perseverance. They’re all great for giving perspective on grit so you can feel confident when taking on challenges. We hope you think even just one of these books sounds interesting and you check it out so you can get inspired…
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37. 3 Basic Strategies Marketers Can Use To Move Forward Through Challenging Times with Emily Hill and Liana Wong
On this episode, we’re giving you three basic strategies marketers can use to keep moving forward through challenging times. We hate to rag on 2020, but it’s been a challenge for us all, so we’re going to continue giving you tips for getting through it as long as we can think of them. These are...
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36. 3 Hacks for Boosting Positivity and Focus with Emily Hill and Liana Wong
On this episode, we’re giving you three easy tips for boosting positivity when you’re overwhelmed and unable to focus. 2020 has been a weird, hard time for most of us, but the fact is: there is always a chance any of us can be going through a lot, whether collectively like we are in 2020, or...
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35. Let's Get Vulnerable! Part 2: 7 Tips for Practicing Vulnerability at Work with Emily Hill and Liana Wong
Part 2 of 2. On this episode, we’re talking about vulnerability - specifically, being vulnerable at work. We know, vulnerability can feel tough to practice, but it’s important for our growth. So, this week we’re giving you the tools for how to practice it. We hope our 7 tips for practicing...
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34. Let's Get Vulnerable! Part 1: Talking Courage and Vulnerability at Work with Emily Hill and Liana Wong
Part 1 of 2. On this episode, we’re talking about vulnerability - specifically, being vulnerable at work. The topic might be a bit uncomfortable for all of us, but that's exactly why it’s important. This is a two-part episode, so be sure you're subscribed to get the second part as soon as it…
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33. 5 Books to Make You Think Differently About Marketing & Your Career with Emily Hill & Liana Wong
On this episode, we are giving you a list of 5 books Emily has read that have made her think differently about marketing and work in general. We hope you think even just one of these books sounds interesting and you check it out so you can get inspired and broaden your horizons too! Connect with...
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32. Beat Burnout: 7 Tips for Stressed Out Marketers with Emily Hill and Liana Wong
On this episode, Liana and I are talking about burnout and how to beat it. We’ve got 7 easy tips you can implement into your routine right away to help you manage your energy levels and keep burnout at bay. But the best part about these tips is that you don’t have to implement all of them to see...
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31. Empathy & Marketing: How to Show Up for Your Customers Even When You’re Struggling with Emily Hill and Liana Wong
On this episode, Liana and I are talking about how to show up and help your customers even when you’re struggling yourself. It may be a bit meta, but we hope it’s still helpful. Connect with Lady Tech Marketer here: Email [email protected] or [email protected]...
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30. JUSTJune: Make Great Brands Grow with the Big Three - Media, Creative, and Data Analytics with Alison Watson, Desiree Jue Sinyork, and Jennifer LoMonaco of JUST
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you…
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29. JUSTJune: How to Boost Your Marketing Smarts with Jennifer LoMonaco of JUST
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you…
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28. JUSTJune: How Play Can Help You Be A Better Marketer with Desiree Jue Sinyork of JUST
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you…
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27. JUSTJune: Build Bridges, Don't Burn Them - How Relationships Can Make or Break Your Marketing Career with Alison Watson of JUST
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you…
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26. JUSTJune: How to Build a Personal Brand with Meagan Phillips of JUST
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you…
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25. Get Back Out There! 5 Tips for Building Confidence After a Layoff with Emily Hill and Liana Wong
On this episode, we’re sharing our top 5 tips for building confidence after a layoff so you can get back out there, but these tips will help if you’re just not feeling good at your job and need a little boost to find something new too. One of you asked about this, and Liana and I have different...
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24. From College to Career - How to Get Comfortable with Growth with Adriana Chavez of JUST
On this episode, we’re talking to Adriana Chavez, Media Manager at JUST, formally known as Just Media, a fully integrated marketing agency. A few years into her career, Adriana is thriving as she explores the tech marketing and advertising industry. We’re excited for you to hear how she...
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23. (Part 2) Confidence, Courage, and Credentials - Bootstrapping a Marketing Career with Rachel Truair of Adobe
Part 2 of 2. On this episode, we're talking to Rachel Truair, Director of Global Enterprise Campaigns for Adobe. Rachel is a marketing leader who honed her agility and marketing skills at startups like Pet Relocation and Magento. She’s taken the grit and can-do attitude she developed in those…
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22. (Part 1) Confidence, Courage, and Credentials - Bootstrapping a Marketing Career with Rachel Truair of Adobe
Part 1 of 2. On this episode, we're talking to Rachel Truair, Director of Global Enterprise Campaigns for Adobe. Rachel is a marketing leader who honed her agility and marketing skills at startups like Pet Relocation and Magento. She’s taken the grit and can-do attitude she developed in those…
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21. 5 Rules for Marketing Messaging During a Crisis with Emily Hill and Liana Wong
On this episode, we’re sharing 5 rules marketers should follow when it comes to their messaging and communications during a crisis. Why? Because we are all dealing with a new normal right now and many marketers are struggling to figure out how to do their jobs without stepping on toes or saying…
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20. Crucial Leadership Lessons and Radical Candor with Barbra Gago, Award-Winning CMO and Start-Up Advisor
On this episode, we’re talking to Barbra Gago, award-winning marketer and CMO turned entrepreneur. Barbra has led marketing teams and driven growth and strategy for many prominent tech companies, most recently collaboration platform Miro. She is also a mentor for e-learning platform Reforge.…
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19. 6 Tips for Working Remotely During a Crisis with Emily Hill and Liana Wong
On this episode, we're sharing 6 tips for working from home during a crisis. Liana and I have had flexible work schedules for a while. We've both spent time working in the office and working remotely prior to the Coronavirus pandemic, so we thought we would share some of the things we've learned...
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18. How to Find Your Niche as a Marketer with Maureen Rappaport of Facebook
On this episode, we’re talking to Maureen Rappaport, Marketing Program Manager at Facebook, where she supports creative consumer and brand marketing initiatives for Facebook Watch. Maureen has spent her career managing the brand strategy, creative development, and execution of globally integrated...
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17. How Marketers Can Make a Difference During a Crisis with Emily Hill and Liana Wong
On this episode, we’re sharing 5 ways marketers can make a difference during a crisis. Why? Because we're all dealing with a new normal right now and many marketers are struggling to figure out how to do their jobs without stepping on toes or saying the wrong thing. If you have any tips for...
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16. Seize, Don't Freeze: Creating Your Own Opportunities with Sangita Sarkar, The Method Marketer
On this episode, we’re talking to Sangita Sarkar, a powerhouse marketing executive armed with a JD in intellectual property law. Her career has been focused on product marketing for mobile games, and she has driven growth at Glu Mobile, Jam City, and Zynga. She made a name for herself in product...
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15. What We Learned: Creating and Cancelling Our First Event with Emily Hill and Liana Wong
On this episode, we are recapping some of the things we learned from planning our pop-up event that was supposed to take place during SXSW and also taking the chance to thank all the people who helped us plan it. We want to also note that we recorded this episode before the covid-19 situation...
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14. The Origin Story of Lady Tech Marketer and the Women Behind It with Emily Hill and Liana Wong
On this episode, we are mixing it up a little by giving you some insight into the women behind Lady Tech Marketer and the podcast – Emily Hill and Liana Wong. You’ll get to hear about our backgrounds and the origin story of Lady Tech Marketer. We hope you enjoy! Some of the topics we discussed:...
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13. (Part 2) How to Make Positive Change - Professionally and Personally - with Ashley Cohen of Tenx4
Part 2 of 2. On this episode, we talk to Ashley Cohen, Partner at Tenx4, a startup that helps tech companies, marketing agencies, and 3rd-party vendors build better relationships and solve key business challenges. Ashley comes from a sales background and has spent the majority of her career in...
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12. (Part 1) How to Make Positive Change - Professionally and Personally - with Ashley Cohen of Tenx4
Part 1 of 2. On this episode, we talk to Ashley Cohen, Partner at Tenx4, a startup that helps tech companies, marketing agencies, and 3rd-party vendors build better relationships and solve key business challenges. Ashley comes from a sales background and has spent the majority of her career in...
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ABOUT THIS SHOW
Lady Tech Marketer is a community that connects women in tech marketing so we can collaborate, empower, and inspire one another as we navigate our careers. On The Lady Tech Marketer Podcast, we’re going to talk to tech marketers about their careers, marketing trends, and hopefully get some solid advice from them along the way.
HOSTED BY
Lady Tech Marketer
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Frequently Asked Questions
How many episodes does The Lady Tech Marketer Podcast have?
The Lady Tech Marketer Podcast currently has 62 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Lady Tech Marketer Podcast about?
Lady Tech Marketer is a community that connects women in tech marketing so we can collaborate, empower, and inspire one another as we navigate our careers. On The Lady Tech Marketer Podcast, we’re going to talk to tech marketers about their careers, marketing trends, and hopefully get some solid...
How often does The Lady Tech Marketer Podcast release new episodes?
The Lady Tech Marketer Podcast has 62 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Lady Tech Marketer Podcast?
You can listen to The Lady Tech Marketer Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Lady Tech Marketer Podcast?
The Lady Tech Marketer Podcast is created and hosted by Lady Tech Marketer.
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