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Blurred Lines - An insight into Hewlett-Packard's marketing strategy.
IAA Business and Briefing Lunch with Chris Carmichael, Director Media Centre of Excellence, EMEA of Hewlett-Packard. Blurred Lines: How to deal with the ever-changing landscape of roles, responsibilities, channels, data, global vs local markets, clients and agencies. Chris joined HP in April this...
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"Britain as a brand." IAA Business Lunch with Joss Croft from VisitBritain.
Read more: http://www.netcommunities.com/blog Speaking at the IAA Business and Networking lunch in September 2013, Joss Croft who is the Marketing Director of VisitBritain discusses how "Britain the brand" is marketed abroad. He describes how the United Kingdom is sold to the rest of the world as…
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