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The Leadership Locker

by Rich Cardona

Starting and growing a business is harder than it was to serve in the United States Marines.Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. Guests: Gary Vaynerchuk, Kindra Hall, Dan Fleyshman, Dorie Clark, Jocko Willink, Andy Frisella, and more...

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Episodes

  1. YT Music Test

    Nothing to see here ... yet. Just testing some things

  2. 200. Wrap-up of The Leadership Locker

    On this, the final episode of The Leadership Locker, Rich Cardona reflects on his journey and what the future will bring. But don’t worry, we will be launching our new show right here on this feed on very soon. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn...

  3. 199. How a Podcast About NFTs is Changing Everything

    On this episode of The Leadership Locker, Rich and his NFTs for Newbies co-host, Heather Parady, reflect on what they have learned as their podcast approaches 50,000 downloads. ----- NFTs for Newbies ----- Personal Branding | Rich Cardona Media ----- How to connect with Heather Parady: Website...

  4. 198. Why You Don't Have Time for Your Goals

    On this episode of The Leadership Locker, Rich talks about what may be holding you back from achieving your goals, including tips from former guests Pat Flynn and Brock Johnson. ----- The Leadership Locker | Episode 10 | Why Superfans are More Important Than Followers and Likes with Pat Flynn The...

  5. 197. Desire vs. Ambition

    On this episode of The Leadership Locker, Rich talks about the difference between desire and ambition, and how to turn your desire into ambition. Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station [email protected]

  6. 196. Not-To-Do List

    On this episode of The Leadership Locker, Rich talks about a system that a former commanding officer of his uses, a not-to-do list, where you focus on preventing the outcomes that you want to avoid. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram...

  7. 195. How to Tell What People Think About You

    On this episode of The Leadership Locker, Rich talks about how to determine if your presence is bringing down those around you. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station [email protected]

  8. 194. How NLP Will Help You Be a Better Salesperson with Kody G

    “Most times people are not buying it based on the product. They’re buying the person behind the product.” – Kody G On this episode of The Leadership Locker, Rich talks with sales coach and Certified Neurolinguistic Programming Trainer, Kody G. Listen in as Rich and Kody discuss using NLP to be a...

  9. 193. How to Rebuild Your Brand After a Mid-Life Crisis

    On this episode of The Leadership Locker, Rich discusses redefining yourself in the second act of your life. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station [email protected]

  10. 192. How Negativity Can Ruin Your Momentum

    On this episode of The Leadership Locker, Rich talks about recognizing opportunity and capitalizing on momentum when we feel it. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station [email protected]

  11. 191. How to Make Your BIG Idea Irresistible with Tamsen Webster

    “We’re not rational decision-makers, we’re rationalizing decision-makers.” – Tamsem Webster On this episode of The Leadership Locker, Rich talks with author and message strategist, Tamsen Webster about turning your ideas into reality. Listen in as Rich and Tamsen discuss making big ideas...

  12. 190. The Struggle is Guaranteed

    On this episode of The Leadership Locker, Rich talks about how success is not guaranteed, but the struggle is. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station [email protected]

  13. 189. No Asks for a Year

    On this episode of The Leadership Locker, Rich dives deeper into a topic that was brought up in Episode 176 with Dorie Clark: not asking for favors from new network connections for a year. ----- The Leadership Locker | Episode 176 | How to Play the Long Game with Dorie Clark ----- Personal…

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  14. 188. How to Elevate Yourself as an Entrepreneur with Jake Kelfer

    “If you’re aiming for a result that’s not in alignment with what your definition of success is, you’re not going to win.” – Jake Kelfer On this episode of The Leadership Locker, Rich speaks with inspirational speaker and bestselling author Jake Kelfer. Listen in as Rich and Jake discuss…

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  15. 187. The Sunk Cost Fallacy

    On this episode of The Leadership Locker, Rich talks about the tendency that some people have to continue doing something simply because they have already invested resources in it. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook Email…

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  16. 186. Outgrow Your Circle

    On this episode of The Leadership Locker, Rich talks about the importance of surrounding yourself with the right people. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook Email ----- Rocket Station [email protected]

  17. 185. 5 Habits that Will Make You a Better Decision Maker

    On this episode of The Leadership Locker, Rich Cardona talks about how to get rid of distractions and focus on what is important. Use pattern recognition. Reduce the amount of information you are ingesting. Determine the end-result and word backwards from there. Ask yourself what’s working? And...

  18. 184. Who's Walking Who

    On this episode of The Leadership Locker, Rich talks about the importance of setting boundaries in business and in life. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook Email ----- Rocket Station [email protected]

  19. 183. How to Overcome a Bad Day

    On this episode of The Leadership Locker, Rich talks about a bad morning that he had recently, and how he was able to overcome it and turn his day around. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook Email ----- Rocket Station...

  20. 182. Why You Should be Making Instagram Reels with Brock Johnson

    “It all just boils down to building a relationship, truly on an individual level, with each of those new followers.” – Brock Johnson On this episode of The Leadership Locker, Rich talks with Instagram expert Brock Johnson. Listen in as Rich and Brock discuss Instagram Reels, growing followers...

  21. 181. How to Ask For a Raise

    On this episode of The Leadership Locker, Rich talks about the top 5 things that you need to consider when asking for a raise. Know if you’ve crushed it or not. Who are you outperforming? What intangibles are you bring to the table? What are you doing that is consistent with moving the mission...

  22. 180. Give Without Expectation

    On this episode of The Leadership Locker, Rich talks about giving without the expectation of getting anything in return. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook Email ----- Rocket Station [email protected]

  23. 179. Don’t Wait to Pivot with Brittany Krystle

    “This biggest game changer for me with my brand, with my business, with everything that’s happened, has been my personal brand.” – Brittany Krystle On this episode of The Leadership Locker – Rich talks with personal branding expert and podcast host Brittany Krystle about pivoting and developing...

  24. 178. Applied for a Job, and got REJECTED

    On this episode of The Leadership Locker, Rich talks about a recent job offer that he received, and what he learned from the experience. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook Email ----- Rocket Station [email protected]

  25. 177. What I Learned From Failing 75 Hard (3 Times)

    On this episode of The Leadership Locker, Rich talks about why he failed the 75 Hard Challenge, and what he learned from the experience. ----- 75 Hard ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook Email ----- Rocket Station...

  26. 176. How to Play the Long Game with Dorie Clark

    On this episode of The Leadership Locker, Rich talks with author and executive coach Dorie Clark. Listen in as Rich and Dorie discuss playing the long game, strategic patience, and the problem with trying to be everything to everyone. Dorie Clark has been named one of the Top 50 business thinkers...

  27. 175. Major Fail: Doing Less with More

    On this episode of The Leadership Locker, Rich talks about the importance of being able to do more with less and why resourcefulness is so important to entrepreneurs. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook Email ----- Rocket…

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  28. 174. Why Winging it Never Works

    On this episode of The Leadership Locker, Rich talks about why we often wing it, and why it is probably holding us back from greatness. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook Email ----- Rocket Station [email protected]

  29. 173. 70K to 7 Figures with Jaime Villalovos

    “When you’re focused on where you’re at, the law of attraction states that you’ll stay where you’re at.” – Jaime Villalovos On this episode of The Leadership Locker, Rich talks with the founder and CEO of Revolution Financial Management, Jaime Villalovos, as she shares her amazing life story....

  30. 172. How to Stop Running Out of Content Ideas

    On this episode of The Leadership Locker, Rich talks about using social media to make sure that you never run out of ideas for your content. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook Email ----- Rocket Station [email protected]

  31. 171. Why We Are Afraid of What We Want

    On this episode of The Leadership Locker, Rich talks about the narratives that people tell themselves that keep them from going after what they want, and what they can do to overcome them. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook...

  32. 170. How Human Behavior plays out in Entrepreneurship with Gianna Biscontini

    .“It’s not up to leaders to reach into the hole and pull people out. It’s up to leaders, and to anybody who wants to help, to back into that dark cave with that person and just sit there.” – Gianna Biscontini On this episode of The Leadership Locker, Rich talks with the founder of W3RKWELL…

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  33. 169. Supplement Free September!

    On this episode of The Leadership Locker, Rich Cardona talks about getting back to basics, and why he is not taking any supplements this month. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook Email ----- Rocket Station...

  34. 168. You Will Not Finish That Course You Bought

    On this episode of The Leadership Locker, Rich talks about online courses, short cuts, and why knowledge acquired is not the same as knowledge applied. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook Email ----- Rocket Station...

  35. 167. Being a Black Sheep and Winning with Chris Do

    “If you have a company and you have employees, you’re already a teacher.” – Chris Do On this episode of The Leadership Locker, Rich talks with the CEO and founder of The Futur, Chris Do. Listen in as Rich and Chris discuss being a first-generation American, the fear of success, the power of role...

  36. 166. Providing Value is the Baseline

    On this episode of The Leadership Locker, Rich talks about how to not just provide value for your clients, but to exceed their expectations, and how that will separate you from the competition. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram…

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  37. 165. The Law of Attraction with Michael Losier

    “The universe isn’t testing you. It’s matching you.” – Michael Losier On this episode of The Leadership Locker, Rich talks with author Michael Losier about his book The Law of Attraction. Listen in as Rich and Michael discuss how the law of attraction works, how to deal with negative people,...

  38. 164. The Question All Prospects Should Ask

    On this episode of The Leadership Locker, Rich talks about an important and insightful question that he was asked while speaking to a prospective client. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook Email ----- Rocket Station...

  39. 163. How to Start Your Own Mastermind

    On this episode of The Leadership Locker, Rich talks about the steps to take to create a mastermind group. ----- Personal Branding | Rich Cardona Media ----- 1. Identify the right people for the group 2. Schedule the first meeting 3. Have the initial call a. Record the call b. Determine the...

  40. 162. Time or Money: What Do You Have More Of?

    On this episode of The Leadership Locker, Rich talks about determining what tasks you should being doing yourself and what you need to delegate, so that you don’t waste your most valuable resource: time. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn...

  41. 161. How to Go to Conferences Again with Heather Parady and Gregg Clunis

    On this episode of The Leadership Locker, recorded at Podcast Movement 2021 in Nashville, Rich talks with podcast hosts Heather Parady and Gregg Clunis about their different approaches to the conference, how to make connections, energy management, and FOMO. Heather Parady is a podcast host based...

  42. 160. One Thing You Cannot Google

    On this episode of The Leadership Locker, Rich discusses why you can only Google ‘what to know’, not ‘who you need to know’. ----- Personal Branding | Rich Cardona Media ----- Podcast Movement ----- Connect with Rich: Website LinkedIn Instagram Facebook ----- Rocket Station [email protected]

  43. 159. How to Communicate Better Than Everyone

    On this episode of The Leadership Locker, Rich talks about the questions that you need to ask yourself to make sure that you are communicating properly. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook ----- Rocket Station...

  44. 158. How to Build a Network in a New Industry with Travis Chappell

    “There is true freedom when you’re truly committed to something, because there’s no decisions to be made.” - Travis Chappell On this episode of The Leadership Locker, Rich talks with Guestio creator and founder Travis Chappell about networking and podcasting. Listen in as Rich and Travis discuss...

  45. 157. How to Be Inefficient (And Not Care)

    On this episode of The Leadership Locker, Rich talks about why you have to be a disaster before you become a master, and why embracing that fact will help bring you closer to mastery. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook -----...

  46. 156. How to Get Coached by Influencers for Free

    On this episode of The Leadership Locker, Rich talks about how to gain access to influencers, and gives a real-life example of how he has been able to do so. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook ----- Rocket Station...

  47. 155. How a Team of VAs Will Transform Your Business (And Give You Time Back) with Dennis Yu

    “The bigger your audience becomes, the more you have to delegate to other people.” – Dennis Yu On this episode of The Leadership Locker, Rich talks with digital marketing and personal brand expert Dennis Yu about how outsourcing can help take your business to the next level. Listen in as Rich and...

  48. 154. The Marketplace Doesn’t Need You

    On this episode of The Leadership Locker, Rich talks about how to avoid becoming just another commodity in the marketplace. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook ----- Rocket Station [email protected]

  49. 153. How to Get Prospect Objections Early

    On this episode of The Leadership Locker, Rich talks about the importance of understanding and discussing any possible objections that a potential client may have as early as possible. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook -----...

  50. 152. How to Understand the Significance of Brand Strategy with Melinda Livsey

    On this episode of The Leadership Locker, Rich talks with Marks & Maker founder Melinda Livsey about brand strategy. Listen in as Rich and Melinda discuss Melinda’s approach to brand strategy, adjusting your strategy, what you can do to help your clients trust you more, and the importance of…

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ABOUT THIS SHOW

Starting and growing a business is harder than it was to serve in the United States Marines.Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. Guests: Gary Vaynerchuk, Kindra Hall, Dan Fleyshman, Dorie Clark, Jocko Willink, Andy Frisella, and more...

HOSTED BY

Rich Cardona

Frequently Asked Questions

How many episodes does The Leadership Locker have?

The Leadership Locker currently has 200 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Leadership Locker about?

Starting and growing a business is harder than it was to serve in the United States Marines.Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner...

How often does The Leadership Locker release new episodes?

The Leadership Locker publishes regularly with 200 episodes available. Check the episode list for the typical release schedule.

Where can I listen to The Leadership Locker?

You can listen to The Leadership Locker on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Leadership Locker?

The Leadership Locker is created and hosted by Rich Cardona.
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