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The Lenders Playbook

by Matt Rosen

The Lenders Playbook Podcast is your ultimate resource for private lending, real estate, and entrepreneurship. Hosted by Matt Rosen, this podcast delivers expert insights, proven strategies, and real success stories to help you navigate and thrive in the world of private lending. Each episode features engaging conversations with industry leaders who share their experiences, lessons learned, and market predictions. From regulatory challenges to lending products and investment strategies, we break down complex topics into actionable insights—whether you're a seasoned professional, a new investor, or an aspiring entrepreneur. But we don’t stop at lending. Since 2006, Matt Rosen has been at the forefront of building one of the largest hard money communities, sharing his wins, losses, and everything in between with a network of driven real estate professionals. A self-proclaimed "crash test dummy of online business,"</strong

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Episodes

  1. 60 Days. One Conference. No Excuses. ~Matt Rosen

    With 60 days until our next event, I’m asking a bigger question: What standards should a private lending conference actually hold to?There are more conferences than ever, but are they creating enough value for lenders, sponsors and attendees?I’m laying out what we’re trying to do differently,...

  2. The #1 Skill Every Real Estate Investor Must Master Before Buying Their First Deal with Gerard Mier

    #112: Want to know the exact difference between how a rookie analyzes a deal and how a seasoned pro spots an immediate "yes"? Most investors freeze before their first property because they lack one foundational skill. Welcome to the Lenders playbook podcast Episode 112- we are your go to podcast...

  3. How to Own a Title Company Without Starting From Scratch with Jason Bilbruck

    #111: Can you build a profitable title company without starting from scratch? In this episode of The Lenders Playbook, we break down the TitleEase franchise model, how title companies make money, and why the title industry is one of the biggest hidden opportunities in real estate and private...

  4. Behind the scenes! Halftime episode!

    In this episode, I pull back the curtain a little on what really goes on behind the scenes in private lending and conference building. This is a shorter just catching up episode as we prepare for the second half of 2026! I also talk about a recent novation deal step by step how it came together,...

  5. The Blueprint for Consistent Cash Flow Through Lending with Reed Myers

    If you’re looking for a smarter way to generate consistent monthly income, without the headaches of owning and managing property, this episode is for you.Today, we sit down with Reed from Myers Capital to break down the world of passive mortgage investing. This is a strategy where your capital is...

  6. RSC Private Lending's Rise to Success with Aidan Wong and Adrian Posoz

    #108: Two Marines with no background in hard money jump into the business… and build a disciplined, institutional-grade lending platform.In this episode, I sit down with Aidan Wong and Adrian Posoz from RSC Private Lending to break down how they went from figuring it out on the fly to running a...

  7. The Real Impact of War on Real Estate and Lending with Ashkan Bashiri

    #107: Today’s episode is a powerful one with Ashkan Bashiri, we’re diving deep into real estate, lending, and what’s actually happening in today’s market… not just at the local level, but globally. Ashkan also spoke about this with Michael Franzini on the same topic.With rising geopolitical...

  8. Building Wealth Through Multifamily Real Estate with Victor Bell

    #106: Welcome back to The Lender’s Playbook Podcast. I’m your host, Matt Rosen, and this is Episode 106.Today’s episode is all about one thing, how to invest in multifamily real estate like the pros… even if you’re not one.I sit down with Victor Bell, a longtime friend and seasoned expert in the...

  9. How to Get Serious Borrowers Coming to You on Autopilot with Stephen Lawrence

    Welcome back to The Lender’s Playbook! I’m your host, Matt Rosen, and today we’re tackling one thing every private lender wants: consistent, qualified deal flow.I sit down with Stephen Lawrence from BlueCraft Leads to break down their system designed specifically for private lenders. We cover how...

  10. Buying, Scaling, and Exiting "boring" businesses with Roy Landers

    #104:Welcome back to the Lenders Playbook Podcast. This is episode 104, and I’m your host, Matt Rosen.Today we sit down with Roy Landers. An attorney and former judge... and I’ve got to say — this was one of the most eye-opening and fun conversations I’ve had in a while.Roy buys profitable small...

  11. How to Buy Performing & Non-Performing Notes with Bill Bymel

    Welcome back to the Lenders Playbook Podcast-episode 103. Today I’m joined by Bill Bymel the founder of First Lien Capital, a company focused on buying and investing in real estate notes.In this episode, we’ll talk about how he got started in the note business, the types of deals he looks for…

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  12. Urban Real Estate Secrets with Darius Ross

    Welcome to the Lenders Playbook Podcast with Matt Rosen. In episode 102, we’re joined by Darius Ross, a long-time American Lending Conference member who turns overlooked neighborhoods into profitable opportunities. Darius shares his journey in inner-city investing, the deals that shaped him, and...

  13. Grow your real estate portfolio with Taylor Greer

    Building a True All-Inclusive Real Estate & Lending Platform with Taylor GreerIn this episode, I sit down with Taylor Greer, a seasoned real estate and hard money professional who’s been navigating the Sacramento market since 2005. Taylor breaks down how CARLILE was built as a true all-inclusive...

  14. 100!! Ringing in the new year and 100 episodes with Kevin Kim and Nema Daghbandan!

    Today’s episode is a big one.Welcome to the Lenders Playbook! Today is a big day for us. This is our 100th episode, and I honestly couldn’t think of a more fitting way to mark the milestone here at the start of 2026.When I look back at why this podcast started, it was always about bringing real...

  15. Risk, Defaults & Real Outcomes with Brock Berglund

    In Episode 98 of The Lenders Playbook, host Matt Rosen dives into what happens when real estate deals don’t go as planned—and how private lenders can protect themselves before problems arise.Our guest today is by Brock Berglund, a specialist in commercial foreclosures and loan workouts, we break...

  16. This Tech Will Change Lending Forever, with Chance Wheeler

    Episode 97 of The Lenders Playbook features an in-depth conversation with entrepreneur Chance Wheeler, founder of Asset Allies—a company using advanced AI to transform the way lenders, brokers, and investors underwrite real estate deals.In this episode, we unpack the real problems in today’s...

  17. How to Earn Passive Income with Notes, with Tom Chase

    Looking for consistent returns without the headaches of fixing toilets or managing tenants? Promissory notes may be the passive investment strategy you’ve been searching for. In Episode 96, our guest explains how note investing supports real families, delivers strong results, and allows investors...

  18. How to exponentially grow your wealth with the nations leading expert in Self Directed IRA's, Mat Sorenson

    Welcome back to The Lenders Playbook Podcast episode #95. We are you your go-to resource for private lending, real estate, and entrepreneurship. I’m your host, Matt Rosen. Today, I’m joined by Mat Sorensen — attorney, best-selling author, and CEO of Directed IRA, one of the nation’s top...

  19. Compliance, Protection, and Growth in Private Lending with Melissa Martorella

    Welcome back to The Lenders Playbook, Episode #93! I’m your host, Matt Rosen and today’s episode is one every lender needs to hear.We’re joined by Melissa Martorella, Partner at Fortra Law, one of the most respected legal firms in private lending. Melissa shares how she built a powerhouse team...

  20. The Tech That’s Redefining Private Lending Success, with Lendr founder Bryce Matheson

    #92: Today, we’re sitting down with Bryce Matheson founder of Lendr, a company that’s transforming how private lenders run their businesses. If you’ve ever felt bogged down by spreadsheets, overwhelmed by managing multiple tools, or stuck trying to scale, this conversation is for you.We’ll unpack...

  21. American Lending Conference Recap! -Matt Rosen

    #91: In this episode, I take you behind the scenes of the recent American Lending Conference, our most impactful event yet. From powerful keynote sessions and high-level panels to the incredible networking that brought lenders, brokers, investors, and service providers together, this year’s...

  22. The Lenders' Blueprint: National Market Expansion with Chris Donovan

    #90: Welcome to The Lender’s Playbook episode 90!, I’m your host, Matt Rosen and today we’ve got a very special episode. But first a quick yet timely announcement!The American Lending Conference is just around the corner—next week, September 3rd–4th at the beautiful Green Valley Ranch in Las…

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  23. Horizon Trust Founder Greg Herlean on Buidling Wealth With Self Directed IRA'S

    Welcome to The Lenders Playbook. Your resource for all things private lending, real estate, and entrepreneurship. In today’s episode, I sit down with Greg Herlean, Founder of Horizon Trust, to talk about how investors can take control of their financial future using Self-Directed IRAs. And how…

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  24. Into The Mindset Of a Successful Mortgage Broker -Adding Hard Money To His Business with Vince Martinez

    In this episode, we sit down with Vince Martinez since, a seasoned mortgage broker with his sights set on expanding into private lending. He shares his take on today’s market, where he sees opportunity in hard money and non-QM, and why this year’s conference is the place to make those deals…

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  25. Learning The Service First Mindset-Relationships with Service First's Pete Gianfrancesco

    Welcome to the lenders playbook podcast, episode 87! I am your host Matt Rosen, and we are your go to podcast for private lending, real estate and entrepreneurship.Today we’re taking a deep dive into the evolving world of valuations and appraisals with Service 1st, a company that’s redefining how...

  26. The 48-Hour Draw Is Dead: Why Private Lenders Are Moving to Instant, Fraud-Proof Inspections

    Today on the show, We are honored to have Craig Stack the founder of Truepic. we’re diving into the future of inspections with Truepic a technology that’s transforming how lenders, investors, and industries verify information remotely. Borrowers want funding now, but as fraudsters get smarter,...

  27. Learning about inspections and appraisals with Josh Jensen

    Welcome to the lenders playbook podcast, episode 85. We are your go to podcast for private lending, real estate and entrepreneurship. I am your host Matt RosenToday, we’re catching up with Josh Jensen one of the most innovative forces in the inspection and appraisal valuation world — We had Josh…

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  28. A whole new Fintech world for Private Lenders, with Trey Markel

    This episode is brought to you my The American Lending Conference. The premier private lending conference that brings you high level networking, practical education and support from a growing community. Join us Sept 3-4 in las vegas at the green valley ranch. Go to american lending…

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  29. Lessons in Leadership and Private Lending with Anthony Geraci

    Welcome to The Lenders Playbook, Episode 83 where we dive into the minds of the top performers in private lending and real estate. I am your host, Matt Rosen.Today’s guest is none other than Anthony Geraci. Anthony has scaled multiple companies Geraci Law, Stratus Finance, and Move and services…

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  30. The Blueprint to Private Lending Success with Logan Richetti

    #82: If you've ever thought about getting into private lending or scaling what you’ve already started today’s episode is a must-listen. Even if you have no money! This conversation could easily be a paid workshop. It’s that good.I’m sitting down with Logan Richetti someone who’s built world class...

  31. NMLS Compliance and Licensing Strategies for Private Lenders and Mortgage Brokers

    #81: What if I told you a simple licensing delay cost a broker not just one deal… but an entire market?I am your host, Matt Rosen. This is the Lenders Playbook Podcast. Your go to resource for private lending, real estate and entrepreneurship, episode #81!In today’s episode, we’re diving into the...

  32. Why You Can’t Miss The American Lending Conference! Sept. 3-4, Las Vegas

    Today we share with you 3 of the core reasons why you should attend the American Lending Conference, Sept. 3-4 in Las Vegas. We discuss networking, practical education, and the benefits of a thriving community.Join us! Register here -->https://www.americanlendingconference.com/register-vegas

  33. What Every Lender Needs to Know About Fund Control, with Marcus Carter

    #79: Welcome to the Lenders Playbook Podcast episode # 79, I am your host Matt Rosen and in today’s episode, we sit down with Marcus Carter the founder of La Mesa Fund Control, a company that’s become a crucial ally for lenders looking to protect their capital in construction projects. You’ll…

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  34. Finding & Funding Profitable Construction Deals with Jerry Wilson

    #78: In this episode of The Lenders Playbook, we sit down with Jerry Wilson founder of Commercial Servicing and one of the few brokers in the game who actually specializes in ground-up construction and land development deals.While most brokers avoid these complex projects, Jerry has built a...

  35. The Servicing Solution Built by a Lender, for Lenders with Joseph Dillamore

    What if the biggest risk to your private lending business isn’t the borrower… but your servicing process? Today’s guest discovered that firsthand—and instead of settling for outdated systems, he built something better.Welcome to the lenders playbook podcast. Your go to resources for private...

  36. The Platform Private Lenders Didn’t Know They Needed...Until Now with Nate Cater

    What if your lending business could scale faster, grow revenue monthly like clockwork, and all without adding staff or paying hidden fees?Welcome to the lenders playbook podcast, episode 76, I am your host Matt Rosen.Today, we sit down with Nate Cater a business leader in our space who did…

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  37. How AI Is Transforming Private Lending, with Pete Amaya

    #75: What if the biggest challenge in private lending wasn’t raising capital... but losing time, missing follow-ups, and dealing with preventable errors?In this episode, we sit down with the founder of RTL Tech, a platform built to streamline the lending workflow using AI. From chasing down...

  38. Reps = Results. The Formula Most Entrepreneurs Ignore, Matt Rosen

    #74: Most business success doesn’t come from one big move—it comes from doing the right things over and over, on purpose. In this episode, we’re breaking down the real power of repetition in business: why it works, how it builds momentum, and how those daily reps are the bridge from being good......

  39. Unpacking IRA investing and private lending with Ryan Hughes

    #73: Welcome back to the Lenders playbook Podcast Episode... 73! Today we have Ryan Hughes and Ryan is on a mission to empower self-directed retirement investors to take control of their financial future. At NRL, he leads a team that delivers innovative, IRS-compliant non-recourse lending...

  40. Building out Rain City Capital’s broker platform with Dalton Elliott

    Today, we’re talking with Dalton Elliot an old friend of mine with who recently went from intense martial arts discipline to carving a successful path at Rain City Capital, one of the fastest-growing names in business-purpose lending.So...If you’ve ever wondered:What exactly is a hard money loan...

  41. Residential and Commercial Valuations with Dante Petrella from Service 1st

    #72: Hey everyone, welcome back to the Lenders Playbook Podcast episode 72. I'm your host, Matt Rosen and today, we’ve got a truly special guest joining us —But before we dive into today's episode, I’ve got something exciting to share — our National Private Lending Conference is coming up on...

  42. One year later...a look back on Noel Felix entrepreneurship journey!

    #70: Welcome back to the Lenders playbook podcast episode 70 with Noel Felix! We're catching up with a guest who's been grinding hard behind the scenes since epidose #9—running multiple businesses, growing his family, and riding through the highs and lows of entrepreneurship.In this episode…

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  43. Why Working with a Direct Lender Makes All the Difference – with B.E Lending's Ranette Oliver

    #69: In this episode of The Lenders Playbook we sit down with Ranette Oliver a seasoned expert who brings over 20 years of experience in business development, sales, and leadership—and now plays a key role at B.E. Lending, a trusted name in private lending for real estate investors.We dive into…

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  44. The Go-To Licensing Resource For Private Lenders with Catalina Stepanov

    Today, we sit down with Catalina Stepanov the Chief Strategy Officer the The Licensing Store —American Lending Conference's go-to resource for helping lenders navigate the maze of multi-state licensing with clarity, confidence, and a peace of mind.We’ll dive into how you can stay ahead of...

  45. Remove Licensing Issues with Ryan Goodemoot from Licensing Store!

    Episode #67. Today we sit down with Ryan Goodenoot from the Licensing Store. Let’s be real—mortgage licensing is a nightmare. It’s messy, frustrating, and downright exhausting. Between the endless paperwork, confusing state-by-state rules, and constant regulatory changes, it’s enough to make any...

  46. The Hidden Revenue Stream Private Lenders Need to Know – with Nate Cater of Phocis Capital

    What if you had access to an entirely new stream of income as a private lender? In this episode of The Lender’s Playbook, host Matt Rosen sits down with Nate Cater of Phocis Capital to reveal a game-changing opportunity for lenders looking to maximize their revenue beyond traditional…

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  47. How to Create a Clear, Compelling Message for Your Business

    Many business owners struggle with having a clear, organized message that’s easy for anyone to understand. In today’s episode, we break down how to create a powerful one-liner for your business. We’ll cover the 3 key elements of a one-liner, the formula to craft it, and provide some helpful...

  48. Talking about cigars, networking, and all things cool with Mark Cassidy!

    Mark Cassidy is back on the show! This time, we're diving into the world of cigars—what pairs best with them, how they enhance networking, and the excitement around the exclusive VIP Networking Cigar Lounge at the American Lending Conference. It's a laid-back, fun conversation, and we hope you...

  49. A Deep Dive into Private Lending with Wesley Carpenter of Stormfield Capital

    In this episode of The Lenders Playbook, we’re joined by Wesley Carpenter of Stormfield Capital for an insider look at private credit and bridge lending. Wesley shares how Stormfield stands out in the competitive lending space and reveals key strategies that set them apart.You will learn:✅...

  50. The Secret to Finding Off-Market Properties – Expert Tips from Jeremy Beland

    #62: Welcome back to The Lender’s Playbook, the go-to podcast for private lenders, real estate investors, and dealmakers looking to scale their businesses and close more profitable deals. I’m your host Matt Rosen and in today’s episode, we’re diving into the power of off-market deals with Jeremy...

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ABOUT THIS SHOW

The Lenders Playbook Podcast is your ultimate resource for private lending, real estate, and entrepreneurship. Hosted by Matt Rosen, this podcast delivers expert insights, proven strategies, and real success stories to help you navigate and thrive in the world of private lending.

Each episode features engaging conversations with industry leaders who share their experiences, lessons learned, and market predictions. From regulatory challenges to lending products and investment strategies, we break down complex topics into actionable insights—whether you're a seasoned professional, a new investor, or an aspiring entrepreneur.

But we don’t stop at lending. Since 2006, Matt Rosen has been at the forefront of building one of the largest hard money communities, sharing his wins, losses, and everything in between with a network of driven real estate professionals. A self-proclaimed "crash test dummy of online business,"</strong

HOSTED BY

Matt Rosen

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Frequently Asked Questions

How many episodes does The Lenders Playbook have?

The Lenders Playbook currently has 109 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Lenders Playbook about?

The Lenders Playbook Podcast is your ultimate resource for private lending, real estate, and entrepreneurship. Hosted by Matt Rosen, this podcast delivers expert insights, proven strategies, and real success stories to help you navigate and thrive in the world of private lending. Each episode...

How often does The Lenders Playbook release new episodes?

The Lenders Playbook publishes regularly with 109 episodes available. Check the episode list for the typical release schedule.

Where can I listen to The Lenders Playbook?

You can listen to The Lenders Playbook on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Lenders Playbook?

The Lenders Playbook is created and hosted by Matt Rosen.
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