The Levels

You think you have a leads problem. You probably don't. In this video I break down a real case study, a two-location clinic owner with seven providers who was stuck and convinced he just needed more marketing. When I pulled up his numbers, the real problem was somewhere he wasn't looking at all. I walk you through the exact framework we use to diagnose any PT clinic, find the one constraint holding growth back, and what we actually did to take this owner's front office conversion rate from 16% to 42%, without changing a single thing about his marketing. If your schedule isn't full, if you're spending money on ads and not seeing it translate, or if you're thinking about opening another location, watch this before you make your next move. TIMESTAMPS [00:00] — Introduction [01:00] — Why more leads isn't always the answer [02:22] — The two numbers every clinic owner needs to know [03:30] — How to calculate if your schedule is actually full [09:33] — What a 16% conversion rate actually costs you [14:21] — The staffing ratio most owners get wrong [16:42] — Speed to lead and why it changes everything [19:06] — The intake script framework we installed [20:00] — The Rule of Two for scheduling [21:27] — Results and key takeaways WHO THIS IS FOR If you own one or more PT clinics and you're trying to grow, whether that means filling your current schedule, adding a provider, or opening a new location, this video gives you the diagnostic framework to figure out exactly where you are and exactly what to fix next. ABOUT DR. ROBBIE I'm Dr. Robert Woelkers, co-owner of Rehab CEOs. I built and owned three private practice PT clinics before selling 50% of my shares back to my partner in 2021. Now I help PT clinic owners across the country scale and systemize their practices through coaching, marketing, and staffing support. 🚨 Join our FREE Fully Booked & Waitlisted Workshop → https://workshop.therehabceos.com/fbw... 📲 Join our free Skool community for PT clinic owners → https://skool.com/rehabceos

Stop guessing when to hire your next provider, join 400+ PT clinic owners learning how to become Fully Booked & Oversubscribed at our FREE live workshop → https://workshop.therehabceos.com/fbw-joinMost PT clinic owners feel it. The schedule fills up… then falls apart. Fills up… then falls apart. It feels like feast or famine, and it makes you afraid to pull the trigger on hiring because you don't trust that the patients will actually stay.In this video, Dr. Robbie Woelkers breaks down a real case study from a 3-provider PT clinic in Minnesota that was stuck in exactly that cycle. Using Rehab CEOs' proven 6-Systems Framework, Robbie walks through the exact math behind their scheduling problem, identifies the real constraint (hint: it's not staffing), and maps out the specific marketing strategies they used to get fully booked, oversubscribed, and confident enough to hire their next provider.Robbie built 3 PT clinics from 1 and scaled to $1.7M in revenue in just 18 months before selling, and now he and his partner Joey help over 400 PT clinic owners across the country do the same. This isn't theory. This is the actual math and the actual playbook.In this video you'll learn:- How to calculate your clinic's exact new patient deficit- The "oversubscribed number" that tells you when it's safe to hire- Why your schedule feels unpredictable (and what's actually causing it)- 4 lead generation strategies ranked by cost and speed- The 4% Rule for past patient reactivation campaigns- The Provider 25 referral method (based on Chet Holmes' Dream 100) - How to set up a digital front door that generates leads on autopilotOver 400 PT clinic owners across the nation trust Rehab CEOs to help them grow. Come see why. 🔗 Register here → https://workshop.therehabceos.com/fbw-joinNot ready for the workshop yet? Come hang out with 1,800+ PT clinic owners in our free Skool community where we drop weekly free trainings and resources on marketing, sales, hiring, and operations. 🎓 Join the free community → https://skool.com/rehabceos

You already know the conversation you’ve been avoiding.Not because you don’t see the problem.But because you don’t want to handle it the wrong way.I’ve been there.There was a time in my clinic where I could see something wasn’t working with one of my therapists. Great person. Strong culture fit. But performance wasn’t where it needed to be.And instead of addressing it directly, I kept having partial conversations. Hinting at it. Hoping it would correct itself.It didn’t.What I didn’t realize at the time is that waiting wasn’t helping. It was creating more confusion, not less.Because when expectations aren’t clear, people don’t improve. They guess.And that’s where things start to break down.A hard conversation isn’t about conflict.It’s about clarity.It’s the moment where you move from:👉 “something feels off”to👉 “here’s exactly what needs to change, and how we’re going to do it”Inside this video, I walk through a simple way to structure these conversations so they don’t feel reactive or emotional, and your team actually leaves with direction.Link in the first comment.

If you want to build a clinic that runs without you, reserve your spot in our Self-Managing Practice Workshop here: https://workshop.therehabceos.com/smp-joinIf your clinic still depends on YOU to function… this is exactly what’s holding your growth back. In this video, we break down why “good employees” still underperform, and how to turn them into high-producing, self-managing team members using a simple, repeatable system. Most clinic owners don’t have a people problem… They have a clarity, accountability, and development problem. Once you fix that, everything changes. 👉 More productivity 👉 Better retention 👉 Less stress on YOU as the owner And most importantly… a clinic that runs without you being in the middle of everything. 🚀 Ready to build a self-managing team? Join the free workshop and learn the exact system here: https://workshop.therehabceos.com/smp-joinInside the workshop, you’ll discover: How to build a team that actually hits their KPIs The accountability system that doesn’t require micromanaging How to develop underperformers into top performers The structure behind clinics that grow without owner dependency 📌 What You’ll Learn In This Video: The 4 types of employees every clinic owner has (and how to handle each) Why “culture fit” isn’t enough (and can actually hurt your clinic) How to identify if it’s a you problem or a team problem The exact 30-60-90 framework to develop your team How to improve productivity without burning people out ⏱️ Timestamps: 00:00 – The “Good Employee” Problem Most Owners Face 00:23 – When Culture Fit Isn’t Enough (Tier 2 Employees Explained) 01:07 – The 4 Types of Employees (Tier 1–4 Breakdown) 03:15 – Why Most Owners Misdiagnose Performance Issues 04:33 – The 2 Questions That Reveal If It’s You or Them 06:31 – Identifying Skill Gaps vs. Core Value Issues 07:39 – How to Break Down Performance by Skill (Step-by-Step) 10:29 – Building a 30-60-90 Mentorship Plan 11:25 – Fixing Productivity: Evals, Pre-Booking & Confidence 13:09 – What Happens After 90 Days (Promote or Move On) 14:09 – How to Build a Self-Managing Team (Workshop Invite) If you’re tired of carrying your clinic on your back… And you’re ready to build a team that actually performs… Then go reserve your seat now while spots are still open: https://workshop.therehabceos.com/smp-join

👉 Download your Accountability Dial Scorecard here: https://coaching.rehabceos.com/accountability-dial👉 Save your spot for the workshop here: https://workshop.therehabceos.com/smp-joinMost PT clinic owners think they have a team problem.They don’t. They have a system problem.If your team:Keeps asking you for decisionsStruggles to take ownershipNeeds constant check-ins It’s not because they don’t care.It’s because your Accountability Dial isn’t fully turned on.Inside this podcast, you’ll hear:Why your team keeps coming back to youThe real reason growth feels heavier instead of easierHow to fix performance issues without micromanagingThe system that allows your team to actually lead📊 START HERE (IMPORTANT)Before you try to fix anything… You need to see where the breakdown actually is.👉 Grab your score here: https://coaching.rehabceos.com/accountability-dialThis will show you:Where your team is unclearWhat’s causing the dependencyWhat needs to change first🎯 THEN DO THISOnce you see your gaps…We’ll show you how to fix them step-by-step.👉 Join the workshop here: https://workshop.therehabceos.com/smp-join Inside, we break down:How to install accountability into your teamHow to remove yourself as the bottleneckHow to get your staff executing without constant input⏱️ TIMESTAMPS 00:00 - The real problem: your team is making decisions you don’t like00:25 - The exercise that reveals where your team actually is00:46 - The Accountability Dial: 5 levels explained01:04 - Level 1: Wait to be told what to do01:25 - Level 2: Ask, then execute01:50 - Level 3 (1-3-1): Recommend, then act02:35 - Level 4: Do first, update after03:13 - Level 5: Full autonomy (no updates needed)04:02 - Why your team isn’t making the right decisions04:23 - How to move someone from Level 1 to Level 205:04 - How to move from asking to recommending (1-3-1)06:14 - Where most owners mess up: skipping levels06:29 - The missing piece: guardrails07:12 - Aligning decisions with vision, goals, and priorities08:00 - What decisions your team can vs cannot make09:02 - When to trust your team with more autonomy09:58 - One-way vs two-way decisions (huge distinction)10:42 - How to apply this system across your team11:06 - The Accountability Dial worksheet walkthrough11:29 - Real examples: how to coach each team member12:16 - What to do with low-accountability employees12:30 - How to get the training and implement this 🔥 WHO THIS IS FORThis is for PT clinic owners who:Feel stuck in day-to-day operationsCan’t step away without things slippingHave “good people” but still lack ownershipWant to scale without working more hours⚠️ FINAL THOUGHT If your business slows down when you step away…You don’t have a team problem. You have a structure problem.Fix that…And everything changes.If this hit, drop a comment and tell me what stood out 👇

Promoting your best PT into a Clinical Director sounds like the obvious next step. Most of the time, it backfires. 👇 If you’re thinking about promoting someone, start here first: 👉 https://start.therehabceos.com/leadership-readiness-test Inside, you’ll get: ✔ The Leadership Readiness Test (who actually qualifies) ✔ Our Clinical Director job description ✔ Our Office Manager job description Most clinic owners don’t fail because they pick the wrong person. They fail because they promote too early, without the structure to make it work. In this video, Dr. Robbie Woelkers breaks down why top performers struggle in leadership roles—and what to do instead if you want to build a team that actually scales. If you’ve ever promoted someone and felt things “shift” in the wrong direction, this will make it clear why. Timestamps 00:00 The promotion mistake most clinic owners make 01:30 Why top performers struggle in leadership roles 03:00 The employee performance matrix explained 04:30 Why 75% of promotions fail 05:45 The real skill gap (and what’s missing) 06:30 Core leadership skills clinical directors need 10:00 How to assess if someone is ready 11:30 Building a mentorship plan 13:30 The 30-60-90 day transition plan 15:00 When to increase pay and responsibility16:00 Final framework recap If you’re building a team or thinking about promoting someone, drop a comment below with your situation. And if you want more breakdowns like this, subscribe and turn on notifications so you don’t miss the next one.

Many clinic owners believe free discovery visits help convert more patients. In reality, they often destroy your Revenue Per Visit, lower schedule efficiency, and create unnecessary friction in your intake process. In this training, we break down why discovery visits can quietly damage clinic profitability and what high-performing clinics do instead. If your clinic struggles with no-shows, low RPV, or inefficient scheduling, this video will show you the operational and financial impact of free screens and how to transition toward a stronger intake model. Inside this video, you’ll learn: • Why discovery visits reduce patient commitment • How free screens distort Revenue Per Visit metrics • The scheduling inefficiencies most clinic owners overlook • Compliance risks when using free screens with federal payers • How clinics can transition away from discovery visits without hurting conversions Timestamps00:00 Why Discovery Visits Can Hurt Your Clinic 00:45 The Real Problem with Free Screens 02:10 Why Front Office Staff Default to Free Visits 04:05 How Discovery Visits Destroy Revenue Per Visit 06:00 The Scheduling Inefficiency Most Owners Miss 07:45 Compliance Risks with Free Screens 09:20 Real Clinic Case Study: Removing Discovery Visits 11:10 The Belief That’s Holding Clinic Owners Back 13:00 How to Transition Away from Discovery Visits 13:15 Step 1: Assess Your Front Office 14:20 Step 2: Build a Structured Intake Process 15:15 Step 3: Hold Staff Accountable 16:30 Step 4: Adjust Payor Mix Marketing 17:40 When Discovery Visits Might Still Make Sense 18:45 How to Increase Revenue Per Visit We also walk through a real clinic case study that removed discovery visits and significantly increased growth and profitability.

Raising prices doesn’t have to mean losing patients, but most PT clinic owners never learned how to do it strategically. In this video, Dr. Robbie Woelkers breaks down how clinics can raise prices effectively, without compromising conversions, upsetting current patients, or harming long-term growth. If pricing feels stressful, emotional, or random in your clinic, this framework will help you rethink it entirely. Timestamps 00:00 Why most PT owners struggle with pricing 02:45 Why “charging less” is rarely the safer option 06:10 How pricing affects patient perception and outcomes 10:40 The biggest mistake clinics make when raising prices 15:30 How to adjust pricing without losing current patients 20:10 When higher prices actually improve retention 25:00 Final thoughts on pricing with confidence If this video sparks questions about your own pricing, margins, or patient conversions, drop a comment below. And if you want more breakdowns like this, make sure you’re subscribed and turn on notifications so you don’t miss future videos or live sessions.

👉 Join the Fill Your Practice Challenge: https://fillyourpractice2025.com/👉 Book a Game Plan Call: https://rehabceos.com/gameplan👉 Join the Practice Success Academy (Skool): https://skool.com/rehabceosRemember when Dr. Joey Allbritton bought 1,000 copies of Alex Hormozi’s new book, Money Models? He talked about in one of his live videos before.Why?Because while Hormozi’s business advice is brilliant, it doesn’t always translate perfectly to the physical therapy world. So Joey and the Rehab CEOs team are bridging that gap—distilling the best insights from Hormozi, Dan Martell, and Ryan Deiss into real, actionable systems that work in PT clinics.In this video, Joey shares:✅ The story of his first call with Alex six years ago✅ Why this book launch broke a world record✅ The $64K case study that proves what happens when you fix your sales process✅ And how you can get a free copy of Money Models (shipping included!)If you’re a PT owner who’s serious about growth, this is your chance to learn from the same mentors shaping today’s most successful entrepreneurs—without spending $24,000 on masterminds.💬 Comment “BOOK” below and we’ll send you a copy + access to our private insights list.00:00 – Why we bought 1,000 Alex Hormozi books01:00 – The story of how Alex changed Dr. Joey’s career path02:30 – What PT owners can actually learn from Alex’s methods04:00 – Why we’re giving the books away (and covering shipping)05:00 – How this ties into our new mastermind access06:00 – The truth about selling workshops and improving conversions07:00 – The $25K → $64K case study: one change, massive results08:00 – Learning from the best (and how we apply it to PT clinics)

👉 Join the Fill Your Practice Challenge: https://fillyourpractice2025.com/👉 Book a Game Plan Call: https://rehabceos.com/gameplan👉 Join the Practice Success Academy (Skool): https://skool.com/rehabceosIf you’ve ever run a workshop or set up a booth at a community event, you’ve probably faced this:👎 Tons of leads, few actual patients.The problem? You’re giving away the 𝘸𝘳𝘰𝘯𝘨 𝘴𝘵𝘶𝘧𝘧.Dr. Joey Allbritton breaks down what hundreds of clinics have learned—the kind of giveaway that actually gets patients in the door and how to turn that initial contact into booked appointments.He walks through:0:00 Why typical giveaways (like AirPods and gift cards) fail1:30 What does work — and how to use it at workshops or events3:15 The psychology behind incentive-based follow-up5:00 The 3-question framework that turns “freebie hunters” into paying patients7:00 How to sell ethically without feeling salesy8:00 Example scripts that build trust and close the gap between interest and action8:45 Why most “no-shows” are actually fixable with better framing🎥 Watch the full breakdown and start turning your events into revenue.

Most PT owners think their leads are “trash.”But what if the problem isn’t the leads—it’s your follow-up system?In this video, Dr. Joey Allbritton shares the 5x5x5 system used by top-performing clinics nationwide:✅ 5 calls✅ 5 texts✅ 5 emails…all within 5 days.This is how you turn “dead” leads into booked patients—without annoying people, without chasing endlessly, and without leaving money on the table.If your front desk struggles with no-shows, slow response times, or dropped leads, this one’s for you.00:00 – The problem with inconsistent follow-up01:00 – Why “bothering” leads is a myth02:30 – Real case study: same leads, totally different results03:50 – The 5x5x5 method explained05:40 – How persistence turns into conversions07:00 – The “speed to lead” advantage08:30 – Why two-thirds of small business calls go unanswered10:00 – How to train and incentivize your intake team11:20 – Every missed call = a missed patient12:00 – The real reason this system matters more than ever

Every PT owner hits this question: 𝘞𝟤 𝘰𝘳 𝟣𝟢𝟫𝟫?And almost every time, they get it wrong.Here’s the truth → in 99% of cases, PTs should be W2.In this video, Dr. Joey Allbritton breaks down the 𝘁𝗵𝗿𝗲𝗲 𝗖’𝘀 𝗼𝗳 𝗰𝗹𝗮𝘀𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻—Control, Cash, Connections— and why most PT owners hurt themselves (and their teams) chasing the 1099 𝘴𝘩𝘰𝘳𝘵𝘤𝘶𝘵.𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿:⚠️ Why “almost nothing” in PT is truly a 1099⚠️ The fines and risks of misclassification⚠️ Why unicorn 1099 hires aren’t a growth model⚠️ How to build profitability with W2 and benefits⚠️ What to fix if you “can’t afford” W2Timestamps:00:00 – The 1099 vs. W2 debate in PT clinics00:22 – Why Skool group questions come first00:49 – Pete’s question: advantages & drawbacks01:17 – Why almost nothing classifies as 109901:42 – The three C’s: Control, Cash, Connections02:35 – Why mobile PT is still a gray area03:03 – How salons vs. PT differ in classification03:28 – The 3 real problems PT owners face03:59 – Why Rehab CEOs flipped to a 28-day free trial04:49 – State differences in enforcement06:36 – Why W2 = culture + buy-in07:27 – The risk owners push onto providers08:22 – Overpaying evals to “make up” for no benefits09:19 – Why your revenue-per-visit math doesn’t work09:47 – Why unicorn hires aren’t a business model10:45 – Fix systems before worrying about hiring status

Hiring a new physical therapist without using Indeed isn’t just possible—𝗶𝘁’𝘀 𝘀𝗺𝗮𝗿𝘁𝗲𝗿.In this video, Dr. Joey Allbritton breaks down 3 proven strategies PT clinic owners use to attract top clinicians without competing for the same candidates everyone else is chasing.You’ll learn: • How to build a long-term hiring pipeline through clinical rotations • Why referral bonuses work (and how to make them irresistible) • The secret to finding (and connecting with) high-quality PTs directly on LinkedIn • Plus one bonus method that turns CEU events into powerful recruiting toolsStop posting and hoping. Start building a system that attracts the right hires naturally.00:00 – What to do if you’re hiring without using Indeed01:15 – The biggest hiring advantage most clinics ignore02:10 – Why every clinic needs to set up clinical rotations04:00 – The right way to use referral bonuses to attract quality PTs06:00 – How to headhunt like a pro using LinkedIn and local research08:30 – Bonus strategy: turning CEUs into recruiting opportunities10:00 – How to join the Skool community for more daily Q&A sessions

When PT owners grow, one of the biggest questions they face is: should I keep leasing or buy the building?In this video, Dr. Joey Allbritton breaks down the pros and cons of leasing vs. owning your PT clinic space, including:✔️ The risks of short-term leases and rent hikes✔️ When buying makes sense as a hedge against risk✔️ How real estate compares to opening another location✔️ Tax benefits of ownership (accelerated depreciation, liability protection)✔️ Why return on attention is just as important as return on investmentWhether you’re a single-location owner or running multiple clinics, this video gives you the framework to decide if investing in real estate is the right move—or if your growth capital is better spent elsewhere.𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀00:00 – Leasing vs. owning: the real question00:24 – How PT owners are asking these questions00:51 – The hidden risks of short-term leases01:19 – Why real estate feels expensive but tempting01:47 – Hedging risk with long-term leases or ownership02:17 – The current commercial real estate market02:46 – The benefit of joining a real PT owner community03:13 – Case study: clinics buying vs. leasing locations04:06 – Tax advantages of ownership (accelerated depreciation)04:34 – Why private equity buyers don’t want real estate05:28 – The ROI of opening a new location vs. buying a building05:58 – Build-out costs and the growth potential per therapist06:27 – ROI vs. ROA (return on attention)06:55 – Why real estate requires more focus and management07:24 – When interest rates make buying less attractive07:53 – Why leasing often wins for growth-focused PT owners08:21 – The “index fund vs. real estate” comparison08:48 – The realities of managing commercial real estate09:14 – Why Skool community questions drive these conversations

In this podcast, Dr. Joey Allbritton shares the exact system Rehab CEOs uses to handle no-shows and cancellations without damaging patient relationships. Most clinics either charge a flat $25 fee (that doesn’t even cover costs) or avoid fees altogether—losing money every time a patient skips. Dr. Joey explains:• Why most no-show policies fail• How to calculate the true cost per visit• What to say when patients cancel last minute• Why you should waive the first fee—but enforce the second• A scheduling strategy that keeps patients compliant without overbooking• 𝗕𝗼𝗻𝘂𝘀: how to turn no-show fees into a positive PR moveThis isn’t about nickel-and-diming patients. It’s about creating urgency, protecting your schedule, and keeping people on track with their plan of care.𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀00:00 – The truth about no-show/cancel policies01:22 – Intake setup: card on file & clear communication02:14 – How to calculate your real expense per visit04:24 – Why waiving the first fee builds trust05:22 – The 48-hour reschedule rule06:19 – Second no-show policy: same-day scheduling07:35 – Handling repeat offenders fairly08:01 – Bonus tip: donating no-show fees to charity08:54 – Why this system protects profit and reputationIf you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOs. https://rehabceos.com/book-a-call/We can help you build the skills, processes, and confidence needed to serve more patients and grow your practice.

In this podcast, Dr. Robbie breaks down why PT clinics still struggle to fill their schedules—even when there’s a shortage of physical therapists—and shares the 3 systems that solve it for good: Reach, Registration, and Reputation.Timestamps00:00 – The PT shortage myth and why clinics still struggle00:28 – Quick win marketing explained (ads, events, promotions)01:56 – Paid leads vs. time-based leads: where to invest03:41 – The 28-day free trial system that drives growth04:04 – Building reputation: reviews, referrals, and returns05:24 – The Dream 100 method for long-term lead flow06:31 – Registration: converting leads into evals07:30 – How reach, registration, and reputation build the Perfect Patient Engine07:59 – Winning “Best Of” and building community visibility09:00 – How Rehab CEOs helps clinics implement these systemsWhen you're ready, here are 3 ways we can help you out:👉 Join our upcoming Fill Your Practice challenge: https://challenge.therehabceos.com👉 Schedule your Game Plan Call here: https://rehabceos.com/book-a-call/👉 Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos

Ready to scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos In this video, Dr. Joey Allbritton reveals why most practice owners AND staff feel drained by metrics… and how to flip that around so your numbers drive growth, energy, and accountability in your practice. Here’s what you’ll discover: 0:00 – Why 75% of clinics struggle with negative energy between staff and owners 3:10 – The hidden connection between expectations, measurement, and positivity 6:40 – Push vs. Pull metrics (and which ones actually move your clinic forward) 10:15 – How to use feedback loops to build staff trust & accountability 14:00 – Why metrics don’t have to be scary (and how to make them exciting) If you found this video helpful, be sure to like, subscribe, and click the link below to book a Game Plan Call with Rehab CEOs. We can help you build the skills, processes, and confidence needed to serve more patients and grow your practice. Schedule your Game Plan Call here: https://rehabceos.com/contact And don't forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media

Ready to start/scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceosIn this video, Dr. Joey Allbritton walks through the 11 most common reasons why your Google Ads aren’t turning clicks into new patients. From slow websites, wasted spend on irrelevant keywords, to agencies targeting the wrong locations, these are the silent killers that drain your budget without filling your clinic.00:00 – Why your Google Ads clicks aren’t becoming patients01:10 – Search ads vs. local service ads vs. performance max02:45 – Wasted spend from wrong targeting (city/location errors)04:05 – The #1 silent killer: slow clinic websites06:10 – The importance of mobile optimization for ads07:45 – How negative keywords protect your ad budget09:20 – Why branded search ads often waste your money11:00 – Understanding Google’s bidding system (and how to win)13:15 – When to stop paying for keywords you already rank for14:40 – The problem with sending ads to poorly built websites16:00 – How to fix these issues and actually get patients⸻If you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOs. We can help you build the skills, processes and confidence needed to serve more patients and grow your practice.Schedule your Game Plan Call here: https://rehabceos.com/contactAnd don’t forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media

Ready to start/scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceosIn this podcast, Dr. Joey Allbritton reveals the 7 conversion secrets Amazon uses that can instantly transform your physical therapy clinic website into a patient-booking machine. Discover why most PT websites are glorified business cards and how Amazon's billion-dollar strategies can fix your conversion problems today.Timestamps:00:00 Why Amazon holds the key to PT clinic website success00:40 Secret #1: Remove friction from patient scheduling01:32 Secret #2: Separate new vs existing patient booking flows02:02 Secret #3: Stop educating, start converting ready buyers03:00 Secret #4: Use human interaction to close the conversion gap04:25 Secret #5: Build trust with social proof (like Amazon's 5-star system)05:19 Secret #6: Website speed kills or converts patients07:11 Secret #7: Basic SEO mistakes costing you thousands weekly08:36 The "People Also Ask" strategy for PT websites09:05 How much money you're losing without these systems

Ready to start/scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceosIn this video, Dr. Robbie Woelkers reveals the counterintuitive truth that opening multiple PT clinic locations is actually significantly easier than opening your first location, and breaks down the exact Pod of Four strategy that allows practice owners to scale from $28K to $112K monthly profit while escaping the Circle of Despair that traps single-location owners.0:00 - Why multiple locations are easier than your first clinic0:29 - The Circle of Despair: Why first-time owners get stuck in treatment1:29 - The two hardest levels every practice owner must survive2:26 - Why 125+ people depend on owners working 40 hours in treatment2:55 - The critical difference: launching with vs. without you in treatment3:23 - How to open location #2 without getting trapped again4:18 - The Pod of Four system: 4 providers, 2 admins per location5:15 - The 2013 Rule: $20K revenue, $13K expenses breakdown6:09 - Profit progression: Payment → Profit → Protection → Prosperity7:33 - Max clinic potential: 16 providers, 8 admins, $112K monthlyIf you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOsWe can help you build the skills, processes and confidence needed to serve more patients and grow your practice.Schedule your Game Plan Call here: https://rehabceos.com/contactAnd don't forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media

Ready to start/scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceosIn this video, Dr. Robbie Woelkers reveals why traditional performance reviews tied to work anniversaries are secretly destroying your team culture and shares the fiscal review strategy that successful practices use to boost retention, save time, and actually energize their staff.0:00 - Why traditional performance reviews are killing your culture0:44 - The "Yay Boos" problem with anniversary-based reviews1:54 - Why spontaneous reviews always fall flat2:44 - The scramble effect that leaves employees feeling forgotten3:20 - Introducing fiscal performance reviews: the game-changing alternative4:04 - How to time reviews during your slowest season for maximum impact4:36 - The 360 review method: getting feedback from all perspectives5:50 - Why July is the perfect month for performance reviews6:19 - How fiscal reviews eliminate year-round chaos and stress7:07 - Using seasonal strategy to boost retention before busy periods8:08 - The refocus effect: energizing your team for peak performance8:52 - How to implement fiscal reviews in your practiceIf you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOsWe can help you build the skills, processes and confidence needed to serve more patients and grow your practice.Schedule your Game Plan Call here: https://rehabceos.com/contactAnd don't forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media

Ready to start/scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceosIn this podcast, Dr. Robbie Woelkers reveals the biggest mistake clinic owners make when expanding to multiple locations and shares the exact “max clinic potential” formula that can add $42K+ in monthly profit without opening another location.[0:00] - The #1 clinic expansion mistake costing owners thousands[0:50] - What is “max clinic potential” and why it matters[2:17] - The square footage formula for calculating capacity[4:11] - Real examples: 1500 vs 2500 sq ft clinic calculations[6:05] - How many providers can you actually fit?[8:00] - The admin-to-visit ratio you need to know[9:21] - Case study: $140K revenue potential without expansion[10:43] - Proper hiring sequence for new locations[12:37] - The “protection” and “prosperity” levels explained[13:32] - Action steps for multi-location ownersWhat You’ll Learn:The exact square footage formulas for 40, 50, and 60-hour work weeksHow “cannibalization” is killing your expansion profitsWhy one admin can only handle 110 visits per weekThe hiring sequence that protects profitabilityReal math: $20K revenue vs $13K expenses per providerBefore opening location #4, make sure locations #1-3 are at maximum capacity. Most owners discover they’re sitting on $42K+ in untapped monthly profit.

Ready to start/scale your clinic for FREE? Join 1400+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceosIn this video, Dr. Robbie Woelkers reveals the complete system for turning vendor events into five-figure revenue days. Learn the early bird networking strategy that builds referral partnerships, discover P.T. Barnum's dramatic demonstration principles for attracting crowds to your booth, and master the three-part workshop framework that generates massive returns from health fairs and community events.0:00 - The vendor list preparation strategy that most PT owners skip0:29 - Early bird networking: Why the first hour is pure gold for referrals0:58 - P.T. Barnum's dramatic demonstration principle for PT booths1:28 - Creative booth attractions that draw crowds (dynamometer contests, prize wheels)1:57 - Why you should never treat patients for free at events2:07 - The three-part workshop system for five-figure event days2:27 - How mastering workshops transform your event ROIIf you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOsWe can help you build the skills, processes and confidence needed to serve more patients and grow your practice.Schedule your Game Plan Call here: https://rehabceos.com/contactAnd don't forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media

Ready to start/scale your clinic for FREE? Join 1400+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceosIn this video, Dr. Joey Allbritton reveals the psychological labeling technique that prevents the dreaded "I need to think about it" objection before it ever happens. Discover how one practitioner charges $375 per visit and makes $700K annually using these advanced sales strategies.0:00 - Why patients really say "I need to think about it"1:15 - The 3 levels of healthcare sales most practitioners miss2:30 - How to use labeling to prevent spouse objections4:00 - The "permission" psychology that kills deals with men5:15 - Why timing objections happen and how to eliminate them6:30 - Moving from pain-based to identity-based selling7:45 - The $700K practitioner's secret revealedIf you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOsWe can help you build the skills, processes and confidence needed to serve more patients and grow your practice.Schedule your Game Plan Call here: https://rehabceos.com/contactAnd don't forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media

Ready to start/scale your clinic for FREE? Join 1400+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceosIn this episode, Dr. Robbie Woelkers talks with clinic owner Jim Floyd about how switching from 60-minute to 45-minute appointments led to record profits while maintaining quality one-on-one care. Jim shares his journey of making this difficult decision, how he communicated the change to his team, and the impressive financial results that followed.0:00 - Introduction and background 1:49 - Recent profit margin and revenue records 3:16 - The critical decision to change appointment lengths 4:58 - Maintaining one-on-one care while improving profitability 7:14 - How to manage team resistance to change 11:24 - Impact on utilization rates and cancellations 14:54 - Why 45-minute vs. 40-minute appointments 18:28 - Staff recruitment strategy for growth 25:16 - Current business constraints and challenges 30:52 - Why Jim takes PT students and interviews them 42:48 - Work-life harmony instead of work-life balance 49:46 - Building a support system as an ownerIf you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOs. We can help you build the skills, processes and confidence needed to serve more patients and grow your practice.Schedule your Game Plan Call here: https://rehabceos.com/contact And don't forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media

How can mastering the art of asking the right questions transform your clinic's patient interactions and satisfaction rates?What simple communication tool can drastically improve your team's performance and patient engagement almost immediately?Dr. Joey Allbritton of Rehab CEOs as he dives into the importance of effective communication within physical therapy clinics, emphasizing the impact of clarity and confidence in front office interactions and provider evaluations. By examining the underlying reasons behind symptoms, such as shoulder pain affecting sleep, Joey demonstrates how these insights can transform client engagement and sales. Utilizing call recordings and role-playing, clinics can improve their communication skills, leading to higher patient satisfaction and retention. Episode Timestamp:[00:00] Understanding the Impact of Shoulder Pain[00:41] The Importance of Asking the Right Questions[01:45] Identifying and Addressing Communication Issues[02:05] Introduction to Rehab CEOs and Video Overview[02:23] Improving Front Office Communication[04:19] The Role of Call Recording in Enhancing Performance[04:59] Providing Effective Feedback and Role Playing[09:43] Strategies for Providers to Improve Patient InteractionStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

How can physical therapists effectively manage the challenges of expanding their practice while maintaining high-quality patient care?How can physical therapists avoid the common pitfall of over-promising results to patients?Join Dr. Robbie Woelkers from Rehab CEOs talks to Ben Carlson, owner of Carlson Pro Care, about his experiences in transforming his family's physical therapy business. Ben discusses his transition from working in film and startups to taking over and modernizing a 40-year-old family business. Key topics include the differences in pace between film and healthcare, the importance of innovation and questioning traditional practices, and strategies for recruitment and clinic expansion. Ben shares his insights on leveraging AI, creating a strong business culture, and navigating the supply and demand challenges in physical therapy. The conversation also delves into Ben's personal growth as a leader, the role of aesthetics in healthcare, and building a sustainable model for the future.Episode Timestamp:[00:00] Introduction: Setting the Stage for Effective Patient Transition[00:19] Choosing the Right Strategy and Coach[00:54] Tackling Sales Objections in Therapy[01:33] Introduction to Dr. Joey Albert and Rehab CEOs[01:58] Understanding and Addressing Patient Beliefs[02:52] Customizing Approaches to Meet Individual Needs[03:22] Directly Addressing and Alleviating Patient Concerns[04:25] Exploring Dynamic Pillars and Unique Selling Points[05:52] Strategies for Overcoming Resistance to Change[08:24] Final Tips and Invitation to Join Our Community for Tailored Coaching and MentorshipStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

Can physical therapists actually replace surgery with therapy alone?How do you convince a patient to switch therapists without causing discomfort or conflict?Join Dr. Joey Albritton as he discusses effective techniques for enhancing patient communication and managing sales objections in the realm of physical therapy. He stresses the importance of authenticity in patient interactions and the strategic necessity for patients to commit fully to one therapy program to achieve consistent progress. This episode delves into overcoming the common hurdles of direct response marketing and emphasizes the significance of tailored team training to proficiently manage new patients. Dr. Albert also explores strategies for understanding patient dissatisfaction with current therapies and smoothly transitioning them to a new treatment approach.Episode Timestamps:[00:00] What Not to Do in Therapy Patient Transition[00:19] Choosing the Right Therapy Approach[00:54] Handling Sales Objections in Physical Therapy[01:33] Introducing Dr. Joey Albert and the Mission of Rehab CEOs[01:58] Understanding Underlying Patient Beliefs and Discontents[02:52] Tailoring Approaches to Individual Patient Needs[03:22] Directly Addressing and Alleviating Patient Concerns[04:25] Discussing Dynamic Pillars and Unique Selling Points of Therapy[05:52] Strategies for Overcoming Patient Resistance to Change[08:24] Conclusion: Tips for Smooth Transitions and Invitation to Join Rehab CEOs CommunityStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

How can you ensure past patients think of your clinic first when they need physical therapy again?What are effective strategies to handle patients who are directed by doctors to other therapists?Join Dr. Joey Albritton as he explores effective strategies for reactivating past patients and navigating the challenges associated with doctor referrals. Discover how maintaining communication with past patients can lead to repeat visits and how to handle situations when a doctor refers a patient elsewhere. This episode offers practical tips for improving patient retention and enhancing your practice's success.Episode Timestamps: [00:00] The Importance of Staying Top of Mind[00:11] Marketing Tip: Engaging Past Patients[00:48] Handling Objections: Doctor Referrals[01:44] Empowering Patients: Making Informed Choices[02:53] Scheduling and Insurance ConsiderationsStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

Can physical therapy really replace the need for surgery?How can we turn skeptical patients into physical therapy advocates?Join Dr. Joey Albritton as he shares insights on the challenges and solutions of converting patient skepticism about physical therapy into enthusiastic acceptance. He discusses strategies for enhancing patient engagement and compliance, providing insight into how physical therapists can effectively communicate the benefits of choosing therapy over surgery. This episode also introduces a new sales series and training resources aimed at helping physical therapy practitioners and front office staff navigate patient objections more effectively.Episode Timestamps: [00:00] Setting the Stage for Better Patient Outcomes[00:28] Understanding Patient Objections and Improving Compliance[01:25] Introducing Dr. Joey Albritton and His Expertise[01:46] Addressing the Surgery vs. Physical Therapy Dilemma[02:30] Effective Communication Strategies with Patients[03:13] The Importance of Prehab and Patient Education[03:54] Scheduling and Ensuring Patient Commitment[05:41] Pre-Framing the Option of No Surgery[07:04] Conclusion: Transforming Skeptics into Raving FansStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

How can physical therapy clinics effectively convert physician referrals into committed patients?What are some common misconceptions patients have about physical therapy, and how can clinics address them?Join Dr. Joey Albritton as he dives into the challenges faced by physical therapy clinics in converting physician referrals into actual patient visits. He addresses common patient misconceptions about physical therapy and provides actionable strategies to overcome them. By improving communication and tailoring conversations to patient concerns, clinics can boost patient attendance, satisfaction, and revenue. Dr. Albritton also shares free resources and group coaching opportunities to enhance sales and communication skills for clinic staff.Episode Timestamps: [00:00] Understanding the Importance of Best Interest[01:00] Common Issues in Physical Therapy Communication[02:24] Addressing Patient Concerns and Misconceptions[03:39] Effective Strategies for Patient Engagement[04:27] Customizing Physical Therapy PlansStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

What are the best strategies to overcome patient objections to starting physical therapy before seeing their doctor?Join Dr. Joey Albritton as he shares effective strategies to overcome common patient objections, specifically the hesitation to start physical therapy before consulting with a doctor. Joey emphasizes the benefits of preemptive PT sessions, which not only expedite pain relief but also streamline the patient's subsequent medical consultations. The discussion includes practical advice on enhancing communication between PTs and physicians, scheduling strategies to reduce wait times, and ensuring continuous patient care through consistent follow-ups.Episode Timestamps:[00:00] Introduction to the challenges of scheduling PT before a doctor’s visit[01:24] Deep dive into understanding and addressing patient concerns[01:56] Strategies to empower both patients and healthcare providers[02:17] Managing various appointment scenarios and effective scheduling[03:21] Addressing Different Scenarios[04:17] Best practices for scheduling and handling objectionsStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

How can you turn a patient’s time objection into a commitment to treatment?What’s the real reason patients say they don’t have time for treatment?Join Dr. Joey Albritton as he dives deep into the common challenge of overcoming time-related objections during patient consultations. This episode is packed with actionable advice on how to pre-handle objections by truly understanding patients' schedules and commitments, enhancing their commitment to treatment through positive labeling and building urgency. Joey's insights aim to sharpen healthcare professionals' communication and sales skills, ultimately leading to better patient care and business success.Episode timestamps:[00:00] Human Psychology in Decision Making[00:45] Identifying Real Objections in Patient Interactions[01:21] Strategies to Overcome Time Objections[01:45] How to Prevent Objections Before They Happen[02:40] Assessing the Patient's Situation and Schedule[04:20] The Power of Positively Labeling Clients to Foster Commitment[05:48] Effective Techniques for Handling Objections[07:19] Conclusion and Resources for Further LearningStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

How can implementing custom care plans increase patient satisfaction and clinic profitability?What are the key advantages of selling larger, upfront payment packages in your physical therapy clinic?Join Dr. Robbie Woelkers as he discusses the critical importance of custom care plans in physical therapy. He explains the concept of creating tailored treatment plans that align with patient needs, the congruency between belief in the treatment's effectiveness, and the actual care provided. We explore various facets, including financial benefits, enhanced patient trust, and broader business implications.Episode Timestamp:[00:00] The Importance of Belief in Care Plans[02:29] Understanding Patient Skepticism[04:53] Building Trust and Confidence[05:27] Financial Benefits of Custom Care Plans[06:06] Provider Perspective and Pressure Reduction[10:41] Attracting Premium Clients[11:38] Filling the Schedule and ProfitabilityStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

What's the real cost of generic treatment packages, and how can custom packages transform your physical therapy practice?Join Dr. Robbie Woelkers as he discusses the intricacies of creating and selling custom physical therapy packages. This episode explores the importance of accurately diagnosing patients, employing a test-treat-retest approach, and educating patients about their treatment phases. Dr. Woelkers emphasizes the necessity of customized care plans that cater specifically to an individual's needs, which is crucial for ethical selling and effective treatment.Episode Timestamp:[00:00] Introduction to Diagnosis and Treatment[00:24] Understanding Pain and Performance[01:00] Understanding Custom Packages[02:00] Creating and Selling Custom Plans[02:48] The Evaluation Process and the “8Ps”[03:38] Creating Custom Plans of Care[07:09] Priming and Performance Phases[08:22] Developing a Custom Plan of Care[10:49] Selling Custom Packages[12:45] Pricing Strategies Have you ever wondered what separates the Clinic Owners who hit $1 Million a year or more from an owner who feels like they are constantly grinding but not feeling like they are making any progress?I have. Because, even though we ended up going from 1 to 3 clinics and $1.7 Million in revenue in 18 months that doesn’t show all the pains and struggles that I went through to get there.You may not know I have lost everything multiple times, had wages garnished, felt like I chose my business over family, and the list goes on...I remember lying awake at night, asking myself...-What are the most successful clinic owners doing that I’m not doing?-How are some owners getting a consistent 10-15 patients every week, making tons of money, while I wasn’t?Then I discovered what is now the Practice Legacy Model and EVERYTHING changed almost overnight.Now, I’m not telling you my story to make it about me. I’m telling you this story to show you what is possible for you. Because...We have a 3-day online challenge starting August 20-22ndWhere I’m going to help you build a profitable and stress-free clinic that gives you financial freedom without sacrificing time with your family.So click the link below to reserve your seat!https://ptclinicgrowth.com/Challenge

Why are traditional package deals potentially harmful to the financial health of your physical therapy clinic?How can customizing your package offerings transform the profitability of your services?Join your host, Dr. Robbie Woelkers, as he explains the common pitfalls physical therapists face when selling standard package deals and how it impacts profitability. Many clinics find themselves breaking even or losing money due to improper pricing and scheduling issues. This episode delves into the reasons behind these challenges and introduces the benefits of custom packages to better structure visits and improve profitability. Robbie illustrates these points with real examples from clinics he has worked with and outlines the importance of knowing cost-per-visit metrics and maintaining proper volume. Future videos in the series will offer specific strategies for creating effective custom packages.Episode Timestamp:[00:00] Introduction to the impact of cash packages on profitability[00:14] Common challenges associated with selling standard packages[00:46] Deep dive into why these packages often lead to profitability issues[02:23] Case study: Analyzing the effects of pricing tiers on revenue[04:47] The critical role of understanding cost-per-visit metrics[07:50] Exploring the significant benefits of switching to custom packagesHave you ever wondered what separates the Clinic Owners who hit $1 Million a year or more from an owner who feels like they are constantly grinding but not feeling like they are making any progress?I have. Because, even though we ended up going from 1 to 3 clinics and $1.7 Million in revenue in 18 months that doesn’t show all the pains and struggles that I went through to get there.You may not know I have lost everything multiple times, had wages garnished, felt like I chose my business over family, and the list goes on...I remember lying awake at night, asking myself...-What are the most successful clinic owners doing that I’m not doing?-How are some owners getting a consistent 10-15 patients every week, making tons of money, while I wasn’t?Then I discovered what is now the Practice Legacy Model and EVERYTHING changed almost overnight.Now, I’m not telling you my story to make it about me. I’m telling you this story to show you what is possible for you. Because...We have a 3-day online challenge starting August 20-22ndWhere I’m going to help you build a profitable and stress-free clinic that gives you financial freedom without sacrificing time with your family.So click the link below to reserve your seat!https://ptclinicgrowth.com/Challenge

How did starting a clinic in the midst of COVID-19 set the stage for unexpected rapid growth?What strategies did Issac and Brittany employ to transform their local reputation and accelerate their clinic's success in a small community?Join your host, Dr. Robbie Woelkers, as he introduces Dr. Issac Ervin from Ervin Physical Therapy. Discover the remarkable journey of how Issac and his wife Brittany, amidst the challenges of COVID-19, founded a thriving clinic in Kentucky. From blue-collar roots to burgeoning business owners, their story is one of resilience, strategic hiring, and the crucial role of company culture in fostering growth.Episode Timestamp: [01:22] Meet Dr. Issac Ervin[02:01] Starting a Clinic During COVID[04:38] Building a Reputation in a Small Town[06:48] The Importance of a Good Product[14:00] Hiring and Scaling the Clinic[19:16] Balancing Multiple Roles and Responsibilities[20:41] Personal Struggles and Realizations[25:24] First PT Hire and Rapid Growth[27:18] Building a Strong Culture and Vision[31:07] Transitioning to a Leadership Role[34:04] Future Plans and Strategic GrowthStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

How do your employees directly impact the quality of your products and services?What strategies can you employ to transform a rule-based culture into a value-driven workplace?Join Dr. Robbie Woelkers as he dives into how the quality of your employees directly influences the quality of your products and services. In this episode, we explore a framework for assessing and managing employees based on their core values and productivity. Learn how to categorize your team into four distinct quadrants and discover strategies to enhance your business culture through value-based leadership.Episode Timestamp: [00:00] People Equals Product[00:20] Transitioning from Producer to Manager[01:06] The Importance of Good People[01:07] Four Quadrants of Employees[01:49] Identifying and Training Employees[02:51] Core Values vs. Rules[04:49] Tier One Employees[06:17] Tier Two Employees[07:42] Tier Three Employees[09:11] Setting Expectations and AccountabilityStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

Is your business suffering because of the people you employ or the processes you have in place?How can tracking patient progress transform the success rate of your clinic?Join Dr. Robbie Woelkers as he dives into a critical aspect of business management: distinguishing personal shortcomings from systemic issues. The discussion is geared toward helping business owners recognize whether their struggles stem from their product/service or the people involved, including themselves. Dr. Woelkers provides valuable insights on self-awareness, evaluating team members, patient progress tracking, and building effective referral networks.Episode Timestamp: [01:03] Introduction: Self-Reflection and Identifying Issues[01:59] Understanding Business Growth and Profitability[03:26] Evaluating Product and Service Quality[03:57] Assessing Team Performance and Core Values[07:28] Analyzing Graduation Rates and Patient Throughput[08:26] Building a Sustainable Marketing System[09:26] Implementing Effective Patient Tracking Systems[14:10] Strategies to Overcome Business ConstraintsStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

What impact does evolving from an operator to a manager have on business development?What are the most effective strategies for balancing work, health, and personal relationships while managing a growing business?Join Dr. Robbie Woelkers as he discusses the crucial transition from working in your business as a producer to working on it as a manager. This shift is essential for sustainable business growth and involves balancing work, health, and personal relationships effectively. Dr. Woelkers outlines common hiring mistakes, the importance of the first hires, and strategic steps toward becoming an effective unifier and manager in your business.Episode Timestamp: [01:10] Introduction to Working on Your Business[01:50] Balancing Health, Work, and Relationships[03:45] Transitioning from Producer to Manager[04:53] Hiring Strategies for Growth[07:08] Scaling Up: Adding Providers and Admins[10:15] Managing Multiple LocationsStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

Can part-time employees truly impact the efficiency of your clinic, or are they a necessary flexibility?How do you balance the use of full-time versus part-time staff to optimize clinic performance?Join Dr. Robbie Woelkers as he explores the complexities of utilizing part-time employees in healthcare clinics. This discussion delves into the potential efficiency pitfalls and strategic considerations necessary for clinic operations. By outlining a mentor's perspective that "part-time employees produce part-time results," Dr. Woelkers illustrates the challenges of inconsistent schedules and the difficulty in meeting revenue and expense ratios. The episode is structured to guide clinic owners on the transition from treatment roles to full-time hires, ensuring continuity of care and optimal financial performance. It also examines the strategic role of PRN and part-time workers in providing coverage and flexibility, while emphasizing the critical importance of full-time staff for core operations.Episode Timestamp:[00:48] The Pitfalls of Part-Time Employees[01:17] Challenges in Clinic Staffing[01:43] Financial Implications of Hiring Practices[02:16] Optimizing Clinic Operations[02:33] Understanding Full-Time Equivalents (FTEs)[03:06] Revenue and Expense Management[05:52] Scheduling Complexities with Part-Time Staff[07:53] The Role of PRN and Part-Time Employees[10:09] Impact on Patient Care[11:28] Conclusion: Balancing Full-Time and Part-Time StaffStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

Is outsourcing your billing really more cost-effective than managing it in-house?How can the right billing choice boost your practice's efficiency and improve cash flow?Join Dr. Robbie Woelkers as he dives into the intricate decision-making process of whether to outsource billing services or maintain them in-house within medical practices. The episode highlights the financial implications, efficiency metrics, and practical experiences from multi-location practices to guide practice owners towards optimizing their billing strategies.Episode Timestamp: [00:51] Introduction to Billing Decisions[01:54] Understanding the Cost of Outsourcing[03:45] In-House Billing Costs and Considerations[06:50] Efficiency in Billing: Outsourced vs. In-House[09:24] Case Study: Real-World Billing CostsStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

What's the secret to ensuring your new PT clinic location is a success from day one?How can PT clinic owners prepare financially before scaling their practice?Join Dr. Robbie Woelkers for an insightful crossover episode, "The Dave Kittle Show," Dr. Robbie Woelkers joins Dave Kittle as they discuss essential strategies for physical therapy practice owners looking to expand successfully. Covering topics from risk mitigation and decision-making to the importance of having a reserve before opening new locations, Robbie emphasizes the importance of being calculated and smart about growth. He underscores the necessity of having an oversubscribed practice before expansion, details the role of planned staffing, and highlights the value of structured mentorship. The conversation also addresses common pitfalls and the significance of balancing financial stability during the growth phase.Episode TimeStamp:[00:00] Mitigating Risk as a Business Owner[00:48] The Importance of Oversubscription[02:21] Defining Oversubscription[03:46] Patient Scheduling and Retention[08:11] Building a Reserve for Expansion[10:06] Hiring Strategies for New Locations[15:30] Balancing Business Growth and Personal Life[21:35] Shockwave Therapy Insights[22:01] Aquatic Therapy Considerations[22:53] Financial Concerns for Owners[23:49] Principles of Business Advancement[25:48] Hiring Strategies for Growth[29:59] Free Resources and Community SupportStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

Can your physical therapy practice thrive without your day-to-day involvement?Is expanding your PT clinic always the best move?Join Dr. Robbie Woelkers for an insightful crossover episode, "The Dave Kittle Show," Dr. Robbie Woelkers joins Dave Kittle to explore the strategic intricacies of expanding physical therapy practices. As seasoned experts in the field, they delve into essential leadership qualities, the importance of a strong management team, and the strategic considerations crucial for establishing additional clinic locations. Listen as they share insights on maximizing the potential of your first clinic before considering expansion and the impact of business valuation on your practice's worth.Episode Timestamp: [00:00] Introduction to Leadership Challenges in Clinics[00:54] Welcoming Robbie Wilkers to the Podcast[01:06] Discussing Physical Therapy Practices and Expansion[02:34] Challenges and Opportunities in the Physical Therapy Industry[03:49] The Importance of Vision and Leadership in Business Growth[05:10] Understanding Business Valuation and Key Man Risk[07:05] The Importance of Leadership Teams[11:24] The Six Commandments for Opening New Locations[22:23] Maximizing Clinic Potential Before ExpansionStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

How can changing your payment terms from "painful" to "prepay" boost patient sign-ups and clinic revenue?What are the hidden risks of offering free screenings in insurance-based clinics?Join Dr. Joey Allbritton , co-owner of Rehab CEOs as he discusses effective pricing strategies tailored for both cash-based and insurance-based physical therapy clinics. He highlights the importance of strategic prepayment options and discusses how to avoid pitfalls in pricing that could affect clinic compliance and profitability.Episode Timestamp: [00:00] Introduction to Prepay Strategies[00:54] Understanding Cash vs. Insurance Pricing[01:50] Optimizing Clinic Pricing Strategies[03:49] Effective Package Pricing Techniques[08:37] Handling Patient Drop-offs[11:15] Leveraging Paid Ads for Clinics[12:45] Compliance and Legal ConsiderationsStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

Do you really need more patients to improve your PT clinic's profitability, or is there a better way?How can tracking active patients transform the efficiency and financial health of your physical therapy practice?Join Dr. Joey Allbritton , co-owner of Rehab CEOs as he challenges the conventional wisdom that physical therapy clinics should constantly seek new patients. He explores the importance of tracking active patients effectively, addresses scheduling inefficiencies, and explains how clinics can optimize their existing operations without the cost of additional marketing. This discussion includes a deep dive into the metrics that matter for clinic efficiency and introduces a valuable tool for making informed business decisions.Episode Timestamp: [00:00] Introduction to Patient Discharge and Tracking[01:21] Understanding Active Patient Tracking[02:26] Key Metrics for Clinic Efficiency[03:31] Addressing Scheduling and Drop-off Issues[05:15] Optimizing Marketing and Resource AllocationStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

What marketing secrets can physical therapy practices learn from dentistry to drastically improve patient engagement and referrals?How can leveraging Google reviews transform the visibility and credibility of your physical therapy practice?Join Dr. Joey Albritton for an insightful crossover episode, "The Breakfast Club," where we explore key strategies for boosting patient engagement and retention in physical therapy. Together with Jimmy McKay and Dave Kittle, we dive into the nuances of physical therapy marketing compared to dental practices, emphasizing proactive patient engagement and the importance of Google reviews.Learn how front office dynamics can enhance patient care and discover actionable tips for using patient experiences as powerful marketing tools. We also discuss strategic advertising methods tailored for physical therapy clinics.Episode Timestamp:[00:00] Understanding the Need for Physical Therapy[01:22] Meet Joey Albritton, sharing his journey from dental hygienist to marketing expert.[02:08] Insightful comparison of marketing techniques between dentistry and physical therapy.[04:50] The critical role of enhancing patient experiences to secure positive Google reviews.[08:52] Discussion on the impact of the front office’s role in patient care and retention.[15:13] Unpacking the unique marketing challenges within PT practices.[17:36] Strategies for effective advertising in physical therapy.[19:13] Exploring business models: Recurring vs. Reoccurring.[31:12] Overcoming common marketing misconceptions in PT.[34:40] Techniques for requesting Google reviews in a manner that feels natural and engaging.[39:51] Utilizing the power of patient referrals and reviews to enhance practice growth.[53:56] Emphasizing the continual need for marketing in maintaining a thriving practice.Stay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

How can you ensure your physical therapy clinic remains profitable while offering competitive pricing packages?What are the common pitfalls of publicly displaying your clinic's pricing, and how can you avoid them to attract more committed clients?Join Dr. Joey Allbritton , co-owner of Rehab CEOs as he dives into effective pricing strategies and package offerings for cash-based physical therapy clinics. In this episode, Dr. Albritton emphasizes the need for physical therapy clinics to balance discounts with profitability, while offering a comprehensive understanding of setting baselines, the strategic use of packages, and determining optimal pricing per visit for varying appointment lengths. He provides a caution against the risks of underpricing and the pitfalls of low visit packages, along with tailored advice on scaling a profitable business model. Additionally, Dr. Albritton discusses advertising strategies and the drawbacks of publicly displaying pricing. Stay tuned for an opportunity to access a valuable pricing calculator and other resources designed to aid in the success of your clinic.Episode Timestamp: [00:00] Introduction to Pricing Strategies[00:02] Understanding Baselines and Profitability[00:18] The Importance of Packages[01:01] Common Pricing Mistakes[01:49] Scheduling and Revenue Per Visit[02:28] Discounts and Pricing Psychology[05:47] Hybrid Models and Average Pricing[08:41] Advertising and Lead Generation[14:04] Continuous Selling and Plan of CareAre you ready to simplify your pricing strategy? Get access to our exclusive Pricing Calculator, designed to streamline your process and boost your profits.Stay updated with the latest episodes by subscribing to our podcast, and if you want more free training like this, join our community. Don’t miss out on these essential tools and resources!🔗 Click here to get started: https://www.skool.com/rehabceosThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

How can implementing prehab protocols enhance your patients' recovery outcomes compared to surgery alone?What strategies can you employ to ensure doctors continue referring patients back to your practice after initial recommendations to other therapists?Join Dr. Joey Allbritton , co-owner of Rehab CEOs as he delves into effective strategies for managing patient objections to pre-surgery physical therapy. Dr. Allbritton draws an engaging comparison to getting a base tan before a beach vacation to explain the proactive benefits of prehab, such as enhanced recovery speeds and improved outcomes of surgical procedures. This episode is packed with insights on understanding the dynamics of patient referrals, the crucial role of clear communication, and the importance of continuous education to maintain patient compliance and optimize treatment results.Episode Timestamps:[00:00] Introduction: The Beach Vacation Analogy[00:48] Common Objection: I Just Need Surgery[01:09] Understanding the Doctor's Perspective[02:43] Explaining the Benefits of Prehab[05:48] Handling Insurance Requirements[06:31] Closing the Deal: Scheduling the Evaluation[06:59] Maintaining Patient Engagement[08:12] Avoiding Conflicts with Doctors[09:09] Building Strong Referral RelationshipsStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

Why do patients often choose another therapist when their doctor suggests it, and how can you ensure they come back to you?What practical steps can you take to maintain vital relationships with your patients even after they've left your clinic?Join Dr. Joey Allbritton , co-owner of Rehab CEOs as he explores the critical challenge of retaining patients in the face of doctor referrals to other physical therapists. Learn effective strategies to maintain relationships with past patients, handle referrals with authority, and guide them back to your clinic.Episode Timestamps:[00:00] The Importance of Nurture Systems[00:46] Common Objection: Doctor Referrals[01:55] Understanding Patient Behavior[02:42] Overcoming Authority Bias[03:35] Effective Communication Strategies[04:18] Scheduling and Follow-UpStay updated with the latest episodes by subscribing to our podcast and if you want more free training like this one join our community https://rehabceos.com/psaThank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.