PODCAST · business
The LinkedIn Marketer: Karen Hollenbach
by Karen Hollenbach
If you want to elevate your LinkedIn presence, this podcast is for you. Listen to Karen Hollenbach, Australia's LinkedIn Expert Consultant, Educator, Mentor and LinkedIn Profile Writer, as she shares her LinkedIn expertise, helping you move from quietly capable to visibly confident on LinkedIn. Learn the importance of being intentional and strategic on LinkedIn. Increase your confidence and comfort with the largest professional networking platform.
Episodes
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S6 #18 Crafting an Authentic Personal Brand for a Board Career
In this episode I explore how to develop an authentic personal brand for a board career that aligns with your board aspirations, highlighting your unique strengths and value as a leader. Whether you are an Australian professional looking to serve on the board of a not-for-profit, private company,...
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S6 #17 Building Genuine Relationships with Charlotte Lloyd
In this episode of The LinkedIn Marketer podcast I chat to Charlotte Lloyd. As a dedicated leader in the ICT industry with a focus on creating impactful customer experiences, Charlotte's journey has been driven by a passion for connecting businesses with the right technological solutions. I met...
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S6 #16 How to Elevate your LinkedIn Presence
In this episode I explore how to elevate your LinkedIn presence with The Elevate Map - a practical, human-centred framework that helps you show up on LinkedIn with clarity and confidence. It’s iterative by design: a cycle you return to as your goals, roles, teams or strategic priorities evolve....
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S6 #15 The Art of Identity with Jason Malouin
In this episode of The LinkedIn Marketer I chat to World-Renowned, Award Winning Portrait Specialist, Jason Malouin. about his work with real people doing big things who care deeply about how they show up and the impact they have in the world. Jason's work can be seen on the pages of…
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S6 #14 Creating Great Content for LinkedIn
In this episode I explore what’s involved in creating great content for LinkedIn. If you’re responsible for your organisation’s LinkedIn page – or you’re part of the executive team expected to “lead by example” online – you already know that simply being on LinkedIn isn’t enough. The real…
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S6 #13 Storytelling with Jennifer Woodward
In the latest episode of The LinkedIn Marketer I chat to Jennifer Woodward about her approach to LinkedIn. As the person responsible for Thought Leadership Engagement at Starlight Children’s Foundation, Jen amplifies the work of Starlight’s CEO and team, empowering communities, partners, and...
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S6 #12 How to Improve Your Resume and LinkedIn Profile for Job Search Success
In this episode I explore how to improve your resumé and LinkedIn profile for job search success because I am noticing many organisations are restructuring resulting in many people finding themselves looking for a new job. Please share this episode with anyone in your community who could use some...
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S6 #11 Thought Leadership with Ian Hamilton
In this episode of The LinkedIn Marketer I chat to Ian Hamilton about his approach to LinkedIn - from clarity of purpose to showing up consistently on LinkedIn. For my listeners I want you to hear from thought leaders like Ian, who are confidently navigating LinkedIn. It is my hope that Ian's…
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S6 #10 Why you might be hesitating to show up on LinkedIn
In this episode I explore why you might be hesitating to show up on LinkedIn and the small actions you can take to decide if LinkedIn is worth the effort. Resources The LinkedIn home feed clean up I mention in this episode:...
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S6 #9 Educational Leadership with Janine Stratford
In this episode of The LinkedIn Marketer I chat to Janine Stratford about her journey with LinkedIn. Janine is the Founder of Coaching Focus, a leadership coach, career strategist, and facilitator passionate about helping educators lead with clarity, confidence, and purpose. After 28 years in...
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S6 #8 If LinkedIn was a mirror, what do you see in your reflection?
In this reflective episode of The LinkedIn Marketer, I explore the idea of your LinkedIn profile as a mirror- an honest reflection of your professional story. I invite you to look beyond headlines and job titles to consider what your presence truly reveals. Every section of your profile - from…
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S6 E7 The Quiet Power of Intentional LinkedIn Use
In this episode of The LinkedIn Marketer I invite you to step away from the noise and pressure of LinkedIn and return to a place of calm reflection. I explore how LinkedIn can become an intentional, authentic extension of your professional life. Through a client story and reflective prompts, I...
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S6 #6 Is marketing a noble profession and why does this matter?
In this episode of The LinkedIn Marketer I explore something I've been thinking about lately - the role of marketing and whether it is having a positive impact on our society. Tune in to find out where I landed and the opportunity for your LinkedIn presence. How do we show up in a way that feels...
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S6 #5 My plans for Substack | LinkedIn algorithm updates | Remember your LinkedIn strategy
In this episode I share my plans for Substack, re-introduce myself (in case this is the first time you've tuned in - welcome!) and share my thoughts on the latest LinkedIn algorithm updates. Resources mentioned: Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile...
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S6 #4 Less Clutter, More Impact on LinkedIn
In this episode of the LinkedIn Marketer I explore the LinkedIn clean up you didn't know you needed. Improving your feed with a LinkedIn clean-up means you’ll spend more time engaging with content that aligns with your professional focus. Podcast resources: Here's the article I mention with...
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S6 #3 Emoji or No-ji?
In this episode of The LinkedIn Marketer I explore the big question - should Australian professionals use emojis on LinkedIn at all? I share why I do not use emojis on LinkedIn and what to consider instead. Please leave a comment if you have questions from this episode. Let me know if there are...
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S6 #2 Is AI Friend or Foe when Writing your LinkedIn Profile?
In this episode I explore AI and the different views about whether it is friend or foe, when it comes to writing your LinkedIn profile. I provide tips for embracing AI when writing your LinkedIn profile and mention how to side step the paid AI option within LinkedIn. I ask you to consider two key...
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S6 #E1 Welcome to Season 6 of The LinkedIn Marketer
Hello there, and welcome to Season 6 of The LinkedIn Marketer podcast with Karen Hollenbach. In this episode I share that I'm thrilled to be back for another season of insights to help elevate your LinkedIn presence. This season will focus on the LinkedIn profile experience and how to help you…
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S5 #25 The Benefits of Content Marketing Rituals on LinkedIn
In this episode I explore the benefits of content marketing rituals on LinkedIn and suggest the ways you can incorporate this into your own marketing team. Resources mentioned in this episode: Think Bespoke's Content Marketing Strategy Playbook...
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S5 #24 Exploring Thought Leadership on LinkedIn
In this episode I explore what thought leadership can mean for you on LinkedIn. Whether you’re responsible for managing your organisation’s LinkedIn presence or you lead an organisation, this episode will provide some insights and inspiration to assist your LinkedIn journey. Keep Learning For...
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S5 # 23 How to Conduct a LinkedIn Content Marketing Audit
In this episode I explore the four steps involved in conducting a LinkedIn Content Marketing Audit and point you to the resources to help you do this. Resources mentioned in this episode: Kevin D. Turner for all of the recent changes on LinkedIn (profiles and pages)...
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S5 #22 The Benefits of LinkedIn Profile Networking Rituals
In this episode I explore the benefits of LinkedIn Profile networking rituals as a way to maximise your time on LinkedIn. I also provide a case study of a client who developed his own LinkedIn rituals. Tune in and learn how to take a more strategic and intentional approach to your LinkedIn…
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S5 #21 How to Maximise LinkedIn Private Mode
In this episode I explore how to maximise LinkedIn private mode for your LinkedIn Profile to help you conduct research and remain hidden and private from other LinkedIn community members. There are a number of reasons to activate private mode on your LinkedIn profile, including: Research other...
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S5 #20 LinkedIn Profile Mistakes to Avoid
In this episode I explore how to avoid the mistakes I commonly observe when reviewing people's LinkedIn profile. Tune into to learn what these seven mistakes are and how you can avoid or remedy them. Keep Learning For specific LinkedIn profile tips and articles about the features discussed in…
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S5 #19 LinkedIn Profile Best Practice
In this episode I explore the six dimensions I train in my LinkedIn Marketing Mentoring program to help my clients develop their LinkedIn Profile Strategy. These dimensions include: 1. Decide Focus 2. Review Profile 3. Customise Newsfeed 4. Engage 5. Connect 6. Post Keep Learning For specific...
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S5 #18 Why Small Business Owners Need a LinkedIn Profile
In this episode I explore why small business owners need a LinkedIn profile. If you are a coach, consultant or service provider in the professional services, you will learn a lot from these insights too. Keep Learning To learn more about how to develop a LinkedIn profile strategy please visit…
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S5 #17 How to Create a Board Ready LinkedIn Profile
In this episode I explore how to create a Board ready LinkedIn profile. If you are seeking Board Roles or you are a senior leader wishing to quietly refresh your profile to see what’s out there, these insights will help you maximise LinkedIn. Keep Learning For specific LinkedIn profile tips and...
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S5 #16 How to Post a LinkedIn Profile Article
In this episode I explore the nuts and bolts of how to post a LinkedIn Profile article. I also share a number of considerations when posting a LinkedIn profile article, answering some of the questions you may have about this thought leadership feature. There's lots of reasons why I encourage some...
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S5 #15 How to Embrace & Develop your Personal Brand on LinkedIn & beyond
In this episode I explore the three steps involved with embracing and developing your personal brand, and suggest a series of questions to consider. 1. Managing the discomfort of personal branding Some of us think our work should speak for itself and we should not have to be active on LinkedIn.…
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S5 #14 Being Vulnerable, The Humble Brag & LinkedIn Etiquette
In this episode I explore how LinkedIn has changed in more recent years and what this means in terms of how I recommend you approach it. I discuss the trend of being vulnerable, the humble brag and provide suggestions for how I encourage Think Bespoke's clients to start more conversations and…
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S5 #13 LinkedIn Marketing Plan Checklist
In this episode I share a resource with you that was requested by one of the Marketers who I am mentoring as part of my LinkedIn Marketing Mentoring program. With a number of client facing team members playing a key role in the implementation of this organisation's LinkedIn marketing plan, he was...
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S5 #12 The LinkedIn Journey: Know Where You Are & What To Do
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I explore the reason why I developed the LinkedIn journey. It's the 5 stages I use to explain LinkedIn to help individuals and organisations assess their LinkedIn training needs and the key steps they need to…
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S5 #11 Revisiting Creator Mode for Your LinkedIn Profile
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I explore changes LinkedIn has announced for the LinkedIn Profile feature called Creator Mode. This feature offers benefits for LinkedIn members with free accounts. In this episode I explore some of the features…
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S5 #10 How to Get Started with Your LinkedIn Presence
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. This episode is a great one to share with leaders in your organisation who may be feeling tentative about being more active on LinkedIn. In this episode I explore 5 key steps you can take to help you get started with better...
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S5 #5 How to Develop a Content Marketing Strategy for LinkedIn
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I share an excerpt of my recent LinkedIn Live that explored how to Develop a Content Marketing Strategy for LinkedIn. I explain why you need a Content Marketing Strategy and the 4 key steps involved in creating a...
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S5 #8 How to Become a Thought Leader on LinkedIn
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I explore how to become a thought leader on LinkedIn. Whether you are already a thought leader and would like to check your game plan, or you're preparing to increase your thought leadership on LinkedIn, you will…
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S5 #9 Improve Your LinkedIn UX & Clean Up Your LinkedIn Newsfeed
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I share the 7 key steps to improve your LinkedIn user experience (UX) by cleaning up your LinkedIn newsfeed, including: 1. Establish a LinkedIn Strategy I want you to get as much value from your LinkedIn experience…
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S5 #7 How to Refresh Your LinkedIn Profile
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. Welcome to this episode about how to refresh your LinkedIn Profile. If you're a long term listener you may notice an update of the podcast visual. This reflects changes to my LinkedIn Profile. We are all a work in progress, after all!...
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S5 #6 What I Believe | Free LinkedIn Learning Resources
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I share what I believe. At the start of most live training sessions I share this perspective because it's important to understand my philosophical approach to content marketing and business. It will help you decide…
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S5 #4 How to Develop a LinkedIn Profile Strategy | How to Announce the Retirement of a CEO
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I explore How to Develop a LinkedIn Profile Strategy and answer a listener question about How to Announce the Retirement of a CEO. Resources I mention in this episode include: 2022 LinkedIn and Edelman B2B Thought...
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S5 #3 SEO Settings for LinkedIn Articles & Newsletters | LinkedIn Profile Video Feature
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I explore the SEO Settings for LinkedIn Articles & Newsletters and answer a question about how to use the LinkedIn Profile Video feature. Please note - since recording this episode the LinkedIn Profile Video…
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S5 #2 Your LinkedIn Mindset | Is LinkedIn Premium Worth It?
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I explore your LinkedIn mindset with a common question I ask professionals when I'm running LinkedIn training at their workplace. This question is my version of a 'temperature check'. People's answers always...
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S5 #1 Welcome to Season Five | ChatGPT & AI on LinkedIn | Access LinkedIn Learning | Ask Questions
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I share what I’ve been talking to clients about in the world of LinkedIn and my thoughts on where you can stay informed about the latest updates, how to access LinkedIn Learning for free and a side note about how…
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S4 #15 How to Schedule Posts via Your LinkedIn Profile
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I share my experience with testing the LinkedIn Profile scheduling feature. At the time of recording this episode You can now create posts and schedule them to go live at a later time. You can also view the list…
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S4 #14 How to Amplify Your Company's Message with these LinkedIn Page Features
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I explore How to Amplify Your Company's Message with functionality offered for LinkedIn page admins to notify employees of posts, add Workplace Policies and Organisational Commitments, as well as verify employees....
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S4 #13 How to Attract Staff to Your Organisation by Leveraging LinkedIn Page Features
In this episode I explore How to Attract Staff to Your Organisation by Leveraging LinkedIn Page Features. If you are an employer looking to gain a competitive advantage, you can use their LinkedIn company page to help attract talent. In this episode I mention LinkedIn's Newsletter, In the Loop....
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S4 #12 How to Navigate the Best Times to Post on Linkedin
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I explore my suggestions for navigating the best time to post on LinkedIn. The dangerous thing about this topic is that not everyone agrees! Visit Think Bespoke's Knowledge Base and read our article on The Best...
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S4 #11 My LinkedIn Content Creation Secret Revealed
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I share a big secret. It's about how I approach content creation. This episode is helpful for those of you responsible for the content creation or curation for your organisation or if you're a subject matter…
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S4 #10 Exploring How to Love LinkedIn more than Social Media
In this episode I reflect on my recent blog about How to Love LinkedIn More than Social Media and the 8 tips I have for using LinkedIn better. Whether you're already a convert to the power of LinkedIn Marketing or not, I think you'll enjoy listening to these tips. Read the full blog How to Love...
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S4 #9 LinkedIn Profile Strategy for Professionals who have Introvert or Ambivert Tendencies
Visit thinkbespoke.com.au for more LinkedIn Marketing tips. In this episode I explore the importance and value of more passive activities on LinkedIn as part of your LinkedIn profile strategy to stay meaningfully connected with your professional community. I share my discovery that I…
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ABOUT THIS SHOW
If you want to elevate your LinkedIn presence, this podcast is for you. Listen to Karen Hollenbach, Australia's LinkedIn Expert Consultant, Educator, Mentor and LinkedIn Profile Writer, as she shares her LinkedIn expertise, helping you move from quietly capable to visibly confident on LinkedIn. Learn the importance of being intentional and strategic on LinkedIn. Increase your confidence and comfort with the largest professional networking platform.
HOSTED BY
Karen Hollenbach
CATEGORIES
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Frequently Asked Questions
How many episodes does The LinkedIn Marketer: Karen Hollenbach have?
The LinkedIn Marketer: Karen Hollenbach currently has 113 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The LinkedIn Marketer: Karen Hollenbach about?
If you want to elevate your LinkedIn presence, this podcast is for you. Listen to Karen Hollenbach, Australia's LinkedIn Expert Consultant, Educator, Mentor and LinkedIn Profile Writer, as she shares her LinkedIn expertise, helping you move from quietly capable to visibly confident on LinkedIn....
How often does The LinkedIn Marketer: Karen Hollenbach release new episodes?
The LinkedIn Marketer: Karen Hollenbach publishes regularly with 113 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The LinkedIn Marketer: Karen Hollenbach?
You can listen to The LinkedIn Marketer: Karen Hollenbach on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The LinkedIn Marketer: Karen Hollenbach?
The LinkedIn Marketer: Karen Hollenbach is created and hosted by Karen Hollenbach.
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