PODCAST · business
The Lion Zeal Show
by Daryl Rosser
Learn how to scale your SEO business, or turn your search engine optimization skills into a highly profitable business - directly from other SEO's.From internet famous bloggers, to underground hustlers that stay behind the scenes, you'll get to hear from real people running successful SEO businesses.Whether you're a local agency owner, affiliate, pay per lead specialist, or even using SEO to scale your online ecommerce store - you'll get actionable advice from people that have done the same.
Episodes
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SEO to Business Owner w/ Armando Saenz
In this episode, I've bought back my friend Armando Saenz for a third interview to discuss the changes to SEO, digital marketing, and his business itself over the past few years. It's a fun look back for any long-term fans of the show - as Armando was the very first guest. And it's an insightful...
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Client vs Affiliate SEO
Steve Brown was previously featured in episode 52 of the show, where we discussed building his dental SEO agency to 40+ clients. Today, Steve still operates that agency but pivoted his focus to affiliate SEO - where he's also gone on to build multiple 6-figure sites. In this episode, we discuss…
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The Power of Productised Services w/ Mahmoud Fathy
Want to launch your own service business or agency? Mahmoud Fathy is the founder of ContentWish, an SEO content agency, that grew from 0 to $10,000 without even a website. This is an inspiring episode for anyone looking to build a productised service, hire a team, and hustle to 6-figures. Never...
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#99: How To Write Outreach Emails w/ Amit Raj
Outreach link building is booming, but short of paying for guest posts, how do you land high quality links? My guest today, Amit Raj, runs a link building agency where he does manual outreach-based link acquisition for clients ranging from local companies to eCommerce, SaaS, and everything else.…
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How To Sell SEO as an Introvert with Kraig Bond
Kraig Bond is an SEO agency owner making multiple 6-figures a year working with various types of small businesses. So I brought him on the show to figure out how he broke through the struggle and went from unable to sell to closing 5-figure deals off a simple phone call. Here's how Kraig did it,...
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$20k/m With No Backlinks with Ulhas Sakhare
Ulhas went from making $250/month in his job to landing $8,000+/month worth of clients and building a niche site to over $20,000/month without any link building. In this episode, we breakdown how he did it from start to finish, and what strategies he uses to bring in a lot of traffic without links.
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How To Scale Your Agency w/ Ryan Stewart
In this episode, I'm joined by Ryan Stewart for our second episode together, to discuss how to build a scalable SEO agency. Ryan knows a thing or two about that, since our first interview, he sold his agency Webris. Only to later rebuild it again. But beyond that, he's helped over a thousand...
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How To Sell PPC Services & Deliver Results w/ Jarod Spiewak
In this episode, I'm joined by my friend Jarod Spiewak to catch up on his journey since our last interview where he built a $20k/month UpWork SEO business. We discuss why he fired half his clients, his shift from consultant to agency, and why he now focuses in PPC - including how he does it. It's…
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Create Content That Ranks w/ Michal Suski
In this episode, I'm joined by Michał Suski from Surfer to discuss OnPage SEO, content optimisation, and how Surfer helps with this. There's also a sneak peek of a brand new feature Surfer are working on to instantly map out an entire content plan based on a single keyword. Enter a keyword like...
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OnPage SEO Tips w/ Kyle Roof
In this episode, I’m joined by Kyle Roof to discuss what’s changed with onpage SEO over the past few years. I last had Kyle on the show around 2 years ago (episode 55), where we discussed his SEO testing approach. Today, we expand further on that, and learn a little more about Kyle’s approach to...
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How To Dominate Rankings using Engagement Signals w/ Holly Starks
In this episode, I'm joined by Holly Starks for a long overdue catch up interview. If you don't know Holly, she's probably what you'd call a blackhat SEO. She used to have over 3,000,000 YouTube videos which brought in 6-figures a month. Today, she has 700 phones which she uses to push podcasts...
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Advanced Affiliate SEO Tips w/ Tom De Spiegelaere
If you're making a few thousand dollars a month from SEO, what are the strategies you need to use to scale this fast? My guest today, Tom De Spiegelaere, runs a small portfolio of affiliate sites. One of which, he publicly writes about and is making over $60,000/month. In this episode, we…
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How To Get Started With Affiliate SEO w/ Julie Adams
Learn how Julie Adams built an affiliate portfolio to quit her agency job and become a full time affiliate SEO. Show notes and resources here: https://lionzeal.com/podcast/julie-adams/
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The Evolution of OnPage SEO w/ Viola Eva
While the title of this episode sounds awesome, it doesn't really do justice to the conversation here. In this episode, I'm joined by Viola Eva, where we discuss all things SEO, content optimisation, client work, and even public speaking. It's a really fun value-packed interview, well worth...
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Foreign Affiliate SEO w/ Will Tribe
Can you rank a website in a language you can't read or write? Will Tribe has been doing SEO since 2013, starting with local lead generation sites, before shifting into affiliate review sites. In this episode, we discuss how he scaled that further by duplicating what's working in English speaking...
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How To Scale Outreach Links w/ Gary Wilson
Gary Wilson runs the popular link building service, GetMeLinks, which he purchased and rebranded from "DFY Links" last year. In this episode, we discuss the systems and processes Gary has in place to handle all this link building in-house. And how you guys can do the same. Including some...
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How To Buy and Flip Affiliate Sites w/ Craig Campbell
Digital real estate is a huge business, and like regular real estate, there's several approaches. You can be a property developer, long-term investor (buy/rent), or a flipper. My guest today is Craig Campbell, a popular black hat SEO, discussing how he makes money buying and flipping niche...
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Circus Showgirl to Content Agency Owner w/ Jenny Abouobaia
Are you brand new to SEO or trying to make a business out of it? Jenny Abouobaia was a dancer, choreographer, and personal trainer before finding a way into SEO and building a 40+ person content marketing agency in Egypt. Here's how she did it and some lessons learned along the way. Show notes…
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Hiring, Pivoting, and Building a Great SEO Business w/ Jonathan Kiekbusch
In this episode, we bring back Jonathan Kiekbusch from SEOButler to discuss the massive changes to his business and the world of SEO over the past 4 years. Show notes here: https://lionzeal.com/podcast/jonathan-kiekbusch/
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Scale Your Affiliate Site Into A Media Company w/ Greg Elfrink
In this episode, I'm joined by Greg Elfrink from EmpireFlippers, where we have a nerdy conversion on all things marketing. Specifically, how agency owners and affiliates can better market their websites and services. You'll learn what Greg calls the transition from "affiliate site" to "media...
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How To Build Outreach Links in 2020 w/ Bibi The Link Builder
How can you assemble a team and build outreach links at scale? Bibi "The Link Builder" Raven is doing exactly this with a team of 8, focused primarily on acquiring free links for her clients via email and social media outreach. In this episode, we discuss link building, managing a links team, and...
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6 Figures From UpWork SEO w/ Bobby Pham
In this episode, I’m joined by Bobby Pham to discuss how he’s built up a six-figure SEO consulting business in the past year using UpWork. I believe UpWork is one of the fastest ways of getting to six-figures today, so today you’ll learn how exactly to do it. From profile optimisation and client...
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Rockstar and agency owner w/ Frank Heim
Frank Heim is an interesting guy. He’s a self-proclaimed “loner”, bass player for a German medieval metal band (Saltatio Mortis), and co-founder of an 8 person marketing agency. He built his agency from scratch, while balancing being in a top of the charts band and all that comes with that, likes...
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Can You Automate Local SEO Services w/ Chris Romero
Chris Romero is determined to help small local businesses grow with digital marketing, but wanted a way of providing that service at scale, so it's easier and more affordable. He achieved that by automating 90% of the work. Here's how he did it. Show notes here:...
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Grow Your SEO Agency During COVID-19 w/ John Logar
In this episode, John Logar shares his thoughts on surviving and thriving during the crazy COVID-19 times. John coaches various agencies and consultants around the world, so has some incredible insights into the impact and ideal response during this. Show mentions:...
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Outsource Client Work From Day 1 w/ Cole LaJeunesse
In this episode, we see how Cole built his agency from scratch to 6-figures within 6 months, and more importantly, how he's systemised every part of his business so he doesn't do the work nor communicate with clients. Topics Covered: How Cole got his first apprenticeship in online marketing…
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Building a Content Marketing Agency w/ Karl Kangur
In this episode, Karl Kangur talks about starting his journey when he was only 12 to running a successful content marketing agency with three offices today. Watch the interview & get the show notes here: https://lionzeal.com/podcast/karl-kangur/
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Building a 20k MRR Local SEO Agency w/ Chris LaMorte
In this episode, Chris LaMorte talks about going from working as a web developer with zero sales experience to running his own SEO agency. You'll also learn how he overcame getting stuck working in his business. Watch the interview & get the show notes here:...
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Why Use Ahrefs w/ Tim Soulo
In this episode, Tim Soulo digs deep into everything Ahrefs, including how Ahrefs began, how they estimate traffic, measure keyword difficulty, hidden features & much more. Watch the interview & get the show notes here: https://lionzeal.com/podcast/tim-soulo/
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Travel The World On SEO Profits & Investments
Are you struggling to build a passive income with your SEO business? In this episode, James Ruhle talks about going from hustling on $200/m SEO clients to traveling the world investing in start-ups. Watch the video interview & get the show notes here: https://lionzeal.com/podcast/james-ruhle/
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An $89m SEO Agency w/ Guy Sheetrit
Struggling to see the potential for your agency to scale beyond 6-7 figures? In this episode, Guy Sheetrit talks about the actions, mindset & partnerships that helped him go from freelancing on Fiverr just 4 years ago to now running an $89M global agency that employs over 100 people. Watch the...
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An 11 Person SEO Agency w/ Ben Maden
Are you wanting to offer more services than just SEO within your Marketing Agency? In this episode, Ben Maden talks about the sales and management systems he has in place that helped him scale a full-package marketing agency to 11 people. If you're wanting to expand beyond specialisation and…
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An eCommerce Empire w/ Ronnie Teja
Are you looking to manage and scale a successful e-commerce business? In this episode, you will learn exactly how to start and build up an e-commerce store, how to build up a team to help run the store and how to scale your e-commerce stores to the point where they provide you with financial...
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SEO Sales w/ Wilson Viera
Do you know how to deliver SEO results yet you still struggle to sell your SEO services? In this episode, Wilson Viera breaks down the best sales tactics to land those tricky sales, how to perfect your sales techniques, how to handle potential customer objections and everything in between. After...
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How To Build an SEO Team w/ Mads Singers
In this episode, Mads Singers breaks down exactly how to scale an SEO team to grow your business. You will learn how to build up a successful team, how to manage that team, and how to ensure that the team operates efficiently to focus on the important tasks that need to be done to scale any SEO...
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2-3x revenue using CRO w/ Kurt Philip
Are you currently getting traffic to your website? If so, why not learn to make more money out of what you already have. In this episode, you will learn advanced tips to optimize your sites and increase your conversion rates. You can do this for affiliate sites, or even local sites as Kurt…
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0-250,000 YouTube Subscribers w/ Johnnycrazy
Do you incorporate Youtube as part of your SEO strategy or use it as an additional source of revenue? In this interview, Daryl sits down with the successful Youtuber – Johnnycrazy, who has built up his channel with over 250,000 subscribers. You will learn everything from how to start and grow a...
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7 Figure SEO w/ Matt Diggity
Ever wanted to get a behind the scenes look at a successful 7-figure SEO business? In this episode, Matt Diggity shares everything from his SEO processes, his team building processes, how he lives the life of a digital nomad, and everything else Diggity related - including some special news.…
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Build Outreach Links at Scale w/ Gareth Simpson
Do you want to become an outreach specialist? In this interview, you will learn step-by-step how to build outreach links for your clients, how to create linkable assets, and the automation tools needed to simplify this process at scale. You can use the exact same processes that Gareth breaks down...
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Build and Flip 6 Figure Affiliate Sites w/ Kevin Graham
Are you looking to grow and then flip a 6-figure affiliate site? In this episode, you will learn exactly how Kevin built up, and then flipped 3 6-figure affiliate sites. Kevin breaks down everything from how to build up the site, to exactly how to handle the complicated sale process, and…
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Top 10 Lion Zeal Episodes of 2017
Thought this would be fun… Just put together a top 10 list of the most popular episodes of the Lion Zeal Show in 2017. Check it out here: https://lionzeal.com/podcast/2017-recap/
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Supermarket Cashier to Millionaire w/ Diggy Dirk
Do you find it hard to stay motivated long enough to grow a successful business? In this episode, Daryl sits down with Diggy to discuss how to get started, building up your business, and mindset traits that you need to run a successful business and then scale it. With the wrong mindset, your...
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$20k/m from UpWork at 20 Years Old w/ Jarod Spiewak
Are you struggling to land high paying SEO clients? In this episode, Jarod Spiewak explains how, at twenty years old, he makes $20k per month from clients he landed on Upwork. Even better, he explains how this client acquisition process is almost completely automated. You will learn step-by-step...
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Upselling AdWords to SEO Clients w/ Ed Stapleton
Ed Stapleton is the co-owner of Clicksgeek.com – A white label pay-per-click agency, specialising in Adwords and lead generation campaigns. Ed originally started doing SEO before crossing over into paid traffic and specialising in pay-per-clicks, and in this episode we will discuss how to start...
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0-$100k/m In Under 2 Years w/ Gregory Ortiz
Gregory Ortiz is a fairly well known guy in our side of the SEO industry. He owns the #1 ranking agency for "New York SEO", has coached thousands of people through Source-Wave and Source University, and also built a highly profitable affiliate business. In this interview we're breaking down how...
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Get Paid For Proposals w/ Kris Reid
If you're going to spend hours creating a proposal, why not get paid for it? That's what Kris Reid does. Before he'll even offer you his services, you've got to pay for a custom marketing plan aka proposal. Not only does this instantly eliminate "freebie seekers", it massively increases his...
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Escaping 100k of Debt using Launch Jacking w/ Derek Pierce
Most people have a tough time starting their SEO business from zero. Building up sites, setting up a PBN... these things aren't cheap when you're starting out. So seeing someone start their business with -100,000 is fascinating. And that's exactly what Derek did. After losing all his money in…
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Live an Epic Lifestyle With Clients w/ Armando Saenz
There's this belief that you can either run your own websites, or you can be a slave to clients and never feel true freedom. I disagree. As does Armando. Armando was the first ever guest on the Lion Zeal Show, where he showed how he was making over $35,000 per month from client SEO. Since then…
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How To Master SEO by "Testing" w/ Kyle Roof
The best SEOs in the world use testing to stay ahead. That's a statement I'm willing to stand behind. If you don't test things, you're relying on other peoples knowledge for how to rank. When you test however, you know exactly what works because you've tested it. Kyle Roof is someone that…
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Building a 14 Person Remote SEO Team w/ Brian Hong
Love or hate clients, it's a great way of building up cashflow to fund scaling, or just living a great lifestyle. And that's exactly what it did for Brian Hong. He's one of the few people I know that shifted from affiliate SEO, to running an agency. That agency is now running smoothly with a team...
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ABOUT THIS SHOW
Learn how to scale your SEO business, or turn your search engine optimization skills into a highly profitable business - directly from other SEO's.From internet famous bloggers, to underground hustlers that stay behind the scenes, you'll get to hear from real people running successful SEO businesses.Whether you're a local agency owner, affiliate, pay per lead specialist, or even using SEO to scale your online ecommerce store - you'll get actionable advice from people that have done the same.
HOSTED BY
Daryl Rosser
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Frequently Asked Questions
How many episodes does The Lion Zeal Show have?
The Lion Zeal Show currently has 103 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Lion Zeal Show about?
Learn how to scale your SEO business, or turn your search engine optimization skills into a highly profitable business - directly from other SEO's.From internet famous bloggers, to underground hustlers that stay behind the scenes, you'll get to hear from real people running successful SEO...
How often does The Lion Zeal Show release new episodes?
The Lion Zeal Show publishes regularly with 103 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Lion Zeal Show?
You can listen to The Lion Zeal Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Lion Zeal Show?
The Lion Zeal Show is created and hosted by Daryl Rosser.
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