The Lorrie Pearson Show

Episode 9: Raise Your Standards, Increase Your Visibility "Visibility is not just about being seen. It is about being ready to be seen, trusted, remembered, and hired." When we talk about increasing visibility, the conversation almost always goes straight to volume. Post more reels. Write more captions. Send more emails. But sometimes, the real reason your visibility isn't translating into clients, or revenue isn't a faulty content strategy; it is because the operational standards behind your business haven't caught up to the audience you are trying to reach. If you want more clients, better opportunities, and stronger visibility, it may be time to raise the standard for how you show up behind the scenes. In this episode of The Lorrie Pearson Show, we are shifting the focus from chasing algorithms to elevating the way you operate. Whether you are navigating a business pivot or looking to scale your impact, this conversation will help you move from accidental habits to intentional mastery. In this episode, we cover: The Business Owner Persona: Why getting to the next level requires a shift from accidental inspiration to predictable routines. Creating a Weekly Rhythm: How a simple, repeatable structure for your week protects your energy and stops you from making decisions from scratch. Frictionless Communication: Removing the vague language and academic jargon so your audience easily understands exactly who you help and how to work with you. The Baseline of Professionalism: Why a structured follow-up process is a form of leadership that protects your revenue and builds deep trust. Elevating the Client Experience: How small, consistent touchpoints create an organized process that makes it safe and easy for people to refer you. Visibility with Invitation: Moving past "performance" and creating a consistent cadence of clear, simple opportunities for people to enter your ecosystem. The Power of the Weekly Review: Taking twenty minutes every Friday to study your own data so you can stop guessing and start optimizing what works. Key Takeaway: "Visibility will always reveal your internal standards. If your systems are chaotic, more attention will only amplify that chaos. But when your internal standards are precise, increased visibility becomes highly sustainable and profitable." Connect with Lorrie: Website & Digital Hub: Explore visibility coaching resources and strategies at lorriepearson.info. and follow us on Instagram: @visibilitycoachlorrie Are you ready to elevate your business operations? If this conversation resonated with you, please subscribe to the show, leave a review, and share this episode with a peer, coach, or consultant who is ready to transition to intentional mastery.

Episode 8: The Metric of Mastery Show notes:  "You cannot grow what you cannot measure." In this episode of The Lorrie Pearson Show, we move past the abstract idea of "working hard" and look at the specific data points that define true success. If you have ever felt like you are driving through dense fog, thinking you’re making headway while actually moving in circles, this conversation is your map. Lorrie breaks down how to shift from reactive "busy-ness" to a high-level command of your results. Whether you are a CEO, a business owner, or a creative professional, it is time to stop guessing and start knowing your numbers. In this episode, we cover: Beyond the Fog: Why tracking your progress is the only way to verify your momentum and clear the path to your next level of excellence. The Direction of Growth: How to stop focusing solely on destinations like "filling in the blank" and start mastering the technical mechanics of your craft. Mastering Your Measures: A deep dive into the specific metrics that influence your progress, including Energy ROI and "Blocked work" focus. Determining the Industry Benchmark: How to identify the gold standard in your field and close the gap between your current performance and the top 5%. The Weekly Assessment: Why a methodical, non-negotiable review of your data is the key to ending the "work-day bleed" into your personal life. The Quality of the Question: Shifting your perspective to ask the high-level questions that challenge your current systems and reveal your blind spots. Five Universal Metrics for Your Week: Time ROI: What percentage of your week resulted in a direct move toward your goal? Lead Indicators: How many high-value inquiries or strategic connections did you initiate? Financial Health: What is your actual net profit after all expenses? Skill Acquisition: What specific technical skill did you practice or improve? Self-Alignment: How closely did your actions this week mirror your core values? Key Takeaway: "Success is a learnable skill set, and it starts with the clarity of the numbers. When you have the humility to be a student of your own data, you find the path to excellence much faster."     Connect with Lorrie: The Creative Hub, Follow the Journey: Makeup Artistry: https://lorriepearson.com/ | IG: @lorriepearson Personal Styling: https://lorriepstyle.com/ | IG: @lorrie_personalstylist Photography: https://lorriepphotography.com/ | IG: @lorriep_photography Continue the journey. Subscribe to this podcast and share with a friend. 

Episode 7: Intentional by Design Show notes:    "You don’t get what you want by wishing for it; you get what you want by building the system to support it." In this episode of The Lorrie Pearson Show, we move from the internal work of self-worth to the strategy of execution. It’s time to stop sitting in the "Waiting Room" of your goals and start building the life you want. Lorrie breaks down the transition from dreamer to action-taker, providing a tactical roadmap for anyone ready to stop playing small and start designing their success. If you’ve ever felt like you’re busy working but still not getting anywhere, you’re doing "busy work." Busy work doesn’t move the needle because you are not focused on the things that are most important to help you get to your goal or realize your dreams. If you are not scheduling projects or tasks that will help you focus on what you need to do to succeed, this episode is your wake-up call. Use your calendar to go from dreamer to focused-driven. In this episode, we cover: The Priority Shift: Why "I don't have time" is a barrier we must break and how to replace it with radical responsibility. Routine vs. Randomness: Why success isn't found in grand gestures, but in the small, consistent habits of professional preparation. The Dreamer’s Audit: Four critical questions to help you stop procrastinating and start gaining momentum today. Modeling the Expert: How to shorten your learning curve by studying the strategies of those who have paved the way. The Daily Goal Ritual: Why keeping your goals front and center is the only way to avoid being overpowered by the world's noise. Your Network is Your Net Worth: Why surrounding yourself with action-takers is vital for making your "extraordinary" goals your new normal.  Key Takeaways: "If you always do what you’ve always done, you will always get the same results. New habits require a different level of discipline."   Action Steps for This Week: Audit Your Calendar: Look for your goals. If they aren't scheduled as prioritized commitments, put them on the books now. Identify Your Expert: Who has the result you want? Commit to studying their strategy this week. The Morning Look: Write down your top three goals and place them where you will see them twice a day.   Connect with Lorrie: The Creative Hub, Follow the Journey: Makeup Artistry: https://lorriepearson.com/ | IG: @lorriepearson Personal Styling: https://lorriepstyle.com/ | IG: @lorrie_personalstylist Photography: https://lorriepphotography.com/ | IG: @lorriep_photography Continue the journey. Subscribe to this podcast and share with a friend.   

Episode 6: Reclaiming Your Internal Worth Show notes "Unworthiness is a luxury you can no longer afford." In this powerful episode, Lorrie Pearson dives into the silent battle for your peace and the professional cost of playing small. We often think that "more visibility" comes from working harder, posting more, or shouting louder. But true presence isn't a volume knob you turn up or down; it’s an internal alignment of your identity and your mindset. If you have the credentials and the talent but still feel like you’re "hiding in the static," this conversation is for you. Lorrie breaks down the "Safety Net of Self-Doubt", from the way we use fashion as camouflage to the "Cost of the Just", and provides a roadmap to help you stop negotiating your existence and start commanding your value. In this episode, we discuss: The Silent Command: Why presence is the ultimate differentiator in any room. The Safety Net of Self-Doubt: How camouflage fashion, stagnant pricing, and the "silent expert" trap are capping your income. The Signal vs. The Noise: How to tune out the interference of comparison and amplify your unique frequency. The Survival of the Vision: Why loving yourself is a professional imperative (inspired by Kamal Ravikant). The Power of One More: Using the compounding interest of self-belief to reach your next milestone (inspired by Ed Mylett). The 10 Commandments of Self-Worth: Daily laws to protect your energy and project your authority. Key Takeaways: "Visibility is a natural byproduct of a woman who has stopped apologizing for her excellence. When your internal signal is clear, your vision becomes your reality." Featured Resources:  Some links in the resources may be affiliate links, meaning I may earn a commission if you purchase. Love Yourself Like Your Life Depends On It by Kamal Ravikant The Power of One More by Ed Mylett   Download your Copy of My Ten Commandments of Self-Worth    Connect with Lorrie: The Creative Hub, Follow the Journey: Makeup Artistry: https://lorriepearson.com/ | IG: @lorriepearson Personal Styling: https://lorriepstyle.com/ | IG: @lorrie_personalstylist Photography: https://lorriepphotography.com/ | IG: @lorriep_photography Continue the journey. Subscribe to this podcast and share with a friend. 

Episode 5: The Compass and the Map: Mastering the Photographer-MUA Dynamic Show Description Why Technical Skill is Only Half the Battle in Professional Photography and Video Production. In the world of visual storytelling, the relationship between the lens and the brush is the "power couple" of the set. When a photographer and a makeup artist are in sync, the result is a masterpiece, but when they aren't, the friction is visible in every frame. In this episode, Lorrie Pearson breaks down the "Compass and the Map" metaphor to help you navigate the two distinct worlds of our industry: Creative Collaborations and Commissioned Jobs. Whether you are co-authoring a vision or executing a high-stakes professional brief, this episode is your guide to achieving professional synergy. In this episode, Lorrie discusses: The Successful Collaboration: How to look beyond "pretty images" to analyze lighting and consistency before you commit to a project. The Power of the Creative Treatment: Why sending a "want to shoot?" text is a mistake, and how to pitch a comprehensive vision that invites others to help shape the result. The Commissioned Job: Essential technical questions to ask about lighting, output, and retouching before you ever open your kit. The "Virtuoso" Expectation: Why efficiency is your greatest asset and how to save the production team hours in post-production. Advanced Set Etiquette: Mastering the "Monitor Rule" for photo and video, and the delicate "Step-In Dance" to protect the talent's flow. Cross-Pollination: How being the "Second Set of Eyes" on set turns photographers and producers into your most valuable lead generators. Featured Resource: The Collaboration Agreement Template: A professional framework to protect your time, your art, and your usage rights. CollaborationAgreement_EP5_TheCompassAndTheMap     Connect with Lorrie: The Creative Hub, Follow the Journey: Makeup Artistry: https://lorriepearson.com/ | IG: @lorriepearson Personal Styling: https://lorriepstyle.com/ | IG: @lorrie_personalstylist Photography: https://lorriepphotography.com/ | IG: @lorriep_photography If you’re ready to move from being "just an artist" to a vital production partner, hit the subscribe button and join us on the next set.

Episode 4 Description: The Business of Beauty: 5 Mistakes That Are Keeping Your Artistry Business From Growing   Moving from Artist to Entrepreneur: Why Your Talent Alone Isn't Enough to Build a Sustainable Brand.   If your kit is full but your calendar is empty, you aren't alone. Many incredible artists fall into the "Survival Trap," relying on their talent while neglecting the foundation of their business.   In this episode, Lorrie Pearson dives into the 5 structural mistakes that keep talented makeup artists from reaching the next level.   Using the metaphor of The Gardener vs. The Florist, Lorrie explains why your business needs deep roots to survive and how to move from "arranging beauty" to "cultivating a legacy."   In this episode, Lorrie discusses:   The Survival Trap: Why systems like CRM, automated booking, and documented workflows are the "soil" that allows your business to breathe.   The Social Media Mirage: How to stop posting into the void and start building a Funnel that converts "likes" into "leads."   The Talent-Only Trap: Why set etiquette, assisting, and "off-set" branding are the invisible skillsets that make you irreplaceable to producers and art directors.   The Identity Crisis: Why specializing and clear positioning make you a magnet for your ideal client.   The Client Journey: Understanding that the "Energy of the Chair" begins at the first touchpoint, not the first brushstroke.   Bonus - Improving LTV: How to increase your Lifetime Value through Retainer Programs and Masterclasses.   Key Tools Mentioned:   Booking & CRM: Calendly, HoneyBook, Dubsado   Social Media Management: Planoly, Canva     Connect with Lorrie: The Creative Hub, Follow the Journey: Makeup Artistry: https://lorriepearson.com/ | IG: @lorriepearson Personal Styling: https://lorriepstyle.com/ | IG: @lorrie_personalstylist Photography: https://lorriepphotography.com/ | IG: @lorriep_photography   If you’re ready to stop being a "Florist" and start being a "Gardener," hit the subscribe button! Your business growth begins with your professional strategy.    

Episode 3 Description: The LBD Effect: Why One Dress Defines a Century of Confidence 100 Years of the Little Black Dress: From Revolutionary Design to Your Ultimate Style Tool. In 1926, Vogue predicted that Coco Chanel’s simple black dress would become "the frock" that all the world would wear. Nearly a century later, that prediction hasn't just come true, it has redefined how women show up in the world. In this episode, Lorrie Pearson celebrates the centennial legacy of the Little Black Dress (LBD). We’re going beyond the fabric to explore the history, the psychology, and the strategic power of the most reliable item in your wardrobe. Whether you are navigating a boardroom or a branding session, the LBD is more than a classic; it’s a tool for presence. In this episode, Lorrie discusses: The Revolution: How Coco Chanel transformed black from a color of mourning into a symbol of modern freedom. The Evolution of an Icon: The contributions of Christian Dior and Hubert de Givenchy (and that unforgettable Audrey Hepburn moment) in cementing the LBD as a staple of sophisticated poise. Alignment in Your Closet: Why the LBD is the ultimate "aligned" garment that removes decision fatigue and lets your energy lead. The Power of Black: Exploring the psychology behind the color, strength, authority, and clarity, and why it commands respect without asking for attention. The Shapeshifter: Practical tips on using the LBD’s versatility to capture your professional essence in any environment.       Connect with Lorrie: The Creative Hub, Follow the Journey: Makeup Artistry: https://lorriepearson.com/ | IG: @lorriepearson Personal Styling: https://lorriepstyle.com/ | IG: @lorrie_personalstylist Photography: https://lorriepphotography.com/ | IG: @lorriep_photography If you enjoyed this episode, please subscribe and leave a review! It helps us bring these conversations to more women looking to bridge the gap between how they look and how they lead.

Episode 2 Description: Alignment before Ambition  When the "Win" Doesn't Feel Like a Victory.   On paper, you’re a rockstar. You’re hitting the goals, booking the clients, and sitting at the tables you worked so hard to reach. But internally,  you’re beyond depleted. You’re stretching yourself so thin you’ve become transparent, and the "success" you chased is starting to feel like a cage. In this episode of The Lorrie Pearson Show, we’re pulling back the curtain on the silent struggle of the high-achiever: Ambition without Alignment. Lorrie explores: The "Full Calendar, Empty Creative" Trap: Why saying "yes" to every opportunity is actually a "no" to your own well-being. Ambition vs. Evolution: Why your desire for more isn't the problem, but your lack of clarity might be. The Mental Browser: How "over-committing" creates too many open tabs in your mind, leading to a system crash. The Practical Compass: How to stop using "vibes" and start using alignment as a real-world tool for decision-making. If you’re tired of "pushing through" and ready to start flowing, this episode is your roadmap. It’s time to stop building a life that looks good to others and start building one that feels good to you.    "Alignment doesn’t remove ambition; it refines it. It makes your success feel lighter, clearer, and finally, sustainable." Journal Prompt for this Episode: If I stripped away the titles and the "busyness," would I still be proud of the direction I'm moving in today?   Connect with Lorrie: The Creative Hub, Follow the Journey: Makeup Artistry: https://lorriepearson.com/ | IG: @lorriepearson Personal Styling: https://lorriepstyle.com/ | IG: @lorrie_personalstylist Photography: https://lorriepphotography.com/ | IG: @lorriep_photography

Show Notes - Episode 1 The Intersection of Everything: Why Your Creativity, Business, and Style Belong at the Same Table.   For years, we’ve been told that to be "professional" means to be fragmented. We’re taught to keep our creative spark in one box, our business strategy in another, and our personal style somewhere in between. In this debut episode of The Lorrie Pearson Show, Lorrie challenges the idea that we have to live in "silos." Drawing from her career as a makeup artist, stylist, and photographer, she shares why embracing every part of your creative identity isn't just a lifestyle choice; it's a competitive advantage.   In this episode, Lorrie discusses: The Integration Shift: Why hiding parts of your expertise is holding your business back. Presence as a Product: Why clients hire you, not just your service. The Four Patterns: Identifying where talent, beauty, and success often lose their way without clarity and alignment. The "How-to-Be" Show: A look at what’s to come as we bridge the gap between how we look and how we lead.   If you’ve ever felt "too much" for one box or "too many things" for one title, this episode is your invitation to bring your whole self to the table.   Connect with Lorrie: The Creative Hub, Follow the Journey: Makeup Artistry: https://lorriepearson.com/ | IG: @lorriepearson Personal Styling: https://lorriepstyle.com/ | IG: @lorrie_personalstylist Photography: https://lorriepphotography.com/ | IG: @lorriep_photography

Show Notes  Bridging the Gap Between How You Look and How You Lead. Welcome to the debut of The Lorrie Pearson Show. Have you ever felt a disconnect between your internal ambition and your external image? This podcast is for the woman who is ready to align her presence with her power. As a professional makeup artist, stylist, and photographer, Lorrie Pearson has spent her career behind the scenes, helping leaders, creatives, and entrepreneurs capture their true essence. Now, she’s bringing those conversations to you.   In this trailer, Lorrie introduces the vision for the show: The Mission: Why "presence" is about much more than just an outfit or a palette, it’s about the energy you bring into every room. The Three Pillars: How Lorrie uses makeup, styling, and photography as tools to help you show up as the most authentic version of yourself. What to Expect: A look ahead at upcoming episodes—from the history of iconic fashion staples like the Little Black Dress to deep-dive "Masterclasses" on the business of beauty.   Who It’s For: Whether you are navigating the boardroom, a professional set, or a personal brand evolution, this show is your guide to grounded, sophisticated confidence.   The journey to alignment starts here. Connect with Lorrie:   The Creative Hub, Follow the Journey:   Makeup Artistry: https://lorriepearson.com/  | IG: @lorriepearson   Styling: https://lorriepstyle.com/ | IG: @lorrie_personalstylist   Photography: https://lorriepphotography.com/  | IG: @lorriep_photography   Don't forget to hit the SUBSCRIBE button so you never miss an episode. We are just getting started.