Episodes
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Amanda Patterson: The Rocket Fuel Playbook and GTM For Startups
Amanda Patterson, Head of Marketing at Rocket Fuel Labs, is a growth expert who has scaled over 100 early-stage startups and consumer brands.After leading MindBody through its successful IPO and partnering with Michael Loeb of Loeb.nyc, Amanda joins the show to share her proprietary "Four Ps of...
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The Book of Elon: A Guide To Purpose And Success
Eric Jorgenson is a bestselling author and CEO of Scribe Media. After writing The Almanack of Naval Ravikant (1M+ copies sold) and The Anthology of Balaji, Eric is back on the show for a third time to discuss his latest book, The Book of Elon: A Guide To Purpose And Success. In this conversation,...
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Building a 65K+ Subscriber Psychedelic Newsletter In 23 Months 🍄
Henry Winslow is the founder and editor of Tricycle Day, a twice-weekly newsletter that distills psychedelic research, policy, and culture into a 10-minute read. In just two years, Henry’s grown an audience of over 65,000 subscribers by combining brute-force outreach, diversified revenue streams,...
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Maximizing Newsletter Sponsorships with Dan Barry
Dan Barry’s Ad Sales as a Service helps media brands (especially newsletters) land more direct sponsorships and ad deals. In this episode, Dan reveals the three biggest pitching mistakes and their simple fixes that will maximize your sponsorship ROI. Chapters: (00:00) Three Sponsorship Mistakes…
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How Nic Gained 7,000 Newsletter Subscribers in 2 Weeks
Nic Conley built his B2B sales newsletter, The Follow Up, to 7,000 subscribers in only 2 weeks. We sat down with Nic to break down exactly how he did it. Chapters: (02:04) Launching The Follow Up with the "Early Referral" Experiment (07:42) Scaling with Paid Ads: Facebook & Twitter Tactics…
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How To Build A Community-Driven Internet Business
Jordan Mix is the Operating Partner at Late Checkout, a holding company that creates, grows, and buys "community-based" products. In This Episode We Cover: (05:16) Simple, Effective B2B Newsletter Playbooks (09:49) High-ROI Outreach (“Shake the Tree”) (12:40) Monetizing Micro-Lists (200 subs →...
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Nick Huber: How to Get Rich Doing Boring Things
Nick Huber built his business empire not by chasing revolutionary ideas, but by mastering the art of executing simple things exceptionally well. In his new book, The Sweaty Startup: How to Get Rich Doing Boring Things, Nick shares a refreshingly practical blueprint for entrepreneurial success. In...
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Building Upward News from ZERO to 300,000 Readers with Ariel David
Ariel David credits Upward News's success to one powerful strategy: building an engaged, loyal email list. As the founder and Editor-in-Chief of Upward News, Ariel has grown the platform to over 400,000 readers across social media, providing must-know U.S. news and insights. In This Episode We...
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How Dakota Raised $30 Billion For Their Clients
Gui Costin is the Founder & CEO of Dakota, an expert in fundraising, and a trusted coach for investment firms. Dakota specializes in helping boutique investment managers raise capital and grow their businesses, providing services and software that have contributed to raising over $30 billion…
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How Dickie Bush Runs His Online Empire
Dickie Bush is the Co-Founder of Ship 30 for 30, Premium Ghostwriting Academy (PGA), and Write With AI, where he helps freelance writers, ghostwriters, and entrepreneurs scale their writing businesses with cutting-edge strategies and tools. At PGA, Dickie equips writers to become premium...
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Should You Trust The Media?
Avi Mayer is the former Editor-in-Chief of The Jerusalem Post, where he oversaw the most-read English-language news outlet in Israel and the Jewish world during one of the most pivotal periods in Israel's history. Leading a dynamic team through turbulent times, Avi managed a daily print newspaper...
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How My Life Changed After I Started Publishing Content
Brian Ondrako is the host of the Just Get Started Podcast, a platform that brings together brilliant minds and free thinkers to share tactical insights and inspirational stories for those facing pivotal moments in life. As a Sales Mentor to B2B founders, a blogger who posts three times a week…
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How to Grow an Instagram Account in 2025 (Easy Mode)
Avi Patel is the Founder & CEO of Nitrility, the world’s first IP marketplace, working with over $1 billion in assets from 34,000 rightsholders. He is also the visionary behind Origin Mind, a company building the infrastructure for the next generation of intellectual property. Having raised...
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The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way - Jonathan Goodman
Trying to win the internet is a gloriously inefficient way to build a business. Learn how to earn more and compete less in John's much-needed approach to success in a crowded marketplace. Jonathan Goodman is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the…
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How To Grow Your Newsletter With Paid Ads - Manny Reyes
Manny Reyes is the Founder and CEO of Boletin Growth, where he excels in scaling newsletters through paid acquisition. In this interview, Manny shares his best practices for growing a newsletter with paid ads. We discuss the power of incentives in lead generation, how to keep subscribers engaged,...
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Marketing Automations Every Business Needs - Grant Hushek
Grant Hushek is the Founder of GrantBot Process Consulting (GPC), where he specializes in automating B2B operations using no-code tools to streamline processes such as CRM management, client onboarding, project management, and invoicing. As the first employee at Hampton, a private community for...
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Why Every Founder Needs To Build Digital Gravity - Cody Schneider
Cody Schneider is the Co-founder of Swell AI, where he leads the development of AI-powered tools that repurpose audio and video content into multiple formats, simplifying and enhancing marketing efforts. Cody also co-founded Drafthorse AI, an AI-driven SEO engine that produces SEO-optimized...
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Why Publishing Content Will Grow Your Business - Leila Adnani
Leila Adnani is the Founder of PS Creative, a results-driven creative agency. With over a decade of experience in digital marketing, she specializes in creating impactful brand narratives and optimizing online presence for tech-focused companies. In this video, Leila explains the powerful...
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Using A Newsletter To Raise A $500k Investment Fund - Andrew Pierno
Andrew Pierno is a Co-Founder at XO Capital. XO Capital buys and operate B2B SaaS companies. In this video, Andrew discusses using content to get customers for his portfolio companies, how his personal newsletter made it much easier to start fundraising, strategies for finding product-market fit,...
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Ben Billups: Why Every Business Needs To Start a Newsletter
Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth. In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and…
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The Louis and Kyle Show Finale
After 4.5 years and just shy of 200 interviews, The Louis and Kyle Show has come to an end! In this episode, we reflect on the last 4 years and share what's next for us, and what's next for the channel. This conversation covers: 00:02:44 - The Most Valuable Lessons We've Learned 00:05:27 -...
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Nat Eliason: Crypto Confidential
Nat Eliason started publishing essays online in 2013. Since then, his work has been read by millions of people and lead to multiple spin-off businesses including a marketing agency and a café. In 2022, Nat become completely obsessed with Crypto, and went from outsider to earning millions of…
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Scott Young: How To Get Better at Anything
Scott Young, best-selling author of Ultralearning, joins us to discuss his newest book: Get Better at Anything: 12 Maxims for Mastery. This conversation covers: 00:00:00 - The Importance of Having a Mental Model of Learning 00:10:26 - Building Confidence and Motivation 00:15:35 - The Mind as a...
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Jeff Lerner: From Homeless Musician To 2x Inc. 5000 Business Owner
Jeff Lerner is the founder of ENTRE, one of the fastest-growing education companies in the world with over 250,000 students. During the great recession, Jeff transitioned from a broke jazz musician to an 8-figure entrepreneur with two appearances on the Inc. 5000 list. Jeff shares his tips for...
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Matt McLean: Founder of Uncle Matt's Organic
Matt McLean is the Founder Uncle Matt's Organic, America's original family-owned organic orange juice company. They produce organic juices and probiotic popsicles and all of their products are certified glyphosate residue free by The Detox Project. This conversation covers: 00:05:13 - The...
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Jens Lennartsson: Founder of Paper Pushers
Jens Lennartsson is a former journalist and photographer turned newsletter expert. He once sent out 400 miniature action figures of himself to potential clients around the world. Now, he runs all of his businesses from a tiny home outside of Gothenburg, Sweden that he built by himself. This...
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Joe Zappa: Founder of Sharp Pen Media
Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University. In this episode, we discuss: 00:04:41 - Transitioning from...
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Matheus Riolfi: CEO at Tint
Matheus is the Co-founder and CEO of Tint, an insurance startup on a mission to empower any company to embed insurance into its product. Tint is a Y Combinator-backed startup that provides a no-code platform, compliance services, and capital/capacity for innovative insurance solutions.…
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Brennan Dunn: Founder of RightMessage
Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time. For the last decade, Brennan Dunn has been building "email-first" businesses. Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing...
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Kyle Mau: Founder of HireUA and Selo Olive Oil
Kyle Mau is the founder of HireUA and a partner in Selo Olive. HireUA helps American companies tap into Ukrainian talent. Selo Olive is a luxury Croatian Olive Oil brand, with more than 10,000 bottles sold. Originally from California, Kyle made a bold move at the age of 24 to leave corporate...
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Andrew Moses: Lessons From Interviewing 175+ Artists, Athletes & Top Performers
Andrew Moses is the host of the "Everybody Pulls The Tarp" podcast, having interviewed over 175 top performers, spanning Olympians, pro athletes, TV stars, CEOs, and more. He also is Vice President at MorganFranklin, where he aids finance, technology, and business leaders in navigating complex...
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Andre Haykal Jr: Client Ascension, ListKit, KnowledgeX, The Bible, and Future Goals
Andre Haykal Jr is the co-founder of Client Ascension and ListKit. At Client Ascension, the goal is to build the #1 coaching program & community for agency owners. Andre has helped countless businesses achieve their goals by improving their marketing strategies and internal operations. In this...
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Matt McGarry: Generating $15M Through Email Marketing
Matt McGarry, "The Newsletter Guy," is a highly successful entrepreneur. As the founder of the agency GrowLetter, Matt is a thought leader and operator in newsletter growth and customer acquisition. Additionally, Matt generated over 5 million subscribers and $15 million in sales just last year.…
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Adam Hergenrother: Living The 200% Life
Adam Hergenrother is the Founder & CEO of Livian, Host of The 200% Life Podcast, and the author of "The 200% Life" and "The Founder & The Force Multiplier." An entrepreneur at heart, Adam is passionate about using business to transform lives and believes that focusing on personal growth is the…
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Kristen Butler: Building A Community On Positivity With 50M+ Followers
Kristen Butler is the founder and CEO of Power of Positivity, a thriving community with over 50M followers from all the world dedicated to empowering individuals to live their best lives. With features in SUCCESS, Forbes, and Entrepreneur, Kristen is a respected leader in the field of personal...
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Charles Tichenor IV: Lessons From Spending $1 Billion on Facebook Ads
Charles Tichenor IV is a renowned media buyer and educator who has driven over $1 billion in revenue through his mastery of paid advertising. As the creator of the 3:2:2 Method, PSM, 4Pi, and the Facebook Ads MBA Program, Charles has a track record of disrupting the industry. His diverse...
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Noah Kagan: The Million Dollar Weekend
Noah Kagan is the founder and CEO of AppSumo.com. He’s also the author of The Million Dollar Weekend, The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours. Previously, Noah was employee #30 at Facebook. Outside of AppSumo, he’s launched six other million-dollar businesses...
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Michael Girdley: How To Build A $100M Empire
Michael Girdley has spent the last 30 years building a $100M+ holding company. He's also built a 200k+ Twitter following and a newsletter with over 20k readers. He's also a major tech evangelist in San Antonio, enabling the creation of 1,000+ new tech jobs in the area through entrepreneurial and...
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Shegun Otulana: Selling Therapy Brands For $1.25 Billion
At 18, Shegun moved to Birmingham Alabama to escape violence surrounding him in Nigeria. Two decades later, he sold Therapy Brands for $1.25 Billion — one of the largest exits in Alabama history. In addition, Shegun has been recognized as EY's Entrepreneur of the Year and the Aspen Institute’s...
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Andrew Yeung: The Gatsby of Silicon Alley
Andrew Yeung has earned the title "The Gatsby of Silicon Alley" by hosting over 25,000 guests at his exclusive tech parties across major North American cities like NYC, LA, Toronto, Boston, San Francisco. Previously, Andrew worked as a Global Product Lead at Google and a Business Planning & Ops...
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Chuck Knabusch: Hope Is Not A Business Strategy
Chuck Knabusch is a business consultant and author of Hope Is Not A Business Strategy, How To Take Control Of Your Business So It Won't Take Control Of You. In this episode we discuss: 📅 The Importance of Planning and Project Management 🎓 The Illusion of Expertise 🤔 The Value of Outsourcing...
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Alex McShane: The Off-Grid Bitcoin Lifestyle and Working With Jack Dorsey
Alex McShane is a writer, speaker, and talented operator in the Bitcoin industry. His range of experiences includes serving as the Director of Programming at the Bitcoin Conference, Unconference Director for Nostr, General Partner at Lightning Ventures, editor of The Bitcoin Standard, The Fiat...
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Mike O'Connor: The Power of Global Talent
Mike O'Connor is the founder of NexusPoint, a US based BPO focused on connecting small and medium sized businesses with world class, outsourced talent. Mike is also a talented real estate investor with additional business interests in home services companies and the manufacturing industry. In…
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Adriel Lubarsky: Debating ESG... Global Conspiracy or Saving The World?
Adriel Lubarsky is a trailblazer in corporate sustainability and the acclaimed author of Attainable Sustainability: Building Your Corporate Climate Strategy. As the Director of Sales at GreenPlaces, Adriel is at the forefront of assisting companies of all sizes in measuring and mitigating their...
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Nick Hutchison: Rise of the Reader
Nick Hutchison is the founder and CEO of BookThinkers, a marketing agency for authors that Nick launched based on his success growing a massive Instagram audience of nonfiction enthusiasts. This conversation focuses on lessons from Nick’s new book, Rise of the Reader: Strategies For Mastering…
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Eric Jorgenson: The Anthology of Balaji
Eric Jorgenson is a writer, builder, and investor. In 2020, Eric released the "Almanack of Naval Ravikant," a bestseller with over a million copies sold. This conversation discusses the "The Anthology of Balaji", Eric’s long awaited followup book (released today). The Anthology distills the best...
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Tim Calise: Making Founders Dreams Come True
Tim Calise is a business coach, investor, and advisor to over 15 privately held businesses with annual revenues from $250,000 to $10,000,000. In addition, Tim: * Worked closely with Alex Hormozi to scale GymLaunch, Prestige Labs, and ALAN * Raised $325mm before the age of 25 * Founded or grew…
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Adam Nathan: Founder of Almanac on The Modern Work Method
In this episode, we sit down with Adam Nathan, founder and CEO of Almanac, to talk about his ambitions to reshape the future of remote work. Drawing from insights gained from over 5,000 interviews with experts at companies like Apple, Stripe, and Netflix, Adam has pioneered the Modern Work…
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Arthur Petropoulos: Mergers, Acquisitions, Investment Banking, and Capital Advisory
Arthur Petropoulos spent nearly a decade on Wall Street, with involvement in investment banking, private equity, and serving as the head of corporate development, strategy, and M&A for a diversified B2B services company. Now, Arthur provides M&A, Business Exit, and Capital Advisory Services for...
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Nick Huber: How To Win on Twitter, Building a Portfolio of Service Businesses, and Being Decisive
Nick Huber is a self storage operator with 1.9 million square feet and 50 employees. He also sold a service company for 7 figures and sends a weekly email to 200K+ people. His 300,000+ follower twitter account, @SweatyStartup, has become extremely popular with business owners. This conversation...
About this show
Documenting the entrepreneurial journey.
louisshulmanpod.substack.com
Hosted by
By Louis Shulman
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