PODCAST · business
The Making of a Marketer
by Jess Nickerson and Andy Pondillo
Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media managers, business visionaries, influencers, entrepreneurs, designers, and more. Discover how you can leverage their insights to revolutionize your marketing. Become a part of our community, join the conversation, and follow us.
Episodes
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The Making of a Marketer - Money, Marketing, Mindset
Financial planning, marketing careers, and how to juggle finance with goals? Today we introduce a new conversation to the podcast with Certified Money Coach, Gino Barbaro. How does wealth development align with your dreams, and how is Gino leading with purpose? Hosted by Simplecast, an AdsWizz...
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The Making of a Marketer - Why Have we Made it B2B vs. B2C?
Why has B2B and B2C gone to war with each other in our marketing world? They're more similar than we think and expanding across both sectors only improves your marketing game. On today's episode we bring Lauren Bello, CEO of Ready Set Rocket, explains how she's evolved her career across all…
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The Making of a Marketer - How We Broke the Marketing Funnel
A lot of us were marketers before we ever used the phrase "marketing funnel." Why are we so stuck to this thought process and is at the cost of the customer? On today's episode we embrace our creative energy with today's guest Todd Anthony. As founder of Pinwheel Content, Assembly, and House of...
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The Making of a Marketer - The Mendoza Effect
How is Fernando Mendoza reshaping the way we think about athletes in the business world? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Making of a Marketer - Coachella Beliebers
Have Jess and Andy become Beliebers? Let's recap the viral nature of Coachella and the marketing that has surrounded it in the last week. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Making of a Marketer - Retaining Humanity in an AI World
On today's podcast we face the robots head on, in a session around AI, humanity, and how we all work within it. Our guest Scott Zimmer, CEO of Answers From Me, will explain how his platform enables authors and experts to create their own AI agents that respond instantly to questions on their...
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The Making of a Marketer - Crisis Communications & PR in 2026
In the midst of a McDonald's debate of communications strategy, there is no better time than now to enter the world of executive communications. From crisis comms to regular PR strategy, how are leaders thinking about this in 2026? More risk oriented video? Controlled comms? What is the balance…
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The Making of a Marketer - The Ability Machine
Happy Friday Podcast! On today's podcast join us for an inspiring episode as we welcome Tom Woodard to the program. Tom is Founder of On The Avenue, and The Ability Machine. Recently introducing the Ability Machine, Tom's creative studio is powered by neurodiverse talent and intentionally…
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The Making of a Marketer - Design Thinking Bootcamp
What does Design Thinking actually look like on a random Wednesday?We’re joined by Stanford d.school's Global Lead, Anja Svetina Nabergoj and Head of Learning Collaborations, Ariel Raz to unpack how they’re helping today's top leaders practice how we creatively think, decide, and lead. Hosted by...
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The Making of a Marketer - Healing Zombie Brands w/ John Long
Today we welcome Digitas North America Executive Creative Director, John Long to the program. Pioneering global creative strategy, and leading brands to greatness, John has taken up his next challenge as an author. His new book "Zombie Brands: How brands lost their humanity" was released this…
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The Making of a Marketer - Super Bowl Recap
Jess and Andy give their candid thought on the Super Bowl marketing for 2026. Who won, who lost, and how about some surprise takes? Our annual debrief is underway! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for...
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The Making of a Marketer - Challenging the Brand
Will brands accept the challenge today, tomorrow, and deep into the future? As the landscape of branding changes we welcome John Gumas, President of Commit Agency. Today we find out what it is about a challenger brand" that brings out the best in marketers. Hosted by Simplecast, an AdsWizz…
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The Making of a Marketer - 2016 Edition
Are we in 2026 or 2016? Jess and Andy talk about the 10 year trend that has swept the internet. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Making of a Marketer - The Art of Brand Partnerships
Season 4 begins today! As we enter 2026, business, brand, and creative conversations collide. We welcome Founder, Talent Agent, and Strategic Advisor, Monique Sar to the program. As president of De Vitesse, Monique leads brands in the automotive sector with tailored growth strategies and brand...
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The Making of a Marketer - Season 3 Roundup
Jess and Andy wrap up 2025, season 3, and put a bow on the year that was. What should we expect in 2026 in the world of marketing? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Making of a Marketer - Mobile Marketing 101
On today's edition of the show we delve into the universe of mobile advertising and performance marketing. From new restrictions to an AI-driven ecosystem to nuances in human storytelling, how is this industry changing as we head into 2026? To assist we will be joined by Phoena Pang, VP of Global...
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The Making of a Marketer - Roundtable Screen Time & Our Youth
On today's edition of the podcast, we present our first roundtable! Tackling the growing debate over children, screen time, and how it infuses into the world of digital/social media. We have accumulated an all-star lineup of guests to tackle an evolving discussion. Annie Rusthoven - Chief of…
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The Making of a Marketer - What Does Marketing Consistency Even Look Like?
As marketers preach consistency, technique, and commitment, what does that even look like? How does a marketer become free against short and longterm KPIs? B2B LinkedIn Ads Strategist Jay Rathell returns to the program to help us find frame of mind in a paid world. Hosted by Simplecast, an…
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The Making of a Marketer - Marketing "Freedom"
On this Friday episode Jess and Andy discuss what it's like to be completely free creatively when developing marketing strategy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Making of a Marketer - Managing Expectations of the Unknown
On today's episode we revisit our bosses series, welcoming Brandon Strange to the program. As a digital lead, director, and VP at Gow Media, Brandon partnered with Andy in his first years of social media. We will discuss what it was like managing unknown expectations around social in 2014?…
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The Making of a Marketer - Permission to LoFi
Jess and Andy discuss the conundrum of companies being afraid to utilize LoFi video. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Making of a Marketer - Promise Driven Marketing
On today's episode we explore the idea of "Promise Driven Marketing." How does performance meet promise as we continue our season 3 theme of selling ideas. To assist we welcome Victor Kimble, Chief Marketing Officer of Preston Squire, to the program. Victor specializes in the art of delivering...
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The Making of a Marketer - Friday Marketing Banter
From risks to rewards. Jess and Andy recap the wild world of marketing over the past few weeks. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Making of a Marketer - FYRE Returns
On tonight's episode we welcome Coral View Beach Resort owner Heath Miller to the program. Heath is currently preparing to host the FYRE Coral Pop-Up at his resort. As the controversial FYRE brand makes a return from FYRE Festival, we're excited to learn what encouraged Heath to partner with the...
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The Making of a Marketer - Survival of the Email Marketers
On today's podcast we welcome the Fresh Princess of Email Marketing, Liz Wilcox to the program! As a business owner Liz has built her subscription service to help marketers master email. Her monthly newsletter and template membership elevates their game as they craft lists and styles that could...
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The Making of a Marketer - Summer of Sydney
Sydney Sweeney discussion continues as her summer continues to heat up in the marketing world. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Making of a Marketer - The KPI of Building Community
Are you asking your marketing team about the legacy they will leave, want to leave, or could collaborate to leave? In this episode Jess leads us into a new exercise to find the KPI of community. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and...
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The Making of a Marketer - Bosses, Risks, and Rewards
On today's episode we welcome Andy's former boss Michael-David Reilly! Entrepreneur, Photographer, and Director of Marketing, MD has traversed a career of changes, triumphs, and teachings. We plan to cover a good deal of ground from old times to new media strategy to leading marketing in 2025. We...
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The Making of a Marketer - Halloween in July?
Halloween in July, Christmas in October, ecommerce all year? Jess and Andy start their holiday talk, because the marketing world told us to! 🎃🎄 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Making of a Marketer - Harnessing Purpose
In a monumental 100th episode of the show we welcome back Marketing Healthcare Executive, and author, Melissa Fors Shackelford, MBA. Her new book "Harnessing Purpose A Marketer's Guide to Inspiring Connection" recently hit shelves, inspiring marketers to find their magic throughout their...
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The Making of a Marketer - Cannes Experience
On today's episode we explore all that was the 2025 Cannes Lions Festival with Tombras CCO Avinash Baliga. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Making of a Marketer - Cultural Relevance Defined
Today we discuss the aspect of being culturally relevant in the marketing room and the professional world. How does the art of creativity and culture, find its way into an analytical room? To help us we welcome Elizabeth Behler ,SPCSHP SVP of Brand & Strategy, to the program. Over the course of…
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The Making of a Marketer - 10 Year Reunion
We are celebrating Jess Nickerson's 10 years at LinkedIn! But what does it mean to work at a company for 10 years, while still embracing creativity and growth? Today Andy Pondillo picks Jess's brain on a decade of success. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for...
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The Making of a Marketer - Selling Unconventional Ideas
Today we welcome the engaging, humorous, and original nick power! As Head of Marketing at Noun Project, Nick is not only a marketing leader but someone who brings his expertise at scale through his personal brand.Developing a popular post series, the "nick power LinkedIn takedown," Nick is...
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The Making of a Marketer - Memorial Day Marketing Banter
Jess and Andy lead us into Memorial Day Weekend discussing some of the things they've been hearing around marketing rooms lately Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Making of a Marketer - The Art of Podcast Marketing
Start your weekend off right with a little motivation and exploration around the world of Podcast Marketing with Casey Cheshire 🎤. As we learn more about what it takes to stand out. How are personal brands making themselves sizzle when it comes to the art of a podcast? Hosted by Simplecast, an...
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The Making of a Marketer - Did I Sell My Soul for the Dream Job?
On today's edition of the show we bring back a classic concept from earlier days of the podcast with our viral post series. We welcome Mary Kosearas. Mary's career spans more than 20 years, producing high quality content spanning from brands to celebrities. Working her way up the corporate…
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The Making of a Marketer - Speeding Up or Slowing Down The Big Picture
It's a two episode week! Selling ideas have never felt better. Today we welcome Patrick Hardina, Senior Principal, Solutions, at Guild. We will dig deep into the strategy of selling through ideas. How do your balance an overarching narrative, with specific details? When do we just go for it with...
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The Making of a Marketer - Sell Ideas With Experiences
Jess Nickerson and Andy Pondillo continue their season 3 journey on learning how to sell ideas this afternoon. We welcome Tran Ha, Founder/Principal of Tiny Collaborative. Tran has lead design to fuel innovation, cultural transformation, audience development and business strategies for companies...
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The Making of a Marketer - Challenger Branding
Are you stepping up to the challenge with your brand marketing? On today's podcast we welcome an expert in just that. Dustin Artz, Co-Creator of Familiar Creatures, joins the program to discuss how he's leading brands strategically. From Crunch Fitness to Duke's Mayo, how has challenger branding...
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The Making of a Marketer - Best Marketing Advice Ever
Jess and Andy have some quick banter about the most important marketing advice you could get! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Making of a Marketer - Summertime Marketing Guide
What types of marketing techniques can we expect this summer? Summer of chaos? Summer of uncertainty? Or how about a summer of conviction, wins, and creativity? What should brands lean in on more this summer as they go to market? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for...
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The Making of a Marketer - Dressing For Marketing Success
On today's episode we dress for success! We welcome Catherine Cassidy, Founder & CEO of Boutique Box, to explore the paradigm shift she has created for women's clothing. Collaborating with emerging designers, creating quality clothing to meet the divers wants and needs of women. Her brand is...
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The Making of a Marketer - Fyre Marketing Friday
A Friday analysis as to what is Fyre (we mean fire) in the marketing industry this week. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Making of a Marketer - Risk Taking by Design
Risk Taking 101 - A topic that continues to come up in marketing rooms. On today's episode we welcome Executive Creative Director at Big Com, Shannon Harris. Exploring design thinking, we embrace Shannon's career in design and partnering with large brands. Driving results across multiple…
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The Making of a Marketer: Finding Your Niche w/ AJ Wilcox
📣 We are thrilled to welcome the one and only AJ Wilcox to the program this morning! Founder and CEO of B2Linked | LinkedIn Ads Performance Agency, Host of the LinkedIn Ads Show Podcast, and global speaker, AJ is everywhere when it comes to B2B. But how about B2B and beyond? During this episode…
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The Making of a Marketer - Super Bowl Drama!
Jess and Andy recap their thoughts on the Super Bowl ads from this past Sunday! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Making of a Marketer - Understanding the Social Media Community
Every day we scroll through our feeds we learn more and more about the social media community. Where we've been, where we've gone, and where we're going. There was no book in our first 15 years, but maybe we're starting to write our chapters? Today we explore the ever changing social media...
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The Making of a Marketer - Exploring the Art of Strategy
Today we welcome VP Account Service at Lewis Communications, Katie Peninger to discuss her unique path from Creative to Leadership. How do these worlds intersect and how can we lean more into selling our ideas at the highest level? Now streaming! Hosted by Simplecast, an AdsWizz company. See...
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The Making of a Marketer - Friday Feeling
A burst of Friday energy, discussing what's burning on our marketing minds! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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ABOUT THIS SHOW
Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media managers, business visionaries, influencers, entrepreneurs, designers, and more. Discover how you can leverage their insights to revolutionize your marketing.
Become a part of our community, join the conversation, and follow us.
HOSTED BY
Jess Nickerson and Andy Pondillo
CATEGORIES
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Frequently Asked Questions
How many episodes does The Making of a Marketer have?
The Making of a Marketer currently has 129 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Making of a Marketer about?
Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media managers, business visionaries, influencers, entrepreneurs, designers, and more. Discover how you can...
How often does The Making of a Marketer release new episodes?
The Making of a Marketer publishes regularly with 129 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Making of a Marketer?
You can listen to The Making of a Marketer on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Making of a Marketer?
The Making of a Marketer is created and hosted by Jess Nickerson and Andy Pondillo.
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