The Making of a Marketer

How is Fernando Mendoza reshaping the way we think about athletes in the business world? Learn more about your ad choices. Visit megaphone.fm/adchoices

Have Jess and Andy become Beliebers? Let's recap the viral nature of Coachella and the marketing that has surrounded it in the last week. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's podcast we face the robots head on, in a session around AI, humanity, and how we all work within it. Our guest Scott Zimmer, CEO of Answers From Me, will explain how his platform enables authors and experts to create their own AI agents that respond instantly to questions on their behalf, with the expert’s own unique knowledge and personality. If you ever wanted to build an agent, increase business results, and retain your human vibes along with it. This episode is for you! Learn more about your ad choices. Visit megaphone.fm/adchoices

In the midst of a McDonald's debate of communications strategy, there is no better time than now to enter the world of executive communications. From crisis comms to regular PR strategy, how are leaders thinking about this in 2026? More risk oriented video? Controlled comms? What is the balance of authenticity and safeness? To answer these questions we welcome Cyndee Woolley, MBA, APR, Founder of C2 Communications. Assisting in full-service public relations, community outreach, her agency ensures brands are seen in an impactful way. With over 25 years of communications mastery, we look forward to an in depth discussion today! Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy Friday Podcast! On today's podcast join us for an inspiring episode as we welcome Tom Woodard to the program. Tom is Founder of On The Avenue, and The Ability Machine. Recently introducing the Ability Machine, Tom's creative studio is powered by neurodiverse talent and intentionally designed around adaptability. Discussing the mission, impact, and ability to build an agency around those with neurodivergence, we explore Tom's vision of ensuring all marketing talent is seen. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does Design Thinking actually look like on a random Wednesday?We’re joined by Stanford d.school's Global Lead, Anja Svetina Nabergoj and Head of Learning Collaborations, Ariel Raz to unpack how they’re helping today's top leaders practice how we creatively think, decide, and lead. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we welcome Digitas North America Executive Creative Director, John Long to the program. Pioneering global creative strategy, and leading brands to greatness, John has taken up his next challenge as an author. His new book "Zombie Brands: How brands lost their humanity" was released this week. Today we discover how brands are learning, unlearning, and attempting to grow in this unique era of AI. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jess and Andy give their candid thought on the Super Bowl marketing for 2026. Who won, who lost, and how about some surprise takes? Our annual debrief is underway! Learn more about your ad choices. Visit megaphone.fm/adchoices

Will brands accept the challenge today, tomorrow, and deep into the future? As the landscape of branding changes we welcome John Gumas, President of Commit Agency. Today we find out what it is about a challenger brand" that brings out the best in marketers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are we in 2026 or 2016? Jess and Andy talk about the 10 year trend that has swept the internet. Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 4 begins today! As we enter 2026, business, brand, and creative conversations collide. We welcome Founder, Talent Agent, and Strategic Advisor, Monique Sar to the program. As president of De Vitesse, Monique leads brands in the automotive sector with tailored growth strategies and brand development. Aside from De Vitesse, represents keynote speakers, athletes, and creators across the globe at BNC Speakers. Combining a marketing approach, with brand partnerships. Our theme this year centers around authenticity and the connective tissues bringing these together. Let the new season begin! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jess and Andy wrap up 2025, season 3, and put a bow on the year that was. What should we expect in 2026 in the world of marketing? Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's edition of the show we delve into the universe of mobile advertising and performance marketing. From new restrictions to an AI-driven ecosystem to nuances in human storytelling, how is this industry changing as we head into 2026? To assist we will be joined by Phoena Pang, VP of Global Partnerships at Mintegral. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's edition of the podcast, we present our first roundtable! Tackling the growing debate over children, screen time, and how it infuses into the world of digital/social media. We have accumulated an all-star lineup of guests to tackle an evolving discussion. Annie Rusthoven - Chief of Staff at Screen Sanity Steve Turney - Owner & Executive Director of the Mental Health Marketing Conference Elizabeth Hill - Learning Experience Designer at Berlitz CorporationKirk Eklund - Founder & Lead Consultant at Inkfish Debbie Schuitema - Director of New Teacher Development at Kentwood Public Schools Rob McNamara - Founding Partner Delta Developmental, Leadership Coach RobMcNamara.com Angelique Gierszewski - Licensed Clinical Social Worker at Pine Rest Christian Mental Health Services Learn more about your ad choices. Visit megaphone.fm/adchoices

As marketers preach consistency, technique, and commitment, what does that even look like? How does a marketer become free against short and longterm KPIs? B2B LinkedIn Ads Strategist Jay Rathell returns to the program to help us find frame of mind in a paid world. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Friday episode Jess and Andy discuss what it's like to be completely free creatively when developing marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode we revisit our bosses series, welcoming Brandon Strange to the program. As a digital lead, director, and VP at Gow Media, Brandon partnered with Andy in his first years of social media. We will discuss what it was like managing unknown expectations around social in 2014? Building a podcast platform before podcasts were "in." And how is the video revolution changing Brandon's approach to media?Stay tuned for this inspiring episode and some insight into the early days of Andy's career! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jess and Andy discuss the conundrum of companies being afraid to utilize LoFi video. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode we explore the idea of "Promise Driven Marketing." How does performance meet promise as we continue our season 3 theme of selling ideas. To assist we welcome Victor Kimble, Chief Marketing Officer of Preston Squire, to the program. Victor specializes in the art of delivering business results, while not losing his creative eye. For over 25 years he has brought promise driven marketing to the table for clients across the nation. We explore how growth and culture come together on this Monday episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

From risks to rewards. Jess and Andy recap the wild world of marketing over the past few weeks. Learn more about your ad choices. Visit megaphone.fm/adchoices

On tonight's episode we welcome Coral View Beach Resort owner Heath Miller to the program. Heath is currently preparing to host the FYRE Coral Pop-Up at his resort. As the controversial FYRE brand makes a return from FYRE Festival, we're excited to learn what encouraged Heath to partner with the brand? Is Billy McFarland going to make a comeback? And how does this pop-up propel the Coral View Beach Resort? Join us on a journey of risk versus reward on a special evening episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's podcast we welcome the Fresh Princess of Email Marketing, Liz Wilcox to the program! As a business owner Liz has built her subscription service to help marketers master email. Her monthly newsletter and template membership elevates their game as they craft lists and styles that could work for them. You may also know Liz from Survivor 46. Finishing in 4th place and lasting 25/26 days, Liz left a huge imprint on her season! We will discuss the intersections of Survivor, marketing, and email on this inspiring Wednesday episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sydney Sweeney discussion continues as her summer continues to heat up in the marketing world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you asking your marketing team about the legacy they will leave, want to leave, or could collaborate to leave? In this episode Jess leads us into a new exercise to find the KPI of community. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode we welcome Andy's former boss Michael-David Reilly! Entrepreneur, Photographer, and Director of Marketing, MD has traversed a career of changes, triumphs, and teachings. We plan to cover a good deal of ground from old times to new media strategy to leading marketing in 2025. We will take a journey through the impressive career of MD and how he thinks about what is to come. Learn more about your ad choices. Visit megaphone.fm/adchoices

Halloween in July, Christmas in October, ecommerce all year? Jess and Andy start their holiday talk, because the marketing world told us to! 🎃🎄 Learn more about your ad choices. Visit megaphone.fm/adchoices

In a monumental 100th episode of the show we welcome back Marketing Healthcare Executive, and author, Melissa Fors Shackelford, MBA. Her new book "Harnessing Purpose A Marketer's Guide to Inspiring Connection" recently hit shelves, inspiring marketers to find their magic throughout their professional journey. From leadership conversations to creative craft to empowering your creative abilities, this book helps remind us as to why we got in this field. To celebrate, we look forward to discussing how our passions align with Melissa's book and what we can take away in learnings for our next 100 episodes! Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode we explore all that was the 2025 Cannes Lions Festival with Tombras CCO Avinash Baliga. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we discuss the aspect of being culturally relevant in the marketing room and the professional world. How does the art of creativity and culture, find its way into an analytical room? To help us we welcome Elizabeth Behler ,SPCSHP SVP of Brand & Strategy, to the program. Over the course of her career Elizabeth has specialized in go-to-market strategies for Fortune 500 brands, ranging from Consumer Goods to Healthcare to Online Services. Getting the most out of her brands and bringing purpose to their marketing will be at the forefront of our creative discussion today! Learn more about your ad choices. Visit megaphone.fm/adchoices

We are celebrating Jess Nickerson's 10 years at LinkedIn! But what does it mean to work at a company for 10 years, while still embracing creativity and growth? Today Andy Pondillo picks Jess's brain on a decade of success. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we welcome the engaging, humorous, and original nick power! As Head of Marketing at Noun Project, Nick is not only a marketing leader but someone who brings his expertise at scale through his personal brand.Developing a popular post series, the "nick power LinkedIn takedown," Nick is rethinking the way algorithms and personal brands work on LinkedIn. We will look to explore his inspiration, what it means to sell nuanced ideas through LinkedIn, and what boundaries unconventional ideas have in today's marketing world? Learn more about your ad choices. Visit megaphone.fm/adchoices

Jess and Andy lead us into Memorial Day Weekend discussing some of the things they've been hearing around marketing rooms lately Learn more about your ad choices. Visit megaphone.fm/adchoices

Start your weekend off right with a little motivation and exploration around the world of Podcast Marketing with Casey Cheshire 🎤. As we learn more about what it takes to stand out. How are personal brands making themselves sizzle when it comes to the art of a podcast? Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's edition of the show we bring back a classic concept from earlier days of the podcast with our viral post series. We welcome Mary Kosearas. Mary's career spans more than 20 years, producing high quality content spanning from brands to celebrities. Working her way up the corporate ladder, and winning prominent awards, Mary has shown herself to be a leader in the world of creative marketing.Lending her expertise, we look to explore words sometimes unsaid in the marketing room. Our conversation today revolves around her viral post on LinkedIn about the current state of marketing rooms, creative fatigue, and reluctance to change. Today we learn about the challenges of today's marketing room while tackling difficult subjects head on! https://lnkd.in/ebjp_qYX Learn more about your ad choices. Visit megaphone.fm/adchoices

It's a two episode week! Selling ideas have never felt better. Today we welcome Patrick Hardina, Senior Principal, Solutions, at Guild. We will dig deep into the strategy of selling through ideas. How do your balance an overarching narrative, with specific details? When do we just go for it with our experience, versus wait for the "right time?" Today we strive to come away with how marketers big pictures can better align with company's overall goals and objectives. Full of pitfalls, learnings, and important conversation! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jess Nickerson and Andy Pondillo continue their season 3 journey on learning how to sell ideas this afternoon. We welcome Tran Ha, Founder/Principal of Tiny Collaborative. Tran has lead design to fuel innovation, cultural transformation, audience development and business strategies for companies like L.L. Bean, Ford Moto Co., Reddit, and ABC News. What's the recipe for success and how do individual experiences help lead to selling ideas in your unique way? Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you stepping up to the challenge with your brand marketing? On today's podcast we welcome an expert in just that. Dustin Artz, Co-Creator of Familiar Creatures, joins the program to discuss how he's leading brands strategically. From Crunch Fitness to Duke's Mayo, how has challenger branding accelerated these brands to new heights? Learn more about your ad choices. Visit megaphone.fm/adchoices

Jess and Andy have some quick banter about the most important marketing advice you could get! Learn more about your ad choices. Visit megaphone.fm/adchoices

What types of marketing techniques can we expect this summer? Summer of chaos? Summer of uncertainty? Or how about a summer of conviction, wins, and creativity? What should brands lean in on more this summer as they go to market? Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode we dress for success! We welcome Catherine Cassidy, Founder & CEO of Boutique Box, to explore the paradigm shift she has created for women's clothing. Collaborating with emerging designers, creating quality clothing to meet the divers wants and needs of women. Her brand is leading the charge in creativity, with a true marketer at the helm. Join us for some selling ideas, marketing in fashion, and what does it take to challenge the status quo in 2025? Learn more about your ad choices. Visit megaphone.fm/adchoices

A Friday analysis as to what is Fyre (we mean fire) in the marketing industry this week. Learn more about your ad choices. Visit megaphone.fm/adchoices

Risk Taking 101 - A topic that continues to come up in marketing rooms. On today's episode we welcome Executive Creative Director at Big Com, Shannon Harris. Exploring design thinking, we embrace Shannon's career in design and partnering with large brands. Driving results across multiple verticals such as healthcare, retail, CPG, and economic development, how has design intersected with business and risk? Learn more about your ad choices. Visit megaphone.fm/adchoices

📣 We are thrilled to welcome the one and only AJ Wilcox to the program this morning! Founder and CEO of B2Linked | LinkedIn Ads Performance Agency, Host of the LinkedIn Ads Show Podcast, and global speaker, AJ is everywhere when it comes to B2B. But how about B2B and beyond? During this episode we will take AJ back to his early days and learn about how he carved out his niche. We will explore the intersection of personal brand and business growth. Along with tackling everything in between, keeping to our season 3 theme of selling ideas. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jess and Andy recap their thoughts on the Super Bowl ads from this past Sunday! Learn more about your ad choices. Visit megaphone.fm/adchoices

Every day we scroll through our feeds we learn more and more about the social media community. Where we've been, where we've gone, and where we're going. There was no book in our first 15 years, but maybe we're starting to write our chapters? Today we explore the ever changing social media landscape with experienced social pro Kassandra Quinn. Blending her PR background with over 15 years of social media experience she's someone who has seen it all and can lend a helping hand as to where we go next. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we welcome VP Account Service at Lewis Communications, Katie Peninger to discuss her unique path from Creative to Leadership. How do these worlds intersect and how can we lean more into selling our ideas at the highest level? Now streaming! Learn more about your ad choices. Visit megaphone.fm/adchoices

A burst of Friday energy, discussing what's burning on our marketing minds! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jess and Andy banter about 2025 marketing trends, while a new friend joins us! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to season 3 of the program! We start our season off with a new/old idea that will be prevalent in 2025. The art of "selling ideas." When it comes to marketing our ideas are only as good as the idea of it being sold through. But how often has your idea been held up, stopped, or postponed for a later day? Today we work on the art of crafting these ideas in a way that can sizzle. To assist is Kirk Eklund, founder and Chief Curiosity Officer at Inkfish is a facilitator, coach, and designer who uses innovation tools for human challenges. Alongside Adam Weiler, Director of Design and Community Engagement at Flywheel, an all-inclusive neighborhood design firm specializing in development and policy support for housing at all price points. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our last guest of season 2 is here! We welcome Panacea Financial Director of Paid Media, Bradley Klein, to the program. Boasting an array of experiences within ecommerce and holiday marketing, we will explore what do marketers really feel like during the holidays? Furthermore, we will take a look into the paid marketing landscape for 2025. What should be prioritizing, evaluating, and structuring for the coming new year? Learn more about your ad choices. Visit megaphone.fm/adchoices