The Manuscript Academy

In this 1-hour session, you will learn the essential steps to position yourself and your book as valuable investments to agents, editors, bookstores, and beyond. (Want more? Join our workshop October 22-24, How To Be Your Own Best Marketer: https://manuscriptacademy.com/product/be-your-own-best-marketer | $39 early bird, $49 regular, $0 members). Whether you’re preparing for a book launch or just starting your journey, this training will provide you with insights to stand out to publishers, readers, and bookstores. Key Takeaways: 1. Why Your Brand Matters – How to conduct a personal brand audit and refine your platform to attract attention from publishers and readers. 2. The Cost of Hosting Events – A behind-the-scenes look at bookstore events and how understanding costs can improve your relationships with event partners. 3. Creative Book Events – Strategies for planning engaging, memorable book events that go beyond traditional bookstore settings. By the end of the training, you will have a clear understanding of how to present your book and author brand as a smart investment, setting the stage for future success.

Promoting your book isn’t about making noise—it’s about making a difference for readers who need your story. In this Manuscript Academy episode, we’re happy to join nonfiction book coach and marketer Allison Lane to: – Break down exactly how to shift your mindset from fear to confidence and why it’s so important for your career: – Self-Doubt and Fear of Visibility: Let’s be real—none of us love self-promotion. But we’ll show you how to do it in a way that feels authentic and actually helps your book gain the attention it deserves. – Know Your Brand: Do you know what people really think of you? Let’s figure that out. We’ll walk you through how to audit your personal brand so you know where to focus your energy and where you might be wasting time. – The Power of Comps: Comps (aka comparable books) aren’t just for publishers—they help you, too. Knowing your comps is a powerful tool for understanding where your book fits in the market and how to position it for success. – Launch Strategies that Work: Events, launches, bookstore signings—they’re not just for fun. There’s a strategy behind them that most authors miss. Let’s break down how to make these events work for you, not against you. This episode will help you shift your mindset, market your book with confidence, and understand what really moves the needle. It’s time to stop playing small. Ready? Hit play now. * * * Get your FREE ticket for our event, How To Be Your Own Best Marketer Whether Querying, Agented or Ready To Launch, October 10 at 8:30pm ET, at https://manuscriptacademy.com/allison.