PODCAST · business
The Marketer's Experience
by MXS
Welcome to The Marketer's Experience, brought to you by MXS, the Marketing Experience Studio, which provides boundless information and education for the industry and those interested in it. Your host is the internationally renowned and decorated Professor Noel Capon of Columbia University. He and his guests invite discuss how the fundamental principles of marketing have expanded to apply to today's dynamic world, for both established and entrepreneurial companies.
Episodes
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Episode 3 - Market Insight for Strategic Decision Making
Hear how to analyze and understand market structure, using alternative ways of thinking about products offered by firms. Distinguish among product class, product form, product line and product item. Learn to forecast market and product evolution using a life-cycle framework.
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Episode 2 - Strategies for Customer Valuation
Customers are the firm's core assets. Learn how to measure the value that different types of customers bring to the firm, at different points in their life cycle. Absorb strategies for acquisition, retention and growth.
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Episode 1 - Building a Market Strategy
This podcast sets the foundation. It covers the marketing fundamentals for attracting, retraining and increasing customers and presents the guiding framework for implementing a market strategy.
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ABOUT THIS SHOW
Welcome to The Marketer's Experience, brought to you by MXS, the Marketing Experience Studio, which provides boundless information and education for the industry and those interested in it. Your host is the internationally renowned and decorated Professor Noel Capon of Columbia University. He and his guests invite discuss how the fundamental principles of marketing have expanded to apply to today's dynamic world, for both established and entrepreneurial companies.
HOSTED BY
MXS
CATEGORIES
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Frequently Asked Questions
How many episodes does The Marketer's Experience have?
The Marketer's Experience currently has 3 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Marketer's Experience about?
Welcome to The Marketer's Experience, brought to you by MXS, the Marketing Experience Studio, which provides boundless information and education for the industry and those interested in it. Your host is the internationally renowned and decorated Professor Noel Capon of Columbia University. He and...
How often does The Marketer's Experience release new episodes?
The Marketer's Experience has 3 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Marketer's Experience?
You can listen to The Marketer's Experience on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Marketer's Experience?
The Marketer's Experience is created and hosted by MXS.
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