The Marketing Minute with Chris Jensen
by Audio Concepts
When every business seems to be the same...marketing makes the difference. This podcast series is dedicated exclusively to marketing. In it, we showcase ideas that transcend industries to help your business stand out from the crowd. Listen as we interview successful entrepreneurs and marketing professionals from advertising, social media, profit & nonprofits enterprises. We explore the subjects of digital and traditional media, and how each contribute to marketing success. In a world where every business seems to be the same, find out what it takes to avoid the commodity trap. Subscribe to receive our latest episodes as soon as they're published.
Episodes
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Episode 24: The Importance of Owning Your Online Presence
Do You Own Your Web Presence? While recording this podcast, I was surprised to hear that in 2018, nearly half of all businesses do not have a website. Those that don't have websites rely exclusively on social media platforms for their online presence. But Facebook, Google, Twitter, Instagram and...
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The Importance of Music to your Brand
How important is music to your brand image and what makes one track a hit and another a miss? Jingles and Musical Logos. We hear them everyday. In this episode of the Marketing Minute I conclude my conversation with Scott Ross, jingle composer, voice talent and educator. Whether you refer to them...
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Episode 22: The Creative Process Behind Successful Jingle Production
Pop Rock, Hip Hop, Rap, Alternative, Dance, R & B, Soul In this edition of the Marketing Minute I begin a conversation about the creative process of jingle production with composer, voice talent and educator Scott Ross. Scott and I have worked together for over 20 years and have developed a...
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Episode 21: The Creative Process & the Power of Collaboration
In this edition of the Marketing Minute with Chris Jensen, I conclude my conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly and I talk about the creative process and the power of collaboration. When we record in the studio we foster an environment that...
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Episode 20: Media Strategies for Akron Metro RTA
In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly explains her media strategy and media. We talk about the change in media usage by their customers and how they reach them using...
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Episode 19: The Marketing Of Akron Metro RTA
How do you market a public entity? In this edition of the Marketing Minute with Chris Jensen, I begin a conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly explains the role Metro's marketing strategy plays in communicating to the public. We talk about how...
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Episode 18: Guerrilla Marketing & How Your Business Can Benefit from It
Its a strategy successful retailers, service and entrepreneurial businesses use effectively: Guerrilla Marketing. In this episode of The Marketing Minute with Chris Jensen, I continue my interview with Mike McDermott of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio. Mike explains how...
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Episode 17: How Your Business Can Benefit from Inbound Marketing
In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Mike McDermott, President of Bash Foo. Mike explains the concept of inbound marketing, how it's different from traditional advertising and the benefits your businesses can derive from utilizing it....
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Episode 16: Navigating The Changing Rules of Facebook and Google
In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Mike McDermott, President of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio. Mike and I discuss the challenges facing entrepreneurs, local retailers and services business that rely exclusively on...
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Episode 15 : Competing in the Age of Amazon
In this latest edition of the Marketing Minute with Chris Jensen, I begin a series of episodes with Mike McDermott, President of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio. Mike and I discuss how how entrepreneurs, local retailers and services business can successfully compete…
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Episode_14_Advertise_wthout_Advertising
In the latest episode of the Marketing Minute with Chris Jensen, we conclude our interview with media consultant Tim Davission, as we explore the concept of how to Advertise without Advertising. Using digital and social media, entrepreneurs, local retailers and service businesses of all sizes can...
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Episode 13: Comparing Traditional, Digital & Social Media
In this episode of the Marketing Minute with Chris Jensen, Chris interviews media consultant Tim Davission, comparing traditional media with digital and social media. Each can be used effectively for marketing your business; but each must also be targeted not only for the audience but also the...
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Episode 12: The Challenges & Advantages of Digital Media
In this episode of the Marketing Minute with Chris Jensen, Susan Samuelson from First Energy joins us again to discuss the advantages and challenges of implementing digital into a multi media campaign. The marketing campaign utilized radio, outdoor and digital display advertising to increase...
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Episode 11: Successful Marketing Utilizing Digital and Traditional Media
In this episode of the Marketing Minute with Chris Jensen, Susan Samuelson from First Energy joins us to discuss the application of digital and traditional media into an integrated marketing campaign. Digital was used because the call to action required signups, traditional media created greater...
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Episode 10: Be Bold, Be Different and Be Heard
In this edition of the Marketing Minute with Chris Jensen, Chris interviews nationally known voice over artist Mark Cardnella about marketing his voiceover business and his unique direct mail campaign that brought him to our attention at Audio Concepts. Since receiving that piece, Mark has become...
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Episode 09: The Making of the new "Mini Movies"
On this edition of the Marketing Minute with Chris Jensen, Chris is joined by Paul Tapie', Ian Marty and Anthony Zart of Airport Mini in Cleveland. Paul is a voice talent, writer and director of the ad campaign for Airport Mini. With only a short time before the Grand Opening of the Collection…
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Episode 08: Using Traditional & Digital Media
In this edition of the Marketing Minute with Chris Jensen, we begin a conversation with the creative team behind the " Mini Movies " campaign promoting the opening of the new Mini Cleveland dealership...using radio to drive traffic to their digital content. Visit MiniCleveland.com to see the…
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Episode 07: Implementing a Social Media Plan
In this podcast of the Marketing Minute with Chris Jensen, Chris continues his interview with social media consultant Tim Davisson. In this edition, we discuss what works and what doesn't work when using social media as part of your marketing plan.
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Episode 06: Social Media: A Quick Look at the Numbers
In this podcast of the Marketing Minute with Chris Jensen, Chris interviews media consultant Tim Davisson. Join us for this episode as we look at growth of social media and how people are using social media. A thorough understanding of both is critical when designing and implementing a successful...
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Episode 05: What Media Works in 2014: Traditional, Digital, or Social Media
In this podcast of the Marketing Minute with Chris Jensen, Chris is joined by media consultant Tim Davisson. Together in this episode they discuss the advantages and challenges of today's media: broadcast or traditional media, online digital media and the explosion of social media. We also…
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Episode 04: Making the Transition From Radio to VO
Chris Jensen's interview with Joe Cipriano concludes as we examine how he transitioned from radio to voice-over. Joe is heard nightly on Fox Television & CBS; is also the voice for The Grammy's television broadcast and many other programs.
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Episode 03: Becoming a Voiceover Entrepreneur
Our Interview with Joe Cipriano, promo voice for Fox Television and CBS continues. Joe says " You have to think like its a business, because this is a business." And while his comments speak specifically about the voice over industry, what he has to say translates to every business, large or small.
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Episode 02: Voiceover Has Nothing to do with the Voice
Don LaFontaine once said voiceovers have nothing to do with the voice. Joe Cipriano joins for Part 2 of the Marketing Minute Chris Jensen from Audio Concepts is joined by Fox Television & CBS comedy promo voice over artist, Joe Cipriano. In this edition, we discuss how marketing keeps Joe one of...
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Episode 01: How to be Successful in the Voiceover industry
Chris Jensen from Audio Concepts is joined by Fox Television & CBS comedy promo voice-over artist, Joe Cipriano. In this edition, we discuss how Joe maintains a successful voiceover business and how marketing keeps Joe one of the premiere voices working today
About this show
When every business seems to be the same...marketing makes the difference.
This podcast series is dedicated exclusively to marketing. In it, we showcase ideas that transcend industries to help your business stand out from the crowd.
Listen as we interview successful entrepreneurs and marketing professionals from advertising, social media, profit & nonprofits enterprises. We explore the subjects of digital and traditional media, and how each contribute to marketing success.
In a world where every business seems to be the same, find out what it takes to avoid the commodity trap.
Subscribe to receive our latest episodes as soon as they're published.
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Audio Concepts
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