PODCAST · business
The Marketing Misfits
by The Marketing Misfits
Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success.Hosted on Ausha. See ausha.co/privacy-policy for more information.
Episodes
-
Is SEO Dead? The Truth About AI Search, AEO, and Google in 2026 | Jono Alderson
90% of e-commerce websites are beautifully designed, incredibly expensive, and completely invisible to Google and AI search bots. 🔥 Join the Marketing Misfits Newsletter https://misfits.news For the last two decades, Search Engine Optimization (SEO) was about stuffing keywords and building links...
-
How to Build an 8-Figure Hot Sauce Brand | Chris Lang
Can you scale a $10.95 jar of sauce into an 8-figure e-commerce empire? In this episode of Marketing Misfits, Kevin King sits down with serial entrepreneur Chris Lang (founder of Fresh Chile Co. and Move FWD agency) to unpack how he bootstrapped a family Hatch green chile recipe into a massive...
-
Targeted by the FTC: The $56M Comeback Story | Mary Dee
What happens when you build a hyper-growth digital marketing agency from $0 to $56M in two years, only to wake up one morning and find your bank accounts frozen by the Federal Trade Commission (FTC)? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of the Marketing...
-
The Psychology of YouTube Titles (Stop the Clickbait) | Jake Thomas
Are you spending hours creating videos only to get terrible click-through rates? 🔥 Join the Marketing Misfits Newsletter https://misfits.news The harsh reality is that if your title fails, your entire content strategy fails. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit…
more -
Why 99% of Amazon Sellers Fail on TikTok Shop
How do you survive a devastating Amazon account suspension that wipes out a $35M business and leaves you $6M in debt? You negotiate that debt down to 11 cents on the dollar, pivot your entire strategy, and rebuild a $50M/year e-commerce empire. In this episode of Marketing Misfits, Kevin King…
more -
Your Influencer Strategy is Dead (Copy This) | Janvi Shah
Are you tired of paying creators for generic, overly polished videos that look great but fail to convert? 🔥 Join the Marketing Misfits Newsletter https://misfits.news Most brands believe that high-production video is the key to stopping the scroll, but in the world of AI search and UGC...
-
The Harsh Reality of Sourcing in 2026 | Henrik Johansson
Are you still trying to build an e-commerce business by slapping your logo on generic Alibaba products? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Henrik Johansson, co-founder and CEO of Gembah...
-
Take Your Amazon Brand to Retail (Here's How to Do it)
Are you fighting for just 17% of the market? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Korie Minkus, the founder of Rock Your Product, to discuss how successful Amazon and Shopify brands can...
-
The AI Scam That Stole 1 Billion Views From My Brand | Manuel Suarez
What happens when AI scammers clone your brand, create 277 deepfake channels, and steal nearly 1 billion views? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Manuel (Manny) Suarez, CEO of AGM…
more -
Meta's AI is Ruining Your Ads (Turn These Settings OFF) | Victoria Griggs
Are your Meta (Facebook) ads burning through your budget with little to no return? 🔥 Join the Marketing Misfits Newsletter https://misfits.news Most ad agencies take your retainer, send traffic to a generic page, and blame "bad leads" when sales don't happen. In this episode of Marketing…
more -
Stop Losing E-Com Customers (Here's What To Do) | Ezra Firestone
How do top e-commerce brands maintain profitability when customer acquisition costs rise every single year? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with e-commerce legend Ezra Firestone (Founder…
more -
How to Hack Google’s AI Search in 2026 | Jason Barnard
If you are still obsessing over getting backlinks to rank higher on Google, you are playing a game that ended in 2015. 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of the Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Jason Barnard, the "Brand...
-
Your Conversion Rate Doesn’t Matter... | Matthew Barnes
Are you artificially lowering your store's profitability just to increase your conversion rate? 🔥 Join the Marketing Misfits Newsletter https://misfits.news Most e-commerce founders obsess over top-of-funnel conversion metrics or acquiring cheap email leads, but they are ignoring the single most...
-
The Dark Side of 7-Figure Success | Drew Littlejohns
Building a massive e-commerce empire sounds like the ultimate dream, until you realize that your friends and family have absolutely no idea what it feels like to lose an $80,000 shipment or have a top-selling Amazon listing suspended overnight. 🔥 Join the Marketing Misfits Newsletter...
-
Rank on AI Search in 14 Days... | Gloria Chou
Are you still wasting money on strategies from 2023 hoping ChatGPT or Claude will magically recommend your e-commerce brand to shoppers? 🔥 Join the Marketing Misfits Newsletter https://misfits.news Stop scrolling and start pitching. In this episode of Marketing Misfits, Norm Farrar and Kevin…
more -
How to Build AI Apps in Minutes (This is How You Scale) | Andrew Erickson
Stop burning your time on manual tasks when AI can run your marketing and backend. 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Andrew Erickson, a former Qualcomm engineer who built and sold two...
-
From $280K in Debt to an Agency Empire... | Chris Rawlings
What happens when you try to grow your e-commerce startup too fast, take the wrong venture capital, and lose everything in a hostile takeover? In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Chris Rawlings, the brilliant mind behind Sophie Society. Chris…
more -
Stop Spending Thousands on Product Photography (Use This Instead) | Zehra Soysal
Stop burning your margins on expensive product photography packages, costly 3D renders, and endless back-and-forth with freelancers for a few listing images. 🔥 Join the Marketing Misfits Newsletter https://misfits.news Think again. In this episode of Marketing Misfits, hosts Norm Farrar and…
more -
You're Closer to AI Mastery Than You Think... | William DeVito
Is your AI integration actually saving you money, or are you just automating chaos? 🔥 Join the Marketing Misfits Newsletter https://misfits.news Most businesses that "add AI" end up spending more, quietly walking it back, and blaming the tech. The real reason is almost always the same: they...
-
Stop Writing AI Marketing Slop (Do This Instead) | Mike Kaput
Are you tired of drowning in generic "AI marketing slop"? You aren't alone. As AI rapidly evolves, the days of typing a basic prompt into ChatGPT and getting a winning marketing campaign are over. 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits,...
-
Amazon's Secret Algorithm Shift (Don't Get Left Behind) | Jaimin Patel
Are you still relying on traditional keywords while Amazon’s Rufus (now Alexa), takes over product discovery? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jaimin Patel, founder of Aakaar AI, to uncover...
-
The Amazon Habit Killing Your Shopify Store.... | Kurt Elster
What if your Amazon store is quietly setting you up to lose everything? 🔥 Join the Marketing Misfits Newsletter https://misfits.news Most Amazon sellers think dabbling in Shopify means just uploading their listings to a new platform. Kurt Elster, host of the Unofficial Shopify Podcast and one of...
-
Is Selling on Amazon Dead? | Mike McClary
Back in the early days of Amazon FBA, sellers enjoyed incredibly cheap storage, massive search visibility, and pay-per-click ads for as low as 12 cents. 🔥 Join the Marketing Misfits Newsletter https://misfits.news Today? The competition is fierce, margins are squeezed, and building a business...
-
The Shocking Truth Every Local Business Should Know... | Chris Gray
if your business isn't optimizing for AI agents, you are about to be completely left behind. 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with local marketing savant Chris Gray. Chris drops some of the...
-
The $140 Billion Scam That's Stealing Your Ad Spend... | Rich Khan
Did you know that out of the $700 billion spent on digital marketing in 2024, a staggering $140 billion was stolen by fraudsters? 🔥 Join the Marketing Misfits Newsletter https://misfits.news If you are running digital ads, there is a high probability that 20% to 25% of your traffic is entirely...
-
The $9 Billion Secret Behind TikTok Shop | Ron Lynch
Think the infomercial is dead? Think again. The infomercial industry didn't disappear; it actually took over everything. 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with legendary marketer Ron Lynch....
-
The Secret to a Business That Runs Itself | Jhana Li
Are you pouring marketing dollars into a business that's secretly leaking profit? 🔥 Join the Marketing Misfits Newsletter https://misfits.news Many entrepreneurs believe they can simply out-market their operational problems, but trying to scale chaos will only break your business faster.In this...
-
Nobody Realizes How Much Money is on LinkedIn (The B2B Lead Gen Playbook) | Joshua B. Lee
If you are tired of fighting for views on TikTok or Instagram, it is time to pivot to the platform where real business actually happens. 🔥 Join the Marketing Misfits Newsletter https://misfits.news The average income on LinkedIn is over $130,000, almost double that of other major platforms and...
-
The Dark Psychology of Gen Z Buyers... | Sarah Levinger
Why are traditional marketing frameworks completely failing with today’s younger consumers? Because you can't use traditional hype to sell to a generation operating from a baseline of hopelessness. Subscribe to the Marketing Misfits newsletter - https://www.misfits.news/ In this episode of the...
-
Why Nobody Trusts Your Brand Anymore (And How To Fix It) | Rachel B. Lee
Is your personal brand ready for the shift toward AI answer engines like Perplexity and ChatGPT? Subscribe to the Marketing Misfits newsletter - https://www.misfits.news/ In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Rachel B. Lee, the "Branding Ladyboss"…
more -
The Webinar GOAT: The Secret to $100M Webinars | Jason Fladien
Most people run webinars completely wrong. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with the legendary Jason Fladlien, the man responsible for some of the biggest launches in internet history, including a $57 million webinar and massive 8-figure launches…
more -
The Reason Your Marketing Funnel Sucks (And How to Fix it) | Steve Larsen
Most entrepreneurs think their funnel is broken. According to Steve Larsen, the real problem usually isn’t the funnel... It’s the hook, positioning, and message. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Steve Larsen (former ClickFunnels CMO and Russell...
-
Direct Mail Isn't Dead (It's Thriving) | Dr. Wilson Zehr
Everyone thinks direct mail is outdated. Meanwhile, it’s still delivering $12 for every $1 spent, reaching every household in America 6 days a week, and producing engagement rates digital marketers can only dream about. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down…
more -
The New AI-SEO Playbook: Dominate AI Search Results in 2026 | Tracy Graziani
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Tracy Graziani, founder of Green Fire Strategy, to break down why companies stall after early traction, why “hypergrowth” can actually be dangerous, and how the best teams scale through process, empathy, and…
more -
How a Joke Turned Into a Cigar Empire... | Brandon Wells
Some of the best business ideas don’t come from a boardroom. They come from a slow conversation, a shared experience, and a product that forces you to sit down and actually talk. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Brandon Wells (aka Cigar Mechanic) to...
-
Why You Feel Stuck as an Entrepreneur | James Friel
Entrepreneurs don’t burn out because they lack ideas. They burn out because they stay stuck doing work they should have left years ago. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with James Friel, founder of 57 Hats, to break down why growing businesses start…
more -
The Shopify Mistake That Costs Amazon Sellers Thousands... | Scott Cunningham
Amazon sellers are waking up to a reality shift. Owning customer data. Building lifetime value. Controlling email, retention, and repeat buyers. And unlocking Shopify’s edge as AI, LLM search, and agentic commerce change how people shop. In this episode of Marketing Misfits, Shopify expert Scott...
-
Why Most Paid Communities Suck... | Jordan DiPietro
Most creators focus on attention.The smart ones turn that attention into trust. And trust creates optionality. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jordan DiPietro to break down how content becomes trust, how trust becomes community, and why the best...
-
Secret AI Shortcuts Your Competitors Use Daily... | Rachel Woods
Most companies are using AI wrong. They think it’s about cutting staff or automating a few tasks. But the real power of AI is something much bigger. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Rachel Woods, one of the world’s top AI operations experts, to show…
more -
Why Landing Pages Are Failing in 2025 | Luca Borreani
Landing pages alone don’t convert like they used to. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Luca Borreani, founder of ZipChat.ai, to break down why conversational marketing is replacing static funnels and how AI chat is quietly becoming one of the biggest...
-
How Agentic AI Will 10x Your Business in 2025... | Dan Ashburn
If you teach, coach, sell information, or run an online business, this episode is a wake-up call. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Dan Ashburn, founder of Titan Network, to break down how AI, agentic systems, personal brand, and community are…
more -
How I Made $1,000,000 By 18... | Makenna Riley
What does it take to build a million-dollar online business before you turn 18? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Makenna Riley, entrepreneur and co-founder of GSD, to break down how she started making money online at 12 years old, launched profitable...
-
She Lost Everything... Then Built a Fitness Empire | Ingrid Macher
What happens when you lose your money, your health, and almost your life — all at once? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ingrid Macher, a fitness entrepreneur and global influencer who went from being broke, overweight, and facing a near-death asthma...
-
Why Your Newsletter Strategy is FAILING | Matt McGarry
Most creators have no idea how powerful newsletters are right now. In this episode, you’ll learn why email is outperforming every social platform and how top operators are turning simple weekly emails into six-figure profit machines. Kevin King and Norm Farrar break down their own newsletter...
-
Every Brand Needs a Podcast in 2025 [AI-Proof] | Eric Ryan
In this episode of Marketing Misfits, we break down why podcasting is becoming one of the most powerful trust-building tools in the age of AI and how brands can use it to stand out instead of blending into AI sameness. Our guest Eric Ryan went from LinkedIn Live to a cable TV show, built a...
-
15 Years of Sourcing Secrets in 60 Minutes... | Kian Golzari
From sourcing 24-karat gold iPhones for Real Madrid stars to navigating the chaotic landscape of new Trump Tariffs, Kian Golzari has seen it all. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with one of the world's leading sourcing experts to break down exactly how...
-
$997 Per Ticket!? The Bride Who SOLD OUT Her Wedding (Literally)
This episode breaks down what’s actually working on YouTube right now, and why most creators still miss it. Marley Jaxx joins Kevin King and Norm Farrar on Marketing Misfits to explain how hooks, open loops, storytelling, and disruption are rewriting the entire playbook for creators…
more -
ChatGPT is Killing Your Strategy... | AI Expert Lutz Finger
AI isn’t coming. It’s here. And most e-commerce brands are sleepwalking straight into extinction. In this episode of Marketing Misfits, Norm Farrar and Kevin King talk with Lutz Finger, Cornell faculty member, AI researcher, and former Google & LinkedIn exec, about how AI is rewriting the rules…
more -
He Sold His Brand to Start Gambling?! | Michael Jackness
Former eCommerce powerhouse Mike Jackness went from owning multiple 7-figure Amazon brands to running one of the fastest-growing YouTube gambling channels in Las Vegas. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King unpack how Mike turned his decades of Amazon and…
more -
Only 1% of Brands Are Ready for AI Search... Are You? | Peter Kostandenou
What happens when a Canadian entrepreneur flips broken PlayStations into millions, gets a $10M buyout, then loses almost half to taxes and builds again? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Peter Kostandenou to uncover the highs, lows, and lessons of his...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success.Hosted on Ausha. See ausha.co/privacy-policy for more information.
HOSTED BY
The Marketing Misfits
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does The Marketing Misfits have?
The Marketing Misfits currently has 122 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Marketing Misfits about?
Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success.Hosted on Ausha. See ausha.co/privacy-policy for more...
How often does The Marketing Misfits release new episodes?
The Marketing Misfits publishes regularly with 122 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Marketing Misfits?
You can listen to The Marketing Misfits on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Marketing Misfits?
The Marketing Misfits is created and hosted by The Marketing Misfits.
URL copied to clipboard!