Episodes
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Episode 5. Nida Leardprasopsuk on Branding, Positioning and Pricing Service-Based Businesses
Interview with Nida Leardprasopsuk - international business coach, branding and marketing strategist for service-based business. In this episode we talk about positioning, branding and sales strategy. About finding your niche and identifying your target customer's problem in order to present them...
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Episode 4. Podcasting
Podcasts are unique in that they allow the audience to freely engage in other activities while listening. The growing popularity of podcasts (about 20% year on year) and podcast usage stats seem to suggest that this practical nature is something, that really appeals to people. The growing...
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Episode 3. Social Media Burnout
In this episode I talk about social media anxiety and the importance of being mindful, taking a break and giving yourself the space to regenerate your energy away from social media platforms, when your emotions indicate burnout. With the increased time that we are spending on social media these...
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Episode 2. Influencer Marketing
In this episode I talk about influencer marketing and whether it is an effective tool in the marketing manager's toolkit or not. I touch upon the psychology of influence and the place influencer marketing holds in the customer journey (in the purchase funnel). I also talk about my personal...
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Episode 1. Ideation and Creativity
In this episode I touch upon the topic of ideation and creativity. Many people believe they are not creative, but actually, everyone has the capacity for generating original and creative ideas. There is a process to creativity that anyone can follow.