PODCAST · business
The Marketing Report
by Russell Pearson
Marketing and Sales Strategy, Tactics and Tips for Frustrated Business Owners.
Episodes
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Your Consulting Business Podcast: The Marketing Report EP100 – Business, Marketing and Sales
Well, we've come to the BEGINNING of a new Journey. This will be the last episode of the Marketing Report Podcast, but it will not be the end of the conversation. We've started a brand new show over at "Your Consulting Business Podcast" which you can find on all good podcasting platforms. The new...
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How to Receive More Engagement Requests: The Marketing Report EP99 – Business, Marketing and Sales
YES, you're an expert…you really are. AND it's not like you just came into the industry either, you've been doing it a while now. So why aren't more people asking you to work with them? I don't mean, coffee chat ☕️ where people pick your brain for an hour. Prospects actually contacting you to pay...
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Evolving Your Business with Nina Sunday: The Marketing Report EP98 – Business, Marketing and Sales
When you make a career out of business it's incredible what lessons you learn. People have said running a business is the best personal development course you'll ever do, and I completely agree. Today I speak with renaissance woman, author, trainer, and speaker, Nina Sunday, about her journey in...
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Creating a Purpose Lead Business with Danielle Robertson: The Marketing Report EP97 – Business, Marketing and Sales
So many entrepreneurs have discovered that focusing on money alone will never create the impact you want to make in the world and having a Purpose Lead Business is FAR more rewarding. Today I speak with sales/marketing coach and all-round purpose lead business expert, Danielle Robertson, about…
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AI and the Future of Business with Craig Rispin: The Marketing Report EP96 – Business, Marketing and Sales
Artificial Intelligence is no longer a thing of science fiction. We are now seeing it in practical application across industries. This week, I speak with Futurist and Business Innovation Expert, Craig Rispin about what we all should be looking at, no matter the size of our business. Automation,...
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The Intersection of Marketing and Sales: The Marketing Report EP95 – Business, Marketing and Sales
If you want a business that's much easier and fits with a lifestyle that you love, creating a Steamlined Marketing and Sales system is key. This week I discuss the challenges of having separate Sales and Marketing processes and you can create a system that makes client acquisition smooth and...
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Marketing Gurus, Tactics and Strategy with Manny Talavera: The Marketing Report EP94 – Business, Marketing and Sales
Want to know the secrets to marketing? Well, our next guest comes with the goods. It's rare to speak with someone who geeks out about marketing the way I do, so this episode was a heap of fun. Today I speak with Former pool room owner turned marketeer, founder of over 75 business courses, and a...
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Commercialising your Expertise with Matt Church: The Marketing Report EP93 – Business, Marketing and Sales
You have the expertise, you know your stuff. It's time to share it with the world and have the impact you've always wanted. In this episode, I speak with award-winning speaker, author, and thought leader, Matt Church, about the opportunities for experts in the high-value world of consulting. This...
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Adapting in the Face of Change with Leanne Christie: The Marketing Report EP92 – Business, Marketing and Sales
Change is the true great constant in life and in business, and sometimes it can feel like we're on a rollercoaster ride. So how can you manage the changing environment and business and capture long-term success? In this episode, I speak with Entrepreneur, founder and legend in the event industry,...
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Building Your Remote Teams with Dale Beaumont: The Marketing Report EP91 – Business, Marketing and Sales
It's a slow and expensive process to find and engage great team members from your local talent pool. How can you find more of the right people for your business without spending excess time and money? This week I spoke with the Entrepreneur, Business Leader, and author of 19 best-selling books,...
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Designing Your Vehicle for Wealth with Jackson Millan: The Marketing Report EP90 – Business, Marketing and Sales
Most business owners want to get to a place of financial freedom, but what does that really look like AND how can you design your business to make it happen? This week I spoke with the Wealth Mentor, Jackson Millan, who has helped over 1000 clients build in excess of 1.5 Billion in combined…
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Preparing Prospects with Jobe Neal: The Marketing Report EP89 – Business, Marketing and Sales
Wouldn't you rather have prospects ready to buy when they are joining you on a sales call, rather than having to convince or persuade? Today I spoke with Jobe Neal of Digital Difference Makers about how they are helping Coaches, Course Creators and other Experts to build their audience online and...
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How to Create Your Unique Competitive Advantage: The Marketing Report EP88 – Business, Marketing and Sales
Ever feel like the competition is making a lot of noise? This week we look at how branding and competitive advantage play a part in attracting ideal clients and how we can stand above the noise without extreme effort or cost. This episode: What is your unique competitive advantage? How does it...
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How to Play a Bigger Game with Adrienne McLean: The Marketing Report EP87 – Business, Marketing and Sales
In business getting the leads through the door and converting them into sales is the name of the game. For over 11 years, our next guest, Adrienne McLean has been working with service businesses, coaches, and entrepreneurs on "How to book yourself solid". This episode: How can you make sales so...
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How to Automate your Marketing with Tim Hyde: The Marketing Report EP86 – Business, Marketing and Sales
If you ever want a business that runs without you or want a business that's simply easier to run, then automating those repetitive tasks in the business is key. Our next guest is an authority in sales and marketing automation for small businesses. In the last 8 years alone he has worked with more...
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How to Position Your Business with Louise Karch: The Marketing Report EP85 – Business, Marketing and Sales
The first words you say after the name of your business are crucial for effective brand positioning Our next guest, Louise Karch, is a multi-award-winning marketer and best-selling author of Word Glue: Find Your Million-Dollar Brand Name. She joins me to discuss the dos and don'ts of positioning...
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How to Define Your Pricing with Jasmine Holmes: The Marketing Report EP84 – Business, Marketing and Sales
Someone is making more money than you doing the same thing you do. The difference is price. Today's guest is a Design Superwoman and Pricing Queen. She the one Red Bull, the Australian Open, and Rolex call when it's time to talk pricing. If you are hungry for better, if you want to know how to...
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A Business That Runs Without You with David Jenyns: The Marketing Report EP83 – Business, Marketing and Sales
You know it's possible, but it's a dream for so many business owners...To have the business that actually runs profitably without you. This week I spoke with Author, Speaker, and the Founder of SYSTEMology, David Jenyns about how he systemized himself out of his business and how he's teaching…
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Self-care in Business: The Marketing Report EP82 – Business, Marketing and Sales
This week was R U OK? Day in Australia, which is a great reminder to ask those around you how they are doing. It's also a great opportunity for you to ask yourself the same question. As business owners and leaders, we often focus on the well-being of others at our own expense. But we can't take...
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How to License Your Business with Trav Bell: The Marketing Report EP81 – Business, Marketing and Sales
Have you ever wanted to franchise your business? You may have heard how complex it is. But there may be another way you can create maximum leverage without the challenges that come from franchising. Today I spoke with Entrepreneur, Speaker, and Author Trav Bell, The Bucket List Guy, about his...
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Rising Above Overwhelm in Business: The Marketing Report EP80 – Business, Marketing and Sales
The last few years have been tough on most humans and from time to time the life of a business person can be overwhelming. The question is, what do you do when you find yourself mentally stuck or exhausted? This week we explore steps to get momentum, build energy and discover confidence again…
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Improving Lead Generation: The Marketing Report EP79 – Business, Marketing and Sales
Business owners often tell me that they are suffering from a rollercoaster ride of now enough leads, then too many leads, then not enough again. It can be jarring, frustrating, and a waste of daily energy. This week, I look at how you define and refine your ideal prospects so that you're not...
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Selling Radical Value with Mark Boundy: The Marketing Report EP78 – Business, Marketing and Sales
What are your products and services really worth? It can be difficult to define the real value before you go to market. So what can you do instead to get maximum return for the value you deliver to the world? Today I was joined by Business builder, Sales leader, author, coach, consultant,...
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Energise Your Business with Your Manifesto: The Marketing Report EP77 – Business, Marketing and Sales
As a business owner, have you ever felt flat, stuck, or lacking inspiration? This week we're going to re-energise you and your business with a simple process called the manifesto. Yes, there are mission statements and vision statements, but the manifesto has a raw power and truth to it that cuts...
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Confident Sales: The Marketing Report EP76 – Business, Marketing and Sales
Whether you're convincing your mother for another helping of mash potatoes at the dinner table or helping new customers to start their journey with you, we're all in sales. If you're in business, understanding what Good Sales is, and how you can use it to help more people is a cornerstone of...
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Business Planning and Public Relations: The Marketing Report EP75 – Business, Marketing and Sales
For most Australian businesses, it's the New Financial Year and an opportunity to reflect on the last 12 months and plan your next steps for the year ahead. Today I discuss a strategic approach to planning your business year and also some of the Public Relations campaigns I've been playing with...
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Sales Frustration - How to Avoid Coffee Chats and Ghosting: The Marketing Report EP74 – Business, Marketing and Sales
In a recent social media poll, I asked the question "What frustrates you the most in Sales?". The overwhelming consensus was that ghosting after a proposal is one of the most frustrating things when getting new clients. In this episode, I show you how to overcome ghosting in sales, how to avoid...
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Gender Equality in the Workplace with Anneli Blundell: The Marketing Report EP73 – Business, Marketing and Sales
Gender Equality is a huge subject and one that I've been wanting to get some perspective on for some time. This week, I spoke with author, speaker and leadership expert, Anneli Blundell who literally wrote the book on the subject "When Men Lead Women" about Gender Equality, Diversity in the...
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Beyond the Trusted Advisor: The Marketing Report EP72 – Business, Marketing and Sales
You've probably heard of the 'Trusted Advisor' concept. For many professionals it is seen as the pinnacle of professionalism in sales and communication. But in actual fact, that's just the beginning. Would you like to know the steps after the trusted advisor? In this episode I discuss what's next...
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The Power of Laughter with Phillipa Challis: The Marketing Report EP71 – Business, Marketing and Sales
I would say that after the last 12 months we could all use a little laughter in our lives. But did you know that laughter can also boost employee engagement and attendance, productivity and profits? Today I spoke with Phillipa Challis, the laughter lady, who for more than 25 years, has introduced...
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Persuasion VS Manipulation with Michelle Bowden: The Marketing Report EP70 – Business, Marketing and Sales
Being persuasive is an important skill in business, but do we face an ethical dilemma when becoming a highly skilled communicator? Michelle Bowden CSP is THE expert when it comes to persuasion in Australia and this week we discuss the differences between persuasion, manipulation and how the…
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Scale Your Business: The Marketing Report EP69 – Business, Marketing and Sales
Scaling your business can give you the lifestyle you've always wanted, the financial freedom you've always dreamed of OR it can be a quick way to paint yourself into a corner and become a slave to your own systems. So it's important to have a few stars aligning before you make a concentrated…
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Webinars that Sell with Nathan 'Rocky' Anderson: The Marketing Report EP68 – Business, Marketing and Sales
How can you take advantage of effective webinars in your business to close more business without leaving home OR gain new customers while you sleep. Not just for products, webinars work fantastically for services as well. Nathan 'Rocky' Anderson, the secret behind so many famous internet…
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Defining Your Niche with Taki Moore: The Marketing Report EP67 – Business, Marketing and Sales
To Niche or not to niche, that's a BIG question. For years I've heard many pros and cons on both sides of the argument. Well today I speak with the taco loving, business scaling, father of six, Taki Moore, about the subject of niching. If you are a coach, you likely know Taki and the work he does...
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Ecommerce & Online Sales with John Lawson: The Marketing Report EP66 – Business, Marketing and Sales
Knowing how to sell online is becoming a necessity for just about every business. But how do you get started? This week I speak with 3-time Amazon #1 best-selling author, Platinum Ebay power seller, entrepreneur, international speaker and facilitator of more than 500,000 transactions online, John...
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Professional Speaking with Thom Singer: The Marketing Report EP65 – Business, Marketing and Sales
Speaking to large audiences of your ideal customers is one of the best ways to build authority for your business. Taking that skill of speaking on a platform and using it to get paid is professional speaking. This week, I speak with professional speaker, master of ceremonies and podcaster, Thom...
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What Scientology Taught Me About Marketing: The Marketing Report EP64 – Business, Marketing and Sales
Those who know me well, know that I love to experiment. So a few years ago I decided to attend a free session on communication at the church of Scientology...as you do. In this episode I tell you about where that experience led and what it taught me about sales and marketing. What is an ascension...
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Where to Find Your Ideal Customers: The Marketing Report EP63 – Business, Marketing and Sales
One of the biggest questions I get asked, next to what is the best thing I should be doing for my marketing, is where can I find my prospects and ideal clients. Knowing where your customers are, and how to test that theory, are important steps to creating an effective marketing and sales process…
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Referrals and Networking with Matt Alderton: The Marketing Report EP62 – Business, Marketing and Sales
Referrals from trusted sources are the highest converting leads in sales and marketing. Are you looking at ways to increase those referrals? What would it mean if you could have consistent referrals coming into your business weekly? This week, award winning entrepreneur Matt Alderton and myself...
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Writing a Book for Marketing with David Milton: The Marketing Report EP61 – Business, Marketing and Sales
How would you like to write a book in 4 hours, that could give you everything you ever wanted? Our next guest, is a man of mystery. He calls himself David Milton, but I have no evidence of that. What I do know about David is that he knows more about sales and marketing copy than just about anyone...
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Selling Courses Online with Tom Libelt: The Marketing Report EP60 – Business, Marketing and Sales
Courses have been sold online for decades, but in the last 12 months changes to business models and a need for a diversified income have seen many experts moving to online courses. Our next guest, Tom Libelt, is the guy you call when your online course is not selling. He likes to say "If you…
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Your dream business with James Schramko: The Marketing Report EP59 – Business, Marketing and Sales
The last 12 months has been a massive catalyst for change and for business owners to reflect on whether the business they have is the business they want. This week I speak with one of the lucky ones who escaped a high pressure job to now be able to do what he loves, which is surf every day. One…
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Websites for Business with Kody Thompson: The Marketing Report EP58 – Business, Marketing and Sales
When it's built right and has good support, your website is one of the most effective marketing tools you'll ever have. This week I speak with award-winning entrepreneur, international speaker, and the founder of the hugely successful web development company Sites At Scale, Kody Thompson, about…
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The 3 + 1 Beliefs of Marketing and Sales: The Marketing Report EP57 – Business, Marketing and Sales
Welcome to the Marketing Report and a brand new year! We start off 2021 with a roundup of what's happening out in the digital world and a discussion on the 3 + 1 Beliefs of Marketing and Sales. The steps that prospects need to move through to become customers. This week we: What is this new…
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New Year's Eve 2020: The Marketing Report EP56 – Business, Marketing and Sales
2020 has been an incredible year! A real crap shoot for most with some amazing learnings for all. Since we put all the effort in through the year why not learn from it and use it to prepare for the year ahead. In the last episode of the year I look at the year in review and ask you some questions...
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Starting With Who With Dan Gregory: The Marketing Report EP55 – Business, Marketing and Sales
While so many business owners are 'starting with why', the smart money is focusing on customers and 'starting with who'. This week I speak with well known speaker, media commentator and co-founder of the behaviour report, Dan Gregory, about how to help smart people be people smart and what makes...
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Social Enterprise (part4): The Marketing Report EP54 – Business, Marketing and Sales
The Final part of our Interview series on Social Enterprise. This 4 part series is partnering with with Moral Fairground, who are raising awareness and promoting Fair Trade and Ethical Business in Australia. In this episode I speak with Shannon Threlfall, CEO and founder of The Founder's Vision...
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Social Enterprise (part3): The Marketing Report EP53 – Business, Marketing and Sales
Part 3 of our Interview series on Social Enterprise. This 4 part series is partnering with with Moral Fairground, who are raising awareness and promoting Fair Trade and Ethical Business in Australia. This week I speak with Dean Sprague of Single Origin Skincare about how to turn waste into…
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Social Enterprise: The Marketing Report EP52 – Business, Marketing and Sales
We continue our interview series on ethical business with part 2. This 4 part series is partnering over the next 4 episodes with Moral Fairground, who are raising awareness and promoting Fair Trade and Ethical Business in Australia. Today I spoke with Felicity Wright of Flying Fox Fabrics about…
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Community Projects Worldwide: The Marketing Report EP51 – Business, Marketing and Sales
This week we start a short interview series of podcasts in partnership with Moral Fairground, who are raising awareness and promoting Fair Trade and Ethical Business in Australia. Today I spoke with Pru McMillan from Community Projects Worldwide. An amazing social enterprise that has been running...
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ABOUT THIS SHOW
Marketing and Sales Strategy, Tactics and Tips for Frustrated Business Owners.
HOSTED BY
Russell Pearson
CATEGORIES
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Frequently Asked Questions
How many episodes does The Marketing Report have?
The Marketing Report currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Marketing Report about?
Marketing and Sales Strategy, Tactics and Tips for Frustrated Business Owners.
How often does The Marketing Report release new episodes?
The Marketing Report has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Marketing Report?
You can listen to The Marketing Report on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Marketing Report?
The Marketing Report is created and hosted by Russell Pearson.
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