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The Marketing School Podcast

by Erica Martin

Welcome to The Marketing School Podcast with Erica Martin! Your go-to resource for simplified marketing strategies that drive business growth. I'm Erica, your host and marketing guru, bringing you practical insights and actionable steps in every episode. In this podcast, we believe in cutting through the complexity and breaking down marketing into its simplest form. Whether you're a seasoned entrepreneur or just starting, we have the expertise to guide you through the ever-changing marketing landscape. Tune in for straightforward advice and take your business to new heights!

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Episodes

  1. EP 79: Target's Marketing Strategy

    Welcome to another episode of The Marketing School Podcast! Today, I'm diving into some juicy insights straight from my years at Target Corporation. We'll be covering everything from branding to customer experience, drawing lessons that can transform your business. At Target, we mastered the art…

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  2. EP 78: Research your Audience

    In this episode of the Marketing School Podcast, your host Erica Martin takes a deep dive into the importance of understanding your target audience for effective marketing. From uncovering the specific problems and symptoms your audience faces to defining their shared experiences, Erica shares...

  3. EP 77: Digital Product Marketing

    In this episode of the Marketing School Podcast, host Erica Martin takes a deep dive into the world of digital product marketing. From defining what digital products are to sharing expert strategies on effectively marketing them, this episode provides valuable insights for both seasoned...

  4. EP 76: Instagram Deep Drive

    Welcome to the Marketing School Podcast with your host Erica Martin! Today, we're diving into the dynamic world of Instagram. Originally known for its visually pleasing content, Instagram has transformed into a multifaceted platform offering videos, stories, and live features. But are you...

  5. EP 75: What to do if TikTok is banned in the U.S.?

    In this pivotal episode of The Marketing School, I, Erica Martin, confront the looming possibility of a TikTok ban in the US, raising concerns for creators, businesses, and users alike. Join me as I explore proactive measures to safeguard your content and navigate potential disruptions. Expert...

  6. 74: TikTok is Taking Over in Marketing

    In this episode, I, Erica Martin, explore TikTok's significant impact on businesses in 2024. Highlighting its diverse user base, averaging around 40 years old, and its unique algorithm, I advocate for a strategic content approach. Emphasizing the importance of education for the algorithm and...

  7. 73: Target Corporations Marketing Strategies and How Businesses of any size can use them

    In this episode, I draw from my experience as a former Target employee to unravel the retail giant's successful marketing strategies. We delve into Target's customer-centric approach, innovative product offerings, localized campaigns, and adept use of email and social media. Key takeaways include...

  8. 72: How to use ChatGPT for Marketing

    In this podcast episode, let’s explore the transformative role of AI, specifically Chat GPT, in reshaping marketing strategies. From understanding audience challenges to optimizing email marketing and crafting compelling content, Chat GPT proves its unparalleled capabilities. Despite challenges…

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  9. 71: Small Business Marketing Must Have's

    Welcome to a pivotal episode of Market to Millions! Hosted by Erica Martin, this episode is a deep dive into the conundrum every budding entrepreneur faces: "I've started my business, now how do I attract genuine clients?" The startup phase is just the tip of the iceberg. The vast majority of the...

  10. 70: Overview of Creating Organic Social Media Marketing

    Creating organic social media marketing for your business is the first step when it comes to building a good audience. Learn how I helped my coaching client go from 3K followers to to 350K in 5 days. ★☆★ FOLLOW ME BELOW: ★☆★ ChatGPT Marketing Prompt Free Download:...

  11. 69: Using Your Facebook Wrong for Business

    Are you using your Facebook page incorrectly? This episode we will cover how to use your Facebook page for your business the right way with the purpose of growing online. Want a freebie, click here: https://stan.store/ericamartinco

  12. 68: How a Marketing Expert uses AI to Grow Online

    Learn how I use ChatGPT and Google Bard to work smarter in my marketing business not harder. Using AI to create marketing content is something we have been diving deep into when it comes to learning what works. Although AI isn't the magic wand when it comes to marketing it will help you get 70%…

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  13. 67: Looking for Quick Growth Online

    Growing quick online is something I get asked about daily. Everyone wants to start creating social media content and have it blow up overnight but that doesn’t happen often. When looking at online growth you have to keep it simple and go for getting eyes on your brand while converting them into...

  14. 66: Why the Name Change

    I recently rebranded my podcast from Goal Getter to Market to Millions and I want to share why. This podcast is focused on helping business owners create marketing that is simple to understand and easy to make. ★☆★ FOLLOW ME BELOW: ★☆★ ChatGPT Prompt Free Download:...

  15. 65: Reviewing the Marketing Plan ChatGPT Created for my Business

    Using AI in your business is a MUST these days, if you are not using ChatGPT or another AI resource you are leaving money on the table. As a business owner time is money, you need to work smarter not harder when it comes to creating marketing. In this episode we will go over the marketing plan...

  16. 64: Top 10 Social Media Challanges Business Owners Face When Meeting Goals

    If you are a business owner looking to grow online this is for you. We will uncover the top 10 challenges you face on a day to day basis that is holding you back from meeting your goals. ★☆★ FOLLOW ME BELOW: ★☆★ Free 5 Day Take Control of your Social Challenge here…

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  17. 63: Are you wondering how well your social media presence is performing?

    Are you wondering how well your social media presence is performing? It's time to consider a social media audit! A social media audit is a comprehensive evaluation of your social media accounts and strategies to identify areas of improvement and maximize your online presence. By conducting a…

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  18. 62: Maximizing Business Success: Unleashing Pinterest's Potential

    In this episode of the Goal Getter podcast, join host Erica Martin as she uncovers the untapped power of Pinterest and reveals how businesses can leverage this dynamic platform to achieve extraordinary growth. Move beyond the traditional view of Pinterest as a social media platform and discover…

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  19. 61: Using Sales Psychology in Your Marketing

    Learn how the experts use sales psychology in their marketing to grow online and turn followers into customers. Marketing hasn’t changed in 100 years, the foundation is truly the same. In college I learned how sales psychology has an impact on how people buy. Fast forward to the marketing world...

  20. 60: Having a Clear Message Can Make Your Millions

    In today's episode of the Goal Getter Podcast we are covering how to get clear about your offer for massive growth. After working with a student for just a month in my membership, we were able to help her get very clear with her message building her a massive brand online. She grew like lighting...

  21. 59: Steel My Million Dollar Marketing Strategy Here!

    In today's episode of the Goal Getter Podcast, we're going to dive into the powerful marketing strategy that has helped my clients and students create a million-dollar business using organic marketing. No paid ads, no fancy funnels, just simple and effective techniques that have stood the test of...

  22. 58: How Budweiser Really Screwed Up in Marketing

    The HOT topic in marketing is how Budweiser beer really missed the mark when it comes to marketing. Not only did they not understand their audience but they caused so much disturbance that they lost billions of shareholder money. I dive into how Bud could have made a few changes and how I teach…

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  23. 57: Is TikTok Going Away?

    Is TikTok going away? Tune in to see what I think as a social media expert about the possible ban of TikTok and how you can prepare. ★☆★ FOLLOW ME BELOW: ★☆★ Mentorship ►www.socialmediasociety.biz Blog ►https://www.ericamartinco.com/blog TikTok ►https://www.tiktok.com/@ericamartinmarketing…

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  24. 56: Marketing Tips and Goal Setting Advice from a Multiple 7 Figure Business Owner Dr. Uyi Abrham

    My guest today has been a HUGE success in the world of business and marketing. Dr. Uyi Abraham has an amazing story that started with having little to no money and building multiple million dollar businesses. I got to spend time with him and pick his brain on how to grow a business into a million...

  25. 55: Are You a Social Media Hoarder?

    Are you a social media hoarder? 🤔 Tune into episode 55 where I talk about what social media hoarding is and how to fix it. It's easy to get caught up in saving and following an excessive amount of content on social media without any clear purpose or strategy. But this can be a real problem for...

  26. 54: Starting a Membership Program

    Are you looking to start a membership program for your business? This episode is for you! Learn how to start a membership program and take a look inside at my program Social Media Society. #MARKETING STRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIAL MEDIA ★☆★ FOLLOW ME BELOW: ★☆★...

  27. 53: Should You Niche Down in Your Business?

    Do you need to niche down in your business? The answer is pretty simple, tune in to hear what I think about niching down. I dive into how a business can create a clear brand message and attract many different types of customers. #MARKETING STRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS...

  28. 52: Top 10 Ways to Grow Without Ads on Social Media

    Growing your social media following organically requires a strategy that is focused on creating high-quality content, building relationships with your audience, and leveraging the right tools and platforms. This can include crafting compelling captions, using relevant hashtags, engaging with your...

  29. 51: Using AI for Your Marketing, I Love ChatGPT!

    In today's fast-paced and competitive market, businesses need to find new and innovative ways to reach and engage with their target audience. One way to do this is by leveraging the power of Artificial Intelligence (AI) in their marketing efforts. By using AI, businesses can improve their...

  30. 50: Your Marketing Isn't About You!

    Tune in today to learn how your marketing isn’t about you and my formula to use when creating content. I go in depth on the proven strategy in growing your business online. #MARKETING STRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIAL MEDIA ★☆★ FOLLOW ME BELOW: ★☆★ Mentorship...

  31. 49: Should I use TikTok as a Business Owner?

    TikTok for Business: Using TikTok to grow your business is one of the best ideas, and no you don’t have to dance. Check out the podcast episode of why I recommend TikTok to my coaching clients and marketing clients to get their brand to grow. #MARKETING STRATEGY​ #MARKETING​ #ONLINEMARKETING​...

  32. 48: Marketing a Business is hard, I am here to help!

    Marketing a small business is hard, you have to wear all of the hats. I dive into how you can create marketing content the easy way using my method and while serving your clients. Tune in! #MARKETING STRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIAL MEDIA ★☆★ FOLLOW ME BELOW: ★☆★...

  33. 47: Dealing with Imposter Syndrome in Business

    Comparing your business success to others is very normal, we all do it. We often see people in our space that have passed us in follower or income and think, why can’t that be me? That is impostor syndrome. This episode covers how I have dealt with imposter syndrome in my business as well as my...

  34. 46: How to Get Client Reviews for Marketing

    If you want to learn how to get client testimonials and reviews in your marketing this episode is for you. Learn how I gather reviews for my business and my clients to help up level their social media marketing. #MARKETINGSTRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS #SOCIALMEDIA ★☆★...

  35. 45: Changes in social media and what 2023 looks like when it comes to growing organically online.

    Tune in as I go over how social media has changed in the past few months and what 2023 looks like when it comes to growing online. If you are a business owner who wants to improve your marketing or have a team that could use the latest and greatest ideas when it comes to social media this is for...

  36. 44: Social Media content is like giving a Christmas gift

    Tune in as I talk about why creating social media content for your audience is like giving a Christmas gift for someone. The similarities are creating content to an audience you don't know and giving a gift you picked out and it clearly fails. Knowing your audience on social media is key and I…

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  37. 43: Struggle with Creating a Social Media Strategy? Use mine!

    Are you a business owner and struggle with what content to create on social media? You are not alone! I coach a group of business owners and marketers, the number one thing they ask is how can I create strategy that works and is not over complex. This episode I break own my EXACT social media...

  38. 42: Why Change is Good for You.

    Change is good for you as a person and good for your business. In this episode we will go over how change can help you create newness in your business and how you can implement that. #MARKETINGSTRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS ★☆★ FOLLOW ME BELOW: ★☆★ Mentorship...

  39. 41: Why I chose social media marketing as my career

    Social media marketing is one of the most amazing careers which has taught me a lot. In episode 40 we will cover why I became a social media manager and how you can learn to do the same. Want to grow your social media marketing the easy way, let me teach you:...

  40. 40: Why your business needs to be online

    Top ways marketing Top Reasons Why It’s Best To Have Your Business Online. Learn the reason why your business should be marketing online. Want to grow your social media marketing the easy way, let me teach you: https://social-media-society.newzenler.com/courses/welcome #MARKETINGSTRATEGY​...

  41. 39: Learn how to market from a used car salesperson.

    Don't hate on me yet just tune in, you can learn a lot from someone who sells cars or just about any salesperson. Some in sales has mastered the art of reading people and giving them what they want. They are good at getting heads to turn and people to listen if they are good at their jobs. I can...

  42. Top 6 Reasons to be on TikTok

    TikTok is one of the fastest growing social media platforms and for good reason, it's fun to use! Learn why I, a marketing expert, suggest you, a small business owner, should be on TikTok. Join the Social Media Society: https://social-media-society.newzenler.com/courses/welcome…

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  43. The Social Media Society Explained

    The Social Media Marketing Society is a place to help you become a certified social media manager. This group will educate you on how to run a social media campaign for a client or help you land that work from home social media manager career you have been looking for. Join our movement as we…

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  44. 36: You need to put the customer first, here is how

    Facebook Live: Pinterest https://fb.watch/674qym4U_O/ New Course: https://themarketinglab.thinkific.com/courses/build-your-marketing-foundation #MARKETINGSTRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS ★☆★ FOLLOW ME BELOW: ★☆★ Blog ►https://www.ericamartinco.com/blog Facebook...

  45. 35: Social Media 101, Let's Make Social Media Simple

    Let's talk about social media! This episode we will go over how to create social media the simple way and what content to share. New Course: https://erica-s-school-68c7.thinkific.com/courses/buildyourfoundation #MARKETINGSTRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS ★☆★ FOLLOW ME BELOW:...

  46. 34: You created a new business, now what?!

    Welcome to the podcast where we talk all things marketing. Today I will walk you through once you created your new business what is next. New Course: https://erica-s-school-68c7.thinkific.com/courses/buildyourfoundation #MARKETINGSTRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS ★☆★ FOLLOW…

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  47. 33: Using Hashtags To Get New Followers

    Do hashtags confuse you? Did you know hashtags were created for Twitter but migrated into most social media platforms over time. Today I will give my secrete on how to use hashtags for Instagram, tune in. ★☆★ FOLLOW ME BELOW: ★☆★ Blog ►https://www.ericamartinco.com/blog Facebook...

  48. 32: Stop Using Your Personal Profile On Social Media For Business!

    If you are using your personal profile for your business it's time to make a change. Tune in as I go over the reasons why you should not use your personal profile when it comes to growing on social media. New Course: https://erica-s-school-68c7.thinkific.com/courses/buildyourfoundation...

  49. 31: Ad Challenges for 2022

    Let's talk about 2022 for a minute, I have been doing a ton of research to see what is going to trend for 2022 and we are seeing a big shift. Tune in as I talk about how marketing your business could change for 2022. ★☆★ FOLLOW ME BELOW: ★☆★ Blog ►https://www.ericamartinco.com/blog Facebook...

  50. 30: Top 9 Ways To Automate Your Marketing

    Life and business are moving at lightspeed these days and you don't have time to sit and manage your marketing every day. I have created 9 ways to automate your marketing to make life simple. I am a big fan in batching your work which is sitting down for a block at a time focused on one thing and...

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ABOUT THIS SHOW

Welcome to The Marketing School Podcast with Erica Martin! Your go-to resource for simplified marketing strategies that drive business growth. I'm Erica, your host and marketing guru, bringing you practical insights and actionable steps in every episode. In this podcast, we believe in cutting through the complexity and breaking down marketing into its simplest form. Whether you're a seasoned entrepreneur or just starting, we have the expertise to guide you through the ever-changing marketing landscape. Tune in for straightforward advice and take your business to new heights!

HOSTED BY

Erica Martin

CATEGORIES

business

Frequently Asked Questions

How many episodes does The Marketing School Podcast have?

The Marketing School Podcast currently has 81 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Marketing School Podcast about?

Welcome to The Marketing School Podcast with Erica Martin! Your go-to resource for simplified marketing strategies that drive business growth. I'm Erica, your host and marketing guru, bringing you practical insights and actionable steps in every episode. In this podcast, we believe in cutting...

How often does The Marketing School Podcast release new episodes?

The Marketing School Podcast has 81 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to The Marketing School Podcast?

You can listen to The Marketing School Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Marketing School Podcast?

The Marketing School Podcast is created and hosted by Erica Martin.
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