PODCAST · business
The MarTech Matrix
by Sean Simon
The MarTech Matrix Podcast is dedicated to helping brands and agencies discover technology without the hassles and time commitment of lengthy sales calls. There are over 17k MarTech solution on the market, in dozens of categories. Finding the right, best solution can take months from the beginning of the search until selection. This podcast, it’s content, and our platform are designed to help expedite the entire process because time is money and neither is more precious than the other.
Episodes
-
Win on Reddit Without Getting Banned
Most marketers use Reddit personally and have no idea how to think about it professionally. This episode changes that. Jonny Waite is the co-founder of RECHO — one of only two full-service White Hat Reddit agencies in the US. With 17 years in digital and deep roots in SEO, paid search, and...
-
Why DTC Brands Lose Customers They Think Are Already Theirs | Agnes Seville, Little Sleepies
Most DTC brands aren't losing customers because they stopped caring. They're losing them because they started taking them for granted. Agnes Seville is the Head of Paid Media at Little Sleepies — a fast-growing DTC children's pajama brand with over 500,000 members in their community. In this...
-
Why Your Retargeting Is Only Reaching 15% of Shoppers | Jason Blom, RTB House
Most ecommerce brands think their retargeting is handled. They're running Criteo or Performance Max, hitting their ROAS targets, and moving on. Here's the problem: their platform is only reaching 15–20% of the visitors who bounced from their site. The other 80–85% never see their brand again. In...
-
Why Enterprise MarTech Implementations Fail — And How to Fix It | Jean Guan | The Human Side of MarTech
Your marketing team is investing in technology — but the ROI isn't showing up. Tools go underused. Stacks overlap. Every new rollout feels like dragging people through mud. That's not a vendor problem. It's a structure problem. Jean Guan spent 15 years at CDW building the company's MarTech...
-
AI Isn't Replacing Your Team — It's Exposing What You Never Fixed
Most companies are either racing to bolt AI onto everything or frozen because they don't know where to start. Angela Hill does neither. Angela runs e-commerce for Batteries Plus and has spent 20+ years in the industry — enough hype cycles to be skeptical of the next one. Her rule: test it, use it...
-
From Naval Officer to AI Champion: How Coty's Raf Lopez de Azua Thinks About Global MarTech
Raf Lopez de Azua graduated from the Naval Academy months before 9/11. By the time he got to his ship, everything had changed. What followed was a career built across government consulting, a Cornell MBA, global brand training at P&G, and now Coty — where he runs global media effectiveness and...
-
Why Your Marketing Attribution Numbers Never Agree
Last-click says one thing. Your CFO doesn't believe it. Your incrementality test says something else entirely. None of those numbers are wrong — they're just not measuring the same thing. In this episode of Inside the Blurb, I sit down with Madan Bharadwaj, founder and CEO of M-Squared. Madan has...
-
Why Ecommerce Re-platforming Fails
If you've been part of an ecommerce replatforming project, you already know the feeling. Six months of your life disappear. Your team can't think about anything else. And at the end of it, you're not even sure the new platform is meaningfully better than the one you left. Steve Deller has watched...
-
What Vendors Get Wrong — A Fractional CMO’s Honest Take on MarTech Sales
Most vendor outreach fails before it's even opened. And most demos lose the deal before the second slide. In this episode of The Human Side of MarTech, Sean Simon sits down with Chris Seahorn, Co-founder of Boundless Digital — a fractional CMO agency he started two years ago with a longtime...
-
How a DTC Operator Evaluates MarTech
Most brand marketers talk about what tools they use. Sean Agatep talks about why everything has to earn its place on the P&L. Sean is the co-founder and operator of Vincero Watches — a brand he launched in China with his college friends in 2014. From Kickstarter experiments to Facebook mastery to...
-
Dear Mr. Vendor: Lead With the Problem You Solve
Most people in MarTech have sat on one side of the table. Thomas Mercier has sat on all of them. Vendor. Agency. Brand. Publisher. Consultant. From Quantcast to OMD to Activision to WildBrain — Thomas has seen how technology gets bought, sold, evaluated, and ignored from every angle. That makes…
more -
The Keys to Enterprise AI Data Integration
The data warehouse model is 60 years old — and AI is about to expose every flaw in it. In this episode of Inside the Blurb, Sean Simon sits down with Kyle Csik, CEO and co-founder of Adaly, to get into what's actually broken about how enterprises handle data, why marketing has been set up to fail...
-
Inside the Blurb with Insighta
Summary In this conversation, Sean Simon and Matthew Liu delve into the intricacies of customer intelligence and how brands can leverage behavioral data to make informed marketing decisions. They discuss the methodology behind Insighta, a platform designed to help marketers understand their data,...
-
The Evolution of Creator Content
Marketers talk about content like it’s oxygen, but most teams are still short of breath. Budgets are tighter, channels keep multiplying, and the demand for high-performing creative never slows down. That’s the backdrop for my conversation with Tom Logan, CEO of Cohley, on Inside the Blurb. Cohley...
-
The Apparel Industry’s $100 Billion Fit Problem
In this episode of The MarTech Matrix, Sean Simon sits down with Daina Burnes, CEO & Co-Founder of Bold Metrics, to explore how AI-driven fit intelligence is transforming apparel commerce. Daina shares the origin story of Bold Metrics, how the company predicts over 50 body measurements using…
more -
The Future of Retail with FindMine
Episode Summary Most retailers still sell like it’s 1999: flat product photos, isolated PDPs, and generic campaigns that ignore how people actually use what they buy. In this episode of The MarTech Matrix, Sean sits down with Michelle Bacharach, CEO & Co-founder of FindMine, to talk about how...
-
Kill the ROAS Crutch: Build a Profit Stack
For years, ROAS (Return on Ad Spend) was the go-to metric for performance marketers. It was simple, clear, and instantly gratifying — the higher, the better. But as Mark Deruyter points out in our latest episode of The MarTech Matrix, that once-reliable metric has quietly become one of the most...
-
See What Your Ads SOLD: From Proxy Metrics to Real Outcomes with Attain’s Ben Kartzman
Presented by The MarTech Matrix — a Blurbs production helping marketers find clarity in the chaos of MarTech. No fluff. Just the truth. Summary Marketers have been “data-driven” for years—but mostly by proxies. In this conversation, Attain President & COO Ben Kartzman joins host Sean Simon to…
more -
Podcasts Audio: The Hidden Growth Channel Every Brand Overlooks
Podcasting has never been more culturally relevant. Listeners are engaged, loyal, and attentive — yet the channel continues to punch below its weight when it comes to marketing budgets. Despite commanding millions of daily listeners and deep audience trust, podcast advertising still accounts for…
more -
CTV Thriving, Confusing, and Ready for Clarity with Keynes Digital & Riviera Marketing
Welcome to the Martek Matrix, where we delve into the dynamic world of Connected TV (CTV) advertising. Hosted by Sean Simon, alongside industry experts Dan Larkman, CEO of Keen’s Digital, and Rick Egan, owner of Riviera Marketing, we explore the challenges and opportunities in the rapidly…
more -
Faster eCommerce Websites Matter: The MarTech Matrix
In this episode of the MarTech Matrix, Sean Simon interviews Arthur Root, CEO of Nostra, discussing the critical importance of site speed for e-commerce brands. Arthur explains how Nostra enhances website performance through its Edge Delivery Engine, optimizing load times and improving...
-
Modern Media Measurement: A Marketer’s Superpower
Takeaways Pixels are broken. Nearly half of online conversions (42%) go untracked due to blockers, privacy settings, and attribution window limitations. Sales aren’t just on your site. 40% of eCommerce sales happen off-site (Amazon, Walmart, marketplaces), invisible to pixel tracking. Ad spend...
-
Amazon & Direct Sales: A Balancing Act
In this conversation, Andrew Maff and Sean Simon delve into the complexities of marketing in the e-commerce landscape, particularly focusing on the challenges and strategies surrounding Amazon selling and direct-to-consumer (D2C) approaches. They discuss the importance of balancing Amazon sales...
-
Mark Cuban, broadcast.com, and AI: A Journey from then til Now
In this engaging conversation, Sean Simon and Robert Davidman explore their intertwined careers, starting from their early days at AudioNet and Broadcast.com to the evolution of marketing technology. They discuss the impact of the Yahoo acquisition, the rise of Fearless and LS Digital, and the...
-
The SMSpocalypse is Here—Politicians, Marketers, and How to Survive the Spamageddon
In this conversation, Sean, Scott, and Garin discuss the increasing prevalence of SMS marketing, particularly in the context of political campaigns, and the challenges it presents to consumers. They explore the trends in SMS marketing, the importance of customer-centric strategies, and the...
-
The MarTech Matrix with Luiza Libardi
Summary In this conversation, Luiza shares her journey with FlueVog, a unique shoe brand that has transitioned from offline to online sales. The discussion covers the importance of storytelling in marketing, the challenges faced during the pandemic, and the pros and cons of having a homegrown...
-
The MarTech Matrix with Former Breeo Leader
In this conversation, Mike Cantafio shares his extensive experience in e-commerce, particularly in the high-end outdoor product market. He discusses the unique challenges faced during the COVID-19 pandemic, the importance of adapting marketing strategies, and the significance of customer…
more -
The MarTech Matrix with Aaron Zagha, CMO, Newton Baby
Summary Sean and Aaron Zagha discuss the intersection of marketing and e-commerce, exploring the unique challenges and strategies faced by brands in the digital landscape. Aaron shares insights on the importance of integrating marketing with e-commerce, the extensive use of technology and tools,...
-
Business Content: Distribution, Discoverability, and Monetization
Summary VideoXRM is a business media platform that centralizes, indexes, and categorizes company videos, providing visibility, distribution, and business intelligence. It differs from company websites by offering more content and precise and relevant search capabilities. The platform serves as a...
-
Owning the Sales Channel: Easy App Tech for Brands
AppBrew is a platform that helps brands build high-performance sales channels through mobile apps. They aim to democratize access to app technology and provide brands with a native mobile app experience that enhances customer engagement, increases conversion rates, and leverages data for...
-
It's Not Google's Fault, It's the U.K.'s
Summary In this conversation, Sean and Jason Gillespie discuss their experiences working together at Criteo and the impact Jason had on Sean's understanding of retargeting. They also delve into the concept of deep learning and neural networks, and how RTB House, a direct competitor of Criteo, is...
-
User Generated Content: It's Power in Marketing & eCommerce
Summary Cohley is a software platform that helps consumer brands generate content, including photos, videos, and product reviews. It focuses on creating content that fosters connection and trust between brands and consumers throughout the consumer journey. Cohley facilitates the relationship...
-
Retailers Are Turning Into Media Powerhouses
Greg Stellato discusses the vision and objectives of M3, a brand advertising company focused on helping specialty retailers generate additional revenue through brand advertising and sponsorship opportunities with Fortune 1000 advertisers. The conversation delves into the challenges faced by...
-
Personalized eCommerce Website Experience are a Reality
The conversation covers the acquisition of Intellimize by Webflow, the unique features of Intellimize's A-B testing and personalization products, the challenges of integrating acquisitions, and the founding story of Intellimize. It also delves into the application of machine learning and AI in...
-
A Window into the Walled Gardens: Who are Your Customers, Really?
SummaryConsumer AI, offered by Profit Wheel, helps brands gain insights about their customers and target high-value audiences. The platform uses AI and cohort-level data to analyze customer behavior and interests, allowing brands to understand their customers better and find new potential...
-
Unmatched Market Insights: Harnessing the Power of Real-Time Data
In the ever-evolving world of marketing and e-commerce, staying ahead of the competition means leveraging data-driven insights. This week, we're excited to share an enlightening conversation between Sean and Ori Greenberg, CEO of AlgoPix and Cluster, which delves into the critical role of data in...
-
The MarTech Matrix with Tracer
Summary Tracer is a data intelligence platform that simplifies data analysis for businesses. It aggregates data from various sources, including marketing platforms, point of sale systems, and Salesforce, and normalizes it for easy comparison and analysis. Tracer's AI capabilities enable it to...
-
Headless Commerce: When to Make the Leap
This discussion highlights the challenges digital marketers face with the decreasing attention spans of consumers, particularly Gen Z, and explores the necessity of leveraging new technologies to effectively engage within this limited timeframe. Timestamp Notes & Chapters 00:00: Unveiling the...
-
Loyalty as a Data Play
Zinrelo is a loyalty program platform that offers a unique approach to loyalty programs by focusing on holistic loyalty and personalization. They track and reward customers for various types of engagements, not just transactions. They also offer customized reward structures for different customer...
-
Merchandising Magic: From Manual to Automatic
Revolutionizing Retail with AI-Driven Product Data 🛍️ The discussion highlights how AI can transform retail by quickly updating product catalogs, enhancing customer experience, and improving productivity by automating tasks, thus reducing the time from product receipt to online availability from...
-
Incrementality Measurement = True Impact
Measured helps consumer brands in retail, fashion, home goods, and technology understand the effectiveness of their marketing efforts. The rise of digital channels and fragmented consumer behavior has made it challenging to determine which marketing efforts are driving sales. Measured uses...
-
Conversion Rate Optimization: Predictive and Personal
Metrical helps brands predict customer behavior and optimize conversion rates. They focus on providing a better customer experience and increasing profitability. Brands often use annoying tactics like pop-ups and gamification, which can backfire and frustrate customers. The increasing competition...
-
Revolutionizing Market Research: A Deep Dive into Synapbox
Synapbox is a platform that modernizes consumer research by using AI to collect and analyze feedback from consumers. It helps brands improve their storytelling and create effective narratives by providing automated feedback loops. The platform tracks biometric markers and combines them with...
-
Enhancing E-commerce Margins through Second-Party Data and Monetized Dead Space
e-Commerce brands are struggling with cost of acquisition, retention, and margins. They all need to find ways to increase revenue while providing a pleasant customer experience. Rokt is helping brands achieve this through a smart use of a retailers first party data and the utilization of dead…
more -
The Rise of Audio Media: A Goldmine for Targeted Advertising
Podcasting and audio advertising have seen significant growth in recent years, with a highly engaged audience and opportunities for personalization. Operational support and creative sophistication are key challenges in the audio space, but advancements in technology are helping to address these...
-
The Cost of Ignoring Website Friction in E-commerce
In this episode, Yuri Strauss, the founder of WebEyez, discusses the importance of website experience on marketing and e-commerce. He shares how WebEyez addresses the need for robust tools in e-commerce analytics and monitoring, helping businesses identify and solve friction points in real time....
-
The Current State of CTV Advertising and Opportunities for Performance Marketers
Summary In this episode of the Martech Matrix, host Sean Simon interviews Brooke Partelow, founder of NeonPixel, about the challenges and opportunities of tracking, measuring, and optimizing connected TV (CTV) advertising. NeonPixel aims to make CTV a performance marketing channel by providing...
-
The New Frontier: Digital Out of Home Advertising
Summary Larry Grella discusses the integration of digital technology into out-of-home advertising and its impact on the industry. He explains how the use of mobile data has transformed audience targeting and measurement in out-of-home campaigns. Larry also highlights the changing landscape of...
-
The Strategic Imperative of "Complete the Look" Merchandising: A Multi-Dimensional Perspective
Summary Michelle Bacharach, CEO of FindMine, discusses the success and challenges of using AI in the retail industry. She explains how FindMine helps brands enhance the customer experience by providing personalized recommendations and prescriptions. The conversation covers topics such as the…
more -
Tuning Into the Future of Audio Advertising
This conversation explores the challenges and opportunities in the audio advertising space. Jordan, the founder of Audio Hook, discusses the importance of podcasting and the underutilization of the medium. He highlights the fragmented nature of the audio advertising landscape and the need for a...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
The MarTech Matrix Podcast is dedicated to helping brands and agencies discover technology without the hassles and time commitment of lengthy sales calls. There are over 17k MarTech solution on the market, in dozens of categories. Finding the right, best solution can take months from the beginning of the search until selection. This podcast, it’s content, and our platform are designed to help expedite the entire process because time is money and neither is more precious than the other.
HOSTED BY
Sean Simon
Loading similar podcasts...
Frequently Asked Questions
How many episodes does The MarTech Matrix have?
The MarTech Matrix currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The MarTech Matrix about?
The MarTech Matrix Podcast is dedicated to helping brands and agencies discover technology without the hassles and time commitment of lengthy sales calls. There are over 17k MarTech solution on the market, in dozens of categories. Finding the right, best solution can take months from the beginning...
How often does The MarTech Matrix release new episodes?
The MarTech Matrix has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The MarTech Matrix?
You can listen to The MarTech Matrix on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The MarTech Matrix?
The MarTech Matrix is created and hosted by Sean Simon.
URL copied to clipboard!