PODCAST · business
The MarTech Memo
by Marty Berman
The MarTech Memo podcast is designed to go beyond surface-level discussions and marketing hype, focusing on the actual tactics, challenges, and strategies that are currently driving revenue growth using AI for B2B, MarTech and SaaS leaders.The depth of the podcast is rooted in several key areas:• Real-World Application: Move past the "highlight reel" to discuss the practical, day-to-day realities of scaling B2B, MarTech and SaaS teams.• Actionable Insights: Episodes are structured to provide specific, actionable advice on core business drivers
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The MarTech Memo - Franklin Rios - CEO, Next Net
The MarTech Memo podcast is designed to go beyond surface-level discussions and marketing hype, focusing on the actual tactics, challenges, and strategies that are currently driving revenue growth using AI for B2B and SaaS leaders.The depth of the podcast is rooted in several key areas:Real-World Applications: We move past the "highlight reel" to discuss the practical, day-to-day realities of scaling GTM using AI for B2B, MarTech and SaaS teams.Actionable Insights: Episodes are structured to provide specific, actionable advice on core business drivers, such as:o Improving customer retention and expansion and how AI has the greatest impact.o Scaling internal teams and operations using AIo Navigating broader market shifts and economic factors (like the new economics of SaaS growth, ROI, CAC, and privacy).Strategic Focus: The content addresses critical high-level topics, including:o The role of AI and first-party data in modern marketing.o Achieving strategic alignment across marketing, sales, RevOps, CS and partnerships.o Operationalizing customer success data for upsells.
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The MarTech Memo - J. Brooks - CEO, GlassView
The MarTech Memo podcast is designed to go beyondsurface-level discussions and marketing hype, focusing on the actual tactics, challenges, and strategies that are currently driving revenue growth using AI for B2B and SaaS leaders.The depth of the podcast is rooted in several key areas:Real-World Applications: We move past the "highlight reel" to discuss the practical, day-to-day realities of scaling GTM using AI for B2B, MarTech and SaaS teams.Actionable Insights: Episodes are structured to provide specific, actionable advice on core business drivers, such as:o Improving customer retention and expansion and how AI has the greatest impact.o Scaling internal teams and operations using AIo Navigating broader market shifts and economic factors (like the new economics of SaaS growth, ROI, CAC, and privacy).Strategic Focus: The content addresses critical high-level topics, including:o The role of AI and first-party data in modern marketing.o Achieving strategic alignment across marketing, sales, RevOps, CS and partnerships.o Operationalizing customer success data for upsells.
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ABOUT THIS SHOW
The MarTech Memo podcast is designed to go beyond surface-level discussions and marketing hype, focusing on the actual tactics, challenges, and strategies that are currently driving revenue growth using AI for B2B, MarTech and SaaS leaders.The depth of the podcast is rooted in several key areas:• Real-World Application: Move past the "highlight reel" to discuss the practical, day-to-day realities of scaling B2B, MarTech and SaaS teams.• Actionable Insights: Episodes are structured to provide specific, actionable advice on core business drivers
HOSTED BY
Marty Berman
CATEGORIES
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Frequently Asked Questions
How many episodes does The MarTech Memo have?
The MarTech Memo currently has 2 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The MarTech Memo about?
The MarTech Memo podcast is designed to go beyond surface-level discussions and marketing hype, focusing on the actual tactics, challenges, and strategies that are currently driving revenue growth using AI for B2B, MarTech and SaaS leaders.The depth of the podcast is rooted in several key...
How often does The MarTech Memo release new episodes?
The MarTech Memo has 2 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The MarTech Memo?
You can listen to The MarTech Memo on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The MarTech Memo?
The MarTech Memo is created and hosted by Marty Berman.
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