PODCAST · business
The Massimo Show
by Rod Santomassimo
Over the last 10 plus years, the Massimo Group has had the privilege of working with thousands of professional entrepreneurs and solopreneurs most of whom wish to attain either more margin in their life or financial margin in their future. More money and less time. The objective of the Massimo Show is not only to provide insights from top producers across the globe, but also to share personal and professional success trends from authors, thought leaders, and the like. Ideas to help you grow your personal practice. Welcome to The Massimo Show.
Episodes
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Episode 116 - Pipeline Cheat Code
Overview Most CRE brokers manage their pipeline as a simple list — deals are either in or out. Rod Santomassimo introduces the Massimo Opportunity Matrix: a four-quadrant system that categorizes every deal by its stage AND your honest gut-level assessment of its likelihood to close. The result is…
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Episode 115 - Massimo Matrix
Commodity brokers walk into a pitch and talk about themselves. Elite brokers walk in already understanding the full landscape of who makes the decision, who influences it, what issues are in play, and what the stakes are for every person at the table. The Massimo Matrix is the proprietary…
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Episode 114 - Inactive Clients
The #1 source of income for CRE brokers is the phone call. The #2 source — and the one most brokers almost entirely ignore — is inactive clients. In this live workshop session, Rod Santomassimo breaks down why "past clients" don't exist, how commission leakage silently bleeds your income every...
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Episode 113 - CRE Broker Business Plan
Most CRE brokers set an income goal and then just work harder. The Massimo Business Plan framework does the opposite — it reverse-engineers from your financial goal down to the exact number of dials you need to make every single day. Once you understand this math, you stop guessing and start...
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Episode 112 - The Four Ways
Every CRE broker has faced it — an owner who wants to sell or lease at a price completely disconnected from the market. Walk away and lose the opportunity. Take the listing and waste months going nowhere. Or use one of four specific strategies to bring them back to reality, win the exclusive, and...
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Episode 111 - 7 Days to Your Best CRE Year Yet
This is a live workshop session built around the Massimo Group's "7 Days" workbook — a structured year-end planning system every CRE broker should complete before January 1st. Over seven focused sessions, brokers review transactions, activities, clients, and mindset; identify what held them back;...
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Episode 110 - Pain In The Ass
Most CRE brokers are afraid of being too persistent. Rod Santomassimo flips that fear on its head: if no one has ever called you a pain in the ass, you haven't come close to your potential. This episode breaks down the presence pyramid, the difference between marketing and prospecting, and why...
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Episode 109 - Eight Asks
Most CRE brokers prospect in silos — they make calls, or they send emails, or they post on LinkedIn. Rod Santomassimo argues that single-channel prospecting is why most brokers plateau. The Eight Asks framework is a multi-touchpoint campaign system where every channel reinforces the others. The...
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Episode 108 - Easy Ways to Find Business
Finding business isn't hard — but finding the right business consistently requires two things most brokers never nail down: a crystal-clear picture of who they serve, and a specific, defensible answer to how they serve them. Rod Santomassimo walks through the three-part framework for finding...
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Episode 107 - CRE Results Guarantee
Most CRE brokers ask for an exclusive and hope for the best. The Massimo Results Guarantee flips that dynamic — it's a specific, articulable guarantee you offer clients upfront that addresses their deepest concerns about hiring a broker: Will this work? What if it doesn't? In 17 years of coaching...
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Episode 106 - Brokerage Benchmarks
Rod Santomassimo walks through the critical performance benchmarks every commercial real estate broker needs to know — and measure. Most brokers track closings and commissions but ignore the upstream activity metrics that actually predict results. In this episode, Rod lays out the full pipeline...
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Episode 105 - The Aikido Approach
Rod Santomassimo breaks down a counterintuitive framework for handling the toughest objections in commercial real estate — one borrowed from the martial art of Aikido. Instead of pushing back against resistance, the Aikido approach teaches brokers to redirect the energy: acknowledge the…
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Episode 104 - "I Already Have a Broker"
Rod Santomassimo tackles one of the most common — and most mishandled — objections in CRE prospecting: "I already have a broker." Most brokers hear it and hang up. Rod reframes it entirely: this isn't a dead end, it's the beginning of a relationship. He lays out a clear three-step process for...
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Episode 103 – Terri Sjodin "Presentation Ready"
Terri walks through how a background in competitive speech and debate evolved into a 30+ year career helping top performers—CEOs, brokers, sales teams, and even members of Congress—win more often by mastering persuasive communication. Her foundation is simple but powerful: communication is not...
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Episode 102: Leveling Up - How Lev Mavashev Built a Dominant CRE Brokerage in the Most Competitive City in the World
Host: Rod Santomassimo Guest: Lev Mavashev (Principal, Alpha Realty, Ney York, NY) Lev Mavashev (Principal, Alpha Realty) walks through how a technical, numbers-driven background (CPA + Deloitte) turned into a long-term career in NYC multifamily brokerage—and why specialization is the reason he's...
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Episode 101 – From Broker to Dominator: How Reid Bennett Transformed His Career with the Massimo Methods
Host: Rod Santomassimo Guest: Reid Bennett, National Council Chair – SVN Multifamily | Massimo Group Coach | 7-Figure CRE Producer 🎙️ In this milestone episode of The Massimo Show, Rod reconnects with longtime client-turned-coach Reid Bennett to reveal how he went from being a solid multifamily...
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Episode 97: Nick Huber – Get Rich Doing Boring Things
On this episode of the Massimo Show What if we told you the road to wealth isn't lined with apps, funding rounds, or viral ideas… but instead with dust, sweat, and a whole lot of cardboard boxes? In this eye-opening Episode 97 of The Massimo Show, Rod welcomes one of the most talked-about...
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E 96: Matt McGregor - Cold Calling is Dead… Or Is It?
On this episode of the Massimo Show In Episode 96 of The Massimo Show, Rod sits down once again with one of the most downloaded guests in show history — Matt McGregor of Colliers International and a Massimo Master Broker. Matt and Rod go deep into what they call the evolution of cold calling....
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E 95: Skylar Romines- Breaking Down Barriers: Mastering Commercial Real Estate Insurance
On this episode of the Massimo Show Rod sits down with Skylar Romines, founder and owner of ATW Advisors in Orange County, California. Skylar is an expert in commercial real estate insurance with 15 years experience in the insurance industry. She passionately advocates on behalf of business…
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E 94: Ken Ashley - The CRE Prescription
On this episode of the Massimo Show Rod sits down with Ken Ashley, CCIM, MCR, SIOR, Executive Director of Cushman & Wakefield and Founder of CREI, Commercial Real Estate Influencer. Ken is a successful Atlanta broker with nearly 30 years experience with tenant representation and sales in the...
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E 93: Ron Koenigsberg - Power Broker: How to Succeed In Life And Business
On this episode of the Massimo Show Rod sits down with Ron Koenigsberg, Founder & President at American Investment Properties, a successful Long Island Broker with 30 years experience in the commercial real estate brokerage industry. As Ron recalled the pathway to his start in commercial real...
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E 92: Jerry Anderson - Surviving Inflection Points in CRE Brokerage
On this episode of the Massimo Show Rod sits down with one of his mentors, Jerry Anderson, a veteran in the commercial real estate brokerage industry with over 50 years of experience. Jerry, currently a Corporate Advisor for eXp Commercial, has successfully run two international brokerage…
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E 91: Bobbie Mastracci - Secrets to Success In CRE
On this episode of the Massimo Show Rod sits down with Bobbie Mastracci, CCIM, SIOR and Principal of Phoenix West Commercial, LLC, also known as the "Go To Broker" for the West Valley of Phoenix Metro. Bobbie is a successful real estate broker and Massimo coach with 20 years of CRE experience.…
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E 90: Rich Vaaler - Tertiary Treasure
On this episode of the Massimo Show Rod sits down with Rich Vaaler of Vaaler Commercial Real Estate, a commercial real estate broker with 43 years of experience. Rich has owned, managed, and developed property throughout his career, a facet that the typical broker may not have to share with their...
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E 89: Dominators Of Commercial Real Estate Brokerage
On this Special Episode of the Massimo Show Host Rod Santomassimo is joined by 3 guests who are all highly successful and influential figures in the commercial real estate industry: Ken Ashley, Executive Director and Chairman for Cushman & Wakefield's Tenant Advisory Group; Brad Ahrens, President...
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E 88: Rod Santomassimo- What Hard Feels Like
On this episode of the Massimo Show Rod talks about what hard feels like, especially when it comes to commercial real estate brokerage and how to handle it in the current markets. Rod thought it'd be important to address something that's going on right now, the market is shifting and we're seeing...
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E 87: Mike Gallegos - Moneyball
On this episode of the Massimo Show Rod sits down with The Massimo Group's own Chief Strategy Officer, Mike Gallegos CCIM, MCR, to discuss AI and how it's taking the world by storm. You can either chose to adopt AI or get left behind. At the Massimo Group we've been helping businesses like yours...
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E 86: Ronsley Vaz - 5 Million Podcast Downloads And Counting
On this episode of the Massimo Show Rod sits down with entrepreneur, author and international speaker, the one and only, Ronsley Vaz. First and foremost, he's the executive producer and host of multiple top rated podcasts, including The Psychology of Entrepreneurship, Should I Start a Podcast…
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E 85: Tal Frydman- 2022 Massimo Top Producer of The Year
On this episode of the Massimo Show
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E 84: James Nelson- The Insiders Edge to Real Estate Investing
On this episode of the Massimo Show Rod sits down with one of the CRE top producers in North America, James Nelson. Now an author as well as being a speaker, investor, amazing broker and long time Massimo member, James is principal and head of Tri-State Investments at Averson Young. With the…
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E 83: 2022 MassimoCon Speaker Mason Fiascone - "The Power of Presence"
In this Special Episode of the Massimo Show, featuring Speaking Guests for MassimoCon, Rod interviews Mason Fiascone of Paragon Group in Washington State. Mason will be one of the featured speakers at the "BUILD A CUSTOMIZED BLUEPRINT TO DOMINATE CRE IN 2023," Event November 2 and 3, 2022 in...
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E 82: 2022 MassimoCon Speaker Robbie Baty - "For the Love of the Game"
On this Special Episode of the Massimo Show with Rod Santomassimo featuring Guest Speakers for MassimoCon: Rod interviews Robbie Baty, Executive Managing Director at Cushman Wakefield's Dallas-Fort Worth office. He's the Office Tenant Representation Leader. Robbie has helped companies with their...
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E 81: 2022 MassimoCon Speaker Bob Knakal - "The Knak of It"
On this Special Episode of the Massimo Show with Rod Santomassimo featuring Guest Speakers for MassimoCon: Rod interviews Bob Knakal, Chairman of New York City Investment Sales for JLL. Bob is one of the most successful investment brokers in the world. His record of success includes closing on…
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E 80: 2022 MassimoCon Speaker Matt McGregor - "The Art of Leveraging & Collaborating"
In this Special Episode of the Massimo Show: Rod interviews Matt McGregor, Executive Director and Corporate Real Estate Strategist for Colliers. Matt will be one of the featured speakers at the "BUILD A CUSTOMIZED BLUEPRINT TO DOMINATE CRE IN 2023," Event November 2 and 3, 2022 in Dallas, TX.…
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E 79: 2022 MassimoCon Speaker Kim Ford - "Thinking Outside the Box"
In this Special Episode of the Massimo Show, featuring Speaking Guests for MassimoCon, Rod interviews Kim Ford, CEO of Rise Pittsburgh. Kim will be one of the featured speakers at the "BUILD A CUSTOMIZED BLUEPRINT TO DOMINATE CRE IN 2023," Event November 2 and 3, 2022 in Dallas, TX. Kim is a...
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E 78: 2022 MassimoCon Speaker David Dirkschneider - "A Client for Life"
In this Special Episode of the Massimo Show, featuring Speaking Guests for MassimoCon, Rod interviews Managing Director for Capstone in Oklahoma City, OK. David will be one of the featured speakers at the "BUILD A CUSTOMIZED BLUEPRINT TO DOMINATE CRE IN 2023," Event November 2 and 3, 2022 in...
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E 77: 2022 MassimoCon Speaker Carrie Wilkerson - "Someday"
On this Special Episode of the Massimo Show, featuring Speaking Guests for MassimoCon, Rod interviews best selling author and motivational speaker, Carrie Wilkerson. Carrie will be one of the featured speakers at the "BUILD A CUSTOMIZED BLUEPRINT TO DOMINATE CRE IN 2023," Event November 2 and 3,...
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E 76: 2022 MassimoCon Speaker Allen Buchanan - "Levers To Success"
On this Special Episode of the Massimo Show, featuring Speaking Guests for MassimoCon, Rod interviews Allen Buchanan, SIOR of Lee & Associates Orange out of Southern California. Allen will be one of the featured speakers at the "BUILD A CUSTOMIZED BLUEPRINT TO DOMINATE CRE IN 2023," Event…
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E 75: 2022 MassimoCon Speaker Beth Azor - "Just Do It"
On this Special Episode of the Massimo Show, featuring Speaking Guests for MassimoCon, Rod interviews The Canvassing Queen® Beth Azor. Beth will be one of the featured speakers at the "BUILD A CUSTOMIZED BLUEPRINT TO DOMINATE CRE IN 2023," Event November 2 and 3, 2022 in Dallas, TX.…
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E 74: Nikita Zhitov- Ground Zero Is The Perfect Place To Start
On this episode of The Massimo Show, Rod continues to feature elite commercial real estate brokers, this time sitting down with Nikita Zhitov. Nikita is a different broker with a different approach that has led him to exponential results. Born and raised in Russia, Nikita immigrated to the United...
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E 73: Massimo 2021 CRE Elite of the Year - Mark D. Bratton
On this episode of The Massimo Show, Rod sits down with 2021 Massimo CRE Elite Member of the year - Mark D. Bratton. Hear how Mark Bratton, SVP of Colliers International, Hawaii, and Massimo CRE Elite member of the year transformed his business from slumlord to yacht owner by applying specific...
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E 72: Massimo 2021 CRE Elite of the Year - Whitney Tharaldson
On this episode of The Massimo Show, Rod sits down with one of two 2021 Massimo CRE Elite Members of the year - Whitney Tharaldson. Whitney is the proud owner of The Tharaldson Group, Inc. which is the premier brokerage company in California catering exclusively to dentists. They specialize in...
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Massimo 2021 CRE New to Business Member of the Year - Steve Rowe
On this Episode of The Massimo Show, Rod sits down with Massimo's 2021 New to Business Member of the Year - Steve Rowe. Originally from Connecticut, Steve moved to Mobile Alabama when he was nine years old. His grandfather was the vice president of a grocery store and his father owned a...
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Massimo 2021 CRE Accelerator of the Year - Mason Fiascone
On this episode of The Massimo Show, Rod sits down with 2021 Massimo CRE Accelerator of the Year - Mason Fiascone. Mason is currently a Local Inland Northwest Multifamily Expert in Eastern Washington State for The Paragon Group. Mason grew up in the Chicago suburbs north of Chicago and Gurnee,...
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E 69: Crisis vs Issue with Melissa Agnes
On this episode of The Massimo Show, Rod sits down with Melissa Agnes - Founder and CEO of the Crisis Ready Institute, Melissa Agnes is a recognized leading authority on crisis preparedness, reputation management, and brand protection. Agnes is the creator of the Crisis Ready® Model and author of...
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E 68: 7 Days to Your Best CRE Year Yet, Part 2
No one ever drifted to the success they wanted - they created a plan and set goals to get there. The trouble is, though, that achieving big goals isn't easy because most of us haven't been taught HOW to properly set goals -- or even WHAT goals to set so that we end up with the results we really...
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E 67: 7 Days to Your Best CRE Year Yet, Part I
No one ever drifted to the success they wanted - they created a plan and set goals to get there. The trouble is, though, that achieving big goals isn't easy because most of us haven't been taught HOW to properly set goals -- or even WHAT goals to set so that we end up with the results we really...
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E 66 Meridith Elliott Powell - Be the Architect of Change
On this episode of The Massimo Show, Rod sits down with a Top15 Business Growth Expert, a Top 41 motivational sales speaker, and a Top 10 sales and leadership trainer, Meridith Elliott Powell. Sales strategist, leadership expert, Certified Speaking Professional, and award-winning author, Meridith...
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E 65: Jon Gordon - Being the Best Version of Yourself
On this episode of The Massimo Show, Rod sits down with Jon Gordon. Jon is a husband, father, and author. His best-selling books and talks have inspired readers and audiences around the world. He's the author of The Energy Bus, The Carpenter, Training Camp, The Power of Positive Leadership, The...
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E 64 Jordan Harbinger - Just be cool, man
On this episode of The Massimo Show, Rod sits down with Wall Street lawyer turned podcast interviewer with an approachable style and knack for securing high-profile guests. His show, The Jordan Harbinger Show was selected as part of Apple's "Best of 2018." Jordan had a lot of thoughts in high...
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ABOUT THIS SHOW
Over the last 10 plus years, the Massimo Group has had the privilege of working with thousands of professional entrepreneurs and solopreneurs most of whom wish to attain either more margin in their life or financial margin in their future. More money and less time. The objective of the Massimo Show is not only to provide insights from top producers across the globe, but also to share personal and professional success trends from authors, thought leaders, and the like. Ideas to help you grow your personal practice. Welcome to The Massimo Show.
HOSTED BY
Rod Santomassimo
CATEGORIES
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Frequently Asked Questions
How many episodes does The Massimo Show have?
The Massimo Show currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Massimo Show about?
Over the last 10 plus years, the Massimo Group has had the privilege of working with thousands of professional entrepreneurs and solopreneurs most of whom wish to attain either more margin in their life or financial margin in their future. More money and less time. The objective of the Massimo Show...
How often does The Massimo Show release new episodes?
The Massimo Show has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Massimo Show?
You can listen to The Massimo Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Massimo Show?
The Massimo Show is created and hosted by Rod Santomassimo.
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