PODCAST · business
The Master Marketer Show
by Proofpoint Marketing
Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS.Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to help you accelerate growth.Our goal is to be the podcast top B2B marketers listen to regularly for actionable insights. We want our audience to learn from the Master Marketers that have developed the strategies, executed the tactics and reported on the results.We’ll use the following framework to guide the conversation:MINDSETS:What was your mindset? And more critically, what is the mindset marketing leaders need to have when executing something similar?SKILLSETS:What important skillsets were necessary for your success? What skillsets did you have available on your team or within your organization? And what were the skillsets you needed to learn or acquire?TOOLSETS:What were the
Episodes
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Ep. 51 Adam Beck - From Idea to Sold-Out Event: How to Successfully Host Your First In-Person Event
In-person events are making a comeback! Join us as we explore how Adam Beck and his team at CADENAS Parts Solutions took their idea for an industry-specific B2B marketing event from concept to sold-out reality. Learn key insights on event strategy, including: - How to determine there is demand…
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Ep. 50 Kacy Maxwell - Unlocking the Power of LinkedIn for Technical Professional Services Firms
In the 50th episode of the Master Marketer show, Kacy Maxwell, the CMO at Provisions Group, author, and entrepreneur joins our hosts Mike Grinberg and Gaby Israel Grinberg. He talks about his extraordinary journey in marketing, his work as an author, and business startup, Sketchwell. They dive…
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Ep. 49 Dr. Marcus Collins - Unlocking the Power of Culture in B2B Marketing
Join us as Mike Grinberg sits down with renowned marketing expert, Dr. Marcus Collins, to explore the role of culture in modern businesses. Discover how understanding and leveraging culture can enhance your B2B marketing strategies and drive impactful results. Gain valuable insights into...
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Ep. 48 Mark Stouse - Unleashing the Power of Data and Analytics in B2B Marketing
In this episode of Master Marketer Show, host Mike Grinberg sits down with Mark Stouse, founder and CEO of Proof Analytics, to delve into the often overlooked elements of time lag and opportunity cost in the B2B marketing landscape. Discover how understanding these factors can optimize your...
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Ep. 47 Travis Bradshaw - Aligning with Finance to Prove and Improve ROI
In this episode of Master Marketer Show, host Mike Grinberg sits down with Travis Bradshaw, Director of Marketing at Armanino LLP, to discuss the mindsets and skillsets marketers need to prove ROI and gain buy-in during economic uncertainty. They cover how to build strong relationships with…
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Ep. 46 Mary Keough - How to Master Product Marketing in B2B SaaS
In this episode of The Master Marketer Show, join host Mike Grinberg as he delves into the world of B2B product marketing with Mary Keough, Head of Marketing at Map my Customers. Discover the core concepts of product marketing, the importance of customer insights, and the evolving role of product...
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Ep. 45 Mason Cosby Returns - Proving Your Worth in the Marketing Industry
Let’s face it: times are tough across the board. With a lot of financial uncertainties to consider, companies are scrutinizing their expenses with finer tooth combs, ensuring that there is absolutely no wasted time or efforts. For workers, this means being able to prove that your work is making…
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Ep. 44 Allison Netzer - Your Culture is Your Success
“Culture” is starting to feel like more of a generality, don’t you think? Companies fall back on pleasantries when describing day-to-day operations, and the one word that always comes up is “culture.” But what is good culture, and why is it so difficult to define? After all, team members need…
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Ep. 43 David Rush - Developing Revenue-Generating Relationships
“Tell me a little more about your business.” It’s a simple request that generates simple answers — 70-90 percent of sales generated come from workers, focused relationships, and referrals. The conversation gets a little trickier with the follow-up questions, particularly this one: “What’s…
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Ep. 42 Brian Wallace - The Modern Content Environment: Breaking Through Noise
It’s a little bit of everything, all of the time. Content is EVERYWHERE, and for many, it is EVERYTHING. Trends come and go, and millions upon millions of viewers are seeking the next “viral” video. The next “best” thing. If anything’s changed in marketing (or, rather, content creation), it’s…
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Ep. 41 Amrita Mathur - Giving Creative a Seat at the Strategy Table
The value of creativity only gets stronger as the industry adapts to consumer needs. However, do advances in technology necessarily require more and more complexity? In many cases, it doesn’t! Even commercials on TV and streaming services are utilizing more and more vertical-style videos from the...
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Ep. 40 Tara Robertson - Effective Video Content for Marketers
How easy is it for a marketing company to effectively produce a video? The answer is a lot simpler than you think — of course, the effectiveness comes down to proper orchestration and thoughtful planning, but even companies equipped with nothing but a smartphone have the opportunity to put out...
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Ep. 39 Tim Davidson - Mastering B2B Influencer Marketing
It’s a hot take to say B2B is boring, but when compared to the glitzy nature of B2C, we can see the concern. Unlike the commercials intended for consumers (the ones with the A-List celebrities that are on 100 times a day), B2B marketing is not exactly glamorous by comparison. Fret not, for our...
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Ep. 38 Lauren Lynch - Podcasts as a Branding Investment
How much weight are you putting behind your branding? Is it the core of your marketing, or are you hoping that your product speaks for itself? Branding is a time-consuming process, and many companies don’t have the budgets or teams to successfully manage branding efforts. However, that doesn’t...
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Ep. 37 Jamey Heinze - The Philosophy of Business Relationships
What’s your philosophy? Is it kindness, excellence, tenacity, or a mixture of multiple ideologies? Whatever your philosophy, how does it apply to your business, and better yet, your position as a leader? Philosophies curate your environment, in that how you choose to lead may greatly help or…
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Ep. 36 Ashley Estilette - Empowering Your Team Through a Recession
We’re excited to welcome Ashley Estilette to the Master Marketer Show! As the Chief Marketing Officer at Mitratech since 2021, Ashley has overseen some of the most transformational workplace moments of our lifetime. With the effects of the pandemic still looming over many businesses, and many...
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Ep. 35 Eddie Saunders Jr. - Mastering Influencer Partnerships
Ah yes — the influencer. From the dawn of social media, influencers have long held the ability to connect brands to viewers and convert viewers to buyers. And so often, it looks effortless. However, what’s happening is a well-constructed narrative that, when done effectively, can authentically...
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Ep. 34 Sam Gupta - Content Creation as a Marketing Tool
How does one become a prolific content creator in the e-space? On top of that, what is the purpose and the impact of an Elevated Resource Planning (ERP) firm? This week, we’re changing pace as we speak to an expert outside of the marketing realm — but one whose efforts are crucial to the success…
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EP 33 Melissa Moody - Lightning Strikes & Scrappy Teams - Bringing a New Category and Brand Vision to Fruition
Brand vision, hard work and “a-ha moments” all play into the success of an early-stage tech startup. But how does a company thrive in the early stages when a vision exists, but the solution is not so clear? In this week’s episode, we welcome Melissa Moody, Co-Founder & CMO of Gated, to outline...
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Ep. 32 Carter Severns - Mastering The Controlled Chaos of an Early-Stage Startup
We’ve all seen the movies and TV shows about startups and the intense commitment workers are expected to have in order for the business to thrive. However, what does it mean to work for a “visionary,” and how much of a voice should you have in the process of building a startup? In this week’s...
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Ep. 31: POV - Build Your Customer Research Muscle by Making the Most of Customer Reviews
This week, we’re changing things up a bit! In this “POV” episode, we join marketers James Ricks and Joseph Lewin to revisit "Ep. 21 Ryan Gibson - Customer Research Drives Revenue Growth''. We’ll explore even deeper insights in the realm of customer research. EP. HIGHLIGHTS: APPLY KEY LEARNINGS…
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Ep. 30 Corey Brown - More Than Memes: Content Strategy Attuned to Targeted Business Goals
Not everything we do as marketers sticks the landing on the first go. In fact, it often fails, which is what makes this work so compelling and diverse. In this week’s episode, we welcome guest Corey Brown, current Head of Marketing at risk3sixty, for an eye-opening chat on the “power of the…
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Ep. 29 Adam Shaw - No Budget, No Problem: Running Paid Media with a Small (But Mighty) Team
Let’s talk $$$. When you have hundreds of millions of dollars to spend (so, lots of $$$), even on work as multi-faceted and demanding as marketing, it’s easy to get comfortable throwing large chunks of change at various ideas and seeing what “works”. But as this week’s guest, the multi-talented...
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Ep. 28 Winona Rajamohan - A Content Machine That Puts Your Customers at the Center of the Story
What’s one of the buzziest buzzwords in marketing right now? C’mon… you got this… yeah. “Storytelling”. 🙄 The term has become ubiquitous in the B2B space but what does it really mean? This week, Content Marketing Manager Winona Rajamohan explains why “storytelling” itself is not a strong enough...
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Ep. 27 Mark Raffan - Content Marketing Strategies that Tap into the Power of Persuasion
Negotiation seems to be a lost art these days. CEO of Negotiations Ninja Mark Raffan uses an array of negotiation tactics in his approach to marketing, and to say he’s been successful at it is… an understatement. In this episode, Mark, a prolific content creator and strategist, introduces us to…
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Ep. 26 Nick Bennett - How a Focus on Personal Brand Can Accelerate Growth and Retention
In a conversation that’s been a year in the making, Nick Bennett of Alyce breaks down his philosophy on all things “personal brand” - what it really means, why it’s crucial, and how it’s made him a top content creator on LinkedIn. For Nick, it’s all about centering what you create in the human...
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Ep. 25 Mason Cosby - A Virtual Event that Drives Pipeline and Influences an Acquisition
In a sea of marketing agencies, or many other service providers for that matter, the most common value prop is “we won’t screw you over” or "we actually do what we say we are going to." Neither of these is a great way to go-to-market. What is a great way, you ask? Do something large and make...
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Ep. 24 Mark Colgan - Proven Outreach Strategies to Speak on Podcasts and Drive Revenue
Getting interviewed on podcasts is just as impactful, if not more, as guest blogging was in 2015. You can drive tangible business impact through strategic outreach. This For this episode, we had Mark Colgan on the show, to talk about how to choose the right podcasts to speak on, how to reach out…
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Ep. 23 Maeva Cifuentes - SEO That Drives Revenue and Doesn't Just Check a Box
SEO is a fairly broad topic, but at the end of the day, whether we are optimizing for site speed or writing content, there should always be some sort of business objective driving the activity. We sat down with Maeva Cinfuentes of Flying Cat Marketing to talk about how SEO success needs to be...
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Ep. 22 James Furbush - How to Punch Above Your Weight Class as a Team of One
As a small team, you are often competing against much larger and more well funded teams. This is especially true in terms of content. Leveraging a podcast as a foundational asset can be a very efficient way to feed a variety of content types. We will talk with James Furbush about what mindsets,...
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Ep. 21 Ryan Paul Gibson - Customer Research Drives Revenue Growth
Know your customer! This is something we hear all the time, but in most cases we don’t define what this really means or how to effectively do it. In this episode, we dive deep into how to conduct customer research, with Ryan Paul Gibson of Content Lift, and talk about how asking the right people...
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Ep. 20 Steve Watt - Real Business Outcomes from Social Selling
Is there a single CEO or sales leader out there who wouldn’t want to see their sellers hit 160% of quota? Well that’s exactly what SAP, a client of Seismic’s was able to achieve by going all in on social selling. Steve is the Director of Marketing for Seismic, which is why we are talking about…
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Ep. 19 Jonathan Morgan - Demand Capture vs. Demand Creation
Want to increase your inbound revenue by 70% next year? Then you may want to listen to this conversation with Jonathan Morgan, the Director of Sales and Marketing Ops at AchieveIt. To do this, they were able to increase contract values by 30% and increase close rates by over 25%. Notice we…
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Ep. 18 Camille Trent - Driving High Intent Leads With Repurposed Webinar Content
Content repurposing. Everyone is talking about it. I think we all understand the general concept: Create content in one format and then chop it up into micro content in a variety of other formats. The details of how to do this are a bit more elusive. We talked to Ben Reese about this a few…
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Ep. 17 Angela Labrozzi - Building a Channel Partner Program
How great would it be if you had certified brand evangelists that consistently touted your product or service? Well, effectively creating a channel partner program will create just that. Finding super user consultancies or agencies can go a long way to drive significant referral leads and...
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Ep. 16 Alex Low- $5 Million in Pipeline From Social Selling
Personal branding, employee advocacy, and social selling are all the rage right now, but what social selling actually is and what the impact that it can actually have can be fairly elusive. Social selling has actually been around for quite a while, and Alex Low has been evangelizing it since…
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Ep. 15 Tim Bornholdt - The Power of Podcasting for Building your Brand
Want to build relationships, meet interesting people, have great conversations and also generate new business? You should consider starting a podcast. If Both guests and listeners can turn into net new business or into referrers, which is exactly what Tim Bornholdt, Partner at the Jed Mahonis…
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Ep. 14 Ben Reese - Using Webinars as Your Content Engine
How would you like to increase your inbound revenue by over 1,000%? It’s taken Ben and his team a solid 6 years to get to this point, but it has been solid triple digit growth every year. This case study is pretty much a playbook for anyone running marketing for complex technical businesses. What...
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Ep. 13 Bryan Urioste - The Proof is in Maximizing Your Sales Team
How would you like to be able to drive upwards of 90% of your direct net new logo pipeline via your BDR function? If that sounds like something you would be interested in, then this is a must listen episode for you. Bryan Urioste, CMO of cybersecurity firm Alert Logic, tells us all about how he...
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Ep. 12 Steve Lamar - The Proof is in the Tweeting
Personal branding is all the rage these days, and specifically in B2B people are generally talking about LinkedIn as the personal branding platform of choice. In this episode, we talk with Steve Lamar, the CEO of PromoPrep, about how he has built a personal brand on Twitter - not LinkedIn - to…
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Ep. 11 Garrio Harrison - The Proof is in Pinpointing the Data
Everyone loves a good unicorn story. But can you imagine being a mature business all of a sudden needing to go up against a major VC backed unicorn? By now, everyone knows the story of WeWork, but before the saga of Adam Neumann and SoftBank played out, WeWok was literally taking over the world.…
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Ep. 10 Jaclyn Mullen - The Proof is in Optimizing Email Sequences
Marketers tend to focus on customer acquisition, but often the onboarding process is forgotten. Well, Jaclyn Mullen is here to tell us why onboarding is so crucial for product adoption and ultimately revenue impact. Would you like to increase your onboarding sequence response rate by 70%? Then…
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Ep. 9 Udi Ledergor - The Proof is in Thinking Outside the Box
This episode was a real treat. Not only because we got to talk about the real impact of Superbowl ad for a B2B brand, but also because we got the chance to talk to the amazing Udi Ledergor, CMO of Gong, about how doing untraditional plays can help a B2B brand win an unfair share of hearts and…
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Ep. 8 John Rougeux - The Proof is in Designing a New Category
We liked our conversation with James so much that we decided to talk about category design again. This time with John Rougeux - VP of Marketing Strategy. What you’ll learn in this episode: What is category design, and what is the benefit When does category design make sense to pursue, and when it...
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Ep. 7 James Ricks - The Proof is in Creating a Category
If you can’t be first in a category, then you should create a new category you can be first in. And that is exactly what James and his company RTA has been working on. What you’ll learn in this episode: How to roll out a new category internally and how to “measure” initial success How to get...
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Ep. 6 Johnas Street - The Proof is in the Social Media Strategy
Johnas is the senior global social media manager for Cadence Design Systems and created an award-winning social campaign for Cadence which more than doubled corporate channel followers and a significant increase in engagement, and while Johnas can’t take credit for Cadence’s stock going up during...
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Ep. 5 Tim Brown - The Proof is in the Referral Partnership
Hook Agency focuses on the niche construction and roofing contractor market and was able to build a strategic partnership with a YouTube influencer that drove 40 high-quality leads in 2 weeks, with hundreds of thousands of dollars in closed-won business. This lead volume is about double what the...
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Ep. 4: Andrei Zinkevich - The Proof is in the Systemized Approach
We’re diving deep into ABM with Andrei Zinkevich. And no, we’re not talking about expensive ABM tech stacks and intent-based display ads. We’re talking about getting your hands dirty, figuring out your real ICP and aligning your sales and marketing teams around them, ABM. Andrei is an…
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Ep. 3 Jason Bradwell - The Proof is in the Podcasting Relationships
On today's episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason says, the company "is the best kept secret in sports broadcasting.” While Deltatre is fascinating in its own right, the success story we...
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Ep. 2 Moira van den Akker - The Proof is in the ABM Pilot
We had the pleasure of talking with the talented Moira van den Akker, formerly the Senior Manager of Demand Generation at Trimble. Formerly, because since this recording Moira has changed jobs and is now Senior Manager, Demand Generation at Demandbase. In this episode, we talk about ABM—Account...
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ABOUT THIS SHOW
Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS.Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to help you accelerate growth.Our goal is to be the podcast top B2B marketers listen to regularly for actionable insights. We want our audience to learn from the Master Marketers that have developed the strategies, executed the tactics and reported on the results.We’ll use the following framework to guide the conversation:MINDSETS:What was your mindset? And more critically, what is the mindset marketing leaders need to have when executing something similar?SKILLSETS:What important skillsets were necessary for your success? What skillsets did you have available on your team or within your organization? And what were the skillsets you needed to learn or acquire?TOOLSETS:What were the
HOSTED BY
Proofpoint Marketing
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Frequently Asked Questions
How many episodes does The Master Marketer Show have?
The Master Marketer Show currently has 52 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Master Marketer Show about?
Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS.Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to...
How often does The Master Marketer Show release new episodes?
The Master Marketer Show has 52 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Master Marketer Show?
You can listen to The Master Marketer Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Master Marketer Show?
The Master Marketer Show is created and hosted by Proofpoint Marketing.
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