The Medium Rules: Long-Term Trends in Media and Technology
by Alan Baldachin, and produced by HBA Studios
Conversations with founders, investors and thought leaders in the orbit of HBA's tech and media ecosystem and beyond. How are media and technology companies conceived, how do they scale, and how do they interact with the broader social, economic and political culture we live in today and that we will inhabit in the future. This is a show about innovation and its effects on our lives, hosted by HBA's managing partner and head of media and technology, Alan Baldachin.
Episodes
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Aggregating and Innovating in Publishing with James Heckman, CEO of Maven.
On this episode of The Medium Rules, I sit down with James Heckman to discuss his business philosophy animating Maven, as well as a look back at James’ career to date. Maven styles itself as a technology solution for publishers, centralizing and optimizing virtually all functions of a publishing...
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The Impeachment Trial with Adam Michaels & Mike Norton of HBA
For this episode of The Medium Rules, the first of 2020, we decided to delve into the headlines and take an in-depth look at the impeachment trial of President Trump in the US Senate from a trial lawyer’s perspective. For this discussion I’m joined by two of my HBA colleagues: our head of...
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Network Effects, with Tim Gunderson of Carta
Sometimes the biggest startup ideas are sitting right under our noses until somebody decides to just pick up and build the company. This is the case with Carta, which took an obvious pain point, the management of private company capitalization tables, and built a unicorn business. On the final...
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Media Strategies for Political Advocacy in the 2020 Election Cycle w/ Swing Left
How do you crack the code on effectively messaging political advocacy on social media? What is the right tone, what are the right platforms, and what is the right targeting? One organization that seems to be nailing this challenge is the progressive, grassroots political advocacy organization,...
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AppNexus, AT&T and the Future of Media, with Michael Rubenstein President of AppNexus
The explosion of so-called programmatic advertising over the past decade is one of those technological phenomena that has had so many and so varied a set of seismic second-order effects that we almost take it for granted that the world of interactive advertising was always so. Not the case....
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Podtech Analytics & Attribution w/ Sean Creeley & Andy Pellett of Podsights
With the explosion of podcasts and podcasting in recent years (there are 700,000 podcasts and counting, according to The New York Times), podcasting has become big business. In addition, there has been a recent spate of headline-grabbing podcast M&A activity, signaling that this new, highly...
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The Rise of Food Media, with Gail Simmons
The past 15 years have seen the cooking show move from niche, daytime and educational “good for you” programming to the center of mainstream American entertainment. This has fueled the rise of the celebrity chef and, it’s cousin, the rise of the TV chef. The beating heart of this explosion is the...
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The Amazon HQ2 Pullout: Anatomy of a Disaster, with Ari Wallach and Duff McDonald
Last November, after an extended RFP bidding process involving initially 280 cities, narrowed down to twenty “finalists”, Amazon announced Long Island City in Queens, New York as its “HQ2” winner. New York’s agreements with Amazon guaranteed $27 billion in revenue for New York with $3 billion...
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Content With A Purpose, with Troy Young President of Hearst Magazines
The twin challenges of both monetizing content and managing the transition from a print-dominated world to a digital-dominated world are not for the faint of heart. For some, the scale and scope of this challenge would be at best daunting and, at worst, induce a level of anxiety and paralysis…
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The Impossible Hack, with Jasper Malcolmson CEO of Skylight Tools
If there was one area of the consumer economy that you may have thought might be impervious to the “direct-to-consumer” disruption of the past several years, good chance it would have been the home renovation market. Yet this high degree of difficulty also creates opportunity. On this episode of...
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Securing the Blockchain, with Demo Skalkotos and Zach Hamilton
One of the more intractable problems with cryptocurrency is also one of the most basic: how do you keep digital assets on the blockchain secure? This is an issue of hacks and honeypots. But, as evidenced by the recent news that the Canadian cryptocurrency exchange QuadrigaCX may have lost $140...
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The Amazing Journey: Christiane Lemieux, Reimagining Home Design in a Digitally Native World
If you stop and think about it, the category of home furnishings and home design is one of the most daunting to take online. As much as we have come to take the success of companies like Wayfair and One King’s Lane for granted, think of the logistics involved in a digitally native business that...
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Security Tokens Explained, with Atomic Capital
What exactly is a security token? How is it expressed on the blockchain? How is it traded? Why is a security token better than an electronic share? What are the downsides? And, beyond all that, what are the limits of tokenization? And what are the political and philosophical implications? On this...
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Innovators, Disruptors and Rewriters: Leonard Brody, Co-Founder of Creative Labs and Host of The Great Rewrite
How can we define and identify seismic-grade disruption? Is this recognizable contemporaneously, or only with the benefit of hindsight? And if there is some kind of taxonomy of disruption, some kind of map or workflow template we can apply, can we convert these insights into actionable mandates...
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The Micro-Influencer Economy with Alia Ahmed-Yahia and James Bosworth
Kim Kardashian was recently featured on the cover of Business of Fashion with the headline “The Age of Influence.” “Truer” words may never have appeared in print. Indeed, the influencer economy on Instagram alone is worth an estimated $1 billion and rising with a bullet. While deals with the top...
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The Three Zeros: Self-Driving Cars with Oliver Mitchell of Autonomy Ventures
On this episode of The Medium Rules, host Alan Baldachin is joined in the HBA Podcast Studio by Oliver Mitchell, Founding Partner at Autonomy Ventures, to discuss all things automation. Alan asks "The Robot Rabbi" to predict the timeline in which fully autonomous vehicles will roam our streets,...
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Tennis Tech with Walid Fattah, CEO & Co-Founder of Club Software and Booking App, Kourts, Inc.
With technology disrupting all sectors of the economy and culture, it should come as no surprise that this reality also extends to how we play. On this episode of The Medium Rules, host Alan Baldachin speaks with Walid Fattah, the CEO and Co-founder of the tennis-court booking app, Kourts, Inc....
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Finding Your Audience: Somebody Feed Phil and the Transition from Public Television to Netflix and the World of OTT
It is axiomatic that the big three “over the top” (OTT) streaming services—Netflix, Hulu and Amazon Prime—dominate what and how we watch television. But how has this revolution in long-form video consumption affected the creative process? How has the new media paradigm altered the way media...
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Masternodes and the Future of Crypto Mining
As blockchain technology evolves, more and more blockchain networks are adopting a “proof of stake” concept with respect to operation and governance as opposed to a “proof of work” concept. But what does this mean, and why is this important? And, further, how should we think about these two...
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Alignment: Accelerating Funded Startups and the Agency of the Future
“Alignment: Accelerating Funded Startups and the Agency of the Future” With the proliferation of funded e-commerce startups focused on the direct-to-consumer, how is brand created and how can startups adapt to the changing tastes and trends to reach consumers and drive sales? Further, what are…
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Longpath: Communicating with our Future Selves with Ari Wallach
Notwithstanding the accelerating advance of technology, or possibly because of it, humanity seems to be an “Intertidal” moment whereby the norms, institutions and in many cases the leaders we have long since trusted are in turbulence. There are many reasons for this anxiety, co-existing as it…
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About this show
Conversations with founders, investors and thought leaders in the orbit of HBA's tech and media ecosystem and beyond. How are media and technology companies conceived, how do they scale, and how do they interact with the broader social, economic and political culture we live in today and that we will inhabit in the future. This is a show about innovation and its effects on our lives, hosted by HBA's managing partner and head of media and technology, Alan Baldachin.
Hosted by
Alan Baldachin, and produced by HBA Studios
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