The Member Engagement Advantage with Joy Duling
by Joy Duling
The Member Engagement Advantage is a weekly broadcast that focuses on topics that help you grow your association, trade group, professional society, or membership-based nonprofit more easily. Tune in if you are interested in member growth, engagement and retention. Podcast episodes are a replay of the live broadcasts which happen every Friday at 11 CST.
Episodes
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Introducing: The Joy of Membership Podcast
A special message from Joy Duling: After a year of hosting the live weekly broadcasts for The Member Experience Advantage, I felt like it was time to shake things up a bit. This broadcast really started out as a personal challenge for myself to get comfortable with my voice and share some…
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3 Places You Can Find New Members (Starting This Week)
We've just passed the midpoint of 2020... how are YOUR growth metrics looking? If your member enrollments are not where they need to be, there are 3 places every organization can look for new ones. Join Membership Strategist Joy Duling in this Crowdcast replay. Want to attract, engage, and retain...
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Engaging Members through Personalized Video (An Interview with Oli Bridge from Bonjoro)
I am a huge fan of using personalized video to create connections with prospective members, current members, and strategic partners. In this week's episode, I interviewed Oli Bridge from Bonjoro. Bonjoro is a tool that makes it truly easy to record quick, engaging, personalized videos. Listen in…
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Engaging Members with Surprise & Delight
It's really not hard to create delightful surprises for membership. You just have to intentionally design it into your membership experience. This week, I'm sharing a story about how I decided to LEAVE a membership, then received a completely surprising response from the leader. It was a...
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What are the BEST Member Benefits to Offer?
When I ran groups that catered more to "founders" of membership programs, I was often asked if I had a list of ALL the membership benefits that someone could potentially offer. That question is coming up again, but now from even people who have been running their membership organizations for…
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Value Is In the Eye of the Beholder
There's an old saying that goes, "Beauty is in the eye of the beholder". Well, truth be told, so is value. That was our topic for this week's episode. Want to attract, engage, and retain more members? You'll find resources here: http://joyofmembership.com/resources ABOUT JOY DULING Yes, there is…
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That Steady Thumpa-Thumpa-Thumpa - That's Your Member Experience
Most people think that member experience is comprised of the flashy stuff – slick welcome kits, fancy technologies, unscalable processes, etc. Things that provoke a “wow”, but simply aren’t practical, affordable, or realistic for organizations that have lean staffing and budgets. Instead, they…
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ANY Decision Would Have Been Better
The BIGGEST problem with uncertainty about the future is that it can leave some organizations feeling paralyzed, unable to move forward in ANY direction. This week, Joy shares why this can be a HUGE problem for you right now. This podcast episode is a replay of the live show that happens every...
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Up-leveling Members to Leadership
Now is a GREAT time to be thinking about asking members to “step up” in ways that they haven’t done before for a variety of reasons. That was the topic of this week's broadcast. This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a…
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When You Are Forced to Shift Your Live Events to Virtual
As you can imagine, our team here at The Joy of Membership is seeing LOTS of movement now to shift live conferences over to be virtual events. There are questions that consistently come up when organizations are faced with this change. That was the topic of this week's Crowdcast. This podcast...
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Is It Time to Revisit Your Onboarding Process?
Recently, Joy had the opportunity to work with a client on reviewing/redesigning her organization’s onboarding process. Making some changes was something that this client had been thinking about for a while, but when COVID-19 forced organizations to completely and instantaneously shift from...
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What Response Do Your Members Need from You?
In this episode, we explore 4 possible responses organizations can take when faced with an unexpected change like the COVID-19 situation. This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your...
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Even a Lighthouse Cannot Control The Storm
Is your organization being called to be a "lighthouse" in these uncertain times? There are some things that a lighthouse can do and some things that it definitely can't. That was the topic of this week's broadcast. This podcast episode is a replay of the live show that happens every Friday at 11…
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I Quit - She Didn't - Here's What I Learned
Organizations all across the globe are going to be facing some tough circumstances in the weeks and months ahead that may feel "impossible". That was the topic of this week's live broadcast. This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we...
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In Troubled Times, A Message of Hope
Is your organization struggling with the impact of Coronavirus? Most are. Today's message is one of hope and encouragement for all who are dealing with uncertainty. This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to...
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Finding the Budget for Growth
One thing that gets a lot of organizations "stuck" is the feeling that they have zero wiggle room in their budget for investing in something new. That's our topic for this week. This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a…
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Why Won't They Join (and What You Can Do About It) - Part 4 of 4
This week wraps up our 4-part series on why prospective members may be hanging out around you, but failing to actually take the action that is required to be a member. This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended...
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Why Won't They Join (and What You Can Do About It) - Part 3 of 4
This week, we're continuing on with our series on why people "hang out" on your organization's email lists, events, online presence, but don't take action to join. This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to...
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Why Won't They Join (and What You Can Do About It) - Part 2 of 4
This is the second week in a 4-part series where we are talking about how to get prospects to shift out of "thinking about it" mode and actually take action to join. This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended…
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Why Won't They Join (and What You Can Do About It) - Part 1 of 4
This week, we're kicking off a new series focused on why people clearly know about you, but aren't taking the action to join. We'll explore this topic over the next 4 weeks. This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic...
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Simple Isn't Always Easy
Why is it that organizations tend to value complexity over simplicity? Just because something is simple does not mean that it's going to be easy. In fact, because you think it's going to be simple, you may be placing yourself at a disadvantage. That's our topic for this week's episode. This…
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Why Potential Members Don't Know You Exist (& What To Do About It) - Part 4 of 4
This is the final broadcast in our 4-part series about why people don't know that your organization exists. It is incredibly frustrating to be doing great work and feel like no one is even paying attention. This week, we're focused on actually CAPTURING the fact that someone has noticed your...
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Why Potential Members Don't Know You Exist (& What To Do About It) - Part 3 of 4
This is the third broadcast in our 4-part series about why people don't know that your organization exists. It is incredibly frustrating to be doing great work and feel like no one is even paying attention. This week, we're focused on consistency, why leaders have a hard time staying consistent...
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Why Potential Members Don't Know You Exist (& What to Do About It) - Part 2 of 4
Last week, we kicked off a special 4-part series focused on the first stage in a member's overall experience with you - the Discovery stage. This is when people initially find out about your organization and it is a stage that can be super-frustrating when you feel like more people SHOULD know...
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Why Potential Members Don't Know You Exist (& What to Do About It) - Part 1 of 4
This week, we kicked off a special 4-part series focused on the first stage in a member's overall experience with you - the Discovery stage. This is when people initially find out about your organization and it is a stage that can be super-frustrating when you feel like more people SHOULD know...
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Why I Hate Planning (and You Might, Too)
If you know me at all, the "I Hate Planning" statement might surprise you. Truth be told, I don't hate all planning... I just hate it the way some consultants lead it and the way some organizations choose to approach it. This week, I talk about 4 big problems with the way that most people plan....
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Flying the Friendly Galaxy - Partnering with Vendors, Sponsors, and Business Affiliate Members
Most organizations want to create additional lines of revenue by involving business partners in some way - through sponsorships or perhaps a specific type of membership level made for them. However, most don't give a lot of thought to creating win-win-win ways of working together. When you do so,...
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Member Experience Design - Expectations vs. Reality
The road to creating an engaging and effective member experience is full of misperception potholes and long-standing “we’ve-always-done-it-this-way” detours. Sadly, such misperceptions and well-intended traditions can hold an organization back in its growth. In preparation for this broadcast, Joy...
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3 Things Your Members Wish Your Organization Would Do Better
Most organizations ask members for feedback and constructive criticism, but there's a good chance that they're not telling you about these three things that they wish you'd do better. This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on…
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Why Free Membership Levels Don't Work
Having a free level of membership might sound like a great idea... give people a sample and they'll surely want to buy in for the full experience, right? It may be time to rethink that strategy. This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week…
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Why Don't Members Just Tell You What They Want?
Does it ever seem like your organization does EXACTLY what people say they want, but it doesn't even make a difference? Yep, we've all been there. Here's why members don't always tell you what they really want. This podcast episode is a replay of the live show that happens every Friday at 11 am...
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What Your Competitors Can Teach You About Membership Growth
Have you ever thought about what you can *actually* learn from watching the competition? Done correctly, you can gain great insights. Done incorrectly, the practice of watching others can really slow you down. This podcast episode is a replay of the live show that happens every Friday at 11 am…
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How to Sell Your Membership to Skeptics
It's often said that membership is often the hardest thing you could possibly sell, primarily because you're not asking people to buy once, but rather again and again. So, how do you sell your membership to skeptics? This podcast episode is a replay of the live show that happens every Friday at…
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What Even Smart Organizations Do That Sabotages Membership Growth
Even the best run organizations can inadvertently do a few things that really impair membership growth. Is yours? This podcast episode is a replay of the live show that happens every Friday at 11 am CST. Each week, we focus on a topic intended to help you grow your association, trade group,...
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Should We Really Under-Promise and Over-Deliver to Members?
Have you ever heard that old saying…that you should “under-promise and over-deliver”? On the surface, it makes total sense. However, there are two big reasons why I think this is bad advice for most membership leaders. That's what I'm talking about in this week's broadcast. This podcast episode…
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Welcome to The Member Engagement Advantage
The Member Engagement Advantage is a LIVE weekly broadcast to help you grow your association, trade group, professional society or membership-based nonprofit more easily. Topics focus on member growth, engagement and retention. This podcast episode is a replay of the live show that happens every...
About this show
The Member Engagement Advantage is a weekly broadcast that focuses on topics that help you grow your association, trade group, professional society, or membership-based nonprofit more easily. Tune in if you are interested in member growth, engagement and retention. Podcast episodes are a replay of the live broadcasts which happen every Friday at 11 CST.
Hosted by
Joy Duling
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