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PODCAST · business

The Merchant's Grandson

by Chris Maffeo

The Merchant’s Grandson explores the stories behind brands and businesses: the small details, market shifts, and cultural conditions that can change how a story is understood.Hosted by Chris Maffeo, the grandson of Italian merchants, the podcast looks beyond the polished version of events to ask what else might have made a difference. Each episode draws on conversations with people across the drinks industry, tracing the connections between what happened on the ground and what leaders can learn from it.There may be no single definitive version. The aim is to follow the clues, consider different perspectives and leave you with a sharper way to see how businesses grow.

Publisher-supplied feed metadata · PodParley refreshed Oct 24, 2026 · Source feed

Episodes

  1. 002 | The Harder Sell Is Internal: Why New Channels Stall Inside Your Own Company

    The glossy shelf everyone notices, whether it's in an airport or anywhere else, is the last visible step of a much longer process. The real negotiation almost never happens with the new channel partner first. It starts with winning permission to operate differently inside your own company. A new...

  2. 001 | Knowledge Gets Lost: Someone Always Invents A Story To Replace It.

    A piece of market research can say a product won't work and still be wrong, because people often behave very differently from how they answer a survey question. The real signal didn't come from a lab or a questionnaire. It came from watching two ordinary strangers do something nobody had told…

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ABOUT THIS SHOW

The Merchant’s Grandson explores the stories behind brands and businesses: the small details, market shifts, and cultural conditions that can change how a story is understood.Hosted by Chris Maffeo, the grandson of Italian merchants, the podcast looks beyond the polished version of events to ask what else might have made a difference. Each episode draws on conversations with people across the drinks industry, tracing the connections between what happened on the ground and what leaders can learn from it.There may be no single definitive version. The aim is to follow the clues, consider different perspectives and leave you with a sharper way to see how businesses grow.

HOSTED BY

Chris Maffeo

Frequently Asked Questions

How many episodes does The Merchant's Grandson have?

The Merchant's Grandson currently has 2 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Merchant's Grandson about?

The Merchant’s Grandson explores the stories behind brands and businesses: the small details, market shifts, and cultural conditions that can change how a story is understood.Hosted by Chris Maffeo, the grandson of Italian merchants, the podcast looks beyond the polished version of events to ask...

How often does The Merchant's Grandson release new episodes?

The Merchant's Grandson has 2 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to The Merchant's Grandson?

You can listen to The Merchant's Grandson on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Merchant's Grandson?

The Merchant's Grandson is created and hosted by Chris Maffeo.
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