PODCAST · business
The Merchant's Grandson
by Chris Maffeo
The Merchant’s Grandson explores the stories behind brands and businesses: the small details, market shifts, and cultural conditions that can change how a story is understood.Hosted by Chris Maffeo, the grandson of Italian merchants, the podcast looks beyond the polished version of events to ask what else might have made a difference. Each episode draws on conversations with people across the drinks industry, tracing the connections between what happened on the ground and what leaders can learn from it.There may be no single definitive version. The aim is to follow the clues, consider different perspectives and leave you with a sharper way to see how businesses grow.
Episodes
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002 | The Harder Sell Is Internal: Why New Channels Stall Inside Your Own Company
The glossy shelf everyone notices, whether it's in an airport or anywhere else, is the last visible step of a much longer process. The real negotiation almost never happens with the new channel partner first. It starts with winning permission to operate differently inside your own company. A new...
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001 | Knowledge Gets Lost: Someone Always Invents A Story To Replace It.
A piece of market research can say a product won't work and still be wrong, because people often behave very differently from how they answer a survey question. The real signal didn't come from a lab or a questionnaire. It came from watching two ordinary strangers do something nobody had told…
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ABOUT THIS SHOW
The Merchant’s Grandson explores the stories behind brands and businesses: the small details, market shifts, and cultural conditions that can change how a story is understood.Hosted by Chris Maffeo, the grandson of Italian merchants, the podcast looks beyond the polished version of events to ask what else might have made a difference. Each episode draws on conversations with people across the drinks industry, tracing the connections between what happened on the ground and what leaders can learn from it.There may be no single definitive version. The aim is to follow the clues, consider different perspectives and leave you with a sharper way to see how businesses grow.
HOSTED BY
Chris Maffeo
CATEGORIES
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