The Meredith Paige Podcast
by Meredith Paige
Running a small business while raising small humans in a small town is tough. But it’s the kind of tough that allows us to reach bigger financial goals whilst having the freedom to choose. So how do we make sure it stays that way? I’m Meredith Paige. I’m a wife, a mum & a marketing strategist from regional Australia. I want to find out how the small town entrepreneurs of this country make it work: family, business, mental health & boundaries. For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me
Episodes
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061: Want KAPOW Factor On Your Socials? Here's How.
A chance conversation with a fellow travelling business owner showed me how it was possible to get massive conversions to new clients from ONE Instagram shout out, to an audience of just over 300 people. So how is a small start up getting massive numbers like this straight off the bat? Walk this...
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060: How to Get Consistent on Socials (No Dancing & Lip Syncing Required)
How many of you have sat down to finally get some social media content sorted and then just sat there, stared at the screen and gone: "The hell am I gonna say?" In this episode, I'm sharing my go-to formula for getting unstuck with social media content, as well as batching a month in advance. I'm...
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059: How Would You Run Your Business If There Was No Internet
In today's world, the internet has become the go-to platform for businesses to market their products and services. However, what if you had to promote your business without the help of the internet? In this podcast episode, I explore old-school marketing strategies that can still be effective in...
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058: How to Create a Marketing Plan With Work-Life Balance In Mind
In this episode of the podcast, we'll be discussing how to create a marketing plan while keeping work-life balance in mind. A good marketing plan should always 3 components in order to be successful and I’ll share practical tips and insights on how to prioritize your time and energy so that you…
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057: Top 7 Investments I’ve Made to Systemise My Social Media & Marketing
There is nothing like life getting busy to throw all the best intentions to the wayside. We are almost at the time of year when the wheels come off the New Year Resolutions we set only weeks before. Why? Because although we might have all the best intentions and made some excellent plans, if we...
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056: Staying Sane While Getting Consistent on Social Media
If you are new around here, you might not know that I’m passionate about marketing your business in a way that is sustainable. So, if one of your New Year’s Resolutions is to get more consistent with your marketing, take a moment to tune into my latest podcast episode before you begin. I firmly...
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055: How Manifesting Helped Me Launch My Next Big Project for 2023
Thank you for lending me your ears for what has been my fourth podcast season! In this season recap, I’m going to chat about what my newest project is, what working with me in 2023 will look like and how it will be a very different backdrop from what you are all used to! I’m also diving into how...
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054: The Surprising Benefit of Consistent Marketing As A Business Owner
Starting out in marketing can feel a little like hitting a brick wall when we are tasked with talking about our business. So rather than only focusing on the monetary benefits marketing brings, I want to highlight the hidden benefits of consistent marketing that you may not have considered....
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053: How To Get Started Working With a VA Featuring My VA Meredith Nowlan
Are you ready to outsource within your business and wondering where to start? In this episode, I’m speaking with my very own virtual assistant, Meredith Nowlan and we cover everything you need to know before beginning your own search. Starting with where to look, what your expectations are (and…
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052: How To Keep Your Marketing Going (Even When You Don't Want More Work Right Now)
Often we only think about marketing our business when times are lean and the pipeline is dry. But what if I told you that consistent marketing of your business could ensure your sales pipeline is always at a simmer? That you could iron out the peaks and troughs of your sales and enjoy a constant...
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051: The Price of Telling True Stories On Socials with Jill Noble of Hallston Valley Farm
Most marketing advice comes with the instruction to be your most authentic self and to put yourself ‘out there’. And as with anything in life, once you put yourself out there, you open yourself (and your business) to the opinions of others. Sadly, with the rise of social media, more and more…
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050: How to Be Different in Your Marketing When It Feels Like It's All Already Been Done
If you're struggling to create content for your marketing channels because you feel like it's all already been said and done, then this episode is perfect for you. Here, we'll cover: How reviewing your own social media space can show you the difference between what YOU'RE seeing, as opposed to…
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049: The Hidden Benefits of Business Awards with Catherine Calvin
Have you ever been involved in your local area’s business awards? It’s an amazing opportunity to open your business to potential customers, collaborators and generally increase public awareness around your brand. And marketing benefits aside, there is the added benefit of the application process...
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048: 3 Ways to Ensure Your First - Or Next - Website Build Is A Success
Getting a website organised for your small business can seem like a mammoth task! Choosing the right provider in a highly unregulated industry is challenging at the best of times - throw in considerations about how your website can best serve your business and how each designer has different…
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047: The Power of Local Connections with Megan Lewis of The Resolution Network
In this episode, I’m chatting with Megan Lewis of the Resolution Network. She’s a workplace mediator, training and coaching consultant who shares her story of powerful local connections. We cover how important these in-person relationships are in business, whether you’ve been at it for years or...
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046: My Marketer's Hack For Showing Up EVERYWHERE Online (Without Burning Out Or Hiring An Army)
We're back for another season and the first thing I wanted to break down was how businesses seem to be everywhere at once on social platforms. How are they doing it? And where are they finding the time? Well, it's not (in most cases) because they're glued to their screens or have an army of...
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045: Season 3 Wrap - Money Mindset, Systems That Saved Me & Staying The Course
Well, guys - we’ve collectively made it through another season! In today’s season recap, I’m going to share my biggest take-aways over the past 15 episodes. How my money mindset has been challenged, how once again my marketing systems have given me a soft place to land when things got tough and…
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044: Lead Magnets 101 & Why Your Small Business Needs One
In this episode, we're taking it from the top and chatting about Lead Magnets. Now, you might have heard me talking about these in the context of turning your website into a marketing pipeline or automating large parts of your marketing so you can be hands off and it can still be working for you....
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043: Don't Know What To Say In Your Marketing? Stop These 3 Things & Try This Instead
Do you feel like you fumble your way through your marketing because you just don't know what to say? You can see that customer in front of you, you know what they're experiencing and you know how you can help. But how do you package all that up into words and messaging that will get their...
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042: Does It Feel Like No One Is Listening To Your Marketing?
Are you marketing your butt off right now and feel like no-one is paying attention? If it helps you feel any better, you're not alone. I'm hearing this from clients and business buddies alike; they feel like they're putting their marketing messaging out there and it's kinda falling on deaf ears.…
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041: What If We've Got Imposter Syndrome All Wrong?
Impostor Syndrome. Do you experience it? I discovered recently that a lot of people who are in businesses that are older, bigger and more established than mine - even Jordan Peterson! - all still experience Impostor Syndrome. Which made me think: what if we we've got Imposter Syndrome all wrong?...
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040: Website Rebuilds Suck - But Here's What I Learned Rebuilding Mine
Do you have a website that's over twelve months old and you're starting to get the niggling feeling that you have outgrown it and it needs a bit of a refresh? Website refreshes are one of my most popular services and now I'm going through my own. I’ve got to tell you…I understand now how much it...
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039: Levelling Up Your Written Marketing Content with Martha Barnard-Rae of Word Candy Comms
When it comes to marketing our regional and rural small business, quite often we focus on the visual aspects of a website and as a result, we don't pay as much attention as we should to the language and wording. This aspect carries so much weight in what it is that we communicate and the success…
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038: Reverse engineering your goals with Tori Kopke
In this episode, we're back with Tori Kopke, my very first business coach, to talk about the idea of reverse engineering goals. Now, that might sound super woo-woo and a bit far fetched for you if you haven't come across this term before. But, I can almost guarantee that once you realise how this...
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037: My Take On Social Media for Regional & Rural Small Business
I think we can all agree that things are more than a little bit different when it comes to small business in the regional and rural space versus the big smoke. This is true of a lot of facets of our business, but none more so than how we handle our marketing. A lot of the time we get stuck trying...
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036: Overwhelmed by Small Business Marketing? Try This Strategy
Does the idea of consistently marketing your small business seem like a a pipe dream? It's feels like there's twenty different platforms and you don't know which one to be on or what to say. Well, don't sweat it, you're not alone! I want to introduce my concept of layering in your marketing…
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035: Maximising Local Radio for Regional Small Businesses with Fiona Ludeke
If you've ever thought advertising on local radio was way out of your budget for your small business, well then this episode is perfect for you. Today we're following up with part two of my chat with Fiona ludecke, my highly talented and very experienced local regional radio rep. So, if you…
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034: Radio As Part of Your Regional & Rural Marketing Strategy with Fiona Ludeke
When it comes to marketing you regional and rural small businesses, there's two big things we want to be looking out for: bang for your buck and opportunities to put things on autopilot. I'm really excited to bring you a radio rep from our regional radio station, Fiona Ludeke. Fiona talks about…
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033: Becoming Your Own CEO with Tori Kopke
I think it goes without saying, that as we're going along this business journey, there's going to be inevitably these uncomfortable stages of growth. They keep coming up and can make us feel like we're bursting at the seams. But, that's when we know we're about ready to hit another growth spurt....
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032: Thinking About Your Marketing Like A Pipeline
Do you feel like you're trying everything with your small business's marketing and it's just not working? You're trying to be on all the platforms sharing all types of content, sending emails and even putting things to print? And it still feels like there's no translation towards sales? It might…
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031: My User-Friendly Go-To Apps for Automated Marketing
Do you ever feel like you are putting in so much energy into marketing your business, trying to acquire new customers, or perhaps even converting those potential customers into paying, loyal customers? You feel like there's steps after step, you find yourself doing the same processes…
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030: Season 2 Wrap
We have finally reached episode number 30, which means we're at the end of season two! I wanted to take this moment to share with you everything I've learned over the last 15-ish weeks, recapping my biggest take-away’s from both Season 2 and my podcasting experience in general. I'll also let you...
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029: Disconnecting and Taking Breaks
If I were to mention the idea of taking some time off, there is a very good chance you would laugh, cry or both. Taking time off seems like worlds away from the daily doing that we undertake in small business however a recent camping experience where I was forced to cut everything off made me...
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028: Success is Owning Your Sh*t with Business Coach Luke Williams
Quite often when we're trying to run, grow and scale a small business, we tend to feel like we're caught in our own business bubble. It's almost like we can't see the forest through the trees and we've got no idea how to start, put one foot in front of the other and just get to where we need to…
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027: The 3 Ways I Was Able to Grow My Business In COVID
The whole COVID saga of 2020/2021 was, as I'm sure you can relate, was the craziest, weirdest, hardest time to have ever been in business in our living memories. I was one of the incredibly fortunate people to actually have a business grow during COVID - not only is what I do is digitally based...
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026: How to Stand Out in a Crowded Market with Rhiannon Curtis from RMHC
In todays' episode, I have the pleasure of interviewing Ronald Mcdonald's house manager and community engagement coordinator, Rhiannon Curtis. We discuss the incredible success of the International Women's Day Lunch's annual event. Together, we dive into how certain struggles, efforts and...
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025: Teaching Your Kids About Algorithms
Navigating the online world as a grownup is scary on a good day. So how do we teach our kids how to use platforms such as YouTube and Google with caution? Because, let’s be real - we can't stop them from seeing, viewing and engaging with these platforms forever, as much as we might like to. A...
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024: How To Sell A Concept You Invented With Liz Jarvis
Have you ever become disenchanted with where your industry is going or perhaps you've identified a gap that you feel you're ideally suited to better serve your clients and meet their needs? In this episode, we're jumping back in with Liz Jarvis from Better Business Decisions to talk about how we...
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023: 5 Business Books To Get You Out Of The Scroll Hole
Do you have crappy sleeping habits? When you're running a small business, sometimes the small hours of the morning or late at night is the best time to tackle those administrative tasks. But when you really stop and think about it, when you pull an all-nighter, how effective are you the next day?...
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022: Need A Small Biz Marketing Plan? How to Start Small - And Just Start!
Have you ever had an idea for promoting your business and realised that it's almost too late to start because the opportunity is a week away? Or on the flip side, do you want to start running promotions and campaigns in your business to engage more potential customers or draw some attention to a...
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021: Why We Should Be Careful What We Consume When Building A Business
Today's episode is not for the faint hearted. I might be calling you to do some really tricky things in your life when it comes to being mindful about what it is you consume while you're building a small business. Now, you might think this is just a food episode, and I'm sorry, my friend, you…
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020: The Power of Knowing Your Business Numbers With Liz Jarvis
Today, let me introduce my guest, Liz Jarvis from Better Business Decisions. Liz is a business coach who specialises in helping small business owners really get to know their numbers. She tackles this from an amazing array of angles that most of us don't even think about our money. Over the...
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019: How Knowing Your Story Makes You Platform Independent (And Never Stuck For Content Ideas)
We've all heard of the woo-woo sounding concepts of 'brand story' and 'storytelling' and if you are new to marketing, it can sound like really highbrow marketing stuff. It can even have you thinking, ‘Do I have a story?!’. I want to show you that by being articulate about your personal story, it...
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018: Using a Website to Grow Your Farming Business with Jill Noble
In this episode we are going to chat with a former client, Jill Noble, to discuss her perspective on the massive difference a website made to both the accessibility for potential and existing members and customers, as well as some of the in-house administrative tasks that needed to be performed...
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017: My Story - Why Personal Non Negotiables Are Critical In Small Business
If you've been following me recently, you'll have heard me be talking a lot about having non negotiables set in stone when you're planning stuff for your business. If you joined me for the last episode (016), I talked about how I planned out my next 12 months, the year 2022. But I started with my...
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016: How to Engineer 2022 for Greater Work-Life Balance
In this episode, I wanted to kick things off with an amazing strategy that I've put together that's going to set my 2022 on rails. This is the combined effort of a whole bunch of things I've been doing, practicing, testing and tweaking over the last couple of years, that have allowed me to enjoy…
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015: What 2021 Taught Me About What's REALLY Important in Small Business.
If you feel like 2021 has put both you and your small business through the ringer, you aren’t on your lonesome. But it’s times when the chips are down and it all feels a little hard - that is when we’re actually going through accelerated learning and growth. It’s our experiences in the midst of…
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014: Does Your Small Business Have Too Many Inboxes? Here's What You Can Do.
Have you ever stopped to count the many ways which potential and paying customers are getting in touch with you? If you've had that niggling suspicion that you have way too many tabs open (email, texts, DM's, comments...the list is endless), it could be because you have so many lines open with…
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013: Getting Your Face In Your Feed
I'm going to ask you to do something that might be a little bit out of your comfort zone in this episode - I'm going to ask you to get your face in your feed (or in any of your marketing content). If you are a small business where you and your business are pretty much one and the same thing, your...
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012: Marketing, Manifesting and Magnetism - Here's How They're Linked
Are you the kind of small business owner who has zero idea what to say about yourself in your socials or your business or what it is that you do... this is the episode for you. We're taking a couple of steps back from the nuts and bolts practical side of things and we're actually going focus on...
About this show
Running a small business while raising small humans in a small town is tough. But it’s the kind of tough that allows us to reach bigger financial goals whilst having the freedom to choose. So how do we make sure it stays that way? I’m Meredith Paige. I’m a wife, a mum & a marketing strategist from regional Australia. I want to find out how the small town entrepreneurs of this country make it work: family, business, mental health & boundaries. For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me
Hosted by
Meredith Paige