PODCAST · business
The Message Matters Briefing
by Junction Consulting
The Message Matters Briefing will give you the ability to persuade effectively and not just be a robot spewing the talking points that aren't getting the job done. Shepard is a political strategist, communications consultant, sales manager, trainer, speaker, longtime coach and behavioral science practitioner who has spent decades studying a deceptively simple question: Why do some messages persuade while others fail? His work is built around one enduring idea: "Being right isn't enough. You have to be heard." Jay's Books - The Fallacy of the Rational Voter: Why the Message Matters --- and What Republicans Must Do to Win in the Behavioral Age https://www.amazon.com/dp/B0GT6PFT62 How Would Your Dog Vote?: Why the Message Matters https://www.amazon.com/dp/B0HCX59MMY
Episodes
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Susan Collins vs Troy Jackson: Battle for Maine
In this episode of The Message Matters Briefing, we examine the Maine Senate race between Susan Collins and Troy Jackson—and why political messaging can matter just as much as party affiliation. We explore Collins' emphasis on experience, independence, and delivering results for Maine, alongside...
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Fear, Hope, and Moral Emotion
In this episode of The Message Matters Briefing, we explore how emotions shape the way voters interpret political messages, evaluate leadership, and respond to campaigns. We examine the different roles of fear, hope, anger, and moral conviction—and why understanding these emotions is essential to...
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Brown vs Husted: Ohio Showdown
Ohio voted overwhelmingly for Donald Trump in 2024, yet recent polling cited in our analysis shows Sherrod Brown leading Jon Husted. Why? In this episode of The Message Matters Briefing, we break down the communication strategies behind Ohio's U.S. Senate race. We examine Brown's focus on...
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Paxton vs Talarico: Could Republicans lose a Senate race in Texas despite their advantage?
Could Republicans lose a Senate race in Texas despite their longstanding political advantage? In this episode of The Message Matters Briefing, we examine the political messaging battle between James Talarico and Ken Paxton and why having the stronger political environment doesn't necessarily mean...
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ABOUT THIS SHOW
The Message Matters Briefing will give you the ability to persuade effectively and not just be a robot spewing the talking points that aren't getting the job done.
Shepard is a political strategist, communications consultant, sales manager, trainer, speaker, longtime coach and behavioral science practitioner who has spent decades studying a deceptively simple question: Why do some messages persuade while others fail?
His work is built around one enduring idea: "Being right isn't enough. You have to be heard."
Jay's Books - The Fallacy of the Rational Voter: Why the Message Matters --- and What Republicans Must Do to Win in the Behavioral Age https://www.amazon.com/dp/B0GT6PFT62
How Would Your Dog Vote?: Why the Message Matters https://www.amazon.com/dp/B0HCX59MMY
HOSTED BY
Junction Consulting
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Frequently Asked Questions
How many episodes does The Message Matters Briefing have?
The Message Matters Briefing currently has 4 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Message Matters Briefing about?
The Message Matters Briefing will give you the ability to persuade effectively and not just be a robot spewing the talking points that aren't getting the job done. Shepard is a political strategist, communications consultant, sales manager, trainer, speaker, longtime coach and behavioral science...
How often does The Message Matters Briefing release new episodes?
The Message Matters Briefing has 4 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Message Matters Briefing?
You can listen to The Message Matters Briefing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Message Matters Briefing?
The Message Matters Briefing is created and hosted by Junction Consulting.
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